SlideShare a Scribd company logo
1 of 39
Online Marketing Summit,[object Object],Cleveland, OH | June 7, 2010,[object Object],Integrated Analytics:,[object Object],Connecting the Pieces,[object Object],James BakeDigital Marketing and Metrics Hanson Inc.,[object Object],1,[object Object]
Manager, Digital Marketing and Metrics at Hanson, Inc.,[object Object],Hanson is a full service digital agency, 75+ employees,[object Object],8+ years as a branding, advertising and marketing strategist,[object Object],Google Analytics Certified ,[object Object],Google Advertising Professional Certified,[object Object],Trained as an Omniture Advanced User,[object Object],Manage multi-million dollar ad campaigns,[object Object],6/2/10,[object Object],2,[object Object],Hi, I’m James!,[object Object]
Bridging the Distance Between Data and Actionable Insights,[object Object],3,[object Object]
80% believe ROI from online marketing activities is important to measure, but only 31% of marketers can effectively measure it. Source: 2010 Omniture Online Analytics Benchmark Survey,[object Object],6/2/10,[object Object],4,[object Object]
6/2/10,[object Object],5,[object Object],Current Landscape,[object Object],Email/SMS,[object Object],NaturalSearch,[object Object],Call Center,[object Object],Website,[object Object],Paid Search ,[object Object],Display Media,[object Object],Online Videos/Photos,[object Object],Social Convers-ations,[object Object],Local Marketing Efforts,[object Object]
6,[object Object],More,[object Object],Actionable ,[object Object],Insight,[object Object]
Obtain a correlated view of customer interactions across many channels,[object Object],Identify opportunities for holistic enhancement,[object Object],Optimize marketing campaigns to improve ROAS,[object Object],Lower overall marketing cost by allocating money/resources where they best fit,[object Object],6/2/10,[object Object],7,[object Object],Benefits of Integrated Analytics,[object Object]
Understand key components,[object Object],Identify core KPIs in each channel,[object Object],Identify synergies across channels,[object Object],Balance connected data ,[object Object],6/2/10,[object Object],8,[object Object],Steps In Planning,[object Object]
What are all the elements of your marketing program?,[object Object],What are the reasons each is being undertaken?,[object Object],Build Awareness,[object Object],Drive Traffic,[object Object],Motivate Conversion,[object Object],Maintain Customers,[object Object],Improve Frequency andVolume of Purchase,[object Object],6/2/10,[object Object],9,[object Object],1. Key Components,[object Object]
Email,[object Object],Opens, Clicks, Subscribes, Bounce Rate,[object Object],Banners,[object Object],Impressions, Clicks, CTR, Cost,[object Object],Web Site,[object Object],Engagement metrics: visits, return visits/frequency,[object Object],Success metrics: document downloads, specific page views, tool usage, leads, purchases,[object Object],Call Center,[object Object],Number of calls, length of call, dropped calls, successful resolution,[object Object],6/2/10,[object Object],10,[object Object],2. Core KPI Examples,[object Object]
Email driving Web Sales,[object Object],$Web Sales ÷ Clicks,[object Object],Email driving Web Leads and KPIs,[object Object],Leads ÷ Clicks ,[object Object],Social support and Call Center efficiencies,[object Object],Support views ÷ Calls,[object Object],Display Ads and Natural Search,[object Object],Ad Impressions ÷ Natural Search				     Visit Growth,[object Object],6/2/10,[object Object],11,[object Object],3. Synergies,[object Object]
Time needs to be correlated/rolled-up,[object Object],Days, Weeks, Months,[object Object],Some data may need translation or cross-referencing,[object Object],Zip code to market location,[object Object],Keep your “instances” and “people” the same,[object Object],All Visits vs. Unique Visits,[object Object],Some similar interactions should be weighted differently,[object Object],Video views vs. email views,[object Object],6/2/10,[object Object],12,[object Object],4. Balancing Data,[object Object]
