6. What Iâll cover:
1. What makes users click on SM updates
2. Thinking beyond text: multimedia and
âlinksâ
3. The importance of testing and
measuring
8. âPhotos give the biggest lift with
quotes coming in a close second.
Tweets containing numbers, a video url and hashtags also lead to double-digit boost.â
https://media.twitter.com/best-practice/news-the-impact-of-tweeting-with-photos-videos-hashtags-and-links
11. âFolks who schedule their tweets
schedule at certain points. This is why
you should never tweet at the :00, :15,
:30 or :45 of the hour.â
http://www.mediabistro.com/10000words/twitter-times_b9966
12. âPhotos give the biggest lift with
quotes coming in a close second.
Tweets containing numbers, a video url and hashtags also lead to double-digit boost.â
http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
13. âPhotos give the biggest lift with
quotes coming in a close second.
Tweets containing numbers, a video url and hashtags also lead to double-digit boost.â
http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog
14. âA small amount of editorial effort was the difference between
one of the best tweets of the year and a headline from print
that was less effective in the context of social mediaâ
http://www.niemanlab.org/2014/01/if-a-tweet-worked-once-send-it-again-and-other-lessons-from-the-new-york-times-social-media-desk/
15. âWe donât always need to try so hard to write an unforgettable
tweet, or one that tempts the reader too much. Clarity and
straightforwardness around interesting subject matter are
ultimately rewarded by substantial reader interest.â
http://www.niemanlab.org/2014/01/if-a-tweet-worked-once-send-it-again-and-other-lessons-from-the-new-york-times-social-media-desk/
19. ââIf a tweet worked once, send it again
[on weekend]â
ââDonât bother calling it a ârerunâ or
apologizing to people who might have
seen it before. Simply wait a few hours
and change up the language.â
http://www.niemanlab.org/2014/01/if-a-tweet-worked-once-send-it-again-and-other-lessons-from-the-new-york-times-social-media-desk/
http://www.niemanlab.org/2011/03/tweet-late-and-e-mail-early-using-data-to-develop-strategy/
20. âIn the case of repeating a tweet four times in thirty-two hours,
there was a big spike for the first tweet, but the next three still yielded very good results.â
https://www.americanexpress.com/us/small-business/openforum/articles/how-to-drive-traffic-with-repeat-tweets-1/
21. âIn the case of repeating a tweet four times in thirty-two hours,
there was a big spike for the first tweet, but the next three still yielded very good results.â
http://www.poynter.org/latest-news/mediawire/160749/stats-show-how-to-increase-click-through-rates-on-your-tweets/
23. "Letting our trusted reporters deliver
some news first [on Twitter] helps
them connect directly with an
interested audience, and delivers news
in a timely manner without sacrificing
our commitment to accuracy."
http://www.niemanlab.org/2014/01/if-a-tweet-worked-once-send-it-again-and-other-lessons-from-the-new-york-times-social-media-desk/
25. âJournalists who tweet 20% fewer links
â either links to their own stories or to
other online content â and 100%
percent more mentions, including
handles and @replies ⊠actually grow
their following by more than 17% over
the long term.
http://www.pbs.org/mediashift/2013/05/mark-luckie-twitter-not-getting-into-news-business
26. "There is obviously a correlation
between number of tweets and total
volume of traffic that goes to an article
⊠just not a relationship between
stories that are most heavily
consumed and stories that are most
heavily tweeted."
http://www.theverge.com/2014/2/14/5411934/youre-not-going-to-read-this
29. Key points recapped:
âSuccinct, clear, engaging + verbs
âAdd value through multimedia and links
- including hashtags and @ names
âTiming is key - but test what works
30. Knight & Cook: Social Media for
Journalists
Pinboard.in/u:paulbradshaw/t:twitter
See Moodle for links & reading
Further reading.