According to new research from Nuxeo, retailers and brands are under growing pressure to be more innovative, deliver a better customer experience, and launch the latest trending products to market faster. More than half (53%) of respondents said that when a new market trend emerges, they would want their favoured retailer to make that product available within one month or less, and 54% would change to a competitor if the overall digital experice didn't meet their expectations. How should product companies and retailers respond? Accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts is the tangled web of processes and workflows. This session, presented by Nuxeo and IO Integration, explores strategies to turbocharge your product creative process, enabling your organisation to: - Accelerate product introduction to grow market share - Identify and create opportunities in design, development, and go-to-market processes - Provide an improved customer experience

1. Howto
Turbocharge
yourCreative
Process

2. RichDigital
Experiences
Matter
The consumer’s digital journey is critical
to secure purchases in the first place –
and to keep attracting them back.

3. Product
Informationis
Critical
Informative content applies at all stages
of the retailer/brand relationship and
purchasing decision process.
• Photos
• Videos
• Detailed Descriptions
• 3D models
• Localized content

4. ContentDefinesYour
Experience

5. YouNeed
Contentthatisaccurate.
Contentthatisrelevant.
Contentthatistimely.
Contentthatisintelligent.

6. Organization’s systems are not fully connected to each other
Time spent daily looking for information
Product data stored across multiple siloed solutions
Theoldwayof
managing
content & data
isn’treally
working
anymore.

7. Connecting Content and Data

8. ProductAssetmanagement
takescontentbeyondthe
marketingdepartment,
toconnectcontent,data,andassets
acrosstheorganization.

9. ProductContentLifeCycle
9
Create Make Sell
Materials Design PhotoStudio
Campaign Design ProductKnowledge
ContentHub
PackagingDesign

10. 10
FasterTimeto
Value
• Pull the data from systems
that are not currently
integrated and associate
that data with the core
content.
• Project teams can
collaborate with a
complete set of information
in one unified space.

11. Accelerating
IdeastoMarket
By connecting content assets to
data throughout the product
lifecycle from ideation to support.
For a more efficient digitalsupply
chain, and an increase in the value
of the assets.

12. RealCustomers
Examples

13. Materials Library
Roadblock
• Range of specialized file types and applications
• Disconnected silos
Real-LifeExample
Shoe manufacturer who was shipping swatches and material
samples from Hong Kong to the West coast of US. By moving to
a digital supply chain could link materials and supply to design,
accelerating virtual prototyping.
Business Benefit
Shipping costs eliminated, reduction in materials waste
TimeSaved
4 to 6 weeks

14. Design & Prototyping
Roadblock
• Access to relevant information and specifications
• Access to a library of modular reusable components
Real-LifeExample
Apparel manufacturer: Each sample dress shirt cost $100 to
manufacture in a foreign country, and designers have to wait 3-
4 weeks to see each of their new ideas come to life. Moving to
a virtual prototyping design process removed this cost and
new product designs were instantaneously available.
Business Benefit
Manufacturing, alterations, and shipping costs eliminated
TimeSaved
4 weeks

15. Photo Studio
Roadblock
• Scalability
• Disconnected rights management and talent management
• Inability for downstream functions to find required images
Real-LifeExample
A fashion company: Organizing multiple photo shoots per year
to take pictures of the same basic t-shirt. It can now find, tag,
approve and reuse existing assets.
Business Benefit
Reduced logistics costs, lower talent costs, the increased value
of existing assets.
TimeSaved
1 week per repeated photoshoot

16. Packaging Design
Roadblock
• Every product change can create a new packaging
• File formats
• Localize designs for multiple markets
Real-LifeExample
Cosmetics company streamlined the packaging approval
process by having relevant data attached to visuals, and
managed localized derivatives of packaging designs.
Business Benefit
Less waste, more efficient approvals process, reduced
localization costs, increased collaboration.
TimeSaved
From 4 weeks to 4 days

17. Creative Campaigns
Roadblock
• Access to the latest product designs, imagery, specifications
• Projected availability as early as possible in the process
Real-LifeExample
A clothing manufacturer: ensures that seasonal marketing
campaigns include the correct combination of clothing and
accessories for the time of year the campaign launches.
Business Benefit
Cross-sell of related accessories. Coordinated visual brand
experience across all channels.
TimeSaved
2 weeks of work per season

18. Content Hubs &
Portals
Roadblock
• Search through many different systems
Real-LifeExample
An employee rewards company had issues with users from one
company seeing items that applied to another company. They
automated portals where new items would be made available.
Business Benefit
Increased customer satisfaction. Reduction in the cost of
handling misaligned orders. Reduced number of support calls.
TimeSaved
Reduction in support calls

19. Product Knowledge
Roadblock
• Impossible to connect downstream teams to the upstream parts
of the process that are relevant to consumers
Real-LifeExample
A lifestyle company found that for dealer staff to have access to
information and visuals throughout the product lifecycle drastically
reduced the time it took for a new customer support person to get
up to speed and be able to deliver effective customer interactions.
Business Benefit
Reduced training time. Faster time to productivity. Increased
revenue through better recognition of up-sell / cross-sell opps.
TimeSaved
From 3 months to 1 month

20. HowdoIgettherefrom
here?

21. WheredoesNuxeoFit?
MaterialsLibrary
Designand
Prototyping PhotoStudio
PackagingDesign ContentHubs&Portals
ProductKnowledge
Management
CreativeCampaign
Development

22. Connect Drive
Connect to existing
product data and
content sources
Map your product life cycle
Increase the value of your
content
Key Benefits:
§ Data and content flows across
the product lifecycle
§ Collaborative environment
§ Consistency of message
§ Accelerated workflow
approvals
Key Benefits:
§ Reduced time in each step
adds up = cumulative effect
§ Improved consistent
customer experience
§ Higher customer
engagement and retention
time
AccelerateIdeastoMarket

23. Thankyou!
nuxeo.com/pam