Google Analytics APIs and Custom Application Store,[object Object],Custom Analytics “Plug-Ins”, like Tealium,[object Object],Video Engagement Reporting,[object Object],Connected Devices: Google TV, Digital Billboards, Mobile Devices,[object Object],6/2/10,[object Object],13,[object Object],Advances in Analytics,[object Object]
Some Examples,[object Object],6/2/10,[object Object],14,[object Object]
Display Ads + Natural Search + Leads/Sales,[object Object],Email Marketing + Web Site + Leads/Sales,[object Object],Web Site + Call Center + Leads/Sales,[object Object],Social Media + Web Site + Leads/Sales,[object Object],6/2/10,[object Object],15,[object Object],Consolidated Analytics Examples,[object Object]
6/2/10,[object Object],16,[object Object],Display Ads + Natural Search + Leads/Sales,[object Object],Added Impact of Impressions,[object Object]
6/2/10,[object Object],17,[object Object],Display Ads + Natural Search + Leads/Sales,[object Object],Online visitors who view display ads are 60% more likely to search for that brand in the following week.Source: Yahoo Case Study ,[object Object],Online Marketing,[object Object],Display Ads,[object Object]
6/2/10,[object Object],18,[object Object],Display Ads + Natural Search + Leads/Sales,[object Object],Online visitors who view display ads are 60% more likely to search for that brand in the following week.Source: Yahoo Case Study ,[object Object],Brand Awareness,[object Object],Online Marketing,[object Object],Display Ads,[object Object]
6/2/10,[object Object],19,[object Object],Display Ads + Natural Search + Leads/Sales,[object Object],Online visitors who view display ads are 60% more likely to search for that brand in the following week.Source: Yahoo Case Study ,[object Object],Brand Awareness,[object Object],LOWPERFORMANCE,[object Object],Online Marketing,[object Object],Stop Display Ads,[object Object],Display Ads,[object Object]
6/2/10,[object Object],20,[object Object],Display Ads + Natural Search + Leads/Sales,[object Object],Online visitors who view display ads are 60% more likely to search for that brand in the following week.Source: Yahoo Case Study ,[object Object],Increase in,[object Object],Natural Search,[object Object],Brand Awareness,[object Object],Online Marketing,[object Object],Display Ads,[object Object]
6/2/10,[object Object],21,[object Object],Display Ads + Natural Search + Leads/Sales,[object Object],Online visitors who view display ads are 60% more likely to search for that brand in the following week.Source: Yahoo Case Study ,[object Object],LOWPERFORMANCE,[object Object],Online Marketing,[object Object],No Display Ads,[object Object],Display Ads,[object Object],Decrease in ,[object Object],Natural Search,[object Object]
6/2/10,[object Object],22,[object Object],Display Ads + Natural Search + Leads/Sales,[object Object],Online visitors who view display ads are 60% more likely to search for that brand in the following week.Source: Yahoo Case Study ,[object Object],Increase in,[object Object],Natural Search,[object Object],Brand Awareness,[object Object],LOWPERFORMANCE,[object Object],Online Marketing,[object Object],No Display Ads,[object Object],Display Ads,[object Object],Decrease in ,[object Object],Natural Search,[object Object]
6/2/10,[object Object],23,[object Object],Email Marketing + Web Site + Leads/Sales,[object Object],Understanding the other side of the click through,[object Object]
Connecting email campaigns to website activity via integrated analytics,[object Object],Applying tracking tags to every link (Google Analytics Link Builder),[object Object],Segment email traffic from other traffic,[object Object],Using advanced segments or filters,[object Object],Segment different link types and lists to understand relation to KPIs,[object Object],A link to a featured product vs. support page ,[object Object],6/2/10,[object Object],24,[object Object],Email Marketing + Web Site + Leads/Sales,[object Object]
