I share to My summer internship project in Pantaloons Retail India ltd.

1. A PROJECT REPORT
ON
COMPETITOR ANALYSIS AT PANTALOONS
RETAIL (INDIA) LIMITED IN GUWAHATI
[In the partial fulfilment of the Post Graduate Diploma in Management
(PGDM-2011-2013)]
UNDER THE GUIDANCE OF: Submitted by:
Mr. VISHAL KUMAR SINHAR NABA JYOTI BHARALI
STORE MANAGER PGDM
(PANTALOONS RETIAL INDIA
LIMITED, GUWAHATI) (MASTER SCHOOL OF MANAGEMENT,
Meerut, Uttar Pradesh )
MR. AMIT BOSE
SENIOR MARKETING EXECUTIVE
(PANTALOONS RETIAL INDIA
LIMITED, GUWAHATI)
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2. Table of contents
S.No Name of contents
1. Preface
2. Acknowledgement
3. Declaration
4. Introduction
5. Research methodology
6. Profile of company
7. Analyses and
interpretation of data
8. Summary of findings ,
conclusions and
recommendation
9. Bibliography
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3. PREFACE
There is a famous saying “The theory without practical is lame and practical without theory is
blind.”
Marketing is an important part of any business and advertisement is the most important part of
marketing.
Summer training is an integral part of the PGDM and student of Management have to undergo
training session in a business organization for 8 weeks to gain some practical knowledge in their
specialization and to gain some working experience.
Our institution has come forward with the opportunity to bridge the gap by imparting modern
scientific management principle underlying the concept of the future prospective managers.
To the emphasis on practical aspect of management education the faculty of Master School of
Management, Meerut has with a modern system of practical training of repute and following
management technique to the student as integral part of PGDM. In according with the above
obligation under going project in “PANTALOONS RETAIL (INDIA) LIMITED,
GUWAHATI”. The title of my project is “COMPETITOR ANALYSIS”.
Competitor analysis in marketing and strategic management is an assessment of the strengths
and weaknesses of current and potential competitors. This analysis provides both an offensive
and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the
relevant sources of competitor analysis into one framework in the support of efficient and
effective strategy formulation, implementation, monitoring and adjustment.
Certainly this analysis explores my abilities and strength to its fullest extent for the achievement
of organization as well as my personal goal.
NABA JYOTI BHARALI
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4. Acknowledgement
The project of this magnitude would not have been completed singly. Firstly
I want to give my hearty thanks to all mighty who made the world and me
also.
There are many other people without whom the completion of the project
would not have been possible. Some have contributed towards this directly
while other have provided indirectly.
It gives me immense pleasure to thank
Mr.Vishal kumar Sinha (Store Manager) and Mr. Amit Bose (Senior
Marketing Executive) for providing me summer training in his reputed
organization and giving me a chance to have the experience of actual retail
operations.
Last but not the least I would like to convey my heartiest gratitude to all
Members of PANTALOONS who helped a lot during my summer training
Signature
Place-
Date- NABAJYOTI BHARALI
PGDM
Enroll no: N11002
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5. DECLARATION
The summer training project on “COMPETITOR
ANALYSIS AT PANTALOONS” under the guidance of
Mr.Amit Bose (name of guide) is the original work done by
me. This is property of the Institute and use of this report
without prior permission of the Institute will be considered
illegal and actionable.
Signature
Place-
Date- NABAJYOTI BHARALI
PGDM
Enroll no: N11002
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6. Introduction
COMPANY PROFILE
Pantaloon Retail (India) Limited, is India’s leading retailer that
operates multiple retail formats in both the value and lifestyle segment of the
Indian consumer marker. Headquartered in Mumbai (Bombay), the c o m p a n y
o p e r a t e s o v e r 5 m i l l i o n s q u a r e f e e t o f r e t a i l s p a c e , has over
350 stores across 40 cities in India and employs over 18,000 people.
The company’s leading formats include Pantaloons, a chain of fashion outlets,
Pantaloons, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket
chain, blends the look, touch and feel of Indian bazaars, with aspects of
modern retail like choice, convenience and quality and Central, a c h a i n o f
seamless destination malls. Some of its other formats
i n c l u d e , Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, ALL,
Top10, MBazaar and Star and Sitara. T h e c o m p a n y a l s o o p e r a t e s a n
o n l i n e portal, futurebazaar.com. A subsidiary company, Home Solutions
Retail (India) Limited, operates Home Town, a large-format home
solutions store, Collection i.e. selling home furniture products and E-
Zone focused on catering to the consumer electronics segment. Pantaloon
Retail is the flagship company of Future Group, a business group catering to the
entire Indian consumption space.
