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Media	
  Adver*sing	
  Kit	
  -­‐	
  2012	
  
Introduc*on	
  
•       Founded	
  in	
  2005	
  by	
  former	
  execu4ves	
  from	
  
        Intercon4nental	
  Hotel	
  Group,	
  Yahoo!	
  and	
  ZUJI	
  	
  
	
  
•       Over	
  150	
  travel	
  providers	
  have	
  signed	
  commercial	
  
        agreements	
  with	
  us,	
  including:	
  
         –  leading	
  airlines	
  and	
  low-­‐cost-­‐carriers,	
  such	
  as	
  
              Emirates,	
  KLM/Air	
  France,	
  LuRhansa,	
  Qantas	
  
         –  Leading	
  hotel	
  chains	
  such	
  as	
  IHG,	
  Starwood,	
  
              MarrioU,	
  Accor,	
  Carlson	
  and	
  Pan	
  Pacific	
  
         –  Leading	
  OTAs	
  and	
  aggregators	
  such	
  as	
  
              Expedia,	
  Travelocity,	
  Agoda,	
  HotelClub	
  and	
  
              Priceline	
  etc.	
  
         	
                                                                               News	
  Digital	
  Media,	
  	
  
•       Over	
  20	
  distribu4on	
  agreements	
  including	
  major	
              a	
  division	
  of	
  News	
  Corp,	
  	
  
        portals	
  such	
  as	
  Yahoo!,	
  MSN,	
  eBay,	
  News.com.au,	
                   is	
  an	
  investor.	
  
        De4k.com	
  etc	
  
                                                                                                            	
  
	
  
Wego:	
  What	
  Is	
  A	
  Travel	
  Search	
  Engine	
  ?	
  


                              We	
  don’t	
  sell	
  travel	
  …	
  




                     …We	
  deliver	
  great	
  leads	
  to	
  	
  
                     merchants	
  who	
  sell	
  travel.	
  
Our	
  Goals	
  :	
  



  Provide ‘ready to buy’ leads to travel providers



  Reach a targeted audience with disposable income


  Deliver a rich and convenient search experience for
  travellers
WEGO.COM	
  IS	
  DISTRIBUTED	
  ACROSS	
  OUR	
  PARTNER	
  NETWORK	
  
Id wego media ads kit 032012
Leader board (728x90 pixels)
Skyscrap
   per
(160x600
 pixels)
Fantas*c	
  Breadth	
  and	
  Depth	
  of	
  Content	
  
              Over 150 Travel Providers! And Counting …
A	
  global	
  presence	
  –	
  34	
  countries/20	
  languages	
  
Wego	
  Traffic	
  – Volume	
  and	
  Geo	
  
    •  Leading	
  real-­‐4me	
  travel	
  search	
  engine	
  
       searching	
  over	
  150	
  travel	
  sites	
  
    •  A	
  useful	
  search	
  tool	
  for	
  flight	
  informa4on,	
  
       airfares,	
  hotel	
  deals,	
  packages,	
  deals	
  	
  
    •  Great	
  user	
  interface	
  –	
  Fast,	
  simple,	
  
       powerful	
  for	
  users	
  to	
  shop	
  for	
  travel	
  
    •  Featuring	
  4me-­‐sensi4ve	
  promo4ons	
  




                                                                           Monthly Page Views:   5.5million

                                                                           Unique Audience:      1.8 million

                                                                           Age Range:            25-44


                                                                          *And it’s growing…

Source:
Wego	
  Traffic	
  –Demographics/Behaviour	
  
          Highly	
  ac4ve	
  Travellers	
  with	
  Disposable	
  Income	
  
          	
  
          34%	
  are	
  aged	
  25-­‐34,	
  28%	
  are	
  aged	
  35-­‐44	
  
          	
  
          47%	
  are	
  male.	
  	
  53%	
  are	
  female	
  
          	
  

          30%	
  earn	
  over	
  US$50k/yr.	
  	
