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O N L I N E D I A L O G U E 
G u i d i n g y o u t o d i g i t a l m a t u r i t y 
F a c e b o o k A d v e r t i s i n g 
D i a l o g u e D o n d e r d a g # 1 5 , 1 3 m a a r t 2 0 1 4
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ü 32% van alle tijdsbesteding online
ü 50% is heavy user
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Advertentie opties
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Bezoek naar eigen site
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Beeld!
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Advertentie op timeline
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Advertentie op timeline mobile
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Advertentie rechterkolom
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Audience!
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Klanten en bezoekers targeting
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Target
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Wat werkt dan wel en niet?
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Wat werkt dan wel en niet?
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Facebook groei"
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Shift naar mobile
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Mobile only!
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A mobile ad firm
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Facebook vs Adwords
tijd
kliks
adwordsfacebook
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Tested learnings
+345%" +814%"
via @briancarter
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Tested learnings
+54%"
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Tested learnings
+59%"
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Tested learnings
+60%"
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onlinedialogue.com
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Target – think, trial & error
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ü Wie wil je bereiken

ü Wat ga je ze aanbieden

ü Hoe geef je dit vorm
Ton Wesseling
Chief Optimization O ffi cer
Online Dialogue

t on@onlinedialogue.com 
@ tonw
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