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Olivia Grayson-Kirk
“U-turn” is a term used for a
                                    manoeuvre that a car makes on a

Tabloid front cover                 road as they turn in a ‘U’ shape
                                    therefore the article is already being
                                    personalised for Jeremy Clarkson as
                                    his job type is involved with cars.
The main headline ‘REVERSE
GEAR’ implies that his                The image of Clarkson shows him
comment about the strikers may        scratching his head which implies
take his career backwards as          he is just gormless and a bit of an
he’ll of disappointed a lot of        ‘idiot’. They do this to get the
viewers on his show. Also, it is      audience on their side.
like a pun as he works with cars,
its joking around using a
backwards gear to explain where         The slang ‘Er’ implies his
he’s going.                             hesitation in apologising –
                                        this wouldn’t be used in a
Instead of writing the                  broadsheet newspaper
different times, they have              however the tabloid is for a
used graphics for the                   broader audience and usually
time which represent a                  relates to a more working
clock on a dashboard.                   class audience as well as
                                        middle class.

 David Cameron is
 featured in this article             The gap in the time shows the
 which creates drama as               reader that something must
 he is an authoritive                 of gone on between these two
 figure and has                       different times to make him
 something to say about               feel sorry, therefore it makes
 Clarkson’s comment.                  them intrigued and want to
                                      read the article.
Colloquial tone set
                                                                              The main image shows Clarkson’s         through lexical use such as
                                                                              head just before the phrase ‘silly
     Tabloid inside story                                                     boy’ therefore showing to the
                                                                              audience that it’s him.
                                                                                                                      ‘silly’ which creates a
                                                                                                                      relaxed approach to the
                                                                                                                      story and makes it seem
                             The PM has a say over the situation which is featured in the article. This shows         less serious.
The feature article in the
top left hand corner         that an authoritive figure is involved in the situation which makes the audience
relates to the main story.   who are against Clarkson feel like power is on their side. However, the sub              The three images down the
The headline ‘JEREMY         heading implies that they are friends which makes the audience read it                   side of the page are featured
U-TURN’ implies that he      automatically – they want to know what he has to say.                                    for the story to give a visual
is going backwards and                                                                                                story about the events of
                                                                                                                      what happened throughout
away from success rather
                                                                                                                      the day which is typical of a
than forward. The                                                                                                     tabloid newspaper. The fact
heading is a pun as he                                                                                                they are highlighted with
works with cars therefore                                                                                             white outline it makes them
we know a U-turn means                                                                                                jump out to the audience so
to go back on yourself –                                                                                              they are attracted. This
implying that Jeremy is                                                                                               shows that they use images a
going back on himself                                                                                                 lot to draw the reader in
and putting himself in a                                                                                              instead of just the text.
bad position.                                                                                                        Along the bottom of the
                                                                                                                     page there are tweets from
Lexis used such as;                                                                                                  different celebrities giving
blundering, infuriates, inabi                                                                                        their opinion on the matter.
lity and warped make the                                                                                             This allows the audience to
audience intrigued in                                                                                                see what the celeb world
reading the article. The sub                                                                                         think and it persuades them
                                The caption of the image reads ‘I’M OFF,         This is a feature story of the
heading includes the                                                                                                 to one side depending on
                                Clarkson at Heathrow yesterday’ this is          main story as it is previous
word, ‘outrageous’ therefore                                                                                         which celeb says what. It
                                said as they want to stir the story even         rants from Clarkson therefore
straight away the audience                                                                                           also advertises twitter and if
                                more by implying that he is fleeing the          it implies that this is what he’s
wants to read the article to                                                                                         the audience see celebs
                                country from all the trouble and conflict        usually like and it allows the
find out what is so                                                                                                  using it then they are most
                                he has caused. This is typical of a tabloid      audience to see this and make
outrageous.                                                                                                          likely to join – this is media
                                story.                                           their own opinion on him.
                                                                                                                     convergence.
Broadsheet front cover           The Clarkson story in this
                                 broadsheet newspaper only takes
                                 up a small section of the front
   The typeface is only small    cover therefore it wouldn’t be
   which doesn’t jump out in     classed as the main story even
   the readers face as a         though there is an image to relate
   broadsheet paper is usually   to it.
   aimed at higher social
   groups therefore they
                                    The heading of the story is
   assume that the reader will
                                    very small and straight to
   take more time to read the
                                    the point. Broadsheets
   article than be bothered
                                    tend to focus more on
   about the headlines.
                                    politics and international
                                    news therefore, unlike a
The image features Clarkson         tabloid story, it isn’t made
at the airport looking, as we       out to be a serious story.
would describe, normal. They
haven’t used an image which      The heading reads
makes him look stupid or         ‘Complaints pile up as Top
useless because they just want   Gear star says strikers ‘should
to show who he is, not make      be shot’ Unlike the tabloid
him out to be a showcase.        paper he isn’t made out to be
                                 completely in the wrong as
                                 they call him a ‘star’ which
The caption for the image        implies that he is still a good
includes a quote of what         person in their eyes as they
Clarkson said which basically    aren’t bothered about getting
allows up to apologise to the    the audience on their side or
nation.                          letting them have a ‘gossip
                                 story’.
Broadsheet inside story
  Here it shows us that Clarkson              The sub-heading puts the word
  apologised for his ‘shoot                   ‘silly’ in quotation marks to show
  strikers’ remark. Statistics are            that it isn’t their own words and it
  used saying ‘5000’ complained.              shows it has been extracted from
  The newspaper is factual and it             another source. This shows that
  isn’t based on grabbing the                 they don’t gain their attention
  readers attention unlike the                through gossip stories and causing
  tabloid. They know that if their            an uproar with the press and its
  reader wants to know about                  stories. It depends on facts.
  the real story, then they will
  read it themselves.

