Presented to second and third year college students of Cebu Technological University (CTU)

1. PLANNING &
PRODUCING
AN AVP

2. The Purpose
"a communication tool"

4. combo of audio
andvideo
AVP
Business | Education

5. films
live theater
television programs
software
corporate videos
CDs

6. Corporate AVP:
Your organization's story

7. specific purpose
targeted audience
CORPORATE
AVP

8. Brand video
Safety video
Staff training
Demo video
Testimonials

9. Pre-production
Video Production
Post-production

10. The techniques matter.
* MAKE PRELIMINARY DECISIONS.
- Yes to corporate video?
- What is your vid's purpose?
- What story should you tell?
- Who is your audience?
TIP: Think "story". We are wired with stories that have start,
middle and end. Take the viewer on a journey. Make them feel.

11. ACTIVITY: Get a piece of paper
and answer these questions.

12. The techniques matter.
* MAKE A PLAN.
- How much is the budget?
- What is your timeline?
- Who will be in the team?
TIP: Be realistic. Stick to the plan.

13. ACTIVITY: Write your answers.
Select your team. Designate roles.
Share your initial plans.

14. The techniques matter.
* MAKE YOUR STORY.
- What is your message?
- Who needs to know?
- How will you tell it?
- How long should it be?
TIP:Rememberthatyoucan'ttellitall.Shortisbetter.Be
authentic.

15. ACTIVITY: As a team, choose a story and
discuss it. Then make a story outline.

16. The techniques matter.
* MAKE YOUR SHOT LIST.
- What shots do you need?
- Where are the locations?
- Check your budget.
- Review your story line.
TIP: Do not compromise on the quality.

17. ACTIVITY: As a team, decide on the shots
you need to take and where you will
take them.

18. Proceed with the
production and post-
production while
avoiding these mistakes:

19. * No clear message
* Length of video
* Too much of the message is
about you
* Inexperienced video team
* Inadequate budget

20. ACTIVITY: As a team, finalize your plans
and present them in class for critique.

21. THANK YOU!
Nancy Cudis-Ucag
nrcudis@gmail.com
www.nancycudis.com