From Media to Transmedia: Transforming Teaching and learning Strategies in a Digital Culture

Presentation © 2016 The Transformation
@TransformSoc
Attributed: Optical Illusions Portal
http://www.opticalillusionsportal.com/54-mind-blowing-animal-illusion/
Transforming
Teaching and
learning Strategies
in a Digital Culture
By Dr. Neus Lorenzo Galés
@NewsNeus
18 May 2019, KongJu (Korea)
From Media to Transmedia

@TransformSoc Presentation © 2016 The Transformation
Dr. Neus Lorenzo
@NewsNeus
SpanishSpanish
FrenchFrench
CatalanCatalan
EnglishEnglish
Subdirecció general de Transformació educativa.
Direcció general d'Innovació , Recerca i Cultura Digital.
https://www.linkedin.com/in/neus-lorenzo-44a0b215/
카탈로니아
https://bit.ly/2JnbaxW
https://en.unesco.org/sites/default/files/mlw2019-symposium-sessions-speake
2019

https://www.youtube.com/watch?v=NS4sZj9svTA
My first visit to Korea
Seul, Korea 2019

What are the main
differences
between....?
https://www.youtube.com/watch?v=jnwc5Krb1Y8&index=2&list=UUWfw8fGmYjqvnb_QtYpdImA
(TIME: 5’39’’) Korea, 2018, 15 Sept.
2018 Keynote speaker: Park, Mae Ran (Pukyong National University)

Creating
Transmedia
Stories
Delayed interaction
Fragmented Multimedia
Hybrid Multimodality
Shorter narrations
Real experiences
Incomplete Stories
2-The Strategy2-The Strategy
((Mechanics andMechanics and
learning Process)learning Process)
Hipperconnected
Digital Culture
Transmedia skills
3-The Dynamics
(Social Transformation)
1-The Message
(Components and
Communication Objects)

+
A
bstractió
-
Dynamics
Mechanics
Components
Adapted from the Gamification pyramid, Werback & Hunter, 2012
Personalising and Blending
formal, non-formal and
informal learning
Changing pedagogical
processes, approaches
and methodologies.
Reflecting on communication and
its socio-economic potential for
transforming our culture
Managing
educational
resources
Facilitating
learning strategies
Creating academic
Communication
rationale
Personal Development vs. Social Transformation
Learning Spaces Education Systems
C O N T E N T

http://www.antique-prints.co.uk/spy-print-headmaster-7140.jpg
What meaning can we get from fragments...?
Transmedia abilities include high
level thinking processes, from
collective negotiation of meaning,
to creativity, critical thinking, and
satisfaction from sharing success.

Transmedia communication is
not just a complex message,
or a learning strategy
but an expansion
of our human global interaction
in the common cultural universe.
Neus Lorenzo, 2019

1-Components: The Initial Transmedia Concept
Marsha Kinder, 1991:
An emerging entertainment
supersystem, involving intertextuality
and multiple sources with different
levels of interaction.
It applied to tools, processes, and
concepts, and opened the door to
media that had not been invented then,
such as wearables, implants, or
augmented reality devices.
Kinder, M. (1991). Playing with Power in Movies, Television, and Video Games: From Muppet
Babies to Teenage Mutant Ninja Turtles. Berkeley, CA: University of California Press.
J.J. Abrams's Star Trek merchandising may
have pushed him to join Star Wars project.

Ref: FriendMosaic:
http://rippleffectgroup.files.wordpress.com/2012/06/olympic-timeline1.jpg
2-Mechanics: Transmedia storytelling:
Henry Jenkins (2007)
“A process in which integral elements of a fiction get dispersed
systematically across multiple delivery channels for the purpose of
creating a unified and coordinated entertainment experience”.
Game of Thrones: A Transmedia experience (2012)
HBO and the marketing agency Campfire

Building Transmedia Multi-sensorial designs
(sight, smell, sound, taste and touch)
https://www.hbo.com/game-of-thrones
• and a real-world experience with
created scent kits to evoke scents
of important locations in Westeros.
• A game that incorporated one of the
five senses every week (Kingdom of
Westeros)
• a website with puzzles and clues
www.themaesterspath.com
Game of Thrones: A Transmedia experience, by HBO & Campfire: (2012)
• social media websites

3-Dynamics and Social Transformation:
From Storytelling to Gamification
Ascent video game, a Game of Thrones
strategy game (Disruptor Beam).
Frindie Award 2013.
Facebook Game of the Year in 2013.
The Game, My Watch Begins...
-Sounds, music, words...
-Photo editors, gift makers...
-Maps, charts, wallpaper...
-Interactive puzzles & games
-Enigmas, reminders, localizers...
https://en.softonic.com/solutions/what-are-the-best-game-of-thron
Users become producers

Human communication
complexity
is expressed with explicit codes,
it develops implicit learnings
and generates shared
sociocultural transformations.