  21%	
  earn	
  over	
  US$100K/yr	
  
          	
  

          52%	
  spend	
  at	
  least	
  15	
  hours	
  online	
  each	
  week	
  
          	
  
          “Shopping”,	
  “Resorts”,	
  “Family/Kids”	
  and	
  “Romance”	
  top	
  the	
  list	
  of	
  recent	
  vaca4on	
  	
  	
  	
  	
  
          types,	
  with	
  each	
  cited	
  by	
  >40%	
  of	
  respondents	
  
          	
  
          “Western	
  Europe”,	
  “SE	
  Asia”	
  and	
  “Australia”	
  were	
  the	
  top	
  planned	
  des4na4ons	
  
          	
  
          48%	
  now	
  spend	
  more	
  4me	
  hun4ng	
  for	
  good	
  deals	
  than	
  they	
  did	
  before	
  the	
  recession	
  
          	
  



Source:
Visitors	
  

                    Visits        Month on               Now over 500.000 visits per month

   City	
           Last 30 days	
  Month Change	
  
   Jakarta                   60%               63%	
     Monthly pages views over 1,5 million

   Surabaya	
                  9%              51%	
  
                                                         Fan page over 75.000
   Yogyakarta	
                8%              80%	
  
   Semarang	
                  6%              96%	
  
                                                         Twitter over 1.600 followers
   Bandung	
                   6%              37%	
  
   Medan	
                     4%              69%	
  
                                                         And still growing…..
   Bekasi	
                    2%              69%	
  
   Bogor	
                     2%              82%	
  
   Tangerang	
                 2%              81%	
  




Source:
Indonesian	
  user	
  Demographics	
  
                        age

           4%                                                                        Monthly	
  income	
  
                  4% 5%             18-20
           4%
                                    21-24                               1%                                             $0 - $500
                                                                                          5%
                        11%         25-30              Male   Female
            10%                                                         2%
                                                                                                                       $501 - $1,000
                                    31-34                                1%         10%
           7%                                                                                        24%
                                    35-40                               2%
                          32%                                                                                          $1,001 - $1,500
            12%                                                         4%
                                    41-44
                  11%                                                         7%                                       $1,501 - $2,000
                                    45-50
                                    51-54                                                             23%
                                                                             5%                                        $2,001 - $3,000
                                                                                     16%

10%                     Occupation                                                                                     $3,001 - $4,000
                  1%
1%
                  3%                    Manager or Senior                     Education level
 1%         1% 3%                       Official
1%
                        19%                                            1%
2%                                                                            1%    1%
                                        Professional
  3%                                                                                                         No formal education
          12%                                                           12%        15%
                              32%
                11%                                                                                          Less than high school
                                        Associate
                                                                                                             High school
                                        Professional and
                                        Technical                       70%                                  College / University
                                        Administrative and                                                   Post-college
                                        Secretarial
                                                                                                             Trade / certicate


Source:
Channels and advertising opportunities




1. Display Banners (IAB Standards)

2. Premium Hotel Listings

3. Dedicated Newsletter – Solus

4. Online Contest/Promos

5. Route sponsorship

6. Custom Landing Pages / Microsites
1a.	
  Display	
  ads	
  various	
  posi4on	
  


                                                  PREMIUM HOMEPAGE
                                                  EXCLUSIVE, 100% SOV




                                                  Bottom (LEADERBOARD 728x90)
                                                  CAN ALSO BE TARGETED
                                                  TO REACH AUDIENCE
                                                  IN A SPECIFIC DESTINATION, ORIGIN ETC
Produc*on	
  –	
  Dynamic	
  Crea*ve	
  	
  
Wego	
  Can	
  Build	
  From	
  Scratch	
  Or	
  Your	
  Exis*ng	
  Crea*ve	
  




         Price	
  +	
  Brand	
  Message	
  (price	
  drawn	
  from	
  live	
  from	
  the	
  search	
  engine)	
  




