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Improve client communication, raise brand awareness, improve
marketing efficiency, enhance client retention and increase sales
THE CHOICE
OF FINANCIAL
PROFESSIONALS
goldminemedia.co.uk
2014 Catalogue
02
We hope you find what you are looking
for in Goldmine Media’s 2014 catalogue,
featuring our latest portfolio of products and
services created specifically for professional
financial advisers.
Over the past five years, client service level
expectations have increased on average
by 20%[1]. But the financial services
industry has only kept up by just 5%, a big
gap between what’s desired by clients
and what’s been delivered. Our range of
products and services will enable your
business to increase client communication
and engagement and build further client
loyalty, leading to greater added value.
Engage and communicate with clients
through different channels
As digital online, tablet and mobile
diversification continues to become
the mainstream, more clients will want
to engage and communicate with you
through different channels. This means
that your website offering will play an
increasingly important part in your client
service proposition. In addition, 75%[2] of
Internet users never scroll beyond the first
page of website search results. This means
that if your website doesn’t appear on the
first page of search results, 75% of people
making Internet searches are never going
to find your site. Is your business missing
out on new online sales opportunities and
additional revenue?
Getting social will pay dividends
Going forward, social media will also
continue to gain more prominence as a
client engagement channel, providing
your business with extra exposure and
increased website traffic. This will enable
your business to gain greater market
intelligence, develop a loyal client
community, and generate highly targeted
and more profitable leads.
Find incremental revenue everywhere
Post-RDR, you may be looking to generate
different revenue-generating opportunities
in addition to your main core business. Have
you considered setting up a transactional-
only business model using micro websites
to conduct and fulfil passive low-cost
business opportunities?
Content will continue to remain king
Providing regularly changing, targeted
and relevant content on your website will
reward you by search engines moving you
up the rankings. Currently 50% of visitors to
a financial services website do not proceed
beyond the homepage[3]. Are you giving
visitors a reason to keep returning to your
website to increase the chance of more
leads and further business opportunities?
The first sign of madness
We all know that the first sign of madness
is repeating the same thing over again and
expecting a different result. Marketing
and client communications are the same.
Our own research shows that, going
forward, just 20%[4] of the more savvy
financial advisory businesses are planning
to embrace and integrate a mixture of
both traditional and new media marketing
methods to improve client communication,
raise brand awareness, improve marketing
efficiency, enhance client retention and
increase sales. We can help your business
capitalise from these major opportunities.
If you would like to discuss your
individual requirements, please call one of
our client marketing advisers or email
info@goldminemedia.co.uk.
Regards
Andrew Taylor,
Chief Executive Officer
Goldmine Media
WELCOME
Source: [1] DMA [2] HubSpot [3] DMA [4] Goldmine Media
03
1. Receive discounts off our standard pricing
2. Spread your payments and improve your cashflow management
3. Receive FREE digital client magazines and client marketing guides
4. Obtain an immediate money-back guarantee from your bank in the event of an error
5. Receive discounted promotional offers
Open up a line of INTEREST-FREE credit for your business today*
Subject to status, we may also offer you an INTEREST-FREE line of credit. So, for
example, if you think your existing website is looking tired and unprofessional and
is doing more damage to your business than good, now you don’t have to delay
investing in a new mobile-and-tablet-friendly website. Simply speak to one of our client
marketing advisers about our open-ended revolving credit facility. We will agree a
pre-assigned credit limit, you then tell us what services you want, how much you want
to pay monthly and off you go.
*Terms and Conditions apply. Available on request.
FLEXIBLE PAYMENT FINANCE
Goldmine Media Catalogue 2014
0845
686
0055
call
EMAIL: info@goldminemedia.co.uk
5 GREAT REASONS
TO PAY MONTHLY
FOR OUR SERVICES*
Print
Digital
Websites
Creative
Professional Financial
Adviser Services
04
pages 5 to 11
pages 12 to 23
pages 24 to 31
pages 32 to 35
Contents
www.goldminemedia.co.uk
05
PRINT
Client-facing personalised newsletters are an
exceptional and proven vehicle for strengthening
relationships with clients. There has never been
a more important time, especially during this
current economic climate, for professional
financial advisers to consider the benefits of using
a newsletter to communicate with their clients or
professional connections.
Client retention and the loss of hard-earned clients
In these post-RDR times, one of the biggest concerns
facing many professional financial advisers is client
retention and the loss of hard-earned clients to
another competitor. To ensure that this doesn’t
happen to your business, our advice is that you need
to do everything possible to stay engaged with your
clients and keep reminding them about why they
chose you in the first place.
You don’t have to waste your valuable time
Goldmine Media do everything for you, so you don’t
have to waste your valuable time and effort putting
your own newsletter together. We take care of the
editorial and imagery selection, right through to
the print and delivery to you, and can even post
each copy directly to your clients with a covering
marketing letter in a high-grade polywrap.
Personal finance subjects presented in a
clear and engaging way
Our carefully designed newsletters feature your
business name, logo (photograph if required), contact
details and regulatory statement, and we present
even the most complex of personal finance subjects
to your clients in a clear and engaging way.
Newsletters are printed on superior-quality paper
and are a perfect time-saving marketing channel that
will enable professional financial advisers to deliver
increased revenues for their business.
The perfect marketing solution to:
Send to prospects and clients in between
annual review meetings to build further
existing client loyalty and improve
brand awareness
Communicate timely
information and generate
further new business
opportunities and leads
Establish yourself as the expert
that clients turn to when they
require professional financial advice
Use for referral prospecting – ask clients,
‘Who else do you know that would like to
receive a complimentary copy?’ and then
add them to your mailing list to create further
business opportunities
Dual brand and send to the clients of a
professional connection
Include as part of a client or prospect
marketing pack
Send to members of an employee benefits
scheme to engage and encourage enquiries
Financial adviser client newsletters
Include your contact details and
regulatory statement
Fully personalised front cover,
featuring your business logo and
company name printed in your
corporate colours
www.goldminemedia.co.uk
Printed on superior-
quality paper
Info@goldminemedia.co.uk
EMAIL:
0845
686
0055
call
06
Available only from Goldmine Media, our portfolio of
cost-effective, personalised client-facing magazines
will provide your business with the perfect solution to
engage more frequently with your clients.
Focusing on the issues that matter
to your clients
Editorially, each magazine focuses on the issues
that matter to the clients of professional financial
advisers and features a fully personalised front cover
displaying your business name, logo (photograph if
required), contact details and regulatory statement.
Add further value to your overall client
service proposition
The visually appealing designs will encourage your
clients and prospects to interact with you at their
highest point of interest and add further client value
to your overall client service proposition, which is
essential during this post-RDR environment.
Delivering increased revenues for your business
Printed on superior-quality paper, this time-saving
marketing channel will enable you to deliver
increased revenues for your business, and we can
even post each copy directly to your clients with a
covering marketing letter in a high-grade polywrap.
Professionally written client marketing
letter template
Every issue of your fully personalised client magazine
comes with a professionally written marketing letter
template. This is the perfect accompaniment when
sending your client magazines and will generate
increased reader response rates and business enquiries.
The perfect marketing solution to:
Send to your most important, highest revenue-
generating clients in between annual review
meetings to build further client loyalty and
improve brand awareness
Use for referral prospecting – ask clients, ‘Who
else do you know that would like to receive a
complimentary copy?’ and then add them to your
mailing list to create further business opportunities
Send to policyholders with the aim of converting
them into eventual profitable clients
Dual brand and send to the clients
of a professional connection
Include as part of a client or
prospect marketing pack
Send to members of an employee
benefits scheme to engage and
encourage enquiries
Distribute copies at business networking
meetings and breakfast clubs
PRINT
Financial adviser client magazines
Printed on superior, high-
quality paper stock
Professionally written
marketing letter template
Fully personalised front
cover featuring your
business name and logo
Contact details and regulatory
statement included
Each magazine focuses
on the issues that matter
to clients of professional
financial advisers
www.goldminemedia.co.uk
0845
686
0055
call
07
PRINT
Goldmine Media’s professional financial adviser
factsheets will enable your business to extend client
communication, raise brand awareness, improve
marketing efficiency, enhance client retention and
increase sales.
Generate further repeat business opportunities
This service has been designed to generate further
repeat business opportunities and referrals from your
clients. Besides educating and informing clients,
you’re also achieving greater brand and name
recognition, which is a very beneficial way to build
lasting relationships.
Nurture relationships as part of your ongoing
service proposition
In a post-RDR environment, there has never been
a more important time to communicate with your
clients on a regular basis, and each factsheet will
ensure that you’re able to nurture relationships as
part of your ongoing client service proposition.
Each factsheet used as part of a direct mail campaign
provides an unrivalled way of maintaining client
contact and providing information that your clients
know to be impartial, relevant and timely.
The perfect marketing solution to:
Add further client value and build further loyalty to
increase your professional standing post-RDR
Improve your brand awareness with prospective
clients in a highly competitive arena
Engage with your clients to help them focus
on the issues that matter and further seek your
professional financial advice
Dual brand and send to the clients of a
professional connection
Include as part of a client or prospect
marketing pack
Create a cost-effective and time-saving
marketing channel for delivering higher
revenues for your business
Features 25 fully personalised factsheets
Life assurance
Have you provided a financial safety net for your
loved ones?
Term assurance
Can you guarantee always being there for those
who depend on you?
Financial adviser client marketing factsheets
25 fully personalised
factsheetsFeatures your business
name and logo
Includes your
corporate colours
www.goldminemedia.co.uk
Improve brand awareness
with prospective clients
08
Whole-of-life assurance
Have you made provision for financial protection that
lasts for the rest of your life?
Critical illness cover
Have you chosen the right cover to help ease your
financial pressures?
Income protection insurance
How would you pay the bills if you were sick or
injured and couldn’t work?
Achieving financial security and independence
Getting the right financial advice can be the
difference between achieving your goals or not
Is your family protected financially?
The cost of bringing up a child until they reach the
age of 21 has hit an all-time high
Making a will
Don’t add to the emotional strain on your family,
friends and loved ones
Wealth protection
Will your legacy involve just leaving a large
Inheritance Tax bill for your loved ones?
Business protection
Have you overlooked your most important assets,
the people who drive your business?
Investment diversification
Protecting your money from adverse
market conditions
Private personal pensions
To afford the lifestyle you want when you retire, you
need to do something about it today
Financial independence
Have you lost sight of your investment goals?
Self-Invested Personal Pensions
Would you like to take more control over your
pension fund investment decisions?
Pension consolidation
Keeping track of your pension portfolio to get the
best out of the contributions you’ve made
Planning for retirement
What income should you aim for to maintain your
current lifestyle?
Buying your annuity
An important one-off decision that has long-term
consequences if you get it wrong
Wealth creation
Should you spread your capital across different
investment vehicles?
Individual Savings Account (ISA)
Have you fully used your ISA allowance?
Estate planning
Will you pass on your wealth in a
tax-efficient manner?
Minimising potential taxes and
duties on your death
Immediate access to your pension
funds, allowing you to take out what
you want, when you want it
Reducing your investment risk
Do you want to create a wider spread for
your portfolio?
PRINT
www.goldminemedia.co.uk
Info@goldminemedia.co.uk
EMAIL:
0845
686
0055
call
09
Add a new dimension to your business and stand out
from the crowd with your own ‘corporate brochure’,
enabling your prospective business audience to
engage with you at their highest point of interest.
Providing in-depth information about your services
Your corporate brochure is a perfect way of not
only promoting your services but also your image
as a whole. You can choose to either use your
corporate brochure as a means of providing in-
depth information about your services or make it a
definitive tool for promoting your brand.
A vital role to play in promoting your business
Your corporate brochure is an essential component
of your company’s strategic marketing activities and
has a vital role to play in promoting your business
and attracting new clients.
Goldmine Media will design a corporate brochure
that is as individual as your business. Our creative
approach will ensure that the first client impression is
a lasting one. We do this by considering every aspect
of the design in detail.
The perfect marketing solution to:
Introduce your service proposition to prospective
clients and summarise your client offering with an
engaging and well-written corporate brochure
Get innovative with your corporate brochure
and use it to help prospective clients take a
decision regarding your services by including
‘calls-to-action’ throughout
Include your corporate brochure as part of a
client or prospect marketing pack
Send to members of an employee benefits
scheme to engage and encourage enquiries
Distribute copies of your corporate brochure at
business networking meetings and breakfast clubs
Financial adviser corporate brochures
Bespoke brochure design
Include your
own imagery
Add a new dimension to
your business
PRINT
www.goldminemedia.co.uk
We can help write
your editorial
Info@goldminemedia.co.uk
EMAIL:
0845
686
0055
call
10
Your fully personalised Tax Data cards will provide
valuable information to clients and prospects
throughout the current tax year and, more importantly,
they will associate this data with your business.
