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A ROCKET INTERNET
EXPERIENCE

Alessandro Nadalin, 22nd November 2013
AGENDA
1. Context
2. Responsibilities
3. Building the team
4. Get started
5. Mutate
6. Delegate
7. BONUS
1. Context
1st April 2012
2. Responsibilities
Strive towards excellence
NO
Make things work
TDD is useless
Automated tests are useless
Symfony2 is useless
PEOPLE, FFS!
3. Building the team
You can't make everyone you know relocate
You can't relocate your company
How to hire a very good (middle-eastern) team?
HIRE THE YOUNG
They forget about the clock and are
usually attracted to new technologies
Moreover, there is no big bias.
IGNORE CVs
How many PHP indians companies are out there?
How many of them do you know?
We are biased
Ask for partial overtime
No one expects everyone to know about everything,
that is why we hire people and train them
Training has a cost that both the employer
and the employee have to split
Means overtime for
changing labels it's useless,
of course
but OT is fine, get over it
It's a matter of what both parts
offer for / in those extra-hours.
Pyramid interview
Who is Frederick Brooks?
What is the second-system effect?
What does PEAA mean?
What is a data mapper?
Why is it cool?
Why is OOP better than procedural code?
What happens when you hit enter in the browser bar?
...and so on.
Surprise them
An interview is always a good opportunity for
learning.
Given that you can effectively teach stuff with
the pyramid interview...
...wear shorts if you want.
...ask how many cabs are out there if you want.
If you ask weird questions...

Putting the candidate in a no-comfort zone will
let you know how he or she reacts to variable
situations and unknown problems.
If you wear shorts...

Gain authority on the field, not on paper
If you wear shorts...

Gain authority on the field, not on paper
Remember people not to be judgemental
If you wear shorts...

Beach after Work!
Offer fair packages
At the end of it...
4. Get started
"It takes 3 months to be effectively productive"
Why?
"Because the developers can't understand the code"
Solution #1
Fire them all
Solution #1
Fire them all
Why don't they understand the code?
"Because the code is not that domain driven"
Solution #2
Replace the software
In the next 4 months, we would have replaced our
entire architecture with a RoR application and parts
of the architecture with NodeJS...
...if I was that dumb.
COST / BENEFIT
Know-how and tools for free is something you can't
easily drop.
Instead of replacing a monolithic approach with
another monolithic approach, you split the system
in layers and work on each of those layers.
So, why isn't the code domain-driven?
"Not everyone knows how decoupled DDD works"
And that's perfectly fine.
Imagine Fabien as your boss
when you were a Rookie?
We're all born n00bs
Socratic approach
Socratic approach
Question something
Socratic approach
Question something
Raise your thoughts
Socratic approach
Question something
Raise your thoughts
Let them elaborate
Socratic approach
Question something
Raise your thoughts
Let them elaborate
Drown together
Socratic approach
Question something
Raise your thoughts
Let them elaborate
Drown together
Accept evidences
Socratic approach
Question something
Raise your thoughts
Let them elaborate
Drown together
Accept evidences
Ready to move on
The BIB approach
"BECAUSE IT'S BETTER!"
Do not change people because
you want things to get better.
Change things because
you want people to feel better.
Do not change people because
you want things to get better.
Change things because
you want people to feel better.
5. Mutate
In ~3 months
In ~6 months
In ~9 months
In ~1 year
In ~1.5 years
Recap
All of this besides day-to-day development
~3 months: 1 deployment a week
~6 months: 1 deployment a day
~9 months: 2/3 deployment a week
~1 year: ½ deployments per week
~1.5 years: whenever s**t is ready
"Instead of replacing a monolithic approach with
another monolithic approach, you split the system in
layers and work on each of those layers."
SOA
The paradigm changes
A software design based on discrete software
components, "services", that collectively
provide the functionalities of the larger
software application
You typically start with the
infamous web application
which does everything on its own
Then you realize that to provide
a chat system to your users
PHP might not be the best...
And soon you also decide,
to improve performances,
that your frontend should have its own
in-memory persistence, to be faster
and you put it into another service
Then, as always...
SCALE.
And eventually, your lead architect
will come up and tell you
that your Java-based chat
sucks and should be
replaced with...
NODEJS
In human-understandable words, SOA is a software design which
embraces splitting a monolithic, totalitarian software
architecture into smaller pieces, thus making them independent,
loosely coupled and more maintainable
A backend service exists...
...and a new frontend pops out
Another one might want to deal
with the same data...
And ask the first one to compute some data...
And once it's done, there might be the chance
we want to raise an event...
And monitor if there is a problem...
WARNING
No one is designing Web Services for you anymore
Interfaces are crucial
Software design is crucial
Don’t limit yourself to develop stuff
ENGINEER THINGS
6. Delegate
A team of 12
A company of ~200
Release management
http://odino.org/source-code-workflow-after-3-months-of-github/
Maintenance
Product management
Delegation means...
Faster cycles
More time to pair and teach
Committed team members
...yawn...
Alessandro Nadalin
Alessandro Nadalin
@_odino_
Alessandro Nadalin
@_odino_
Namshi | Rocket Internet
Alessandro Nadalin
@_odino_
Namshi | Rocket Internet
VP Technology
Alessandro Nadalin
@_odino_
Namshi | Rocket Internet
VP Technology
odino.org
Thanks!
Alessandro Nadalin
@_odino_
Namshi | Rocket Internet
VP Technology
odino.org
7. BONUS
YOU?
Join us!
Sr. Software Engineer
In Dubai.
namshi.com/careers/
http://www.youtube.com/watch?v=NThxiu1HGgM
Thanks!
Alessandro Nadalin
@_odino_
Namshi | Rocket Internet
VP Technology
odino.org

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