The document introduces ESPN's PodCenter and discusses its mission to provide compelling on-demand audio content. It notes that ESPN currently creates 22 original and migrates 16 other ESPN podcasts that have generated over 117 million downloads so far in 2013. The top 10 most popular podcasts for October 2013 are listed, with Fantasy Focus Football as the most downloaded. It also highlights that 7 new podcasts were created in 2013 and discusses ESPN's challenge of engaging audiences and keeping them returning to their podcasts. Key philosophies learned are noted around the importance of quality content and building fan communities over time.

1. Welcome To ESPN PodCenter… WAIT, Don’t Go!
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2. Welcome To ESPN PodCenter… Wait, Don’t Go!
Our Mission
Provide users with compelling original and migrated On-Demand content.
Our Panel Participants
Matthew Berry – Sr. Writer & Sr. Fantasy Analyst, espn.com
Nate Ravitz – Sr. Director, Premium & Fantasy Content, espn.com
Jay Soderberg (aka: PodVader) – Content Producer, ESPN Audio
Keith Goralski – Sr. Director, Digital Content & The V Foundation Auction
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3. Welcome To ESPN PodCenter… Wait, Don’t Go!
Our Portfolio of Podcasts
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Currently create 22 original podcasts and migrate 16 other ESPN shows
These podcasts have generated 15 million downloads in October – 117 million YTD
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Numbers do NOT include BS Report or Grantland podcasts (48 million total YTD)
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On pace to hit 210 million downloads TOTAL for 2013 – a 10% increase YOY
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4. Welcome To ESPN PodCenter… Wait, Don’t Go!
Our Most Popular Podcasts
(October 2013)
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Fantasy Focus: Football (3,737,613) **
Pardon The Interruption (1,970,821) *
First Take (1,652,315) *
Thundering Herd (821,776) *
Best of Mike & Mike (810,596) *
Football Today (738,353) **
Around The Horn (584,210) *
Baseball Tonight (581,282) **
Fantasy Underground (556,530) **
ESPNU College Football (513,683) **
* Migrated
** Original
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5. Welcome To ESPN PodCenter… Wait, Don’t Go!
Created 7 New Podcasts in 2013
NBA Lockdown with Bruce Bowen and Israel Gutierrez
His & Hers with Michael Smith & Jemele Hill
Baseball Tonight with Buster Olney
Behind The Dish with Keith Law
ESPNU College Basketball with Andy Katz and Seth Greenberg
Marty (Smith) & (Ryan) McGee
Listen Closely to Linda Cohn
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6. Welcome To ESPN PodCenter… Wait, Don’t Go!
Our MOST CHALLENGING Challenge
Engaging, Satisfying, Keeping & Building an audience.
So… After we allure fans and trust they will sample our shows, how do we KEEP them?
Let’s Discuss…
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7. Welcome To ESPN PodCenter… Wait, Don’t Go!
Our LEARNED Philosophies
1. A reputable brand may draw fans to sample, but they are GONE if the content is weak.
2. Content Development takes time, patience and creativity.
3. Building a Fan Community is vital for longevity, but takes a long time.
4. Mistakes happen. Fix them and move on!
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