Give your clients all the key tax rates they will need
Choose from a selection of five different cover
images, each fully personalised with your business
name, logo (photograph if required), contact details
and regulatory statement. Your fully personalised
Tax Data cards will give clients all the key tax rates
they will need and cover Income Tax, Inheritance Tax
and Capital Gains Tax, Individual Savings Accounts
allowances, and much more.
Create further new business opportunities
This is a highly cost-effective way of promoting
your brand with information that your private clients
and business audiences will find useful and keep to
hand, enabling you to create further new business
opportunities.
We can also create a bespoke financial
adviser Tax Data card for you
Let Goldmine Media design you a totally bespoke Tax
Data card and provide your business with its very own
unique business generation publication.
The perfect marketing solution to:
Send to your highest revenue-generating clients
to communicate timely information and generate
further new business opportunities and leads
Use for referral prospecting – ask clients, ‘Who
else do you know that would like to receive a
complimentary Tax Data card?’ and then
add them to your mailing list to create further
business opportunities
Dual brand and send to the clients
of a professional connection
Include as part of a client or
prospect marketing pack
Send to members of an employee
benefits scheme to engage and
encourage enquiries
Distribute copies at business
networking meetings and breakfast clubs
Provide copies to attendees of seminars
Financial adviser personalised Tax Data cards
Five different cover images,
each fully personalised
Bespoke Tax Data card
with your own branding
Key tax rates covering
subjects such as Income
Tax and Capital Gains Tax
PRINT
www.goldminemedia.co.uk
Info@goldminemedia.co.uk
EMAIL:
Provide copies to
attendees of seminars
0845
686
0055
call
11
Goldmine Media creates bespoke publishing
strategies for professional financial advisers who
require a concept-driven, high-quality publication to
enhance their existing brand image.
Regular dialogue with clients is essential in the
current economic environment
In a post-RDR environment, more than ever,
professional financial advisers need a cost-effective
promotional vehicle to drive their brand and client
service proposition to both existing and prospective
clients. Regular dialogue with clients is essential,
especially in the current economic environment.
Maintain client loyalty and extend brand awareness
A professionally produced client magazine is a highly
effective vehicle to communicate your core values,
maintain client loyalty, extend brand awareness and
boost your revenue streams.
A quality client magazine will retain a
reader’s attention
Research provided by the Association of Publishing
Agencies (APA) demonstrates that an editorially
targeted and quality client magazine will retain a
reader’s attention for 40 minutes. Furthermore, our
own research indicates that a well-designed and
informative title will command a readership exposure
of 12 weeks or more.
Goldmine Media creates bespoke client magazines
with engaging editorial and inspired design, tailored
to achieve your business objectives and maximise
your marketing spend.
The perfect marketing solution to:
Send to your most important,
highest revenue-generating clients in
between annual review meetings
Use for referral prospecting – ask clients, ‘Who
else do you know that would like to receive a
complimentary copy?’ and then add them to your
mailing list to create further business opportunities
Build on existing client loyalty, improve brand
awareness and instil further trust
Communicate the personality and integrity of
your business
Dual brand and send to the clients of a
professional connection
Include as part of a client or prospect
marketing pack
Send to members of an employee benefits
scheme to engage and encourage enquiries
Financial adviser bespoke publishing services
PRINT
www.goldminemedia.co.uk
Info@goldminemedia.co.uk
EMAIL:
Send to your most
important, highest revenue-
generating clients
Bespoke client magazines
with engaging editorial and
inspired design
12
DIGITAL
Financial adviser digital client marketing guides
Digital client-facing marketing guides are perfect
for generating further repeat business opportunities
and referrals. Whether uploading each title to your
website or emailing a particular guide, besides
educating and informing your clients, you’re also
achieving greater brand and name recognition. This is
a very beneficial way to build lasting relationships.
Smartphone and tablet targeting to
technology-savvy clients
With smartphone and tablet devices becoming more
closely integrated into sophisticated client targeting,
this service will also ensure that you’re able to nurture
client relationships with more technology-savvy
clients as part of your ongoing service proposition.
Personal finance subjects presented in a clear
and engaging way
Our carefully designed digital client marketing guides
feature your business name, logo (photograph if
required), contact details and regulatory statement,
and will present even the most complex of personal
finance subjects in a clear and engaging way.
Enhance your client retention and increase
sales opportunities
Goldmine Media’s fully personalised digital client
marketing guides will help your business extend
client communication, raise brand awareness,
improve marketing efficiency, enhance client
retention and increase sales.
Clients and prospects can read each guide
online or download a copy
Each guide is designed to be used as part of an
emarketing campaign, for inclusion on your website
to add more relevant content, and to be viewed on
tablet technology and smartphone devices, enabling
your clients and prospects to read each guide online
or download a copy.
Personalised client marketing guides include:
28-Page Guides
A Guide to the Budget
A Guide to Inheritance Tax Planning
A Guide to Retirement Planning
A Guide to Wealth Management
A Guide to Investment Planning
A Guide to Protection Planning
A Guide to Corporate Financial Planning
4-Page Guides
A Guide to Self-Invested Personal Pensions
A Guide to Year End Tax Planning
A Guide to the Autumn Statement
A Guide to Pension Consolidation
A Guide to Inheritance Tax Planning
A Guide to Long-Term Care
A Guide to Critical Illness
A Guide to Investing for Income
A Guide to Flexible Income Drawdown
A Guide to Annuities
A Guide to Tax-Efficient Investing
Also includes other additional titles not listed.
Financial adviser digital client marketing guides
Include on your website
Personalised client
marketing guides
www.goldminemedia.co.uk
Use as part of an
emarketing campaign
13
DIGITAL
Improve your website
SEO rankings
Use for email marketing
View on tablet technology
and smartphone devices
The perfect marketing solution to:
Include on your website for visitors to read online
or download
Email to appropriate clients, prospects and
professional connections to create further new
business opportunities
Add regular changing website resource content
to a client ‘knowledge’ area
Extend your online marketing to smartphone and
tablet technology to engage with a wider audience
Use for emarketing campaigns to build further
existing client loyalty
Improve your website SEO rankings
Use for social media content to blog and tweet
Provide editorial content for an enews
alerts service
Add regular changing
website resource content
to a client ‘knowledge’ area
www.goldminemedia.co.uk
Info@goldminemedia.co.uk
EMAIL:
0845
686
0055
call
14
Personalised digital client enewsletters are a highly
cost-effective and measurable marketing vehicle to
reach your clients and prospective clients through a
modern and fast-growing form of media.
Financial consumers are conducting their own
Internet market research
Financial consumers are increasingly using the
Internet to conduct their own market research before
committing to making a phone call or walking into
a financial adviser’s office. Goldmine Media’s fully
personalised digital enewsletters will help strengthen
existing relationships with your clients in this post-
RDR environment.
Drive more leads and new client business
with ‘pull’ marketing
Increasingly, ‘pull’ marketing is overtaking ‘push’
marketing as the most effective way to drive new
client business. Digital enewsletters are perfect for
attracting leads and sales rather than applying more
work-heavy traditional push marketing approaches.
Complex personal finance subjects presented in a
clear and engaging way
Our carefully designed digital enewsletters feature
your business name, logo (photograph if required),
contact details and regulatory statement, and
presents even the most complex of personal finance
subjects in a clear and engaging way.
Clients and prospects can respond at their highest
point of interest
We embed links to your email and website address
on every digital enewsletter, providing clients and
prospects with the facility to respond at their highest
point of interest, and also enabling you to measure
the response from each marketing activity.
The perfect marketing solution to:
View on media sources including smartphones
and tablets to build further existing
client loyalty and improve brand awareness
Communicate timely information and generate
further new business opportunities
Use for referral prospecting – ask clients,
‘Who else do you know that would like to
receive a complimentary copy?’ and then add
them to your email list to create further
business opportunities
Track real-time results and statistically
measure who is opening each enewsletter
Increase footfall to your website by
including your enewsletters in a
‘knowledge’ area and capture visitor data
for future marketing before you permit
each download
Generate more leads and sales
opportunities by extending your
reach to a wider audience
Financial adviser digital newsletters
DIGITAL
Track real-time
results and
statistically measure
who is opening each
enewsletter
View on media sources
including smartphones and
tablets to build client loyalty
www.goldminemedia.co.uk
0845
686
0055
call
15
The World Wide Web is revolutionising the way we
do business and, whether we like it or not, it is here
to stay. The phenomenal growth of the Internet
provides all innovative financial services firms with
the opportunity to capitalise from its vast potential
and to interact with clients and prospects every
second of the day.
Generate further repeat business opportunities
and referrals from clients
Goldmine Media’s fully personalised digital client
magazines provide your business with a bimonthly
30-page consumer-facing personal finance
magazine throughout the year. Each issue is designed
to enable you to generate further repeat business
opportunities and referrals from your clients and
keep in regular contact with them to keep retention
rates high. The front cover of every issue is fully
personalised and features your business name,
logo (photograph if required), contact details and
regulatory statement.
A highly cost-effective way to deploy by email or
upload to your website
This is a highly cost-effective way of promoting your
brand by providing information that your private
clients and business audiences will find informative
and timely, and can be deployed by email or
uploaded to your website.
You can also set up a data capture form on your
website that enables you to harvest visitor data before
they are permitted to download a copy, and you can
use this information for future marketing activities.
Nurture client relationships as part of your
ongoing service proposition
With smartphone and tablet devices becoming more
closely integrated into sophisticated professional
financial services consumer targeting, this service
will also ensure that you’re able to nurture client
relationships as part of your ongoing client service
proposition via the latest technologies.
The perfect marketing solution to:
Include on your website for visitors to read
online or download
Email to appropriate clients, prospects and
professional introducers to create further new
business opportunities
Add regular changing website resource content
Build further existing client loyalty and improve
brand awareness
Extend your online marketing to smartphone and
tablet technology
Use for emarketing campaigns
Improve your website SEO rankings
Use for social media content
Financial adviser digital client magazines
DIGITAL
Fully personalised digital
client magazine
Feature your business
name, contact details and
regulatory statement
Use for social media
content and improve your
SEO rankings
www.goldminemedia.co.uk
16
This service is perfect for generating further
business opportunities and referrals by utilising
email, online and social media marketing
activities. Each efactsheet is fully personalised
and features your business name, logo
(photograph if required), contact details and
regulatory statement.
Build lasting relationships by reinforcing
your client service proposition
By emailing different efactsheets over time,
besides educating and informing clients and
prospects, you’re also achieving greater brand
and name recognition to a wider and highly
measurable audience. This is a very beneficial
way to build lasting relationships and to
reinforce your client service proposition.
Nurture client and prospect relationships in a
post-RDR environment
With smartphone and tablet devices becoming
more closely integrated into sophisticated
financial services consumer targeting, this
service will ensure that you’re able to nurture
client and prospect relationships in a post-
RDR environment.
Extend client communication, enhance client
retention and increase sales
Goldmine Media’s efactsheets will enable your
business to extend client communication,
raise brand awareness, improve marketing
efficiency, enhance client retention and
increase sales.
FINANCIAL ADVISER DIGITAL MARKETING FACTSHEETS
DIGITAL
25 digital factsheets and
topical all-in-one service
Extend your marketing
to smartphone and tablet
technology
Fully personalised, featuring
your business name, logo,
contact details and regulatory
statement
www.goldminemedia.co.uk
Include on your website to view on tablet
technology and smartphone devices
Each digital factsheet is designed to use for
emarketing campaigns, for inclusion on your
website, and to be viewed on tablet technology
and smartphone devices, enabling your clients and
prospects to read each article online or download
and print a copy.
The perfect marketing solution to:
Extend your marketing to smartphone and
tablet technology
Include on your website to attract and retain
higher volumes of visitor traffic
Email to clients, prospects and
professional introducers
Improve your website’s SEO success from
organic searches
Improve brand awareness with
prospective clients
Add value and build further loyalty with
existing clients
Generate online referral leads and sales
opportunities
0845
686
0055
call
17
DIGITAL
www.goldminemedia.co.uk
Life assurance
Have you provided a financial safety net for your
loved ones?
Term assurance
Can you guarantee always being there for those who
depend on you?
Whole-of-life assurance
Have you made provision for financial protection that
lasts for the rest of your life?
Critical illness cover
Have you chosen the right cover to help ease your
financial pressures?
Income protection insurance
How would you pay the bills if you were sick or injured
and couldn’t work?
Achieving financial security and independence
Getting the right financial advice can be the difference
between achieving your goals or not
Is your family protected financially?
The cost of bringing up a child until they reach the age
of 21 has hit an all-time high
Making a will
Don’t add to the emotional strain on your family,
friends and loved ones
Wealth protection
Will your legacy involve just leaving a large Inheritance
Tax bill for your loved ones?