Life has evolved from
Interaction and CommunicationJorge Wagensberg

Interaction and participation is the
origin of teaching and learning…
Ref: http://www.khomanisan.com/wp-content/gallery/activities-living-museum/making-fire.jpg

The Ishago Counting Bones:
A Maths Code from 20,000 Years Ago
(Africa)
https://www.storyofmathematics.com/prehistoric.html
Ancient communication resources for keeping and sharing information and knowledge
https://www.storyofmathematics.com/prehistoric.html
Informational
content
Learning strategy

Education is an individual and
collective survival strategy
https://lh4.googleusercontent.com/_YOqVzNop9yI/SFJZPe9MBXI/AAAAAAAAAc0/tGfAmTb2LUo/s640/41.-
Barranco%20de%20Valtorta,%20escena%20de%20caza.jpg
http://www.redicecreations.com/ul_img/7330lascaux6.jpg
Sharing knowledge
http://tripoutlook.com/wp-content/uploads/2013/01/hands1-300x214.jpg
Collective regulatory culture
Lascaux, Great Hall of the Bulls-
Paleolithic period (16000 years old)
http://www.redicecreations.com/ul_img/7330lascaux6.jpg

From Diversity to Globalization:
Developing A Human Global
Perception
http://news.bbcimg.co.uk/media/images/65156000/jpg/_65156906_e4480077-rock_art.jpg From the tomb of Seti Ihttp://www.catchpenny.org/images/seti1a.gif
Ancient sogdian fresco at Penjikent (Samarkand)
http://farm2.static.flickr.com/1387/1303122799_49bc0c2da0_b.jpg
Codex Mendoza, Aztecs.
http://commons.wikimedia.org/wiki/File:Codex_Mendoza_folio_67r_bottom.jpg

Multimodal Communication
in “Schooling” Systems
http://torontopubliclibrary.typepad.com/.a/6a00e5509ea6a188340168e63f7c1e970c-pi
http://upload.wikimedia.org/wikipedia/commons/0/08/M
eeting_of_doctors_at_the_university_of_Paris.jpg
http://media-cache-
ak0.pinimg.com/736x/e6/34/1c/e6341c13e01818feb3a9afcccd7af8a8.jpg
Educare: (Lat.) to rear or to bring up - instilling
the knowledge of a world that is already formed.
Educere: (Lat.) from ex + ducere (to lead out ), ex-duction
(drawing out) – guiding the learner into an unfolding world

From “I learn...” to “We can
do...”Lexical
memory
A
B
Cooperative
interaction
Competency
Formal
Behaviourism
Functional
Constructivism
Social
Connectivism
https://1.bp.blogspot.com/-klEN62ksu_Y/W00VqNVQ6TI/AAAAAAAACs4/Ic3Qg57cjY05OsuyyJm31wV4D4sgF_lZACLcBGAs/s640/FoodFridge.JPG

ExplicitExplicit
ImplicitImplicit
Meta-Referencial
Ref: Lorenzo, N. Gallon, R (2018). “Event Horizon: Helping Students learn what nobody knows
yet”. Innovations, tecnologies and researchs in Education. Editetd by inda Daniela, Cambridge
Scholars.

Components
Dynamics
Werbach & Hunter (2012)
Mechanics
Smart Transmedia Pedagogy
Remember
Create
Evaluate
Mmantsetsa Marope / Patrick Griffin / Carmel Gallagher
“Future Competences and the Future of Curriculum A Global Reference for Curricula Transformation”. IBE-UNESCO Global Curriculum Network
Bloom’s Pyramid (1956/2001)
Game elements pyramid adapted from Werbach & Hunter (2012) in For the Win
Machine
Learning
Smart
Technologies
AI
Analyze
Apply
Data
Skills
Technology
Values
Marope et al. (2018)
Knowledge
Attitudes
Understand
Transformation
Society (2019)