The article is the one column on the         The image shows Clarkson and his two
page which runs down the left hand           co-stars in London, as you can see his
side. It isn’t blatantly in your face        face is straight and as we would describe
therefore you’re not forced to read it –     ‘normal’. This shows that Clarkson is
if you want to read it, it’s there for you   serious about his apology therefore this
to read. This implies that it is targeted    image is used to back up the star
at a middle class audience as the            instead of make him look an idiot. The
newspaper publishers assume that             caption of the image conveys that he is
they will be clever enough and broad         leading his every day life, going to work
minded enough to want to read the            and not hiding away whereas in the
story.                                       Mirror newspaper, it is made out like
                                             he’s trying to hide and run away.
COMPARISONS
  Broadsheet vs. Tabloid
     Advertisements
       Headlines
         Images
Broadsheet vs. Tabloid advertisements
                   Broadsheet               Tabloid
 A printer is an                    The word ‘FREE’
 expensive item to                  is used twice. The
 buy therefore,                     lexical choice of
 advertising it in a                the buzz word
 broadsheet                         targets a lower
 newspaper which is                 class as they are
 generally aimed at                 giving it away
 the middle class, it               with no cost as
 attracts the right                 long as you buy
 audience into buying               this newspaper.
 it. Nothing is
 promoted as ‘free’ as
 they know their                Promoting food is a need
 reader will pay for            in peoples lives and
 the advertisement.             everybody has it. It isn’t
                                hard to get hold of and it
                                can be purchased at a very
The lexical choices are a       low cost therefore it will
lot more ranged instead         target a mainstream
of bland and simple. This       audience rather than
shows that the audience         something that is quite
will be more intelligent        rare to have, or that has a
and it attracts a different     high cost.
audience.
Broadsheet vs. Tabloid headings
                 Broadsheet                                                     Tabloid
The typography for this heading is only             Typically of a tabloid newspaper,
small and it mingles in with the other              the heading is in a large, bold
text. It isn’t created to stand out and             typography to attract its
attract anybody. This is typical of a               audience.
broadsheet as they assume that the
audience will read it no matter what.                 The heading includes a
They hook their audience with the                     pun which makes a
stories rather than having to draw them               joke about Clarkson. It
in first through the use of headings and              implies that the
images.                                               audience need hooking
                                                      to be interested in the
                                                      article therefore by
                                                      using informal lexis it
                                                      helps do this.