6/2/10,[object Object],25,[object Object],Segmentation of Email,[object Object]
Understand not only basic email metricsbut also correlation between email andwebsite metrics,[object Object],Understand enhancements to email content by segmenting different link topics or email themes/subjects,[object Object],6/2/10,[object Object],26,[object Object],Email Marketing + Web Site + Leads/Sales,[object Object]
Matching Needs to Support Vehicles and Optimizing for Effectiveness,[object Object],6/2/10,[object Object],27,[object Object],Web + Call Center + Leads/Sales,[object Object]
Identifying opportunities to provide the right solutions for customers ,[object Object],Right message, right place, right time,[object Object],Work with call centers to combine efforts, create efficiencies and tools to improve customer experience,[object Object],Look at correlation of calls (and call types and resolutions) vs. visits (and audiences) over time,[object Object],6/2/10,[object Object],28,[object Object],Web + Call Center + Leads/Sales,[object Object]
Collaborating with call center to identify trends and areas for coordination,[object Object],6/2/10,[object Object],29,[object Object],Web + Call Center + Leads/Sales,[object Object]
Test support programs to understand impact on customer satisfaction ,[object Object],Move from customer acquisition to customer relationship building / shift in what types of support are offered in each place,[object Object],Using vanity phone numbers you can track online/offline activities to understand impact on call centers,[object Object],6/2/10,[object Object],30,[object Object],Web + Call Center + Leads/Sales,[object Object]
Tying Conversations to Conversion,[object Object],6/2/10,[object Object],31,[object Object],Social Media + Web Site + Leads/Sales,[object Object]
Track conversations toKPIs/conversions: Tealium Social Media,[object Object],Apply tracking tags to site,[object Object],Manage list of “interesting” conversation URLs,[object Object],Segment social traffic from other traffic,[object Object],6/2/10,[object Object],32,[object Object],Social Media + Web Site + Leads/Sales,[object Object]
6/2/10,[object Object],33,[object Object],Social Media + Web Site + Leads/Sales,[object Object],Click-through,[object Object],View-through,[object Object]
6/2/10,[object Object],34,[object Object],Social Media + Web Site + Leads/Sales,[object Object]
True ROI measurement of Social Media,[object Object],True comparison of social media with other online marketing functions – banners, emails, SEM,[object Object],Social media marketers / online PR professionals can get true credit for site traffic spikes,[object Object],6/2/10,[object Object],35,[object Object],Social Media + Web Site + Leads/Sales,[object Object]
Summary,[object Object],6/2/10,[object Object],36,[object Object]
Better understanding of your customer,[object Object],Better understanding ofthe true ROI of marketingacross all channels,[object Object],Maximize your budgets, time and resources,[object Object],Measurement alone is not enough: work together to act on the data.,[object Object],6/2/10,[object Object],37,[object Object],Key Takeaways,[object Object]
James Bake,[object Object],Digital Marketing and Metrics,,[object Object],Hanson Inc.,[object Object],e: James.Bake@hansoninc.com,[object Object],p: 419.327.6100,[object Object],linkedin: LinkedIn.com/in/jamesbake,[object Object],38,[object Object],Questions? Feedback?,[object Object]
39,[object Object],Thank You,[object Object],Visit,[object Object],www.onlinemarketingsummit.com,[object Object],for more information,[object Object],      Follow us @OMSummit,[object Object]

