The document discusses how to add structured data or schema to blog posts and articles to provide metadata that search engines can understand. It recommends using microdata to define properties like author, date, and content for individual articles. The document provides examples of adding schema for articles and goes over different types of schema for things like reviews, events, people and media. It also discusses using schema and Google+ profiles to get rich snippets and author attribution in search results.
3. Mitch Canter, International Man of Mystery
Senior Designer, Medicare.com
Chief Creative Mercenary, studionashvegas.com
Blogger, binarychurch.com
International Speaker
46. Embeds
Video, Audio, or other non-text embeddable media.
(note: each media has a separate schema)
http://www.schema.org/AudioObject
http://www.schema.org/VideoObject
47. Creative
Books, Movies, Recipes, or other creative works.
(note: each type has a separate schema)
http://www.schema.org/Book
http://www.schema.org/Movie
http://www.schema.org/Recipe