Business protection
Have you overlooked your most important assets, the
people who drive your business?
Investment diversification
Protecting your money from adverse market
conditions
Private personal pensions
To afford the lifestyle you want when you retire, you
need to do something about it today
Financial independence
Have you lost sight of your investment goals?
Self-Invested Personal Pensions
Would you like to take more control over your pension
fund investment decisions?
Pension consolidation
Keeping track of your pension portfolio to get the best
out of the contributions you’ve made
Planning for retirement
What income should you aim for to maintain your
current lifestyle?
Buying your annuity
An important one-off decision that has long-term
consequences if you get it wrong
Wealth creation
Should you spread your capital across different
investment vehicles?
Individual Savings Account (ISA)
Have you fully used your ISA allowance?
Estate planning
Will you pass on your wealth in a tax-efficient manner?
Minimising potential taxes and duties on your death
Immediate access to your pension funds, allowing you
to take out what you want, when you want it
Reducing your investment risk
Do you want to create a wider spread for
your portfolio?
FEATURES 25 FULLY PERSONALISED
DIGITAL FACTSHEETS
18
A digital corporate brochure will add a new
dimension to any professional financial services firm
and is a perfect way of not only promoting your
services but also your image online or by email.
Providing in-depth information about your
client service proposition
You can choose to use your corporate brochure as a
means of providing in-depth information about your
client service proposition or make it a definitive tool
for promoting your brand, enabling your business
audience to engage with you at their highest point
of interest.
A vital role to play in promoting your business
and attracting new clients
Your digital corporate brochure should form an
essential component of your company’s online strategic
marketing activities, and it has a vital role to play in
promoting your business and attracting new clients.
Our creative approach will ensure that the first
impression is a lasting one
Goldmine Media will design a bespoke digital
corporate brochure that is as individual as your
business. Our creative approach will ensure that the
first client impression is a lasting one. We do this by
considering every aspect of the design in detail.
Email and website address links are also embedded
to provide clients and prospects with the facility to
respond at their highest point of interest and enable
you to measure each response.
The perfect marketing solution to:
Email to prospective clients and summarise your
client service proposition with an engaging and
well-written corporate brochure
Project your business values, expertise and USPs
in an extremely credible manner
Get innovative with your corporate brochure
and use it to help prospective clients take a
decision regarding your services by including
‘calls-to-action’ throughout
Include your corporate brochure on your
website homepage for visitors to read online
or download
Email to appropriate clients, prospects and
professional introducers to create further new
business opportunities
Build further existing client loyalty and improve
brand awareness
Financial adviser digital corporate brochures
DIGITAL
www.goldminemedia.co.uk
Email to prospective clients
and summarise your client
service proposition
Include your
corporate brochure
on your website
homepage for visitors
to read or download
Bespoke digital
corporate
brochure that is
as individual as
your business
19
DIGITAL
www.goldminemedia.co.uk
Your fully personalised Taxation & Allowances digital
guide will provide valuable information to your clients
and prospects throughout the current tax year and,
more importantly, they will associate this data with
your business.
All key tax rates are covered in your fully
personalised guide
Each digital Taxation & Allowances guide features
your business name, logo (photograph if required),
contact details and regulatory statement. All key tax
rates are covered, including Income Tax, Inheritance
Tax and Capital Gains Tax, Individual Savings
Accounts Allowances, and much more.
Promoting your brand with information that your
private clients will find useful
This is a highly cost-effective way of promoting your
brand with information that your private clients and
business audiences will find useful, and it is designed
to use as part of an emarketing campaign, for
inclusion on your website, and to be viewed on tablet
devices and smartphone technologies.
The perfect marketing solution to:
View on media sources including smartphones
and tablets
Communicate timely information and generate
further new business opportunities
Increase visitor footfall to your website by
including a ‘knowledge’ area and capturing data
before you permit each download
Build further existing client loyalty and improve
brand awareness
Generate more leads and sales opportunities by
extending your reach to a wider audience
Financial adviser Taxation & Allowances digital guide
Each digital Taxation &
Allowances guide features
your business name,
logo, contact details and
regulatory statement
Increase visitor footfall to
your website by including
a ‘knowledge’ area
View on media sources
including smartphones
and tablets
0845
686
0055
call
20
This service provides bimonthly topical and timely
ready-made news article content that can be used as
part of your email marketing campaigns and social
media marketing activities, and to create an RSS
news feed function on your website which can offer
visitors news sent directly to their inbox by simply
subscribing. The data you harvest can be used for
other future marketing activities, to engage with your
clients and prospects, and to generate further new
business opportunities.
Increase visitor footfall to lift your website higher
up search engine rankings
Each article can be populated directly onto your
website and will give visitors a reason to keep
returning to the site. Online comment and opinion
can be quickly generated and indexed by search
engines, which will lead to an increase in visitor
footfall over time and help lift your website higher up
search engine rankings.
The perfect marketing solution to:
Extend your marketing to smartphone devices
and tablet technology
Include on your website to attract and retain
higher volumes of visitor traffic
Harvest visitor data by creating a subscription-
based RSS news feed function on your website
Email news and targeted articles to clients,
prospects and professional introducers
Improve your website’s SEO success from
organic searches
RSS news feed editorial content
DIGITAL
www.goldminemedia.co.uk
Add an RSS news
feed function to
your website which
can offer visitors
news sent directly
to their inbox
Improve your website’s
SEO success from organic
searches
Include on your
website to attract and
retain higher volumes
of visitor traffic
0845
686
0055
call
21
With Goldmine Media’s RSS NewsFin service, you
can have up-to-date financial news exported and
uploaded directly to your company’s website on a
daily basis without having to lift a finger.
Not only will your RSS news feed help to increase
exposure to your website and help generate further
revenue, but will also help to boost your SEO
by having fresh and engaging content regularly
added to your site.
Even if you do not currently have a website run by
Goldmine Media, you can still take full advantage
by having our NewsFin service embedded into your
existing website. This will also have a vital role to
play in increasing your website traffic and engaging
with your clients and prospects at their highest
point of interest.
Features:
Updated and licensed high-quality news
automatically uploaded to your existing website
on a daily basis
Social media sharing capability
Tailor your news articles to display only your
chosen niche articles
The ability to customise your news feed to tie in
with your audience demographics, editorial
vision and marketing goals
NEWSFIN RSS NEWS FEED SERVICE
DIGITAL
www.goldminemedia.co.uk
Increase exposure to your
website and help generate
further revenue
Time to aim for higher returns
11/20/2013
When it comes to taking investment
risk to secure a higher return, those
aged 55 and over are most likely to
be taking the lead with Stocks &
Shares Individual Savings Accounts
(ISAs), according to research from
Standard Life (08 April 2013). Over
one in ten (11 per cent)...
It can be reassuring to take a
long-term perspective
11/20/2013
As wealth grows, so too can the
complexity of its management.
Our approach is to cut through
complexity and offer you clear
guidance to achieve your goals.
Today’s challenging economic and
global conditions, coupled with
uncertainty in Europe, North
America and China, ha...
Cashing in on alternatives in 2014
11/20/2013
It has been a torrid time for cash
savers over the past five years. The
Bank of England base rate has been
on hold at its 300-year low of 0.5%
since March 2009. Although there
have been murmurings of a possible
rise in interest rates on the horizon,
you should still...
Will you be affected by the
impending new lifetime allowance
limit changes?
11/20/2013
If you are making high levels of
pension contributions you will need to
obtain professional financial advice to
make sure that you know whether you
will be affected by the impending new
lifetime allowance (LTA) limit changes.
Thousands of pension savers could be
impacted by the forthcoming changes
unless they act swiftly...
Tailor your news
articles to display
only your chosen
niche articles
Social media
sharing capability
Increase website traffic
22
An increasing number of financial professionals
offer their clients and prospects the facility
to download an app as part of their client
communication and marketing mix. A recent
Ofcom report highlighted the fact that over 50 per
cent of A, B and C1 socio-economic-group adults
in the UK use a smartphone to browse online, and
over 25 per cent use tablet technology.
Rapid growth of smartphones and tablets
The rapid growth of smartphones and tablets
has opened up an exciting, diverse platform for
professional financial advisers. Your app should form
part of a coordinated and ‘joined-up’ marketing
approach that will help you improve client
communication, raise brand awareness, improve
marketing efficiency, enhance client retention and
increase sales.
The Internet changed everything, and now mobile
Internet access is changing everything once again
– but much faster. As part of our app development
service, we provide a consultation phase to help you
hone your app requirements before development
begins. This will ensure that your app features the
required functionality to provide the maximum ROI.
Goldmine Media’s app development
service includes:
Multiple platforms: The apps we build are
compatible for iPhone, iPad and multiplatform
HTML5 web apps
Full app management: Each app provides an
inspirational, robust and intelligent business and
marketing solution
Advanced app technology: Our apps feature the
latest trends
Social media: Wherever possible, we recommend
the inclusion of sharing functionality via Facebook,
Twitter and email to encourage viral growth
Bespoke design: Every app we design and build is
consistent with your branding and trading style
Development: We have a stringent testing period
prior to authorisation and Apple approval
In-app analytics: You can monitor your app’s
success and user activity
Delivery and app distribution: It’s your choice
where, and we do the rest
Secure hosting: On Apple’s Cloud servers
Features:
Direct contact links to
phone and email
Full functionality with your
corporate website
Social media sharing capability
RSS news feed integration
GPS location maps
Fully embedded
financial calculators
The perfect marketing solution to:
Build client relationships
Further enhance client loyalty
Reinforce your brand to a more
targeted audience
Increase your visibility to a bigger audience
Increase your client accessibility
Solve the problem of emails getting stuck in
spam folders
Increase your client service proposition across
mobile and tablet devices
Connect your business with on-the-go clients
Generate further repeat business
Enhance your social networking strategies
Financial adviser apps
DIGITAL
www.goldminemedia.co.uk
All our apps are
compatible for iPhone,
iPad and multiplatform
HTML5 web apps
Secure hosting on
Apple’s Cloud servers
Goldmine Media’s digital magazine page turn
application can be used to turn your existing digital
magazine publications into interactive page-turning
magazines that can be uploaded to your website and
viewed on almost any device.
Digital publications that offer a page-turning
experience allow your clients and prospects the same
sense of discovery they can experience when turning
paper pages. It is a stand-alone product, meaning the
publications will sit directly on your site without the
need to host through a third-party service or webhost.
We can transform your brochures, catalogues,
newsletters and mailers into engaging, interactive
and user-friendly digital experiences with our state-
of-the-art digital publishing technology.
Using Goldmine Media’s innovative digital publishing
page turn application, you can convert your PDFs
into digital editions, enabling users on PC, Mac,
Netbook, Tablet, iPad, Kindle, Android and other
mobile devices to have the very best user experience
when and where they want to access them.
Features:
Publications work across all media platforms
Full integration into your existing corporate website
Full functionality with your official company app
Search for specific content using keywords or
jump straight to certain pages
Interactive clickable links to external websites
Magnification (zoom-in/out)
Integration with Google Analytics
Social media sharing capability
The perfect marketing solution to:
Give clients and prospects the feeling of
reading a ‘real’ publication while enjoying the
search functions of the web
Improve your website traffic and SEO rankings
with higher revisit rates
Provide an innovative, cost-effective solution in
displaying your services and products online
Project your business values, expertise and USPs
in an extremely credible modern manner
Include interactive content on your website
homepage for visitors to read online or download
Build further existing client loyalty and improve
brand awareness by adding real client value
Extend your online marketing to smartphone
and tablet technology for tech-savvy clients
and prospects
23
DIGITAL
www.goldminemedia.co.uk
Financial adviser digital page turn application
Interactive clickable
links to external
websites
Magnification (zoom-in/
out) and social media
sharing capability
Publications work across
all media platforms
0845
686
0055
call
24
WEBSITES
At Goldmine Media, we believe that building a
professional financial adviser website is much more
than just creating a design that is fresh and appealing.
For any website to become successful as a sales and
marketing platform, it must be intuitive and easy to
use for both first-time and repeat visitors.
An authentic website builds trust and
relationships with your clients
Our goal is to enable your business to extend and
evolve its web offering by fully utilising our front-end
and back-end development skills and on-site search
engine optimisation services to deliver an authentic
website that builds trust and relationships with your
clients and prospective clients.
You are assigned your own project consultant, who
is your main point of contact throughout the build
process. Absolutely nothing is outsourced, which
means your website will not become ineffective as a
sales tool and disjointed as an application.
Building on the SEO effectiveness, maintaining
and regularly updating your website
As part of the ongoing service, we also allocate
time every month to maintaining your site, build
on the SEO effectiveness and regularly update the
site with our unrivalled content, including your fully
personalised digital magazines, client marketing
guides and news article content - displayed as an
RSS feed.
