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Writing/production for the web - BASIC principles

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Paul Bradshaw
Paul Bradshaw

Lesson 3 in the Online Journalism module on Birmingham City University's journalism degree

TechnologyNews & PoliticsEducation
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Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Writing/producing for the web: BASIC principles
BASIC principles
Brevity
People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auC
less than 28% of words Jakob Nielsen: http://bit.ly/ZYni
One. idea. per. par. Jakob Nielsen: http://bit.ly/ZYni
Adaptability
The journalist The information
What does the story suit?
What might the user want to do with the information?
 
Scannability
Users are task-oriented
Headlines need to be literal
Get to the point quick
SEO
Subheadings
Bullet lists
Blockquotes
Interactivity
Link
Link
Link
Think
Think blog
Think blog Q&A
Think wiki blog Q&A
Think wiki blog Q&A live chat
Think wiki blog Q&A live chat webcast
Think wiki blog Q&A live chat webcast quiz
Think wiki blog Q&A live chat webcast quiz image map
Think wiki blog Q&A live chat webcast quiz image map poll
Think wiki blog Q&A live chat webcast quiz image map gallery poll
Think wiki blog Q&A live chat webcast quiz image map gallery poll user video
Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video
Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video database mashup
Community & Conversation
They are not the audience
Users as co-creators of news
Distributed acts of journalism
Engage: invite and respond
Create social value off your site
Journalism acts of distribution
The story is bigger than the site
Leave your site
Conversation = Distribution
5 things you can do now ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 things you can do next ,[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address]

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