Facebook is many things to many different people. Is Facebook for your business? The answer may not always be 'yes'. The fact is, it does work for a lot of businesses; when it is put together and leveraged properly it can really help you grow your audience and build your digital ecosystem. Ask yourself: are you delivering value and creating an ROI for your business with Facebook? Are you creating and strengthening your own digital leadership to your audience? The challenge comes down to how can it work with your business online. Want to know how you can start to make it work for you and your business? Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Facebook. For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using Facebook more effectively. I will show you these 3 Simple Things: The Tools you can use to grow your Facebook audience & network in 14 days The Process to build your sales and leads based activity on Facebook The Knowledge needed to fully connect Facebook with your own digital ecosystem

1. Facebook Forays
www.thedigitaldelusion.com
Doyle Buehler
@doylebuehler

2. The Tools, The Process, The Knowledge
Welcome to D-School -
Facebook
• What we’ll cover
• Why Facebook& Why For Your Business?
• Developing a Strategy & Making It Work
• Tools & Resources
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]

4. )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

5. Deadly Digital
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

6. 3 Simple Steps
1. The Knowledge
2. The Process
3. The Tools

7. The Knowledge

8. Why Facebook?
• Largest (Largest!) Social Network in the World

9. What Does Facebook Look Like?

10. Who’s on Top?

11. What’s the “Big” Deal About
“Engagement”

12. • Strategy – WHY?
• What are you “about”?
• What is your value (WIIFM)?
• How does Facebook “fit” across your digital
ecosystem?
• Your Content Strategy – WHAT?
• Your Stories
• Your Value
• Conveying your value & stories
• Your Customer Personas

13. What Are YOU Going To “TALK”
About?

14. What Do You DO with Your Audience?

15. Your CONTENT Drives Your Audience
• Share!
• What is YOUR Original Content?
– Not all sales
– Your Business Value
– WIIFM? “What’s In It For Me”
• Timing & Schedule
– Do you have one?

16. NOT a sales platform, but an
entertainment platform

17. Facebook Basics
• Facebook Platforms
– Personal Profile
– Fanpage
– Groups (Open, Private)
– Events
• Add a header images
• Use descriptive words in all of your profile sections
• Find YOUR Key Influencers & Competitors & Follow
Them
• Update your pages regularly with ‘amazing’ content

18. The Process

19. Posting Process
• People
– Understand your audience
– WIIFM
• Objectives
– What are you trying to achieve?
– Why?
• Strategy
– What value are you ‘exchanging’
– What strategy are you using to deliver your value?
• Technology
– Tools
– #hashtags
http://www.postplanner.com/

20. INFLUENCE To ACTION
• Move your fans to your own lists and own
pages.
• Not about “engagement”
• About INFLUENCE

21. The Tools

22. The Best Tools
• Contests – Heyo.com
• Advertising with reach – new markets
• Scheduling – Buffer/Hootsuite
• Content
– Images (Canva.com)
– Videos
– Text
• Should I create my own Fanpage or
Group?
– Must be Value/Outcome based – not
business based

23. How to Grow you Audience?
• Reciprocity – SHARE LIKE COMMENT
– As ‘your’ business & personal profile
• Interest Followers & Leaders – Key People of
Influence in Your Industry
• Add YOUR content to the mix
– Value?
– WIIFM?
• Be proactive & Outgoing
– “ASK” to connect for personal pages
– 5 Minutes/day

24. A Few Last Words
• Consistently deliver your value
– Contests, Groups
– Key influencers
• Insights – Insights – Insights!
• DON’T HARD SELL – INFLUENCE TO ACTION
• Your industry influencers? WHO are they?
• Your Schedule? WHAT is it?
• Your Value & Your Content? HOW do you
deliver it?
• Your ROI? WHERE is the Money? Move
your fans to your own lists and own pages.
• EXPERIMENT & GET ACTIVE
• LIKE & Share others
– It’s not ALL about you!

25. Don’t Waste Your Time
• Fanpages without a community
• Ads – until you have a full digital platform
• Don’t be boring!

26. Resources
• http://www.socialbakers.com/
• https://www.facebook.com/doyle.buehler
• When to post?
http://www.fastcompany.com/3029019/work-smart/
the-social-media-frequency-guide-how-often-
to-post-to-facebook-twitter-linkedin-a
• http://www.postplanner.com/secret-to-successful-
social-media-campaigns-post-method/

27. Download the
Free eBook NOW
From
www.thedigitaldelusion.com/2
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

28. D-School is Coming Soon!
Stay in touch so you can be the first to get the inside track
Join My Next Webinar
Wednesday
“Wonderful
Webinars”
http://bit.ly/webinars1999

29. What’s Next?
• Let’s connect on Facebook -
https://www.facebook.com/doyle.buehler
• Need any Tips? Please email me with ANY
questions doyle@thedigitaldelusion.com
• Call me 0413106880
Thank Your For Attending!

30. Are Your Ready to
“Click To Save The World”
Get your own 7-Point Digital
Self-Assessment
bit.ly/digitaldiscovery