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SOCIAL DESPERATION IN A FICKLE SOCIETY
2011 – The Year That Was
33,748,542 views on YouTube in 56 days
Single of the year on BBC radio.
TV road-blocked a whole Saturday for the 1st Tamil song to
                   be premiered on it.
Facebook profile pic of the year – Please welcome…
                   Anna Hazare!
364K likes on FB
200K+ followers on Twitter by Aug 27th itself
A seemingly innocuous friendship campaign recovered the
     31% drop Airtel had experienced in Q4 of 2010
And went on to even run businesses selling HFZ
                merchandise!
Airtel spent 300 Crores in its re-branding campaign in
                   November 2010
AND GOT NOTHING!!
WE LIVE IN A FICKLE SOCIETY !!!
BRANDS WANT THIS FROM EVERY CAMPAIGN
AND THE RESULT IS “SOCIAL DESPERATION”?
ENGAGEMENT KE LIYE KUCH BHI KAREGA!!
PLEASE JOIN MY COMMUNITY.
        I AM FUN !!!
TALK TO ME PLEASE !!!
PLEASE TALK…. PLEASE PLEASE PLEASE !!!
I WILL PAY YOU IF YOU DO…




                      Goodies
Contest


                          Awards
SO WHAT DO I DO IN SOCIAL?
Yatra Cricket Manager

                  Brief: Associate Yatra.com with cricket
                  Insight: What do cricketers do most other than
                  play? THEY TRAVEL
                  Solution: An online strategy game to manage
                  the travel of Team India XI during the world
                  cup. Interesting hurdles every day to optimize
                  morale & fitness of the team. Simulated
                  Yatra.com booking engine interface for the
                  campaign.
                  Result: Excellent association of cricket with
                  brand Yatra.


ENGAGEMENT THAT RELATES TO THE BRAND
TRUE ENGAGEMENT – ABOVE ALL CONTESTS
BE CLEAR – AUTHENTICITY & TRANSPARENCY




            OR
KNOW BEFORE YOU RESPOND – QUICK TURN-AROUND IS
       NO JUSTIFICATION FOR MISINFORMATION


                  HR


  Legal                    Sale




Finance                  Tech Support




      Customer Support
FRIENDS REFERRAL IS MOST IMPORTANT
AND DO KEEP YOUR FINGERS CROSSED..
REMEMBER, YOU CAN ONLY WIN SOME, LOSE SOME!!
THANK YOU


        Ready to Be Social the Indian way?
          We’d LOVE to be your partner!

Website: http://omlogic.com
Facebook: https://www.facebook.com/OMLogic
Twitter: https://twitter.com/#!/OMLogic
Email: info@omlogic.com

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