OpenTravel Standards from TravelTraction Berlin

Introduction to the

OpenTravel Alliance

1
© 2013 OpenTravel Alliance | www.opentravel.org

XML Standards for the Travel Industry

OpenTravel provides the preferred open source XML standard for
the travel and leisure industry.

1999 2001 2011

OpenTravel formed as a OpenTravel produces OpenTravel creates a
member funded, the first open standards second open standard-
not-for-profit for the travel industry. based schema product.
organization.

By using the OpenTravel specification, you’ll join a worldwide network of travel industry
suppliers, resellers, global distributors and integrators dedicated to
meeting their customer and trading partner XML distribution demands.

2

Why Use Standards?

The standards body has made the effort to create
messages that incorporate variations in supplier
implementations
•  So you don’t have to
Abstract Suppliers
•  Easier to Add, Change, Replace
Reusability from trading partner to trading partner
•  Less implementation support
Shorter implementation times
•  Lower IT Costs
Widespread adoption and industry support
•  Wide body of implementation knowledge
3

How to Use Standards?

•  Standardise your content internally (do not just use
the format of the first supplier you connect to)
•  Abstract suppliers behind internal standards - much
easier to change them or swap in/out
•  Use standards where they exist (OpenTravel), even
if the suppliers do not support them. Will save you in
long term
•  Where standards don't exist (or do not match exactly
what you want) then use the core data blocks from
OpenTravel to build your own messages

4

Open Standard Specification Philosophy

–  Support both mature and emerging travel industry
segments
–  Promote message and object re-use when possible
–  Support emerging travel industry trends & business
processes
–  Specification is free and openly available to any
implementer
–  Specification downloaded from OpenTravel website
•  http://www.opentravel.org/Specifications/Default.aspx

7

Travel Industry Information Exchange Model

•  OpenTravel maintains the service interface
schema
standard
schema
application
schema
common information
exchange model (CIEM) mapping mapping mapping

created by and for the
travel industry
trading partner 1
OpenTravel
•  Represents travel industry Common
data at rest (implementer Information
Exchange Model
stored) and in motion (CIEM)
(exchanged) trading partner 2

•  The foundation of all
mapping mapping mapping
OpenTravel specifications
service interface standard application
schema schema schema
•  Travel segment contextual

8

OpenTravel Body of Work

The OpenTravel specification supports
business functionality for all travel segments.

9

Functionality: All Travel Segments Supported

Vacation
Car Rental Rental

Ground Extended
Parking Stay
Rail Hotel
Air
Hostel
2.0 provides distribution
Golf
functionality for all travel Event RFP
segments.
Activity Offers
Profiles
Subscriptions
Cruise
Travel Packages
Merchant Services
Day Tour Information Validation
Location-Based Offers
Packaged Travel Insurance Loyalty Program
Tour
Online Maps

10

Functionality: Comprehensive Distribution Functionality

•  Search, Availability, Make Booking/ Modify •  Media (multimedia, image, video, file attachment…)
Booking, Cancel Booking, Notification… •  Offer (targeted, merchandising, bundle, rules…)
•  Actors (person, company, system…) •  Payment (accepted forms, payment card, bank
•  Agreements (trading partner, property rental, status, account, award, commission…)
details…) •  Period (applicable, effective/ expire, blackout date,
•  Aircraft (equipment, cabin class, seat map, services & check in/ out…)
amenities…) •  Person (demographics, birthdate, related, group…)
•  Authority (name, type, status, location…) •  Policy (pets, check-in, cancellation, no show…)
•  Company (name, location, departments, divisions…) •  Position (relative, radius, directions, index point…)
•  Contact (email, phone, address…) •  Price (fare, rate, charge unit, fee, tax…)
•  Coupon (ticket, air pass, loyalty award…) •  Product (bundle, package, quote, encoding,…)
•  Customer Authentication (user name/ password, PIN, •  Profile (agency, company, customer, supplier,
challenge q&a…) consolidator…)
•  Data Verification (frequency, method, status…) •  Program (marketing, social media, subscription…)
•  Document (passport, birth certificate, drivers license…) •  Rating (customer rating, industry award…)
•  Facility (airport, lounge, property, rental unit, restaurant, •  Reservation (sale information, ticketing location,
store, rental location…) booking model, PNR…)
•  Feature (amenity, service, architectural…) •  Rules (booking, packaging, terms & conditions…)
•  Identifier (code, alternate codes…) •  Schedule (operation times, location, after hours…)
•  Information (description, formatted text, category…) •  Season (weather, temperature, precipitation…)
•  Locale (local currency, local language, local time…) •  Seat (premium, location, amenities, price, upgrade…)
•  Location (address, geocoding, map, neighborhood, •  Systems (status, website, mobile device, application,
island…) capabilities…)
•  Loyalty (account credentials/ status/ tier/ balance, •  Trip (sector, segment, characteristics, mode, segment,
alliance, program, award…) status…)

11

Functionality: Designed for Modern Distribution Channels

Multi-Participant
Sales & Distribution
Channels

Loyalty Program Travel
with Customer Product
Recognition Differentiation

Partner & Customer Travel Product
Subscriptions & Bundling, Up-sell
Notifications Travel & Cross-sell
Distribution
Demands

Packaged Trip Travel Product
Shopping & Pricing & Bundling
Management Transparency

Personalized
Shopping &
Targeted Offers

The OpenTravel functional model supports emerging business model
and distribution challenges.

12

Schema Products

13

1.0 XML Message Suite

Mature specification • Implemented since 2003 • Message-based structure

14

How Implementers Use the 1.0 XML Message Suite

15

2.0 XML Object Suite

Object-based architecture supports rapidly evolving xml tooling…

•  Reusable, extensible and
substitutable XML
objects
•  Rapid deployment of new
or enhanced functionality
•  Implementer proprietary
functionality
•  Thin client applications

16

How Implementers Use the 2.0 XML Object Suite
Thin Client Applications and API’s

Thick Client Applications
2.0 XML MESSAGE
2.0 XML Objects 2.0 XML Objects

SUITE PAYLOAD
API Application

Web Web
Services Services

mobile kiosk server pc

Your OpenTravel-enabled API’s can function standalone or exchange information
with OpenTravel-enabled applications.

17

Membership Benefits

The OpenTravel specification supports
business functionality for all travel segments.

18

OpenTravel Membership Benefits

•  Influence the structure of the standard
•  Initiate, lead and/or participate in projects
•  Network with potential partners/ customers
•  Marketplace credibility
•  Access to technical staff
•  24 hour turn-around from OpenTravel Forum
•  Members only documentation and websites
•  Preferred pricing to OpenTravel events

19

OpenTravel Governance Structure

Responsible for strategic
direction and organization
oversight Board of Directors

Member-controlled internal
governance structure
Interoperability Committee (IO)

Workgroups

Reviews comments;
proposes new work Architecture Transport

Travel
Integration Hospitality

Creates requirements and
develops schema

Project Teams

20

Questions?
www.OpenTravel.org

Valyn Perini, CEO
valyn.perini@opentravel.org

OpenTravel 2.0 XML Object Suite
Travel distribution just got cool.

21

OpenTravel Standards from TravelTraction Berlin

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