Responsive coding will ensure that each
visitor has a great experience
The site build specification includes responsive coding
to ensure that your new website can be viewed on
the latest technologies, from widescreen desktop
computers to tablet devices and smartphones, to
provide each visitor with a great experience.
If required, we can also include a data capture
function as part of the ‘knowledge’ centre area of
your website before permitting visitors to download
any online publications. This enables you to harvest
valuable data that can be used for future marketing
activities and to engage with visitors at their highest
point of interest.
The websites that Goldmine Media build are fully
upgradeable, allowing you to add additional pages
and functionality when you choose.
We can also include other elements within the site
build, for example, financial calculators, blog, third-
party quotation system, fund valuation function and
back-office plug-ins.
Financial adviser bespoke websites
www.goldminemedia.co.uk
Flexible menu content:
Home, About Us, Enquiry
Form, Contact Page, etc.
The site build specification includes
responsive coding to ensure that your
new website can be viewed on the latest
technologies, from tablets to smartphones
Fully upgradeable, allowing you
to add additional pages and
functionality when you choose
25
WEBSITES
www.goldminemedia.co.uk
Responsively coded professional financial adviser
website build and design service (validated HTML5
and CSS) includes:
Flexible menu content: Home, About Us,
Our Services, Enquiry Form, Contact Page,
Google Maps, etc.
Bespoke, fully branded, responsively coded
website, incorporating your business logo,
trading style and colours
Contact enquiry form
Social media integration (Facebook, LinkedIn,
Twitter, Google+, YouTube, Flickr)
Licensed website photography supplied
Inclusion of your own photographic imagery
(if required)
Website hosting
Website search engine optimisation (SEO)
Website submitted to search engines
Monthly management and maintenance,
SEO and hosting:
12-month website hosting
Website maintenance
Website search engine optimisation (SEO)
Monthly website visitor statistical reports
Editorial updates and publication updates
(if required)
Social media
integration (Facebook,
LinkedIn, Twitter, etc.)
Website submitted to
search engines
Editorial updates and
publication updates (if
required)
0845
686
0055
call
26
Goldmine Media’s professional financial adviser
bespoke website Content Management System
service makes it easy for non-technical users to add
and update content on their website. No software
is necessary, as your website is the user interface.
Each new page you create is automatically
integrated into the site’s design, so you only need to
deal with the content, which as part of this service
we can also provide.
Our Content Management System is full of value-
added features that give you the ability to add and
update pages, images, files, links, maps and more.
You are assigned your own project consultant, who
is your main point of contact throughout the build
process. Absolutely nothing is outsourced, which
means your website will not become ineffective as a
sales tool and disjointed as an application.
Building on the SEO effectiveness and
maintaining your website
As part of the ongoing service, we also allocate
time every month to maintaining your site and
building on the SEO effectiveness. The site build
specification includes responsive coding to ensure
that your new website can be viewed on the latest
technologies, from widescreen desktop computers
to tablet devices and smartphones.
Responsively coded financial adviser CMS
website build and design service (validated
HTML5 and CSS) includes:
Sections/folders
Pages
Images
Files
Links
News items
Events/seminars
Videos (if applicable)
Photo galleries
Blog/blog entries
Interactive maps & locations
Message boards
Custom content items
Content search
Content you create is indexed automatically
and searchable
Customise search to return pages, images, files,
links or any type of content you choose
Advanced search allows users to search for
pages created within a certain time period
Financial adviser Content Management System (CMS) websites
WEBSITES
www.goldminemedia.co.uk
Easy for non-technical users
to add and update content
on their website
You are assigned
your own project
consultant throughout
the build process
27
Graphical content editor
User-friendly interface
Bold, italicise, underline, strikethrough
Font size, colour, style
Superscript, subscript
Bulleted and number lists
Indents
Left justify, right justify, centre, block justify
Add links, images, tables
Choose from predefined page layouts
Users and groups administration
Give your staff access to use the content
management tool
You decide who can access certain areas of
your website
The option for the website manager to review all
changes before they are made
Search engine optimisation
Each page you create is automatically optimised
for search engines
The page title and meta tags such as keywords
and description are automatically created
Valid and well-formed HTML5 and CSS
All images are provided with relevant ALT
attributes to describe their content to
search engines
Search-engine-friendly URLs
Social media integration (Facebook,
LinkedIn, Twitter, Google+, YouTube, Flickr)
Proper use of heading tags such as
H1, H2, etc.
WEBSITES
www.goldminemedia.co.uk
Give your staff access to use the
content management tool
Social media
integration (Facebook,
LinkedIn, Twitter, etc.)
Add links, images
and tables
0845
686
0055
call
Goldmine Media’s professional financial adviser
bespoke micro website service is the perfect online
solution if you already have a main website and want
to launch a smaller site that is product or service
specific, for example, if you provide an open market
annuity service, care fees planning service or equity
release service.
Launch a smaller site that will enable you to start
building an online presence
Alternatively, if you do not already have a website and
want to launch a smaller site that will enable your
business to start building an online presence, a micro
website is ideal for this requirement.
If you already have a strong web presence and want
to promote a subdivision of your business, we can
create a bespoke design that is consistent with your
existing branding or offer a completely new design.
Alternatively, micro websites can be created to use in
conjunction with email marketing campaigns in order
to maximise returns on investment.
Your micro website could be used as a landing page
for a Google AdWords campaign or other Internet-
based marketing activities, where users are directed
to these pages rather than your main company
website. This can be of significant benefit when
introducing new products or services and will help
maximise the impact of your marketing proposition.
Each bespoke professional financial adviser micro
website we build is fully upgradeable, allowing you
to include additional pages and functionality when
you choose.
We can also include other elements within the site
build, for example, financial calculators, blog, third-
party quotation system, fund valuation function and
back-office plug-ins.
Monthly management and maintenance,
SEO and hosting:
12-month website hosting
Website maintenance
Website search engine optimisation (SEO)
Monthly website visitor statistical reports
Editorial updates and publication updates
(if required)
28
Financial adviser bespoke micro websites
WEBSITES
www.goldminemedia.co.uk
The perfect online solution if you
already have a main website and
want to launch a smaller site that
is product or service specific
Bespoke design that is
consistent with your
existing brand
12-month website
hosting and website
maintenance included
Responsively coded bespoke professional financial
adviser micro websites build and design service
(validated HTML5 and CSS) includes:
Bespoke professional financial adviser micro
website build and design service
Flexible menu content: Home, About Us, Our
Services, Enquiry Form, Contact Page, etc.
Contact enquiry form
User data capture function
Licensed website photography
Inclusion of your own photographic imagery
(if required)
Website search engine optimisation (SEO)
Website submitted to all major search engines
Social media integration (Facebook, LinkedIn,
Twitter, Google+, YouTube, Flickr)
Financial calculators (optional)
Blog (optional)
The perfect marketing solution to:
Promote a subdivision of your business
product or service proposition
Use in conjunction with email marketing
campaigns in order to maximise returns
on investment
Use as landing pages for Google AdWords and
other Internet marketing campaigns
Generate leads and further sales opportunities
Extend your online marketing to smartphone
and tablet technology
Achieve a low-cost measurable ROI
Attract and retain highly targeted website traffic
Capture user data for future marketing activities
Attract organic searches for a highly optimised
and SEO-friendly site
29
Website blogs
WEBSITES
www.goldminemedia.co.uk
Goldmine Media build bespoke blogs for professional
financial advisers that can either be converted into a
full website at a future date or integrated into one of
your existing websites that links to all of your social
media platforms, including Facebook, LinkedIn,
Twitter, Google+, YouTube and Flickr.
The perfect marketing solution to:
Increase the visibility of your website and
proposition to a wider and more targeted
audience demographic
Build relationships and keep communications
flowing between you and your clients to
generate further client loyalty
Generate leads – studies show businesses that
create at least 20 blog posts each month receive
four times more leads than businesses that do
not have a blog
Boost search engine optimisation by providing
search engines with fresh content to feed on, as
many websites remain static and rarely change
their content
Build credibility and reputation by providing
information to prospective clients, enabling
them to bookmark your site so that they can
come back when they’re ready to make a decision
Build relationships and keep
communications flowing
between you and your clients
Integrate a blog
into your existing
website that links
to all your social
media platforms
0845
686
0055
call
Increasingly, more professional financial adviser
businesses are embracing social media as part of
their client marketing and communication strategies.
Whether you need a social media kick-start or ideas
for relevant and targeted editorial content, Goldmine
Media will help you by designing a bespoke service
that works for your business requirements.
Targeted content strategy
Our approach will give your business the tools to
develop your own social media communications,
including help with a targeted content strategy, or we
can undertake your social media communications on
your behalf.
Everything we do requires us to work closely with
you to ensure that we have all of the information
about your business we require for strategy building,
initial set-up and implementation, and updating your
social media activities going forward.
Goldmine Media’s social media service will:
Ensure that your social media platforms are
regularly updated with appropriate and relevant
content for your audience demographic
Create your corporate Facebook page and
Twitter profile
Make initial connections with people on LinkedIn
who can impact positively on your business;
we’ll also suggest connections to make based on
your business and strategic approach
Integrate your blog with your other social
media platforms
30
Social media
Create your corporate
Facebook page and
Twitter profile
Ensure that your social
media platforms are
regularly updated
with appropriate and
relevant content
Integrate your blog
with your other social
media platforms
WEBSITES
www.goldminemedia.co.uk
0845
686
0055
call
Goldmine Media’s ‘website financial calculators
bundle’ service will bring a new level of interactivity
and visitor traffic to your website.
Website financial calculators available:
Compound interest calculator
Lump sum investment calculator
Loan repayment calculator
Mortgage payment calculator
Mortgage loan calculator
Mortgage cost calculator
Mortgage affordability calculator
Pension calculator
Annuity calculator
Inheritance Tax calculator
Share stamp duty calculator
Website financial calculators bundle:
Ready-to-install website financial calculators for
specific financial planning functions
Quick and easy to install within your
existing website
Facility to change the font styles and font colours
to match your website style and colour scheme
31
Website financial calculators
WEBSITES
www.goldminemedia.co.uk
12 interactive
website calculators
Facility to change the
font styles and font
colours to match your
website style and
colour scheme
Quick and easy to
install within your
existing website
A professional financial adviser brand or logo is not simply
artwork. Your corporate logo design represents your business
and its importance cannot be overestimated.
The presence of a professional logo design on your marketing
collateral not only enhances the visibility of your business, but
also gives a distinctive identity for clients to associate with.
For many years, Goldmine Media has been designing custom
logos and building brands for the financial services sector.
32
Financial adviser
corporate branding
and logo design service
Whether it’s custom-designed business cards, letterheads, compliment
slips or envelopes, business stationery is not just an unavoidable expense
but is also a key marketing tool, so your stationery design is integral to
the impression you project.
Our portfolio of unique professional financial adviser business cards,
eye-catching letterheads and attractive compliment slips is testament to
our industry-leading experience in the field of stationery design.
For additional impact, consider stationery design such as digital cards
which can hold dynamic content such as promotional videos, electronic
brochures and reports, and other marketing materials on their flip side.
Financial adviser
corporate stationery
CREATIVE
www.goldminemedia.co.uk
Eye-catching letterheads,
business cards and
compliment slips
33
Goldmine Media has extensive experience in all aspects of
designing large format graphics for professional financial adviser
exhibition stands, from a pop-up display system including design
and artwork to a complete bespoke exhibition stand. We follow
each task right through from the initial creation of design visuals
to the completion of the finished stand design.
Roller banner stands, pop-up banners or roller banners offer a
quick and easy way to brand any exhibition, event or office.
Our designers can assist your business with a complete design
and artwork service. A full in-house large format print and
finishing team ensures quality through to delivery.
For everything exhibition or trade-show related, we can provide
your business with a full turnkey exhibition stand design and
exhibition event display products, including Pop-Up Stands,
Banner Stands, Portable Modular Displays and Literature Displays.
Large format graphics
and exhibition stand service
CREATIVE
www.goldminemedia.co.uk
Roller banner stands, pop-up
banners or roller banners offer a
quick and easy way to brand any
exhibition, event or office
Full in-house large format print
and finishing team ensures
quality through to delivery
Complete design and
artwork service
0845
686
0055
call
Add a new dimension to your business and stand out
from the crowd with your own ‘corporate brochure’,
enabling your business audience to engage with you
at their highest point of interest.
Your corporate brochure is a perfect way of not
only promoting your services but also your image
as a whole. You can choose to either use your
corporate brochure as a means of providing in-depth
information about your services or make it a definitive
tool for promoting your brand.
Promoting your business and attracting new clients
Your corporate brochure is an essential component
of your company’s strategic marketing activities and
has a vital role to play in promoting your business
and attracting new clients.
