2. PM4ESD
Project Management for European Sustainable Development
T4ESD | Manage Tourism With Success
Brussels, Belgium
14th November 2012
Friday 16 November 12
3. PM4ESD
Project Management for European Sustainable Development
T4ESD | Manage Tourism With Success
Brussels, Belgium
14th November 2012
Silvia Barbone | Jlag
Friday 16 November 12
5. Project Sustainable
Management Development
This Combination forms the basis of PM4ESD®.
PM4ESD® is a Certified Project Management methodology
developed to design and implement tourism projects with
sustainability in order to create long term benefits for
destinations and local communities.
Friday 16 November 12
6. Project Sustainable
Management Development
PM4ESD® is based on
PRINCE2®, a structured
method for effective
project management.
PM4ESD® has innovated
and adapted PRINCE2® to
the tourism sector,
combining management
aspects with sustainable
tourism criteria and
principles.
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7. PM4ESD® applies whenever an organisation,
whatever public or private, needs to plan and
manage a sustainable tourism initiative.
It provides a guarantee for public authorities
that the project will be transformed into
concrete actions with clearly defined roles
and responsibilities and that these actions
will have a real impact on local
communities.
It helps governments and companies to
plan transparently and not to forget that
every action must have corresponding
benefits. It is a practice to be adopted for
participatory, transparent and effective
management.
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12. • Local, Regional, National and European Public Authorities
• Tourist Boards
• National and Regional Parks
• Heritage Sites
• Local Development Agencies
• Tourism organizations
• Tourism and Cultural Networks
• Policy Makers
• Project Managers
• Business Organizations
• SMEs
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13. • Local, Regional, National and European Public Authorities
• Tourist Boards
• National and Regional Parks
• Heritage Sites
• Local Development Agencies
• Tourism organizations
• Tourism and Cultural Networks
• Policy Makers
• Project Managers
• Business Organizations
• SMEs
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16. • Aim to implement sustainable tourism
• Raise awareness on the importance of Sustainable Tourism
• Contribute to the preservation of natural heritage and landscape
• Contribute to the preservation of cultural heritage
• Aim to promote local development
• Deliver benefits for local communities
• Involve Public-Private partnership
• Involve stakeholders
• Focus on tangible and intangible elements of tourism
• Focus on destinations
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18. PM4ESD Structure
Variables Principles Processes Components Techniques Products
7 10 5 8 4 2
Costs Continuous Business Justification Project Direction Business Case Product Based Planning Tourism Product
Timescales Learning from Experience Project Initiation Risk, Issue and Change Management Team Building Management Product
Quality Roles and Responsibilities Stage Definition and Planning Organisation Logical Framework Approach
Scope Managing by Stages Stage Control and Product Delivery Quality Benefits Maps
Risks Management by Exception Project Closure Planning
Benefits Focus on Products Progress Control
Sustainability Tailor to Suit the Project Environment Stakeholders Management
Collaborative approach Benefits Realisation Management
Sustainability
Application of Best Practices
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19. The PM4ESD Methodology discerns
three different levels of governance
Policy Programme Project
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21. The Project's Life Cycle
Project Mandate
Controlled Initiation
Delivery Stages
The Project Life Cycle goes
from the Project's Mandate
to the Benefits' Realization. Stage Definition & Planning
Stage Control
Product Delivery
Controlled Closure
Post Project
Benefit Realisation
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22. Pre Project Stages
Policy
Programme
Project Framework
Pre-Project
Feasibility Study
Project Mandate
Project
COMMITMENT
MANAGING ORGANISATION
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23. PM4ESD Manual
5 Languages
English
Italian
German
Turkish
Polish
2 more languages in 2013
French and Spanish
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25. Foundation Qualification Practitioner Qualification
The purpose of the Foundation The purpose of the Practitioner
qualification is to confirm that a qualification is to confirm whether the
candidate has sufficient knowledge candidate has achieved sufficient
and understanding of the PM4ESD understanding of how to apply and tailor
method to be able to work effectively PM4ESD in a scenario situation.
with, or as a member of, a project Candidates should be able to apply
management team working within an and understand how to tailor
environment supporting PM4ESD PM4ESD effectively to a project within
an organization environment
Exams certified by APM GROUP supporting PM4ESD.
Exams certified by APM GROUP
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29. Project Manager Public Authorities Private Organizations
To improve skills
To deliver projects with a sustainable impact
Fundings for tourist and To deliver projects with a
cultural projects are spent transparent and product
better and monitored oriented approach
Mobility
To build synergies
Opportunities
Formal
To transfer experiences and Best Practices
Qualification
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31. 10 reasons to adopt
PM4ESD
★ It is a flexible method applicable to every context
★ It can be taught
★ It is based on project best-practise experience
★ It focuses on quality for the entire duration of the project
★ It defines roles and responsibilities
★ It includes risk management techniques
★ It is a proactive method
★ It follows sustainable tourism policies and guidelines
★ It focuses on the objectives, benefits and results
★ It is a low-cost but high impact procedure
Friday 16 November 12
32. 10 reasons to adopt
PM4ESD
★ It is a flexible method applicable to every context
★ It can be taught
★ It is based on project best-practise experience
★ It focuses on quality for the entire duration of the project
★ It defines roles and responsibilities
★ It includes risk management techniques
★ It is a proactive method
★ It follows sustainable tourism policies and guidelines
★ It focuses on the objectives, benefits and results
★ It is a low-cost but high impact procedure
Friday 16 November 12
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Friday 16 November 12
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Friday 16 November 12
36. PM4ESD Ownership
FEST The Foundation for European Sustainable Tourism
Foundation for European Sustainable Tourism
Friday 16 November 12
37. Foundation for European Sustainable Tourism
FEST promotes PM4ESD Project
Management for European Sustainable
Development as best management
practice for sustainable tourism.
APM GROUP is the certification body
for PM4ESD.
The T4EST partnership (including
Municipality of Frigento, Jlag, Leeds
Metropolitan University, NECSTour)
will facilitate the exploitation of
PM4ESD in the tourism industry
Friday 16 November 12
38. Foundation for European Sustainable Tourism
FEST promotes PM4ESD Project
Management for European Sustainable
Development as best management
practice for sustainable tourism.
APM GROUP is the certification body
for PM4ESD.
The T4EST partnership (including
Municipality of Frigento, Jlag, Leeds
Metropolitan University, NECSTour)
will facilitate the exploitation of
PM4ESD in the tourism industry
Friday 16 November 12
40. PM4ESD manual in French and Spanish 2013
PM4ESD Foundation certification Jan 2013
PM4ESD Practitioner certification Jan 2013
6 Training courses for end-users Feb-Jun 2013
Summer School for trainers in PM4ESD July 2013
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42. A preliminary agreement can be signed
to express your interest in:
1. Participating in one of the free training in
PM4ESD which will take place in 6 EU regions
2. Make your tourism case study a best practice
to disseminate
3. Becoming an accredited Training Organisation
in PM4ESD
4. Join the Summer School for becoming a
trainer in PM4ESD
Friday 16 November 12