More Related Content

Viewers also liked

Search Engine Marketing: Understand, Overcome, and Outperform your Competitio...
Search Engine Marketing: Understand, Overcome, and Outperform your Competitio...Search Engine Marketing: Understand, Overcome, and Outperform your Competitio...
Search Engine Marketing: Understand, Overcome, and Outperform your Competitio...Online Marketing Summit
 
Yogasutras de patanjali
Yogasutras de patanjaliYogasutras de patanjali
Yogasutras de patanjaliRita Lameirão
 
Menino detodasascores
Menino detodasascoresMenino detodasascores
Menino detodasascoresespertalhacos
 
Parallels hostobzor
Parallels hostobzorParallels hostobzor
Parallels hostobzorPetr Didenko
 
Revolución industrial
Revolución industrialRevolución industrial
Revolución industrialScarlett Diaz
 
Portafolio entrega 1
Portafolio entrega 1Portafolio entrega 1
Portafolio entrega 1admartin8
 
Machala amor y esperanza
Machala amor y esperanzaMachala amor y esperanza
Machala amor y esperanzanatalycorrea993
 
Publicidad en redes sociales
Publicidad en redes socialesPublicidad en redes sociales
Publicidad en redes sociales8hnh
 
Caminhos para o_sucesso_profissional_komedi
Caminhos para o_sucesso_profissional_komediCaminhos para o_sucesso_profissional_komedi
Caminhos para o_sucesso_profissional_komediAulas Abel
 
Auditoria interna presentacion
Auditoria interna presentacionAuditoria interna presentacion
Auditoria interna presentacionAngel Cortes
 

Viewers also liked (19)

Search Engine Marketing: Understand, Overcome, and Outperform your Competitio...
Search Engine Marketing: Understand, Overcome, and Outperform your Competitio...Search Engine Marketing: Understand, Overcome, and Outperform your Competitio...
Search Engine Marketing: Understand, Overcome, and Outperform your Competitio...
 
Yogasutras de patanjali
Yogasutras de patanjaliYogasutras de patanjali
Yogasutras de patanjali
 
Menino detodasascores
Menino detodasascoresMenino detodasascores
Menino detodasascores
 
Construção de um moinho
Construção de um moinhoConstrução de um moinho
Construção de um moinho
 
Desflorestaçao
DesflorestaçaoDesflorestaçao
Desflorestaçao
 
Parallels hostobzor
Parallels hostobzorParallels hostobzor
Parallels hostobzor
 
Windark
WindarkWindark
Windark
 
Revolución industrial
Revolución industrialRevolución industrial
Revolución industrial
 
Cartera
CarteraCartera
Cartera
 
Nxt prodramming
Nxt prodramming Nxt prodramming
Nxt prodramming
 
Portafolio entrega 1
Portafolio entrega 1Portafolio entrega 1
Portafolio entrega 1
 
Machala amor y esperanza
Machala amor y esperanzaMachala amor y esperanza
Machala amor y esperanza
 
Eu temia
Eu temiaEu temia
Eu temia
 
Tienda papos
Tienda paposTienda papos
Tienda papos
 
Excel
ExcelExcel
Excel
 
Uso de tablas
Uso de tablasUso de tablas
Uso de tablas
 
Publicidad en redes sociales
Publicidad en redes socialesPublicidad en redes sociales
Publicidad en redes sociales
 
Caminhos para o_sucesso_profissional_komedi
Caminhos para o_sucesso_profissional_komediCaminhos para o_sucesso_profissional_komedi
Caminhos para o_sucesso_profissional_komedi
 
Auditoria interna presentacion
Auditoria interna presentacionAuditoria interna presentacion
Auditoria interna presentacion
 

More from Online Marketing Summit

Social Media Empowering People, Empowering Business - Emma Roffey
Social Media Empowering People, Empowering Business -  Emma RoffeySocial Media Empowering People, Empowering Business -  Emma Roffey
Social Media Empowering People, Empowering Business - Emma RoffeyOnline Marketing Summit
 
OMS London PPT Accountability - Jen Brady
OMS London PPT Accountability - Jen BradyOMS London PPT Accountability - Jen Brady
OMS London PPT Accountability - Jen BradyOnline Marketing Summit
 
OMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOnline Marketing Summit
 
The current state of email, social, and mobile integration oms at dma - al...
The current state of email, social, and mobile integration   oms at dma  - al...The current state of email, social, and mobile integration   oms at dma  - al...
The current state of email, social, and mobile integration oms at dma - al...Online Marketing Summit
 
Improving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigImproving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigOnline Marketing Summit
 