         Dynamic	
  Price	
  Inserted	
  Into	
  Exis4ng	
  468x60	
  




         6	
  Prices	
  (drawn	
  live	
  from	
  the	
  search	
  engine)	
  	
  	
  
1b.	
  Display	
  ads	
  various	
  posi4on	
  



                                                  SKYSCRAPER 160x600
                                                  CAN ALSO BE TARGETED
                                                  TO REACH AUDIENCE
                                                  IN A SPECIFIC DESTINATION, ORIGIN ETC




                                                  MEC RECTANGLE 300x250
                                                  CAN ALSO BE TARGETED
                                                  TO REACH AUDIENCE
                                                  IN A SPECIFIC DESTINATION, ORIGIN ETC
2.Hotel premium listing
SUBSCRIPTION-BASED, DRIVE DIRECT BOOKINGS TO YOUR SITE, PAYING NO COMMISSIONS



                          Stand out from the crowd
                          Place your property one click or
                          call away from thousands of
                          potential guests searching your
                          property’s location.




                                                                                               Create a Special Offer
                                                                                               Your offer will be seen on
                                                                                               the first page of your
                                                                                               local hotel search results
                                                                                               and in Wego Deals and
                                                   Feature Valuable Content                    weekly emails to
                                                   Add your phone number, website link, and    members.
                                                   e-mail address to the top of your listing
                                                   page!
                                                   SYNDICATED IN YAHOO!TRAVEL,EBAY,
                                                   VIASINGAPORE.COM,
                                                   MSNTRAVEL, NEWSCORP SITES,DETIK, ETC
3.	
  Dedicated	
  Newsle`er	
  -­‐	
  Solus	
  
Sample



                                      ELECTRONIC DIRECT MAILER (EDM)
                                      DEDICATED NEWSLETTER
                                      660x1200
                                      FULLY CUSTOMIZABLE ACCORDING TO PREFERENCES, CAN BE
                                      TARGETTED GEOGRAPHICALLY,
                                      UP TO 90,000 ACTIVE SUBSCRIBERS
4.	
  Co-­‐Branded	
  Online	
  Contest	
  




                             2	
  
Partnership/Sponsorship	
  	
  


             A


B
                             Ø  Dedicated travel microsite
                                   •  In partnership with Wego.com travel search engine
                                   •  Sponsor’s branded micro-site

             C                     •  Exclusive travel contents

                            Ø  Exclusivity / Branded Opportunities
                                    Ø  Micro-site branded with sponsor’s corporate color,
                        2           products or Services, (ie: A)
                                    Ø Thematic travel contents / Destination features / Hot
                                    spots / Event calendar (ie: B)
                                    Ø  Special features on partner’s services, & sights and

  D                                 sounds of tourist attractions (ie: C)
                                    Ø  Sponsor’s or partners banner hyperlinks to its own
                                    booking pages (ie: D)
         E                          Ø  Special promotional deals available (ie: E)
5.	
  Route	
  sponsorship	
  +	
  loyalty	
  banner	
  
6.	
  Custom	
  Landing	
  Pages	
  /	
  Microsites	
  



                                                 1	
  
                                          Integrated	
  
                                        booking	
  engine


                                                 2	
  
                                     Highly	
  customizable	
  
                                      landing	
  page	
  with	
  
                                     photo/video	
  viewing
                             2	
  
Summary	
  :	
  
Present	
  the	
  right	
  message	
  at	
  the	
  right	
  *me	
  

        Targeted: Travel-focused consumers


        Measurable: Track from search to hand-off


        Reach: Ongoing exposure in APAC


        Media Rich: Interactive and engaging



        Low Cost: 1/10th cost of traditional media
Thank	
  You	
  

                   	
  
                   Nuniek
                   Head of Sales in Indonesia
                   nuniek@wego.com
                   +62 817 0159 311
                   +62 9438 4740
                   +62 21 2557 1683
                   Skype : nuniek59

                   Wisma Metropolitan II, 6th Floor
                   Jl.Jend Sudirman Kav.29-31
                   Jakarta 12920

