2. What is the IDPF?
Standards organization involved in
creating a standard reflowable (non-
PDF) file format for downloadable
digital books (and newspapers &
magazines)
OPS/OCF is the MP3 for reflowable
text publications
4. Other Encouraging Signs
Significant Growth in Education & Library
Sales
AAP: Estimates Trade eBook Sales in US to
be $54M
Japan: $82M eBook trade on cellphones in
2006 in only five years (The Economist)
Korea: $150M in 2006 from $59M in 2005 (E-
Book Korea)
Worldwide: New Devices, New Software,
New Readers
5. What do customers want?
Based on an IDPF survey conducted in 2006,
over 700 eBook customers said they want:
Competitive pricing versus print
A large selection of eBook titles available
Format flexibility/interoperability
6. OPS/OCF
File and container format for digital reflowable
books will lead to:
Significantly lower production costs for
publishers
Increased selection for customers (the
equation)
Increased interoperability for customers
7. Not Just Standards Docs
eBook Technologies Inc., Mobipocket
(Amazon.com), Adobe, OSoft, VitalSource
and others have implemented
Authoring tools available (Adobe CS3
InDesign & others)
Conversion houses offering services
Publishers beginning to distribute one file
format for digital reflowable books
8. Ideas for Publishers
Figure out what sells and consider electronic
only installment content – you may be selling
to a new (younger & mobile) audience
Support IDPF specs & insist that your
vendors support them
Experiment w/ or w/o DRM – 50% of
Fictionwise’s gross revenue is non-DRM &
last month 6 of the top 10 bestselling
publishers on Fictionwise are non-DRM
publishers
