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Online Marketing: In-house or Outsource? www.omlogic.com Pradeep Chopra (Co-founder, OMLogic) May 23, 2009
www.omlogic.com Conventional Online Marketing Paradigm
Typical Thinking www.omlogic.com Acquire Website Rankings, Traffic, Views
Typical Implementation Process www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What results can you expect? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
www.omlogic.com Has the Business met its Objectives?
Doubtful? www.omlogic.com ,[object Object],[object Object],[object Object]
The Current Reality www.omlogic.com Business Strategy Marketing Marketing Promotion (Product, Service or a Brand) SEO   SEM  Online Marketing
Required Approach www.omlogic.com Business Strategy Marketing Promotion (Product, Service or a Brand)
www.omlogic.com Lets Look at an Example
www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This looks like the site I want. Let me go-forward.
www.omlogic.com Business Objectives Measurability Online Marketing Strategy Conversions Branding Traffic Relevancy Visibility/ Leads/ Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO:  Search Engine Optimization |  PPC:  Pay Per Click |  SMM:  Social Media Marketing
Why In-House? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Outsource? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Outsource? www.omlogic.com Source: SEMPO 2008 Annual Survey
In-House or Outsource? www.omlogic.com Outsource In-house
In-House or Outsource? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object]
Thank You! Email:  [email_address]  | Phone:  +91-11-47052806 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.com

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Online Marketing: In-House or OutSource? [Pradeep Chopra (Co-founder, OMLogic)] at OMCAR 2009

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