We need to
explore
new needs
new talents,
new ethical jobsnew ethical jobs
for a global world.
http://experience-engineers.com/wp-content/uploads/mobile-learning-solutions.jpg

Developping Skills for
Collaborative Problem-Solving
Collaborative
Problem-Solving
Collaborative
Problem-Solving
Social
Skills
Social
Skills
Cognitive
Skills
Cognitive
Skills
Task
Regulation
Task
Regulation
Knowledge
Building
Knowledge
Building
The Assessment and Teaching of 21st-Century Skills (ATC21S)
Ref: http://www.agenciaeducacion.cl/wp-content/uploads/2013/04/Presentacion-Looi-Chee-Kit.pdf
ParticipationParticipation
Perspective
Taking
Perspective
Taking
Social
Regulation
Social
Regulation

Sustainable Transformation
2030
http://en.unesco.org/sdgs

Human societies use different
media as educational tools, to
foster knowledge building and
to weave social senses of
belonging, ensuring the next
generation’s survival by sharing
and creating together.

Focus on Communicative
Literacy
http://biologos.org/uploads/static-content/early_humans_faq.jpg
http://1.bp.blogspot.com/-YZNH2vqF9B8/UIUWBkMqGTI/AAAAAAAAI2E/1fkMRxOLJds/s640/Early+writing.jpg
http://www.brightsideofnews.com/wp-content/uploads/2014/08/benjamin-franklins-printing-press-science-source.jpg
http://wholesale.buysku.com/Electronics-image/2012-7/5-inch-TFT-LCD-Touch-Screen-Windows-CE-6-0-4GB-Car-GPS-Navigator-with-Multimedia-Player-FM-Radio-TF-Slot-Black-6347847177808512502.JPG
• Writing: Storing information, projecting,
codification empowering communities
• Digital space: Shared, ubiquitous, virtual
information, common code
• Mass Printing: Generalizing consumption
with individualized information access.
Speaking. Listening. Reading. Writing. Interacting
• Speech: expanding experience beyond
immediate surroundings

What Litearcy Skills Do We Need for
Learning in a Ubiquitous Learning
Space?
http://blogs.reuters.com/mediafile/files/2013/01/ipad-mini.jpg

Learning to Learn: Creating Mind Patterns
-1-
● Reading habit
● Reading Comprehension
● Content Knowledge
● General Culture
SIMO 2018 https://es.slideshare.net/nlorenzo/datos-metadatos-y-macrodatos
Neus Lorenzo & Juanmi Muñoz
Patterns
Wh-Words

Learning to Learn: Creating Mind Patterns
-2-
SIMO 2018 https://es.slideshare.net/nlorenzo/datos-metadatos-y-macrodatos
Neus Lorenzo & Juanmi Muñoz
Challenge: developing Digital Literacies and Critical Thinking
New Patterns
● Information Access
● Transmedia
● Global competencies
● Digital Culture
Transmedia-Skills

Changing Educational Paradigms:
From Duplication to Interaction
http://www.maati.tv/wp-content/uploads/2013/03/MSA-400435.jpg
Reproduce,
Master and
Produce.
http://news.bbcimg.co.uk/media/images/60386000/jpg/_60386521_dsc_0597.jpg
Discover,
Revise and
Propose.

What
animal
can we
see
here?

Can
you see
it
now?
We need to generate new cognitive and creative codes.

Education Systems have the
responsibility of providing
learning situations to maintain
past cultural knowledge, and
collective understanding
for living together.

In 2018, Korean students used vídeos, to learn:
https://www.youtube.com/watch?
v=jnwc5Krb1Y8&index=2&list=UUWfw8fGmYjqvnb_QtYpdImA (TIME: 5’42’’)
Korea, 2018, 15 Sept.
Park, Mae Ran (Pukiong National University)
Findings
• Listening strategy training
• Speaking skills
• Writing skills
• Vocabulary learning
• Cross-cultural awareness

The
learner’s
experience
Text
Books
Cinema
Realia
kits
Reading
Scripts
YouTube
&
Internet
Face-to-
face
Study
Study
Teams
Radio
eLearning
Oral
tasks
TV
Broadcast
Work
-books
Surveys &
Quizzs
Slides &
Prezi
Creating
Facebook
Twitter
Observing
Research
Traveling
Social
Media
Sharing
Podcasts
Wakelet
Recording
Producing
Writting
Essays
Arts &
Crafts
Social
Action
Literature
Singing
Playing
Music &
Songs
Games
Video
games
Business
Translatin
Instagram
https://www.slideshare.net/acelinaw/language-teaching-media-55021816
https://www.slideshare.net/asimano/history-of-languageteaching
News
media
Info-
graphic
Notebook
Computer
Lab
Posters &
Fotos
Chatbots
IoT
AI tools
BigData
Analysis
Inquiring BL
Project BL
Problem-SBL
CLIL
STEAM
Flipped Class
Social Action
LFSP

What do they need to learn
in a hyperconnected world?