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7. FUTURE GROUP:
Future Group is India’s leading business group that caters
t o t h e e n t i r e Indian consumption space. Led by Mr. Kishore Biyani,
the Future Group
Operates through six verticals: operates through six verticals: Retail, Capital,
Brands, Space, Media and Logistics. Apart from Pantaloon Retail, the group’s
presence in the retail space is complemented by group companies, Indus League
Clothing, which owns leading apparel brands like Indigo Nation, Scullers
and Urban Yoga, and Galaxy Entertainment Limited that operates Bowling Co,
Sports Bar, F123 and Brew Bar. The group’s joint venture partners include
French retailer ETAM group, US-based stationary products retai ler,
Staples and UK-based Lee Cooper. G r o u p C o m p a n y , P l a n e t
R e t a i l , o w n s a n d o p e r a t e s t h e f r a n c h i s e e o f international
brands like Marks & Spencer, Next, Debenhams and
Guess in India. The group’s Indian joint venture partners include manipal
Healthcare, Talwalkar’s, Blue Foods and Liberty Shoes. Future Capital Holdings,
the group’s financial arm, focuses on asset management and consumer
credit. It manages assets worth over $1 billion that are being invested in
developing retail real estate and consumer-related brands and hotels. The group
has launched a consumer credit and financial s u p e r m a r k e t f o r m a t ,
F u t u r e M o n e y a n d s o o n p l a n s t o o f f e r i n s u r a n c e products
through a joint venture with Italian insurance major, Generally.
The group is currently developing over 50 malls and consumption
centers across the country and has formed a joint venture company
focusing on mall management with Singapore-based CapitaLand, one of Asia’s
largest property companies .Future Group’s vision is to, “deliver Everything,
Everywhere, Every time to E v e r y I n d i a n C o n s u m e r i n t h e m o s t
p r o f i t a b l e m a n n e r . ” T h e g r o u p considers ‘Indian-ness’ as a core
value and its corporate credo is – Rewrite rules, Retain values.
The Loyalty Program Pantaloons retail (India) Limited:
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8. PAYBACK CARD
Welcome to the Payback Greencard World!
Also Earn Points at PAYBACK Partners:
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9. BOARD OF DIRECTORS
Mr. Kishore Biyani, Managing Director
Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the
Group Chief Executive Officer of Future Group.
Mr. Gopikishan Biyani, Director
Gopikishan Biyani, is a commerce graduate and has more than twenty years of
experience in the textile business.
Mr. Rakesh Biyani, Wholetime Director
Rakesh Biyani, is a commerce graduate and has been actively involved in category
management; retail stores operations, IT and exports. He has been instrumental in
the implementation of the various new retail formats.
Mr. Vijay Biyani, Wholetime Director
Vijay Biyani has more than twenty years of experience in manufacturing, textiles and
retail industry and has been actively involved in the financial, audit and corporate
governance related issues within the company.
Mr. Kailash Bhatia, Wholetime Director
He has over 28 years of valuable experience in the fashion business and has
worked with some of the well known companies like Arvind Mills and Weekender.
Mr. Vijay Kumar Chopra, Independent Director
V.K.Chopra is a fellow member of The Institute of Chartered Accountants of India
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10. (ICAI) by profession and is a Certified Associate of Indian Institute of Bankers
(CAIIB). His banking career spans over 31 years and he has served senior
management positions in Central Bank of India, Oriental Bank of Commerce, SIDBI,
Corporation Bank and SEBI.
Mr. Shailesh Haribhakti, Independent Director
Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a
Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co.,
Chartered Accountants and past president of Indian merchant Chambers. He is on
the Board of several Public Limited Companies, including Indian Petrochemicals
Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company
since June 1, 1999.
Mr. S Doreswamy, Independent Director
S. Doreswamy, is a former Chairman and Managing Director of Central Bank of
India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited
among others.
Dr. D O Koshy, Independent Director
Dr. Darlie Koshy, a PhD from IIT Delhi and rank holder in MBA headed NID (Ministry
of Commerce, GOI) as Director for 2 terms of office prior to which he was the
founding Chairperson of Fashion Management at the National Institute of Fashion
Technology (Ministry of Textiles, GOI). He is currently the Director General & CEO
of ATDC Network of 58 Institutes / Centres and two premier campuses of Institute of
Apparel Management under the aegis of AEPC (Sponsored by Ministry of Textiles,
GOI). Dr. Koshy received the Delhi IIT Alumni Award for contribution of National
Development in 2008.
Ms. Bala Deshpande, Independent Director
Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also
serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India
and Indus League Clothing Ltd, among others.
Mr. Anil Harish, Independent Director
Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM
from University of Miami. He also serves on the board of Mahindra Gesco, Unitech,
IndusInd Bank and Hinduja TMT, among others.