Goldmine Media will design a corporate brochure
that is as individual as your business. Our creative
approach will ensure that the first client impression is
a lasting one. We do this by considering every aspect
of the design in detail.
The perfect marketing solution to:
Introduce your business to prospective clients
and summarise your client offering with an
engaging and well-written corporate brochure
Project your expertise, client service proposition
and USPs in an extremely credible manner
Get innovative with your corporate brochure
and use it to help prospective clients take a
decision regarding your services by including
‘calls-to-action’ throughout
Include your corporate brochure as part of a
client or prospect marketing pack
Financial adviser corporate brochures
34
CREATIVE
www.goldminemedia.co.uk
Include your corporate brochure
as part of a client or prospect
marketing pack
Include your own imagery
Bespoke brochure design
and editorial service
0845
686
0055
call
The challenge with designing any annual report,
proposal and other business report is to turn
balance sheets, corporate mission statements
and mini-biographies into a visually appealing and
engaging publication.
With a target audience likely to be investors,
clients, employees or partners, our creative team
work in collaboration with you to ensure that
we create an aesthetically pleasing, readable
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Goldmine media 2014 catalogue singles

  • 1. Improve client communication, raise brand awareness, improve marketing efficiency, enhance client retention and increase sales THE CHOICE OF FINANCIAL PROFESSIONALS goldminemedia.co.uk 2014 Catalogue
  • 2. 02 We hope you find what you are looking for in Goldmine Media’s 2014 catalogue, featuring our latest portfolio of products and services created specifically for professional financial advisers. Over the past five years, client service level expectations have increased on average by 20%[1]. But the financial services industry has only kept up by just 5%, a big gap between what’s desired by clients and what’s been delivered. Our range of products and services will enable your business to increase client communication and engagement and build further client loyalty, leading to greater added value. Engage and communicate with clients through different channels As digital online, tablet and mobile diversification continues to become the mainstream, more clients will want to engage and communicate with you through different channels. This means that your website offering will play an increasingly important part in your client service proposition. In addition, 75%[2] of Internet users never scroll beyond the first page of website search results. This means that if your website doesn’t appear on the first page of search results, 75% of people making Internet searches are never going to find your site. Is your business missing out on new online sales opportunities and additional revenue? Getting social will pay dividends Going forward, social media will also continue to gain more prominence as a client engagement channel, providing your business with extra exposure and increased website traffic. This will enable your business to gain greater market intelligence, develop a loyal client community, and generate highly targeted and more profitable leads. Find incremental revenue everywhere Post-RDR, you may be looking to generate different revenue-generating opportunities in addition to your main core business. Have you considered setting up a transactional- only business model using micro websites to conduct and fulfil passive low-cost business opportunities? Content will continue to remain king Providing regularly changing, targeted and relevant content on your website will reward you by search engines moving you up the rankings. Currently 50% of visitors to a financial services website do not proceed beyond the homepage[3]. Are you giving visitors a reason to keep returning to your website to increase the chance of more leads and further business opportunities? The first sign of madness We all know that the first sign of madness is repeating the same thing over again and expecting a different result. Marketing and client communications are the same. Our own research shows that, going forward, just 20%[4] of the more savvy financial advisory businesses are planning to embrace and integrate a mixture of both traditional and new media marketing methods to improve client communication, raise brand awareness, improve marketing efficiency, enhance client retention and increase sales. We can help your business capitalise from these major opportunities. If you would like to discuss your individual requirements, please call one of our client marketing advisers or email info@goldminemedia.co.uk. Regards Andrew Taylor, Chief Executive Officer Goldmine Media WELCOME Source: [1] DMA [2] HubSpot [3] DMA [4] Goldmine Media
  • 3. 03 1. Receive discounts off our standard pricing 2. Spread your payments and improve your cashflow management 3. Receive FREE digital client magazines and client marketing guides 4. Obtain an immediate money-back guarantee from your bank in the event of an error 5. Receive discounted promotional offers Open up a line of INTEREST-FREE credit for your business today* Subject to status, we may also offer you an INTEREST-FREE line of credit. So, for example, if you think your existing website is looking tired and unprofessional and is doing more damage to your business than good, now you don’t have to delay investing in a new mobile-and-tablet-friendly website. Simply speak to one of our client marketing advisers about our open-ended revolving credit facility. We will agree a pre-assigned credit limit, you then tell us what services you want, how much you want to pay monthly and off you go. *Terms and Conditions apply. Available on request. FLEXIBLE PAYMENT FINANCE Goldmine Media Catalogue 2014 0845 686 0055 call EMAIL: info@goldminemedia.co.uk 5 GREAT REASONS TO PAY MONTHLY FOR OUR SERVICES*
  • 4. Print Digital Websites Creative Professional Financial Adviser Services 04 pages 5 to 11 pages 12 to 23 pages 24 to 31 pages 32 to 35 Contents www.goldminemedia.co.uk
  • 5. 05 PRINT Client-facing personalised newsletters are an exceptional and proven vehicle for strengthening relationships with clients. There has never been a more important time, especially during this current economic climate, for professional financial advisers to consider the benefits of using a newsletter to communicate with their clients or professional connections. Client retention and the loss of hard-earned clients In these post-RDR times, one of the biggest concerns facing many professional financial advisers is client retention and the loss of hard-earned clients to another competitor. To ensure that this doesn’t happen to your business, our advice is that you need to do everything possible to stay engaged with your clients and keep reminding them about why they chose you in the first place. You don’t have to waste your valuable time Goldmine Media do everything for you, so you don’t have to waste your valuable time and effort putting your own newsletter together. We take care of the editorial and imagery selection, right through to the print and delivery to you, and can even post each copy directly to your clients with a covering marketing letter in a high-grade polywrap. Personal finance subjects presented in a clear and engaging way Our carefully designed newsletters feature your business name, logo (photograph if required), contact details and regulatory statement, and we present even the most complex of personal finance subjects to your clients in a clear and engaging way. Newsletters are printed on superior-quality paper and are a perfect time-saving marketing channel that will enable professional financial advisers to deliver increased revenues for their business. The perfect marketing solution to: Send to prospects and clients in between annual review meetings to build further existing client loyalty and improve brand awareness Communicate timely information and generate further new business opportunities and leads Establish yourself as the expert that clients turn to when they require professional financial advice Use for referral prospecting – ask clients, ‘Who else do you know that would like to receive a complimentary copy?’ and then add them to your mailing list to create further business opportunities Dual brand and send to the clients of a professional connection Include as part of a client or prospect marketing pack Send to members of an employee benefits scheme to engage and encourage enquiries Financial adviser client newsletters Include your contact details and regulatory statement Fully personalised front cover, featuring your business logo and company name printed in your corporate colours www.goldminemedia.co.uk Printed on superior- quality paper Info@goldminemedia.co.uk EMAIL: 0845 686 0055 call
  • 6. 06 Available only from Goldmine Media, our portfolio of cost-effective, personalised client-facing magazines will provide your business with the perfect solution to engage more frequently with your clients. Focusing on the issues that matter to your clients Editorially, each magazine focuses on the issues that matter to the clients of professional financial advisers and features a fully personalised front cover displaying your business name, logo (photograph if required), contact details and regulatory statement. Add further value to your overall client service proposition The visually appealing designs will encourage your clients and prospects to interact with you at their highest point of interest and add further client value to your overall client service proposition, which is essential during this post-RDR environment. Delivering increased revenues for your business Printed on superior-quality paper, this time-saving marketing channel will enable you to deliver increased revenues for your business, and we can even post each copy directly to your clients with a covering marketing letter in a high-grade polywrap. Professionally written client marketing letter template Every issue of your fully personalised client magazine comes with a professionally written marketing letter template. This is the perfect accompaniment when sending your client magazines and will generate increased reader response rates and business enquiries. The perfect marketing solution to: Send to your most important, highest revenue- generating clients in between annual review meetings to build further client loyalty and improve brand awareness Use for referral prospecting – ask clients, ‘Who else do you know that would like to receive a complimentary copy?’ and then add them to your mailing list to create further business opportunities Send to policyholders with the aim of converting them into eventual profitable clients Dual brand and send to the clients of a professional connection Include as part of a client or prospect marketing pack Send to members of an employee benefits scheme to engage and encourage enquiries Distribute copies at business networking meetings and breakfast clubs PRINT Financial adviser client magazines Printed on superior, high- quality paper stock Professionally written marketing letter template Fully personalised front cover featuring your business name and logo Contact details and regulatory statement included Each magazine focuses on the issues that matter to clients of professional financial advisers www.goldminemedia.co.uk 0845 686 0055 call
  • 7. 07 PRINT Goldmine Media’s professional financial adviser factsheets will enable your business to extend client communication, raise brand awareness, improve marketing efficiency, enhance client retention and increase sales. Generate further repeat business opportunities This service has been designed to generate further repeat business opportunities and referrals from your clients. Besides educating and informing clients, you’re also achieving greater brand and name recognition, which is a very beneficial way to build lasting relationships. Nurture relationships as part of your ongoing service proposition In a post-RDR environment, there has never been a more important time to communicate with your clients on a regular basis, and each factsheet will ensure that you’re able to nurture relationships as part of your ongoing client service proposition. Each factsheet used as part of a direct mail campaign provides an unrivalled way of maintaining client contact and providing information that your clients know to be impartial, relevant and timely. The perfect marketing solution to: Add further client value and build further loyalty to increase your professional standing post-RDR Improve your brand awareness with prospective clients in a highly competitive arena Engage with your clients to help them focus on the issues that matter and further seek your professional financial advice Dual brand and send to the clients of a professional connection Include as part of a client or prospect marketing pack Create a cost-effective and time-saving marketing channel for delivering higher revenues for your business Features 25 fully personalised factsheets Life assurance Have you provided a financial safety net for your loved ones? Term assurance Can you guarantee always being there for those who depend on you? Financial adviser client marketing factsheets 25 fully personalised factsheetsFeatures your business name and logo Includes your corporate colours www.goldminemedia.co.uk Improve brand awareness with prospective clients
  • 8. 08 Whole-of-life assurance Have you made provision for financial protection that lasts for the rest of your life? Critical illness cover Have you chosen the right cover to help ease your financial pressures? Income protection insurance How would you pay the bills if you were sick or injured and couldn’t work? Achieving financial security and independence Getting the right financial advice can be the difference between achieving your goals or not Is your family protected financially? The cost of bringing up a child until they reach the age of 21 has hit an all-time high Making a will Don’t add to the emotional strain on your family, friends and loved ones Wealth protection Will your legacy involve just leaving a large Inheritance Tax bill for your loved ones? Business protection Have you overlooked your most important assets, the people who drive your business? Investment diversification Protecting your money from adverse market conditions Private personal pensions To afford the lifestyle you want when you retire, you need to do something about it today Financial independence Have you lost sight of your investment goals? Self-Invested Personal Pensions Would you like to take more control over your pension fund investment decisions? Pension consolidation Keeping track of your pension portfolio to get the best out of the contributions you’ve made Planning for retirement What income should you aim for to maintain your current lifestyle? Buying your annuity An important one-off decision that has long-term consequences if you get it wrong Wealth creation Should you spread your capital across different investment vehicles? Individual Savings Account (ISA) Have you fully used your ISA allowance? Estate planning Will you pass on your wealth in a tax-efficient manner? Minimising potential taxes and duties on your death Immediate access to your pension funds, allowing you to take out what you want, when you want it Reducing your investment risk Do you want to create a wider spread for your portfolio? PRINT www.goldminemedia.co.uk Info@goldminemedia.co.uk EMAIL: 0845 686 0055 call
  • 9. 09 Add a new dimension to your business and stand out from the crowd with your own ‘corporate brochure’, enabling your prospective business audience to engage with you at their highest point of interest. Providing in-depth information about your services Your corporate brochure is a perfect way of not only promoting your services but also your image as a whole. You can choose to either use your corporate brochure as a means of providing in- depth information about your services or make it a definitive tool for promoting your brand. A vital role to play in promoting your business Your corporate brochure is an essential component of your company’s strategic marketing activities and has a vital role to play in promoting your business and attracting new clients. Goldmine Media will design a corporate brochure that is as individual as your business. Our creative approach will ensure that the first client impression is a lasting one. We do this by considering every aspect of the design in detail. The perfect marketing solution to: Introduce your service proposition to prospective clients and summarise your client offering with an engaging and well-written corporate brochure Get innovative with your corporate brochure and use it to help prospective clients take a decision regarding your services by including ‘calls-to-action’ throughout Include your corporate brochure as part of a client or prospect marketing pack Send to members of an employee benefits scheme to engage and encourage enquiries Distribute copies of your corporate brochure at business networking meetings and breakfast clubs Financial adviser corporate brochures Bespoke brochure design Include your own imagery Add a new dimension to your business PRINT www.goldminemedia.co.uk We can help write your editorial Info@goldminemedia.co.uk EMAIL: 0845 686 0055 call