New global skills:
“Transliteracy”
Transliteracy is “The ability to read, write and interact in
different languages, across a range of platforms, tools and
media, from signing and orality through handwriting,
print, TV, radio and film, to digital social networks.”
Ref: http://journals.uic.edu/ojs/index.php/fm/article/view/2060/1908
Trasnliteracy: http://librariesandtransliteracy.wordpress.com/what-is-transliteracy/
Translation– Translanguaging – Transliteracy

Students should also watch, comment, and
share videos to discuss real-life challenges
...And reflect on their
own.
http://edudemic.com/wp-content/uploads/2012/05/Screen-Shot-2012-05-15-at-9.31.33-AM-333x243.png
https://twitter.com/hashtag/adorable?src=hash

Exploring hybrid realities
students are authors and protagonists
https://evmuseography.files.wordpress.com/2013/10/augmented-realityiguanodon.jpg

UDL: Universal design for
learning
Anne Meyer and David Rose, first laid out the principles of UDL in the 1990sDiscovery and
Focalising attention
Dopamine
Action and
Understanding
Adrenaline
(Nor)adrenaline
Satisfaction and
Accomplishment
Serotonin

Challenge:
Assessing parts vs. Understanding All
Fuente; https://www.brainpickings.org/2013/03/28/the-art-of-cleanup-ursus-wehrli/

Just play and enjoy!
https://mashable.com/2017/07/04/chatbot-game-thrones/
Henry Jenkins, 2003:
“A process in which each medium
does what it does best, so that a
story might be introduced in a
film, expanded through television,
novels, and comics, and its world
might be explored and
experienced through game play.”
A Game of
Thrones
chatbo
t is here
to answer

https://www.slideshare.net/acelinaw/language-teaching-media-55021816
Integrated English Teaching… into real
life
http://womanseeksworld.com/wp-content/uploads/2012/07/Find-Your-Passion.jpg
http://www.ccsenet.org/journal/index.php/elt
https://www.eajournals.org/journals/international-journal-of-english-language-teaching-ijelt/
https://www.degruyter.com/viewbooktoc/product/179654

Hybrid communication
for human machine interaction
http://consciousentrepreneur.net/wp-content/uploads/2012/12/imagine-self.gif

Teaching English through
media combines foreign
language learning
procedures with educational
enhancement to empower
personal cognitive skills and
professional proficiencies

Steps to Transmedia
Learning
Adapted from: Sandtholz and Reilly 2004
Acces
Innovate
Appropriate
Adapt
Adopt
https://tips.spacely.co.jp/wp-content/uploads/2018/08/Anatomy_kgroup.jpg

Exploring Gamification, AR, VR,
Wearables…
Transmedia Learning Development
includes multiple skills related to in-
between communication spaces:
Not only reading, listening, writing,
speaking and interacting.
The bridging transference among
them, in order to be able to
participate actively in society.
http://www.designboom.com/cms/images/-Z73/sc1.jpg

Learning to become a lifelong
Learner
To Learn
Learning to LearnLearning to Learn

Our Students Need Strong Digital Identities

In a world of superficial performance,
we need deep teaching and learning
styles
http://www.hoptours.com/e/images/Scuba/istock_000018592387small.jpg
http://www.australiascoralcoast.com/sfimages/surfing-and-windsurfing/geraldton-wa-surfing.jpg
Thank you for making it possible!

@TransformSoc
Attributed: Optical Illusions Portal
http://www.opticalillusionsportal.com/54-mind-blowing-animal-illusion/
Transforming
Teaching and
learning Strategies
in a Digital Culture
By Dr. Neus Lorenzo Galés
@NewsNeus
18 May 2019, Kongju (Korea)
From Media to Transmedia

From Media to Transmedia: Transforming Teaching and learning Strategies in a Digital Culture

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