    The heading for a broadsheet is a lot plainer                 Yet again, the typography is large and bold
    and simpler than a tabloid as you can see                     therefore it attracts the audience. By mocking
    here. The headlines are more                                  Clarkson in the heading it gains the audiences
    serious, therefore adding a quote from the                    attention and puts them on their side. This is a
    Prime Minister. It gets to the point and                      typical convention of a tabloid newspaper.
    doesn’t dwell on getting attention.
Broadsheet vs. Tabloid images
                   Broadsheet                                                         Tabloid




The image above is from the front cover of the broadsheet       This image uses humour to target its audience by making
newspaper. It shows Clarkson on his way to work in              Clarkson look like an idiot. He’s scratching his head
London living his every day life. There is no attempt to        making himself look stupid as this connotes dumb. Also
make fun of him therefore it is seen as a natural pose. It is   like a monkey would scratch his head and the saying ‘quit
a more serious press and aimed at a higher social group         monkeying around’ implies what he’s doing is stupid. Yet
therefore there is no need to turn it into a joke using         again, they’ve used humour to create their perfect story of
images which make him look stupid.                              the Clarkson strikers remark.

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Comparing tabloid and broadsheet!

  • 2. “U-turn” is a term used for a manoeuvre that a car makes on a Tabloid front cover road as they turn in a ‘U’ shape therefore the article is already being personalised for Jeremy Clarkson as his job type is involved with cars. The main headline ‘REVERSE GEAR’ implies that his The image of Clarkson shows him comment about the strikers may scratching his head which implies take his career backwards as he is just gormless and a bit of an he’ll of disappointed a lot of ‘idiot’. They do this to get the viewers on his show. Also, it is audience on their side. like a pun as he works with cars, its joking around using a backwards gear to explain where The slang ‘Er’ implies his he’s going. hesitation in apologising – this wouldn’t be used in a Instead of writing the broadsheet newspaper different times, they have however the tabloid is for a used graphics for the broader audience and usually time which represent a relates to a more working clock on a dashboard. class audience as well as middle class. David Cameron is featured in this article The gap in the time shows the which creates drama as reader that something must he is an authoritive of gone on between these two figure and has different times to make him something to say about feel sorry, therefore it makes Clarkson’s comment. them intrigued and want to read the article.
  • 3. Colloquial tone set The main image shows Clarkson’s through lexical use such as head just before the phrase ‘silly Tabloid inside story boy’ therefore showing to the audience that it’s him. ‘silly’ which creates a relaxed approach to the story and makes it seem The PM has a say over the situation which is featured in the article. This shows less serious. The feature article in the top left hand corner that an authoritive figure is involved in the situation which makes the audience relates to the main story. who are against Clarkson feel like power is on their side. However, the sub The three images down the The headline ‘JEREMY heading implies that they are friends which makes the audience read it side of the page are featured U-TURN’ implies that he automatically – they want to know what he has to say. for the story to give a visual is going backwards and story about the events of what happened throughout away from success rather the day which is typical of a than forward. The tabloid newspaper. The fact heading is a pun as he they are highlighted with works with cars therefore white outline it makes them we know a U-turn means jump out to the audience so to go back on yourself – they are attracted. This implying that Jeremy is shows that they use images a going back on himself lot to draw the reader in and putting himself in a instead of just the text. bad position. Along the bottom of the page there are tweets from Lexis used such as; different celebrities giving blundering, infuriates, inabi their opinion on the matter. lity and warped make the This allows the audience to audience intrigued in see what the celeb world reading the article. The sub think and it persuades them The caption of the image reads ‘I’M OFF, This is a feature story of the heading includes the to one side depending on Clarkson at Heathrow yesterday’ this is main story as it is previous word, ‘outrageous’ therefore which celeb says what. It said as they want to stir the story even rants from Clarkson therefore straight away the audience also advertises twitter and if more by implying that he is fleeing the it implies that this is what he’s wants to read the article to the audience see celebs country from all the trouble and conflict usually like and it allows the find out what is so using it then they are most he has caused. This is typical of a tabloid audience to see this and make outrageous. likely to join – this is media story. their own opinion on him. convergence.