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Id wego media ads kit 032012

  • 1. Media  Adver*sing  Kit  -­‐  2012  
  • 2. Introduc*on   •  Founded  in  2005  by  former  execu4ves  from   Intercon4nental  Hotel  Group,  Yahoo!  and  ZUJI       •  Over  150  travel  providers  have  signed  commercial   agreements  with  us,  including:   –  leading  airlines  and  low-­‐cost-­‐carriers,  such  as   Emirates,  KLM/Air  France,  LuRhansa,  Qantas   –  Leading  hotel  chains  such  as  IHG,  Starwood,   MarrioU,  Accor,  Carlson  and  Pan  Pacific   –  Leading  OTAs  and  aggregators  such  as   Expedia,  Travelocity,  Agoda,  HotelClub  and   Priceline  etc.     News  Digital  Media,     •  Over  20  distribu4on  agreements  including  major   a  division  of  News  Corp,     portals  such  as  Yahoo!,  MSN,  eBay,  News.com.au,   is  an  investor.   De4k.com  etc      
  • 3. Wego:  What  Is  A  Travel  Search  Engine  ?   We  don’t  sell  travel  …   …We  deliver  great  leads  to     merchants  who  sell  travel.  
  • 4. Our  Goals  :   Provide ‘ready to buy’ leads to travel providers Reach a targeted audience with disposable income Deliver a rich and convenient search experience for travellers
  • 5. WEGO.COM  IS  DISTRIBUTED  ACROSS  OUR  PARTNER  NETWORK  
  • 8. Skyscrap per (160x600 pixels)
  • 9. Fantas*c  Breadth  and  Depth  of  Content   Over 150 Travel Providers! And Counting …
  • 10. A  global  presence  –  34  countries/20  languages  
  • 11. Wego  Traffic  – Volume  and  Geo   •  Leading  real-­‐4me  travel  search  engine   searching  over  150  travel  sites   •  A  useful  search  tool  for  flight  informa4on,   airfares,  hotel  deals,  packages,  deals     •  Great  user  interface  –  Fast,  simple,   powerful  for  users  to  shop  for  travel   •  Featuring  4me-­‐sensi4ve  promo4ons   Monthly Page Views: 5.5million Unique Audience: 1.8 million Age Range: 25-44 *And it’s growing… Source:
  • 12. Wego  Traffic  –Demographics/Behaviour   Highly  ac4ve  Travellers  with  Disposable  Income     34%  are  aged  25-­‐34,  28%  are  aged  35-­‐44     47%  are  male.    53%  are  female     30%  earn  over  US$50k/yr.    21%  earn  over  US$100K/yr     52%  spend  at  least  15  hours  online  each  week     “Shopping”,  “Resorts”,  “Family/Kids”  and  “Romance”  top  the  list  of  recent  vaca4on           types,  with  each  cited  by  >40%  of  respondents     “Western  Europe”,  “SE  Asia”  and  “Australia”  were  the  top  planned  des4na4ons     48%  now  spend  more  4me  hun4ng  for  good  deals  than  they  did  before  the  recession     Source:
  • 13. Visitors   Visits Month on Now over 500.000 visits per month City   Last 30 days  Month Change   Jakarta 60% 63%   Monthly pages views over 1,5 million Surabaya   9% 51%   Fan page over 75.000 Yogyakarta   8% 80%   Semarang   6% 96%   Twitter over 1.600 followers Bandung   6% 37%   Medan   4% 69%   And still growing….. Bekasi   2% 69%   Bogor   2% 82%   Tangerang   2% 81%   Source:
  • 14. Indonesian  user  Demographics   age 4% Monthly  income   4% 5% 18-20 4% 21-24 1% $0 - $500 5% 11% 25-30 Male Female 10% 2% $501 - $1,000 31-34 1% 10% 7% 24% 35-40 2% 32% $1,001 - $1,500 12% 4% 41-44 11% 7% $1,501 - $2,000 45-50 51-54 23% 5% $2,001 - $3,000 16% 10% Occupation $3,001 - $4,000 1% 1% 3% Manager or Senior Education level 1% 1% 3% Official 1% 19% 1% 2% 1% 1% Professional 3% No formal education 12% 12% 15% 32% 11% Less than high school Associate High school Professional and Technical 70% College / University Administrative and Post-college Secretarial Trade / certicate Source:
  • 15. Channels and advertising opportunities 1. Display Banners (IAB Standards) 2. Premium Hotel Listings 3. Dedicated Newsletter – Solus 4. Online Contest/Promos 5. Route sponsorship 6. Custom Landing Pages / Microsites
  • 16. 1a.  Display  ads  various  posi4on   PREMIUM HOMEPAGE EXCLUSIVE, 100% SOV Bottom (LEADERBOARD 728x90) CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC
  • 17. Produc*on  –  Dynamic  Crea*ve     Wego  Can  Build  From  Scratch  Or  Your  Exis*ng  Crea*ve   Price  +  Brand  Message  (price  drawn  from  live  from  the  search  engine)   Dynamic  Price  Inserted  Into  Exis4ng  468x60   6  Prices  (drawn  live  from  the  search  engine)      
  • 18. 1b.  Display  ads  various  posi4on   SKYSCRAPER 160x600 CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC MEC RECTANGLE 300x250 CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC
  • 19. 2.Hotel premium listing SUBSCRIPTION-BASED, DRIVE DIRECT BOOKINGS TO YOUR SITE, PAYING NO COMMISSIONS Stand out from the crowd Place your property one click or call away from thousands of potential guests searching your property’s location. Create a Special Offer Your offer will be seen on the first page of your local hotel search results and in Wego Deals and Feature Valuable Content weekly emails to Add your phone number, website link, and members. e-mail address to the top of your listing page! SYNDICATED IN YAHOO!TRAVEL,EBAY, VIASINGAPORE.COM, MSNTRAVEL, NEWSCORP SITES,DETIK, ETC
  • 20. 3.  Dedicated  Newsle`er  -­‐  Solus   Sample ELECTRONIC DIRECT MAILER (EDM) DEDICATED NEWSLETTER 660x1200 FULLY CUSTOMIZABLE ACCORDING TO PREFERENCES, CAN BE TARGETTED GEOGRAPHICALLY, UP TO 90,000 ACTIVE SUBSCRIBERS
  • 21. 4.  Co-­‐Branded  Online  Contest   2  
  • 22. Partnership/Sponsorship     A B Ø  Dedicated travel microsite •  In partnership with Wego.com travel search engine •  Sponsor’s branded micro-site C •  Exclusive travel contents Ø  Exclusivity / Branded Opportunities Ø  Micro-site branded with sponsor’s corporate color, 2 products or Services, (ie: A) Ø Thematic travel contents / Destination features / Hot spots / Event calendar (ie: B) Ø  Special features on partner’s services, & sights and D sounds of tourist attractions (ie: C) Ø  Sponsor’s or partners banner hyperlinks to its own booking pages (ie: D) E Ø  Special promotional deals available (ie: E)
  • 23. 5.  Route  sponsorship  +  loyalty  banner  
  • 24. 6.  Custom  Landing  Pages  /  Microsites   1   Integrated   booking  engine 2   Highly  customizable   landing  page  with   photo/video  viewing 2  
  • 25. Summary  :   Present  the  right  message  at  the  right  *me   Targeted: Travel-focused consumers Measurable: Track from search to hand-off Reach: Ongoing exposure in APAC Media Rich: Interactive and engaging Low Cost: 1/10th cost of traditional media
  • 26. Thank  You     Nuniek Head of Sales in Indonesia nuniek@wego.com +62 817 0159 311 +62 9438 4740 +62 21 2557 1683 Skype : nuniek59 Wisma Metropolitan II, 6th Floor Jl.Jend Sudirman Kav.29-31 Jakarta 12920