20. Yatra Cricket Manager
Brief: Associate Yatra.com with cricket
Insight: What do cricketers do most other than
play? THEY TRAVEL
Solution: An online strategy game to manage
the travel of Team India XI during the world
cup. Interesting hurdles every day to optimize
morale & fitness of the team. Simulated
Yatra.com booking engine interface for the
campaign.
Result: Excellent association of cricket with
brand Yatra.
ENGAGEMENT THAT RELATES TO THE BRAND
25. AND DO KEEP YOUR FINGERS CROSSED..
REMEMBER, YOU CAN ONLY WIN SOME, LOSE SOME!!
26. THANK YOU
Ready to Be Social the Indian way?
We’d LOVE to be your partner!
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