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11. FUTURE GROUP MANIFESTIO
“Future” – the word which signifies optimism, growth, achievement, strength, beauty,
rewards and perfection. Future encourages us to explore areas yet unexplored, write
rules yet unwritten; create new opportunities and new successes. To strive for a
glorious future brings to us our strength, our ability to learn, unlearn and re-learn, our
ability to evolve.
We, in Future Group, will not wait for the Future to unfold itself but create future
scenarios in the consumer space and facilitate consumption because consumption is
development. Thereby, we will effect socio-economic development for our customers,
employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and
when they need.
We will not just post satisfactory results, we will write success stories.
We will not just operate efficiently in the Indian economy, we will evolve it.
It is this understanding that has helped us succeed. And it is this that will help us
succeed in the Future. We shall keep relearning. And in this process, do just one thing.
“Rewrite Rules. Retain Values.”
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12. Company’s vision:
Future Group shall deliver Everything, Everywhere, Every time for
Every Indian Consumer in the most profitable manner.
Company’s Mission:
We share the vision and belief that our customers and stakeholders shall be served
only by creating and executing future scenarios in the consumption space leading to
economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments – for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination
shall be the driving force to make us successful
CORE VALUE:
Indianness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positivity: Simplicity and positivity in our thought, business and action.
Adaptability: to be flexible and adaptable, to meet challenges
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13. Research Methodology
Competitor analysis is an essential component of corporate strategy. It is argued
that most firms do not conduct this type of analysis systematically enough. Instead,
many enterprises operate on what is called “informal impressions, conjectures, and
intuition gained through the tidbits of information about competitors every
manager continually receives.” As a result, traditional environmental scanning
places many firms at risk of dangerous competitive blind spots due to a lack of
robust competitor analysis.
In order to expose the necessary information regarding the project an intensive
research was done. The methodology adopted to accumulate the necessary information
is mentioned below.
Largely, research can be done with two types of data:
Primary Data:-
Such data are mainly concerned with the first hand information. It consists of preparing
the questionnaire or by taking interview.
There was no specific questionnaire prepared but brief discussions were undertaken
with the personnel as and where required.
Secondary Data:-
This data is mainly collected from different types of sources such as official documents,
magazines, journals, pictorials, books, reports, and so on. During my project, I have
mainly utilized the latter kind of data. Like, secondary data for my research. I have
referred to the official site of FUTURE GROUP. Website of company and many more.
Moreover, I have applied both qualitative and quantitative sort off studies as research
methodology for this project.
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14. Research Methodology:
Research methodology is considered as the nerve of the project. Without a proper
well-organized research plan, it is impossible to complete the project and reach to
any conclusion. The project was based on the survey plan. The main objective of
survey was to collect appropriate data, which work as a base for drawing
conclusion and getting result.
Therefore, research methodology is the way to systematically solve the research
problem. Research methodology not only talks of the methods but also logic
behind the methods used in the context of a research study and it explains why a
particular method has been used in the preference of the other methods
Research design:
Research design is important primarily because of the increased complexity in the
market as well as marketing approaches available to the researchers. In fact, it is
the key to the evolution of successful marketing strategies and programmers. It is
an important tool to study buyer’s behavior, consumption pattern, brand loyalty,
and focus market changes. A research design specifies the methods and procedures
for conducting a particular study. According to Kerlinger, “Research Design is a
plan, conceptual structure, and strategy of investigation conceived as to obtain
answers to research questions and to control variance.
Types of research are:
Descriptive Research
The type of research adopted for study is descriptive. Descriptive studies are
undertaken in many circumstances when the researches is interested to know the
characteristic of certain group such as age, sex, education level, occupation or
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15. income. A descriptive study may be necessary in cases when a researcher is
interested in knowing the proportion of people in a given population who have in
particular manner, making projections of a certain thing, or determining the
relationship between two or more variables. The objective of such study is to
answer the “who, what, when, where and how” of the subject under investigation.
There is a general feeling that descriptive studies are factual and very simple. This
is not necessarily true. Descriptive study can be complex, demanding a high degree
of scientific skill on part of the researcher.
Descriptive studies are well structured. An exploratory study needs to be flexible in
its approach, but a descriptive study in contrast tends to be rigid and its approach
cannot be changed every now and then. It is therefore necessary, the researcher
give sufficient thought to framing research.
Questions and deciding the types of data to be collected and the procedure to be
used in this purpose. Descriptive studies can be divided into two broad categories:
Cross Sectional and Longitudinal Sectional. A cross sectional study is concerned
with a sample of elements from a given population. Thus, it may deal with
household, dealers, retail stores, or other entities. Data on a number of
characteristics from sample elements are collected and analyzed. Cross sectional
studies are of two types: Field study and Survey. Although the distinction between
them is not clear- cut, there are some practical differences, which need different
techniques and skills. Field studies are ex-post-factor scientific inquiries that aim at
finding the relations and interrelations among variables in a real setting. Such
studies are done in live situations like communities, schools, factories, and
organizations.
