Effectively report to your community using social media platforms like Twitter, Facebook, Flickr and Youtube.
Reach an engaged, local community by posting your article to hyper-local online news site The Sacramento Press.
2. SOCIAL MEDIA
• Mirrors the real world:
• vastly unique communities
• participants
• lurkers; “non-participants”
3. • Abundant opportunities to REACH
different niches of people
• When you SHARE information with one
person through social media, you are
potentially sharing with millions of others
4. BLOG
• Mainly made up of text
• Unique subject matter
• Subscribers
• Position yourself as an “expert” or leader
• Post each entry on sacpress.com too
5. RSS
• “Subscribers” = Followers
• Google Reader. Things on the web MOVE
FAST. Google Reader helps us keep up.
• Your news is more organized and time
efficient when you use RSS.
• You can find blogs with your own interests
by searching Technorati.com
6.
7. TWITTER
• EXCHANGE links and ideas in 140 characters
• bit.ly = URL shortener (to save characters!)
• great for posting links to articles you’ve written
• Schmap.it = event posting
• Twitpic.com = posting photos
8. Twitter SEARCH
• SEARCH for certain types of people, communities
• Twitter Directories
• Find people using keywords
• twellow.com, wefollow.com, justtweetit.com
• List yourself in these directories
9. • Search using the search bar in your home page.
• Example --> cycling near:sacramento
10. PHOTO & VIDEO SHARING
• Supplement your writing
• Flickr - photo stream
• Youtube or Vimeo - post your videos
11. FLICKR
• Flickr.com
• Upload photos from your computer or from
your mobile device
• Add Titles, descriptions & tags to each photo
• Link your Flickr stream
12. YOUTUBE
• Sign up for free account
• Share video link, embed easily
• Flip cameras: portable cameras that make it
easy to film, upload
13. TIPS
• Photo
• keep simple, no clutter
• main subject up close
• Take with and without flash
14. • Video
• Identify:
• Yourself
• Your affiliation with subject matter
• The scene; the person you are interviewing
15. FACEBOOK
• Post links, events, photos, video
• Integrate your media streams
• Post Flickr photo stream
• Post link to Youtube videos
• Post links to articles you write
• SHARE what others are posting
16.
17.
18. MOBILE REPORTING
• Smartphones: Applications
• Twitter app - Tweetie, Twitterific
• Facebook app
• Flickr app
• No smartphone? No problem!
• Text to Twitter: 40404
19. Contact Us
• Troubleshooting/posting your article
casey@sacramentopress.com
• Social Media mona@sacramentopress.com
• @sacramentopress on Twitter