  • 4. Broadsheet front cover The Clarkson story in this broadsheet newspaper only takes up a small section of the front The typeface is only small cover therefore it wouldn’t be which doesn’t jump out in classed as the main story even the readers face as a though there is an image to relate broadsheet paper is usually to it. aimed at higher social groups therefore they The heading of the story is assume that the reader will very small and straight to take more time to read the the point. Broadsheets article than be bothered tend to focus more on about the headlines. politics and international news therefore, unlike a The image features Clarkson tabloid story, it isn’t made at the airport looking, as we out to be a serious story. would describe, normal. They haven’t used an image which The heading reads makes him look stupid or ‘Complaints pile up as Top useless because they just want Gear star says strikers ‘should to show who he is, not make be shot’ Unlike the tabloid him out to be a showcase. paper he isn’t made out to be completely in the wrong as they call him a ‘star’ which The caption for the image implies that he is still a good includes a quote of what person in their eyes as they Clarkson said which basically aren’t bothered about getting allows up to apologise to the the audience on their side or nation. letting them have a ‘gossip story’.
  • 5. Broadsheet inside story Here it shows us that Clarkson The sub-heading puts the word apologised for his ‘shoot ‘silly’ in quotation marks to show strikers’ remark. Statistics are that it isn’t their own words and it used saying ‘5000’ complained. shows it has been extracted from The newspaper is factual and it another source. This shows that isn’t based on grabbing the they don’t gain their attention readers attention unlike the through gossip stories and causing tabloid. They know that if their an uproar with the press and its reader wants to know about stories. It depends on facts. the real story, then they will read it themselves. The article is the one column on the The image shows Clarkson and his two page which runs down the left hand co-stars in London, as you can see his side. It isn’t blatantly in your face face is straight and as we would describe therefore you’re not forced to read it – ‘normal’. This shows that Clarkson is if you want to read it, it’s there for you serious about his apology therefore this to read. This implies that it is targeted image is used to back up the star at a middle class audience as the instead of make him look an idiot. The newspaper publishers assume that caption of the image conveys that he is they will be clever enough and broad leading his every day life, going to work minded enough to want to read the and not hiding away whereas in the story. Mirror newspaper, it is made out like he’s trying to hide and run away.
  • 6. COMPARISONS Broadsheet vs. Tabloid Advertisements Headlines Images
  • 7. Broadsheet vs. Tabloid advertisements Broadsheet Tabloid A printer is an The word ‘FREE’ expensive item to is used twice. The buy therefore, lexical choice of advertising it in a the buzz word broadsheet targets a lower newspaper which is class as they are generally aimed at giving it away the middle class, it with no cost as attracts the right long as you buy audience into buying this newspaper. it. Nothing is promoted as ‘free’ as they know their Promoting food is a need reader will pay for in peoples lives and the advertisement. everybody has it. It isn’t hard to get hold of and it can be purchased at a very The lexical choices are a low cost therefore it will lot more ranged instead target a mainstream of bland and simple. This audience rather than shows that the audience something that is quite will be more intelligent rare to have, or that has a and it attracts a different high cost. audience.
  • 8. Broadsheet vs. Tabloid headings Broadsheet Tabloid The typography for this heading is only Typically of a tabloid newspaper, small and it mingles in with the other the heading is in a large, bold text. It isn’t created to stand out and typography to attract its attract anybody. This is typical of a audience. broadsheet as they assume that the audience will read it no matter what. The heading includes a They hook their audience with the pun which makes a stories rather than having to draw them joke about Clarkson. It in first through the use of headings and implies that the images. audience need hooking to be interested in the article therefore by using informal lexis it helps do this. The heading for a broadsheet is a lot plainer Yet again, the typography is large and bold and simpler than a tabloid as you can see therefore it attracts the audience. By mocking here. The headlines are more Clarkson in the heading it gains the audiences serious, therefore adding a quote from the attention and puts them on their side. This is a Prime Minister. It gets to the point and typical convention of a tabloid newspaper. doesn’t dwell on getting attention.
  • 9. Broadsheet vs. Tabloid images Broadsheet Tabloid The image above is from the front cover of the broadsheet This image uses humour to target its audience by making newspaper. It shows Clarkson on his way to work in Clarkson look like an idiot. He’s scratching his head London living his every day life. There is no attempt to making himself look stupid as this connotes dumb. Also make fun of him therefore it is seen as a natural pose. It is like a monkey would scratch his head and the saying ‘quit a more serious press and aimed at a higher social group monkeying around’ implies what he’s doing is stupid. Yet therefore there is no need to turn it into a joke using again, they’ve used humour to create their perfect story of images which make him look stupid. the Clarkson strikers remark.