  • 10. 10 Your fully personalised Tax Data cards will provide valuable information to clients and prospects throughout the current tax year and, more importantly, they will associate this data with your business. Give your clients all the key tax rates they will need Choose from a selection of five different cover images, each fully personalised with your business name, logo (photograph if required), contact details and regulatory statement. Your fully personalised Tax Data cards will give clients all the key tax rates they will need and cover Income Tax, Inheritance Tax and Capital Gains Tax, Individual Savings Accounts allowances, and much more. Create further new business opportunities This is a highly cost-effective way of promoting your brand with information that your private clients and business audiences will find useful and keep to hand, enabling you to create further new business opportunities. We can also create a bespoke financial adviser Tax Data card for you Let Goldmine Media design you a totally bespoke Tax Data card and provide your business with its very own unique business generation publication. The perfect marketing solution to: Send to your highest revenue-generating clients to communicate timely information and generate further new business opportunities and leads Use for referral prospecting – ask clients, ‘Who else do you know that would like to receive a complimentary Tax Data card?’ and then add them to your mailing list to create further business opportunities Dual brand and send to the clients of a professional connection Include as part of a client or prospect marketing pack Send to members of an employee benefits scheme to engage and encourage enquiries Distribute copies at business networking meetings and breakfast clubs Provide copies to attendees of seminars Financial adviser personalised Tax Data cards Five different cover images, each fully personalised Bespoke Tax Data card with your own branding Key tax rates covering subjects such as Income Tax and Capital Gains Tax PRINT www.goldminemedia.co.uk Info@goldminemedia.co.uk EMAIL: Provide copies to attendees of seminars 0845 686 0055 call
  • 11. 11 Goldmine Media creates bespoke publishing strategies for professional financial advisers who require a concept-driven, high-quality publication to enhance their existing brand image. Regular dialogue with clients is essential in the current economic environment In a post-RDR environment, more than ever, professional financial advisers need a cost-effective promotional vehicle to drive their brand and client service proposition to both existing and prospective clients. Regular dialogue with clients is essential, especially in the current economic environment. Maintain client loyalty and extend brand awareness A professionally produced client magazine is a highly effective vehicle to communicate your core values, maintain client loyalty, extend brand awareness and boost your revenue streams. A quality client magazine will retain a reader’s attention Research provided by the Association of Publishing Agencies (APA) demonstrates that an editorially targeted and quality client magazine will retain a reader’s attention for 40 minutes. Furthermore, our own research indicates that a well-designed and informative title will command a readership exposure of 12 weeks or more. Goldmine Media creates bespoke client magazines with engaging editorial and inspired design, tailored to achieve your business objectives and maximise your marketing spend. The perfect marketing solution to: Send to your most important, highest revenue-generating clients in between annual review meetings Use for referral prospecting – ask clients, ‘Who else do you know that would like to receive a complimentary copy?’ and then add them to your mailing list to create further business opportunities Build on existing client loyalty, improve brand awareness and instil further trust Communicate the personality and integrity of your business Dual brand and send to the clients of a professional connection Include as part of a client or prospect marketing pack Send to members of an employee benefits scheme to engage and encourage enquiries Financial adviser bespoke publishing services PRINT www.goldminemedia.co.uk Info@goldminemedia.co.uk EMAIL: Send to your most important, highest revenue- generating clients Bespoke client magazines with engaging editorial and inspired design
  • 12. 12 DIGITAL Financial adviser digital client marketing guides Digital client-facing marketing guides are perfect for generating further repeat business opportunities and referrals. Whether uploading each title to your website or emailing a particular guide, besides educating and informing your clients, you’re also achieving greater brand and name recognition. This is a very beneficial way to build lasting relationships. Smartphone and tablet targeting to technology-savvy clients With smartphone and tablet devices becoming more closely integrated into sophisticated client targeting, this service will also ensure that you’re able to nurture client relationships with more technology-savvy clients as part of your ongoing service proposition. Personal finance subjects presented in a clear and engaging way Our carefully designed digital client marketing guides feature your business name, logo (photograph if required), contact details and regulatory statement, and will present even the most complex of personal finance subjects in a clear and engaging way. Enhance your client retention and increase sales opportunities Goldmine Media’s fully personalised digital client marketing guides will help your business extend client communication, raise brand awareness, improve marketing efficiency, enhance client retention and increase sales. Clients and prospects can read each guide online or download a copy Each guide is designed to be used as part of an emarketing campaign, for inclusion on your website to add more relevant content, and to be viewed on tablet technology and smartphone devices, enabling your clients and prospects to read each guide online or download a copy. Personalised client marketing guides include: 28-Page Guides A Guide to the Budget A Guide to Inheritance Tax Planning A Guide to Retirement Planning A Guide to Wealth Management A Guide to Investment Planning A Guide to Protection Planning A Guide to Corporate Financial Planning 4-Page Guides A Guide to Self-Invested Personal Pensions A Guide to Year End Tax Planning A Guide to the Autumn Statement A Guide to Pension Consolidation A Guide to Inheritance Tax Planning A Guide to Long-Term Care A Guide to Critical Illness A Guide to Investing for Income A Guide to Flexible Income Drawdown A Guide to Annuities A Guide to Tax-Efficient Investing Also includes other additional titles not listed. Financial adviser digital client marketing guides Include on your website Personalised client marketing guides www.goldminemedia.co.uk Use as part of an emarketing campaign
  • 13. 13 DIGITAL Improve your website SEO rankings Use for email marketing View on tablet technology and smartphone devices The perfect marketing solution to: Include on your website for visitors to read online or download Email to appropriate clients, prospects and professional connections to create further new business opportunities Add regular changing website resource content to a client ‘knowledge’ area Extend your online marketing to smartphone and tablet technology to engage with a wider audience Use for emarketing campaigns to build further existing client loyalty Improve your website SEO rankings Use for social media content to blog and tweet Provide editorial content for an enews alerts service Add regular changing website resource content to a client ‘knowledge’ area www.goldminemedia.co.uk Info@goldminemedia.co.uk EMAIL: 0845 686 0055 call
  • 14. 14 Personalised digital client enewsletters are a highly cost-effective and measurable marketing vehicle to reach your clients and prospective clients through a modern and fast-growing form of media. Financial consumers are conducting their own Internet market research Financial consumers are increasingly using the Internet to conduct their own market research before committing to making a phone call or walking into a financial adviser’s office. Goldmine Media’s fully personalised digital enewsletters will help strengthen existing relationships with your clients in this post- RDR environment. Drive more leads and new client business with ‘pull’ marketing Increasingly, ‘pull’ marketing is overtaking ‘push’ marketing as the most effective way to drive new client business. Digital enewsletters are perfect for attracting leads and sales rather than applying more work-heavy traditional push marketing approaches. Complex personal finance subjects presented in a clear and engaging way Our carefully designed digital enewsletters feature your business name, logo (photograph if required), contact details and regulatory statement, and presents even the most complex of personal finance subjects in a clear and engaging way. Clients and prospects can respond at their highest point of interest We embed links to your email and website address on every digital enewsletter, providing clients and prospects with the facility to respond at their highest point of interest, and also enabling you to measure the response from each marketing activity. The perfect marketing solution to: View on media sources including smartphones and tablets to build further existing client loyalty and improve brand awareness Communicate timely information and generate further new business opportunities Use for referral prospecting – ask clients, ‘Who else do you know that would like to receive a complimentary copy?’ and then add them to your email list to create further business opportunities Track real-time results and statistically measure who is opening each enewsletter Increase footfall to your website by including your enewsletters in a ‘knowledge’ area and capture visitor data for future marketing before you permit each download Generate more leads and sales opportunities by extending your reach to a wider audience Financial adviser digital newsletters DIGITAL Track real-time results and statistically measure who is opening each enewsletter View on media sources including smartphones and tablets to build client loyalty www.goldminemedia.co.uk 0845 686 0055 call
  • 15. 15 The World Wide Web is revolutionising the way we do business and, whether we like it or not, it is here to stay. The phenomenal growth of the Internet provides all innovative financial services firms with the opportunity to capitalise from its vast potential and to interact with clients and prospects every second of the day. Generate further repeat business opportunities and referrals from clients Goldmine Media’s fully personalised digital client magazines provide your business with a bimonthly 30-page consumer-facing personal finance magazine throughout the year. Each issue is designed to enable you to generate further repeat business opportunities and referrals from your clients and keep in regular contact with them to keep retention rates high. The front cover of every issue is fully personalised and features your business name, logo (photograph if required), contact details and regulatory statement. A highly cost-effective way to deploy by email or upload to your website This is a highly cost-effective way of promoting your brand by providing information that your private clients and business audiences will find informative and timely, and can be deployed by email or uploaded to your website. You can also set up a data capture form on your website that enables you to harvest visitor data before they are permitted to download a copy, and you can use this information for future marketing activities. Nurture client relationships as part of your ongoing service proposition With smartphone and tablet devices becoming more closely integrated into sophisticated professional financial services consumer targeting, this service will also ensure that you’re able to nurture client relationships as part of your ongoing client service proposition via the latest technologies. The perfect marketing solution to: Include on your website for visitors to read online or download Email to appropriate clients, prospects and professional introducers to create further new business opportunities Add regular changing website resource content Build further existing client loyalty and improve brand awareness Extend your online marketing to smartphone and tablet technology Use for emarketing campaigns Improve your website SEO rankings Use for social media content Financial adviser digital client magazines DIGITAL Fully personalised digital client magazine Feature your business name, contact details and regulatory statement Use for social media content and improve your SEO rankings www.goldminemedia.co.uk
  • 16. 16 This service is perfect for generating further business opportunities and referrals by utilising email, online and social media marketing activities. Each efactsheet is fully personalised and features your business name, logo (photograph if required), contact details and regulatory statement. Build lasting relationships by reinforcing your client service proposition By emailing different efactsheets over time, besides educating and informing clients and prospects, you’re also achieving greater brand and name recognition to a wider and highly measurable audience. This is a very beneficial way to build lasting relationships and to reinforce your client service proposition. Nurture client and prospect relationships in a post-RDR environment With smartphone and tablet devices becoming more closely integrated into sophisticated financial services consumer targeting, this service will ensure that you’re able to nurture client and prospect relationships in a post- RDR environment. Extend client communication, enhance client retention and increase sales Goldmine Media’s efactsheets will enable your business to extend client communication, raise brand awareness, improve marketing efficiency, enhance client retention and increase sales. FINANCIAL ADVISER DIGITAL MARKETING FACTSHEETS DIGITAL 25 digital factsheets and topical all-in-one service Extend your marketing to smartphone and tablet technology Fully personalised, featuring your business name, logo, contact details and regulatory statement www.goldminemedia.co.uk Include on your website to view on tablet technology and smartphone devices Each digital factsheet is designed to use for emarketing campaigns, for inclusion on your website, and to be viewed on tablet technology and smartphone devices, enabling your clients and prospects to read each article online or download and print a copy. The perfect marketing solution to: Extend your marketing to smartphone and tablet technology Include on your website to attract and retain higher volumes of visitor traffic Email to clients, prospects and professional introducers Improve your website’s SEO success from organic searches Improve brand awareness with prospective clients Add value and build further loyalty with existing clients Generate online referral leads and sales opportunities 0845 686 0055 call
  • 17. 17 DIGITAL www.goldminemedia.co.uk Life assurance Have you provided a financial safety net for your loved ones? Term assurance Can you guarantee always being there for those who depend on you? Whole-of-life assurance Have you made provision for financial protection that lasts for the rest of your life? Critical illness cover Have you chosen the right cover to help ease your financial pressures? Income protection insurance How would you pay the bills if you were sick or injured and couldn’t work? Achieving financial security and independence Getting the right financial advice can be the difference between achieving your goals or not Is your family protected financially? The cost of bringing up a child until they reach the age of 21 has hit an all-time high Making a will Don’t add to the emotional strain on your family, friends and loved ones Wealth protection Will your legacy involve just leaving a large Inheritance Tax bill for your loved ones? Business protection Have you overlooked your most important assets, the people who drive your business? Investment diversification Protecting your money from adverse market conditions Private personal pensions To afford the lifestyle you want when you retire, you need to do something about it today Financial independence Have you lost sight of your investment goals? Self-Invested Personal Pensions Would you like to take more control over your pension fund investment decisions? Pension consolidation Keeping track of your pension portfolio to get the best out of the contributions you’ve made Planning for retirement What income should you aim for to maintain your current lifestyle? Buying your annuity An important one-off decision that has long-term consequences if you get it wrong Wealth creation Should you spread your capital across different investment vehicles? Individual Savings Account (ISA) Have you fully used your ISA allowance? Estate planning Will you pass on your wealth in a tax-efficient manner? Minimising potential taxes and duties on your death Immediate access to your pension funds, allowing you to take out what you want, when you want it Reducing your investment risk Do you want to create a wider spread for your portfolio? FEATURES 25 FULLY PERSONALISED DIGITAL FACTSHEETS