Generating New Business Leads with Corporate Blogging - Compendium
Generating New Business Leads with Corporate Blogging - CompendiumGenerating New Business Leads with Corporate Blogging - Compendium
Generating New Business Leads with Corporate Blogging - CompendiumOnline Marketing Summit
 
The SEO Value of Social Media - Catfish Comstock
The SEO Value of Social Media - Catfish ComstockThe SEO Value of Social Media - Catfish Comstock
The SEO Value of Social Media - Catfish ComstockOnline Marketing Summit
 
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...Online Marketing Summit
 
Integrated Marketing - Susan Prater, Masco Cabinetry
Integrated Marketing - Susan Prater, Masco CabinetryIntegrated Marketing - Susan Prater, Masco Cabinetry
Integrated Marketing - Susan Prater, Masco CabinetryOnline Marketing Summit
 
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie Mirman
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanInbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie Mirman
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanOnline Marketing Summit
 
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointBuilding a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointOnline Marketing Summit
 
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten Knipp
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippInbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten Knipp
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippOnline Marketing Summit
 
Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveClosing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveOnline Marketing Summit
 
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
 
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...Connecting the Dots: Integrating Emerging Channels into your Email Program - ...
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...Online Marketing Summit
 
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Marketing Summit
 

More from Online Marketing Summit (20)

Social Integration - Sundeep Kapur
Social Integration - Sundeep KapurSocial Integration - Sundeep Kapur
Social Integration - Sundeep Kapur
 
Reputation Management - Giliian Muessig
Reputation Management  - Giliian MuessigReputation Management  - Giliian Muessig
Reputation Management - Giliian Muessig
 
Opening for TFMA - Aaron Kahlow
Opening for TFMA - Aaron KahlowOpening for TFMA - Aaron Kahlow
Opening for TFMA - Aaron Kahlow
 
Social Media Empowering People, Empowering Business - Emma Roffey
Social Media Empowering People, Empowering Business -  Emma RoffeySocial Media Empowering People, Empowering Business -  Emma Roffey
Social Media Empowering People, Empowering Business - Emma Roffey
 
OMS London PPT Accountability - Jen Brady
OMS London PPT Accountability - Jen BradyOMS London PPT Accountability - Jen Brady
OMS London PPT Accountability - Jen Brady
 
Conversion Content - Scott Brinker
Conversion Content - Scott BrinkerConversion Content - Scott Brinker
Conversion Content - Scott Brinker
 
OMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
 
The current state of email, social, and mobile integration oms at dma - al...
The current state of email, social, and mobile integration   oms at dma  - al...The current state of email, social, and mobile integration   oms at dma  - al...
The current state of email, social, and mobile integration oms at dma - al...
 
Improving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigImproving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian Muessig
 
Generating New Business Leads with Corporate Blogging - Compendium
Generating New Business Leads with Corporate Blogging - CompendiumGenerating New Business Leads with Corporate Blogging - Compendium
Generating New Business Leads with Corporate Blogging - Compendium
 
The SEO Value of Social Media - Catfish Comstock
The SEO Value of Social Media - Catfish ComstockThe SEO Value of Social Media - Catfish Comstock
The SEO Value of Social Media - Catfish Comstock
 
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...
 
Integrated Marketing - Susan Prater, Masco Cabinetry
Integrated Marketing - Susan Prater, Masco CabinetryIntegrated Marketing - Susan Prater, Masco Cabinetry
Integrated Marketing - Susan Prater, Masco Cabinetry
 
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie Mirman
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanInbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie Mirman
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie Mirman
 
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointBuilding a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint
 
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten Knipp
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippInbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten Knipp
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten Knipp
 
Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveClosing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
 
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
 
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...Connecting the Dots: Integrating Emerging Channels into your Email Program - ...
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...
 
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
 

Recently uploaded

Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 

Recently uploaded (20)

Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 

Integrated Analytics: Connecting the Pieces - James Bake

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.