  • 18. 18 A digital corporate brochure will add a new dimension to any professional financial services firm and is a perfect way of not only promoting your services but also your image online or by email. Providing in-depth information about your client service proposition You can choose to use your corporate brochure as a means of providing in-depth information about your client service proposition or make it a definitive tool for promoting your brand, enabling your business audience to engage with you at their highest point of interest. A vital role to play in promoting your business and attracting new clients Your digital corporate brochure should form an essential component of your company’s online strategic marketing activities, and it has a vital role to play in promoting your business and attracting new clients. Our creative approach will ensure that the first impression is a lasting one Goldmine Media will design a bespoke digital corporate brochure that is as individual as your business. Our creative approach will ensure that the first client impression is a lasting one. We do this by considering every aspect of the design in detail. Email and website address links are also embedded to provide clients and prospects with the facility to respond at their highest point of interest and enable you to measure each response. The perfect marketing solution to: Email to prospective clients and summarise your client service proposition with an engaging and well-written corporate brochure Project your business values, expertise and USPs in an extremely credible manner Get innovative with your corporate brochure and use it to help prospective clients take a decision regarding your services by including ‘calls-to-action’ throughout Include your corporate brochure on your website homepage for visitors to read online or download Email to appropriate clients, prospects and professional introducers to create further new business opportunities Build further existing client loyalty and improve brand awareness Financial adviser digital corporate brochures DIGITAL www.goldminemedia.co.uk Email to prospective clients and summarise your client service proposition Include your corporate brochure on your website homepage for visitors to read or download Bespoke digital corporate brochure that is as individual as your business
  • 19. 19 DIGITAL www.goldminemedia.co.uk Your fully personalised Taxation & Allowances digital guide will provide valuable information to your clients and prospects throughout the current tax year and, more importantly, they will associate this data with your business. All key tax rates are covered in your fully personalised guide Each digital Taxation & Allowances guide features your business name, logo (photograph if required), contact details and regulatory statement. All key tax rates are covered, including Income Tax, Inheritance Tax and Capital Gains Tax, Individual Savings Accounts Allowances, and much more. Promoting your brand with information that your private clients will find useful This is a highly cost-effective way of promoting your brand with information that your private clients and business audiences will find useful, and it is designed to use as part of an emarketing campaign, for inclusion on your website, and to be viewed on tablet devices and smartphone technologies. The perfect marketing solution to: View on media sources including smartphones and tablets Communicate timely information and generate further new business opportunities Increase visitor footfall to your website by including a ‘knowledge’ area and capturing data before you permit each download Build further existing client loyalty and improve brand awareness Generate more leads and sales opportunities by extending your reach to a wider audience Financial adviser Taxation & Allowances digital guide Each digital Taxation & Allowances guide features your business name, logo, contact details and regulatory statement Increase visitor footfall to your website by including a ‘knowledge’ area View on media sources including smartphones and tablets 0845 686 0055 call
  • 20. 20 This service provides bimonthly topical and timely ready-made news article content that can be used as part of your email marketing campaigns and social media marketing activities, and to create an RSS news feed function on your website which can offer visitors news sent directly to their inbox by simply subscribing. The data you harvest can be used for other future marketing activities, to engage with your clients and prospects, and to generate further new business opportunities. Increase visitor footfall to lift your website higher up search engine rankings Each article can be populated directly onto your website and will give visitors a reason to keep returning to the site. Online comment and opinion can be quickly generated and indexed by search engines, which will lead to an increase in visitor footfall over time and help lift your website higher up search engine rankings. The perfect marketing solution to: Extend your marketing to smartphone devices and tablet technology Include on your website to attract and retain higher volumes of visitor traffic Harvest visitor data by creating a subscription- based RSS news feed function on your website Email news and targeted articles to clients, prospects and professional introducers Improve your website’s SEO success from organic searches RSS news feed editorial content DIGITAL www.goldminemedia.co.uk Add an RSS news feed function to your website which can offer visitors news sent directly to their inbox Improve your website’s SEO success from organic searches Include on your website to attract and retain higher volumes of visitor traffic 0845 686 0055 call
  • 21. 21 With Goldmine Media’s RSS NewsFin service, you can have up-to-date financial news exported and uploaded directly to your company’s website on a daily basis without having to lift a finger. Not only will your RSS news feed help to increase exposure to your website and help generate further revenue, but will also help to boost your SEO by having fresh and engaging content regularly added to your site. Even if you do not currently have a website run by Goldmine Media, you can still take full advantage by having our NewsFin service embedded into your existing website. This will also have a vital role to play in increasing your website traffic and engaging with your clients and prospects at their highest point of interest. Features: Updated and licensed high-quality news automatically uploaded to your existing website on a daily basis Social media sharing capability Tailor your news articles to display only your chosen niche articles The ability to customise your news feed to tie in with your audience demographics, editorial vision and marketing goals NEWSFIN RSS NEWS FEED SERVICE DIGITAL www.goldminemedia.co.uk Increase exposure to your website and help generate further revenue Time to aim for higher returns 11/20/2013 When it comes to taking investment risk to secure a higher return, those aged 55 and over are most likely to be taking the lead with Stocks & Shares Individual Savings Accounts (ISAs), according to research from Standard Life (08 April 2013). Over one in ten (11 per cent)... It can be reassuring to take a long-term perspective 11/20/2013 As wealth grows, so too can the complexity of its management. Our approach is to cut through complexity and offer you clear guidance to achieve your goals. Today’s challenging economic and global conditions, coupled with uncertainty in Europe, North America and China, ha... Cashing in on alternatives in 2014 11/20/2013 It has been a torrid time for cash savers over the past five years. The Bank of England base rate has been on hold at its 300-year low of 0.5% since March 2009. Although there have been murmurings of a possible rise in interest rates on the horizon, you should still... Will you be affected by the impending new lifetime allowance limit changes? 11/20/2013 If you are making high levels of pension contributions you will need to obtain professional financial advice to make sure that you know whether you will be affected by the impending new lifetime allowance (LTA) limit changes. Thousands of pension savers could be impacted by the forthcoming changes unless they act swiftly... Tailor your news articles to display only your chosen niche articles Social media sharing capability Increase website traffic
  • 22. 22 An increasing number of financial professionals offer their clients and prospects the facility to download an app as part of their client communication and marketing mix. A recent Ofcom report highlighted the fact that over 50 per cent of A, B and C1 socio-economic-group adults in the UK use a smartphone to browse online, and over 25 per cent use tablet technology. Rapid growth of smartphones and tablets The rapid growth of smartphones and tablets has opened up an exciting, diverse platform for professional financial advisers. Your app should form part of a coordinated and ‘joined-up’ marketing approach that will help you improve client communication, raise brand awareness, improve marketing efficiency, enhance client retention and increase sales. The Internet changed everything, and now mobile Internet access is changing everything once again – but much faster. As part of our app development service, we provide a consultation phase to help you hone your app requirements before development begins. This will ensure that your app features the required functionality to provide the maximum ROI. Goldmine Media’s app development service includes: Multiple platforms: The apps we build are compatible for iPhone, iPad and multiplatform HTML5 web apps Full app management: Each app provides an inspirational, robust and intelligent business and marketing solution Advanced app technology: Our apps feature the latest trends Social media: Wherever possible, we recommend the inclusion of sharing functionality via Facebook, Twitter and email to encourage viral growth Bespoke design: Every app we design and build is consistent with your branding and trading style Development: We have a stringent testing period prior to authorisation and Apple approval In-app analytics: You can monitor your app’s success and user activity Delivery and app distribution: It’s your choice where, and we do the rest Secure hosting: On Apple’s Cloud servers Features: Direct contact links to phone and email Full functionality with your corporate website Social media sharing capability RSS news feed integration GPS location maps Fully embedded financial calculators The perfect marketing solution to: Build client relationships Further enhance client loyalty Reinforce your brand to a more targeted audience Increase your visibility to a bigger audience Increase your client accessibility Solve the problem of emails getting stuck in spam folders Increase your client service proposition across mobile and tablet devices Connect your business with on-the-go clients Generate further repeat business Enhance your social networking strategies Financial adviser apps DIGITAL www.goldminemedia.co.uk All our apps are compatible for iPhone, iPad and multiplatform HTML5 web apps Secure hosting on Apple’s Cloud servers
  • 23. Goldmine Media’s digital magazine page turn application can be used to turn your existing digital magazine publications into interactive page-turning magazines that can be uploaded to your website and viewed on almost any device. Digital publications that offer a page-turning experience allow your clients and prospects the same sense of discovery they can experience when turning paper pages. It is a stand-alone product, meaning the publications will sit directly on your site without the need to host through a third-party service or webhost. We can transform your brochures, catalogues, newsletters and mailers into engaging, interactive and user-friendly digital experiences with our state- of-the-art digital publishing technology. Using Goldmine Media’s innovative digital publishing page turn application, you can convert your PDFs into digital editions, enabling users on PC, Mac, Netbook, Tablet, iPad, Kindle, Android and other mobile devices to have the very best user experience when and where they want to access them. Features: Publications work across all media platforms Full integration into your existing corporate website Full functionality with your official company app Search for specific content using keywords or jump straight to certain pages Interactive clickable links to external websites Magnification (zoom-in/out) Integration with Google Analytics Social media sharing capability The perfect marketing solution to: Give clients and prospects the feeling of reading a ‘real’ publication while enjoying the search functions of the web Improve your website traffic and SEO rankings with higher revisit rates Provide an innovative, cost-effective solution in displaying your services and products online Project your business values, expertise and USPs in an extremely credible modern manner Include interactive content on your website homepage for visitors to read online or download Build further existing client loyalty and improve brand awareness by adding real client value Extend your online marketing to smartphone and tablet technology for tech-savvy clients and prospects 23 DIGITAL www.goldminemedia.co.uk Financial adviser digital page turn application Interactive clickable links to external websites Magnification (zoom-in/ out) and social media sharing capability Publications work across all media platforms 0845 686 0055 call
  • 24. 24 WEBSITES At Goldmine Media, we believe that building a professional financial adviser website is much more than just creating a design that is fresh and appealing. For any website to become successful as a sales and marketing platform, it must be intuitive and easy to use for both first-time and repeat visitors. An authentic website builds trust and relationships with your clients Our goal is to enable your business to extend and evolve its web offering by fully utilising our front-end and back-end development skills and on-site search engine optimisation services to deliver an authentic website that builds trust and relationships with your clients and prospective clients. You are assigned your own project consultant, who is your main point of contact throughout the build process. Absolutely nothing is outsourced, which means your website will not become ineffective as a sales tool and disjointed as an application. Building on the SEO effectiveness, maintaining and regularly updating your website As part of the ongoing service, we also allocate time every month to maintaining your site, build on the SEO effectiveness and regularly update the site with our unrivalled content, including your fully personalised digital magazines, client marketing guides and news article content - displayed as an RSS feed. Responsive coding will ensure that each visitor has a great experience The site build specification includes responsive coding to ensure that your new website can be viewed on the latest technologies, from widescreen desktop computers to tablet devices and smartphones, to provide each visitor with a great experience. If required, we can also include a data capture function as part of the ‘knowledge’ centre area of your website before permitting visitors to download any online publications. This enables you to harvest valuable data that can be used for future marketing activities and to engage with visitors at their highest point of interest. The websites that Goldmine Media build are fully upgradeable, allowing you to add additional pages and functionality when you choose. We can also include other elements within the site build, for example, financial calculators, blog, third- party quotation system, fund valuation function and back-office plug-ins. Financial adviser bespoke websites www.goldminemedia.co.uk Flexible menu content: Home, About Us, Enquiry Form, Contact Page, etc. The site build specification includes responsive coding to ensure that your new website can be viewed on the latest technologies, from tablets to smartphones Fully upgradeable, allowing you to add additional pages and functionality when you choose
  • 25. 25 WEBSITES www.goldminemedia.co.uk Responsively coded professional financial adviser website build and design service (validated HTML5 and CSS) includes: Flexible menu content: Home, About Us, Our Services, Enquiry Form, Contact Page, Google Maps, etc. Bespoke, fully branded, responsively coded website, incorporating your business logo, trading style and colours Contact enquiry form Social media integration (Facebook, LinkedIn, Twitter, Google+, YouTube, Flickr) Licensed website photography supplied Inclusion of your own photographic imagery (if required) Website hosting Website search engine optimisation (SEO) Website submitted to search engines Monthly management and maintenance, SEO and hosting: 12-month website hosting Website maintenance Website search engine optimisation (SEO) Monthly website visitor statistical reports Editorial updates and publication updates (if required) Social media integration (Facebook, LinkedIn, Twitter, etc.) Website submitted to search engines Editorial updates and publication updates (if required) 0845 686 0055 call
  • 26. 26 Goldmine Media’s professional financial adviser bespoke website Content Management System service makes it easy for non-technical users to add and update content on their website. No software is necessary, as your website is the user interface. Each new page you create is automatically integrated into the site’s design, so you only need to deal with the content, which as part of this service we can also provide. Our Content Management System is full of value- added features that give you the ability to add and update pages, images, files, links, maps and more. You are assigned your own project consultant, who is your main point of contact throughout the build process. Absolutely nothing is outsourced, which means your website will not become ineffective as a sales tool and disjointed as an application. Building on the SEO effectiveness and maintaining your website As part of the ongoing service, we also allocate time every month to maintaining your site and building on the SEO effectiveness. The site build specification includes responsive coding to ensure that your new website can be viewed on the latest technologies, from widescreen desktop computers to tablet devices and smartphones. Responsively coded financial adviser CMS website build and design service (validated HTML5 and CSS) includes: Sections/folders Pages Images Files Links News items Events/seminars Videos (if applicable) Photo galleries Blog/blog entries Interactive maps & locations Message boards Custom content items Content search Content you create is indexed automatically and searchable Customise search to return pages, images, files, links or any type of content you choose Advanced search allows users to search for pages created within a certain time period Financial adviser Content Management System (CMS) websites WEBSITES www.goldminemedia.co.uk Easy for non-technical users to add and update content on their website You are assigned your own project consultant throughout the build process
  • 27. 27 Graphical content editor User-friendly interface Bold, italicise, underline, strikethrough Font size, colour, style Superscript, subscript Bulleted and number lists Indents Left justify, right justify, centre, block justify Add links, images, tables Choose from predefined page layouts Users and groups administration Give your staff access to use the content management tool You decide who can access certain areas of your website The option for the website manager to review all changes before they are made Search engine optimisation Each page you create is automatically optimised for search engines The page title and meta tags such as keywords and description are automatically created Valid and well-formed HTML5 and CSS All images are provided with relevant ALT attributes to describe their content to search engines Search-engine-friendly URLs Social media integration (Facebook, LinkedIn, Twitter, Google+, YouTube, Flickr) Proper use of heading tags such as H1, H2, etc. WEBSITES www.goldminemedia.co.uk Give your staff access to use the content management tool Social media integration (Facebook, LinkedIn, Twitter, etc.) Add links, images and tables 0845 686 0055 call
  • 28. Goldmine Media’s professional financial adviser bespoke micro website service is the perfect online solution if you already have a main website and want to launch a smaller site that is product or service specific, for example, if you provide an open market annuity service, care fees planning service or equity release service. Launch a smaller site that will enable you to start building an online presence Alternatively, if you do not already have a website and want to launch a smaller site that will enable your business to start building an online presence, a micro website is ideal for this requirement. If you already have a strong web presence and want to promote a subdivision of your business, we can create a bespoke design that is consistent with your existing branding or offer a completely new design. Alternatively, micro websites can be created to use in conjunction with email marketing campaigns in order to maximise returns on investment. Your micro website could be used as a landing page for a Google AdWords campaign or other Internet- based marketing activities, where users are directed to these pages rather than your main company website. This can be of significant benefit when introducing new products or services and will help maximise the impact of your marketing proposition. Each bespoke professional financial adviser micro website we build is fully upgradeable, allowing you to include additional pages and functionality when you choose. We can also include other elements within the site build, for example, financial calculators, blog, third- party quotation system, fund valuation function and back-office plug-ins. Monthly management and maintenance, SEO and hosting: 12-month website hosting Website maintenance Website search engine optimisation (SEO) Monthly website visitor statistical reports Editorial updates and publication updates (if required) 28 Financial adviser bespoke micro websites WEBSITES www.goldminemedia.co.uk The perfect online solution if you already have a main website and want to launch a smaller site that is product or service specific Bespoke design that is consistent with your existing brand 12-month website hosting and website maintenance included
  • 29. Responsively coded bespoke professional financial adviser micro websites build and design service (validated HTML5 and CSS) includes: Bespoke professional financial adviser micro website build and design service Flexible menu content: Home, About Us, Our Services, Enquiry Form, Contact Page, etc. Contact enquiry form User data capture function Licensed website photography Inclusion of your own photographic imagery (if required) Website search engine optimisation (SEO) Website submitted to all major search engines Social media integration (Facebook, LinkedIn, Twitter, Google+, YouTube, Flickr) Financial calculators (optional) Blog (optional) The perfect marketing solution to: Promote a subdivision of your business product or service proposition Use in conjunction with email marketing campaigns in order to maximise returns on investment Use as landing pages for Google AdWords and other Internet marketing campaigns Generate leads and further sales opportunities Extend your online marketing to smartphone and tablet technology Achieve a low-cost measurable ROI Attract and retain highly targeted website traffic Capture user data for future marketing activities Attract organic searches for a highly optimised and SEO-friendly site 29 Website blogs WEBSITES www.goldminemedia.co.uk Goldmine Media build bespoke blogs for professional financial advisers that can either be converted into a full website at a future date or integrated into one of your existing websites that links to all of your social media platforms, including Facebook, LinkedIn, Twitter, Google+, YouTube and Flickr. The perfect marketing solution to: Increase the visibility of your website and proposition to a wider and more targeted audience demographic Build relationships and keep communications flowing between you and your clients to generate further client loyalty Generate leads – studies show businesses that create at least 20 blog posts each month receive four times more leads than businesses that do not have a blog Boost search engine optimisation by providing search engines with fresh content to feed on, as many websites remain static and rarely change their content Build credibility and reputation by providing information to prospective clients, enabling them to bookmark your site so that they can come back when they’re ready to make a decision Build relationships and keep communications flowing between you and your clients Integrate a blog into your existing website that links to all your social media platforms 0845 686 0055 call
  • 30. Increasingly, more professional financial adviser businesses are embracing social media as part of their client marketing and communication strategies. Whether you need a social media kick-start or ideas for relevant and targeted editorial content, Goldmine Media will help you by designing a bespoke service that works for your business requirements. Targeted content strategy Our approach will give your business the tools to develop your own social media communications, including help with a targeted content strategy, or we can undertake your social media communications on your behalf. Everything we do requires us to work closely with you to ensure that we have all of the information about your business we require for strategy building, initial set-up and implementation, and updating your social media activities going forward. Goldmine Media’s social media service will: Ensure that your social media platforms are regularly updated with appropriate and relevant content for your audience demographic Create your corporate Facebook page and Twitter profile Make initial connections with people on LinkedIn who can impact positively on your business; we’ll also suggest connections to make based on your business and strategic approach Integrate your blog with your other social media platforms 30 Social media Create your corporate Facebook page and Twitter profile Ensure that your social media platforms are regularly updated with appropriate and relevant content Integrate your blog with your other social media platforms WEBSITES www.goldminemedia.co.uk 0845 686 0055 call
  • 31. Goldmine Media’s ‘website financial calculators bundle’ service will bring a new level of interactivity and visitor traffic to your website. Website financial calculators available: Compound interest calculator Lump sum investment calculator Loan repayment calculator Mortgage payment calculator Mortgage loan calculator Mortgage cost calculator Mortgage affordability calculator Pension calculator Annuity calculator Inheritance Tax calculator Share stamp duty calculator Website financial calculators bundle: Ready-to-install website financial calculators for specific financial planning functions Quick and easy to install within your existing website Facility to change the font styles and font colours to match your website style and colour scheme 31 Website financial calculators WEBSITES www.goldminemedia.co.uk 12 interactive website calculators Facility to change the font styles and font colours to match your website style and colour scheme Quick and easy to install within your existing website
  • 32. A professional financial adviser brand or logo is not simply artwork. Your corporate logo design represents your business and its importance cannot be overestimated. The presence of a professional logo design on your marketing collateral not only enhances the visibility of your business, but also gives a distinctive identity for clients to associate with. For many years, Goldmine Media has been designing custom logos and building brands for the financial services sector. 32 Financial adviser corporate branding and logo design service Whether it’s custom-designed business cards, letterheads, compliment slips or envelopes, business stationery is not just an unavoidable expense but is also a key marketing tool, so your stationery design is integral to the impression you project. Our portfolio of unique professional financial adviser business cards, eye-catching letterheads and attractive compliment slips is testament to our industry-leading experience in the field of stationery design. For additional impact, consider stationery design such as digital cards which can hold dynamic content such as promotional videos, electronic brochures and reports, and other marketing materials on their flip side. Financial adviser corporate stationery CREATIVE www.goldminemedia.co.uk Eye-catching letterheads, business cards and compliment slips
  • 33. 33 Goldmine Media has extensive experience in all aspects of designing large format graphics for professional financial adviser exhibition stands, from a pop-up display system including design and artwork to a complete bespoke exhibition stand. We follow each task right through from the initial creation of design visuals to the completion of the finished stand design. Roller banner stands, pop-up banners or roller banners offer a quick and easy way to brand any exhibition, event or office. Our designers can assist your business with a complete design and artwork service. A full in-house large format print and finishing team ensures quality through to delivery. For everything exhibition or trade-show related, we can provide your business with a full turnkey exhibition stand design and exhibition event display products, including Pop-Up Stands, Banner Stands, Portable Modular Displays and Literature Displays. Large format graphics and exhibition stand service CREATIVE www.goldminemedia.co.uk Roller banner stands, pop-up banners or roller banners offer a quick and easy way to brand any exhibition, event or office Full in-house large format print and finishing team ensures quality through to delivery Complete design and artwork service 0845 686 0055 call
  • 34. Add a new dimension to your business and stand out from the crowd with your own ‘corporate brochure’, enabling your business audience to engage with you at their highest point of interest. Your corporate brochure is a perfect way of not only promoting your services but also your image as a whole. You can choose to either use your corporate brochure as a means of providing in-depth information about your services or make it a definitive tool for promoting your brand. Promoting your business and attracting new clients Your corporate brochure is an essential component of your company’s strategic marketing activities and has a vital role to play in promoting your business and attracting new clients. Goldmine Media will design a corporate brochure that is as individual as your business. Our creative approach will ensure that the first client impression is a lasting one. We do this by considering every aspect of the design in detail. The perfect marketing solution to: Introduce your business to prospective clients and summarise your client offering with an engaging and well-written corporate brochure Project your expertise, client service proposition and USPs in an extremely credible manner Get innovative with your corporate brochure and use it to help prospective clients take a decision regarding your services by including ‘calls-to-action’ throughout Include your corporate brochure as part of a client or prospect marketing pack Financial adviser corporate brochures 34 CREATIVE www.goldminemedia.co.uk Include your corporate brochure as part of a client or prospect marketing pack Include your own imagery Bespoke brochure design and editorial service 0845 686 0055 call
  • 35. The challenge with designing any annual report, proposal and other business report is to turn balance sheets, corporate mission statements and mini-biographies into a visually appealing and engaging publication. With a target audience likely to be investors, clients, employees or partners, our creative team work in collaboration with you to ensure that we create an aesthetically pleasing, readable publication that communicates your message in the most effective way. As with other types of multipage financial documents, the page composition of an annual report or proposal may incorporate some or all of the five types of visual signposts: artwork, titles, paragraph emphasis, character emphasis and explicit navigation elements, all of which we carefully consider throughout the design process. 35 Financial reports design service CREATIVE www.goldminemedia.co.uk Editorial writing and proofing service Our creative team work in collaboration with you to ensure that we create an aesthetically pleasing, readable publication for you Visually appealing and engaging publications 0845 686 0055 call
  • 36. Follow us on Twitter @goldminemedia Visit our blog www.goldminemedia.co.uk/blog Goldmine Media, Basepoint Innovation Centre, 110 Butterfield, Great Marlings, Luton, Bedfordshire LU2 8DL T: 0845 686 0055 F: 0845 686 0071 E: info@goldminemedia.co.uk Images shown are a representation of the services and products provided. The discounted rate applies to orders placed between 02.01.14 and 31.12.14. Discounts apply to our standard prices and exclude all promotions, including pre-arranged third-party promotions. This offer is subject to availability and may be limited depending on the product or service selected. If applicable, monthly payments are payable by Direct Debit. Goldmine Media are committed to the protection and legal use of your personal data. However, if you do not wish us to contact you in the future with details of other offers and services available from Goldmine Media, please let us know by any of the following methods: writing to us at Goldmine Media Limited, Basepoint Innovation Centre, 110 Butterfield, Great Marlings, Luton, Bedfordshire LU2 8DL; visiting our Privacy website at www.goldminemedia.co.uk/privacy. html; or telephoning 0845 686 0055 and advising our web team. You will be removed from our mailing list as soon as possible. goldminemedia.co.uk