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16. Another type of cross sectional study is survey result, which has been taken by me.
A major strength of survey research is its wide scope. Detail information can be
obtained from a sample of large population .Besides; it is economical as more
information can be collected per unit of cost. In addition, it is obvious that a
sample survey needs less time than a census inquiry. Descriptive research includes
survey and fact finding enquiries of different kinds of the major purpose.
Descriptive research is description of the state of affairs, as it exists at present. The
main characteristic of this method is that the researcher has no control over the
variables; he can only report what has happened or what is happening. The
methods of research utilized in descriptive research are survey methods of all kinds
including comparative and co relational methods. The reason for using such needs
to be flexible in its approach, but a descriptive study in contrast tends to be rigid
and its approach cannot be changed every now and then.
Research title: “competitor analysis at Pantaloons”
Research problem-
Customer analysis identifies why customers buy from the competitor?
Research objectives
1. Primary objective
To identify performance of store operations
To understand the buying behavior at pantaloons
To analyze how the companies competing in a related product/market
2. Secondary objective
To understand the competitive analysis provides a wealth of information on
the competition's weaknesses to exploit.
To find out the reason of dissatisfaction
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17. To find out which means of communication play a vital role in persuade
customer
About the survey
Survey title: “competitor analysis at Pantaloons”
Sample size- 100 respondents
Analysis technique
Time: The survey of 100 respondents was finished in two months
Research format
The questions are a mix of open-ended, close-ended questions, binary,
ranking and multiple choice questions. They have been so inserted into the
questionnaire, to get the appropriate response for particular situation.
Limitation of study
Time constraints
Biasness – The respondents may give a biased view
Some respondents refuse to cooperate
Incomplete information
As the managers are busy in their daily schedule it is not
possible for us to spend more time in interactions and
discussion with them.
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18. SWOT ANALYSIS
1. Strength:
Pioneer in the industry, largest market share and capitalization.
Reputation for value for money(Competitive pricing), convenience and a
wide range of products all in one store
Being financially strong helps pantaloons retail India deal with any
problems, ride any dip in profits and out perform their rivals
Development and Innovation are high at Pantaloons India with regards
to it products and consumer preferences and lifestyle changes which
keep its ahead of its competitors.
2. Weakness:
Pantaloons do not function internationally, which has an effect on
success, as they do not reach consumers in overseas markets.
Since Pantaloons Retail India Ltd sell products across many sectors, it
may not have the flexibility of some of its more focused competitors.
Lack of providing standard carry bags
3. Opportunities:
Opportunities exist for PRIL to continue with its current strategy of
large, super centers.
Population of country is growing where the scope of market is kept on
increasing for retail store.
Organized retail less penetrated in India so it acts as great opportunities
to the organization for its growth
4. Threats:
Being number one means that you are the target of competition.(Extra
competition and new competitors entering the market could unsteady
pantaloons retail India)
A slow economy or financial slowdown could have a major impact on
pantaloons retail India business and profits.
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19. Consumer lifestyle changes could lead to less of a demand for
pantaloons retail India products/services
Price wars between competitors, price cuts and so on could damage
profits for pantaloons retail India.
The actions of a competitor could be a major threat against pantaloons
retail India, for instance, if they bring in new technology or increase
their workforce to meet demand.
DATA INTERPRETATION
QUESTIONNAIRE
1) You prefer to shop from –
A) Hypermarket ( ) B) small retailers ( )
C) Brand specific outlets ( ) D) others ( )
Hypermarket 40
Small retailers 16
Brand specific outlets 36
Others 8
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20. Sales
8%
40%
Hypermarket
36%
small retailers
Brand specific outlets
others
16%
Inference; from the pie chart depicted that frequency of shopping from hypermarket
is highest it contains 40% of total outcomes. 36% respondents like to visit in specific
outlets; where as 16% wants to buy the product from small retailers. Hence we can
conclude that mostly people like to shop from hyper market.
2) What influenced you to shop in Pantaloons?
A) Product quality ( ) B) Store appearance and atmosphere
C) Promotions and offers ( ) D) price & terms of payment
Product quality 32
Store appearance and atmosphere 20
Promotions and offers 24
price & terms of payment 24
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21. Sales
24% 32% Product quality
Store appearance and
atmosphere
24% Promotions and offers
20%
price & terms of payment
Inference: from the above data we can say that most of the customer is quality
conscious Pantaloons should focus on more in quality. It is clear that 32% of respondent
chose product quality out of 100 respondents. Whereas 20%customer likes store
appearance, 24% respondents believe in promotion and offers and 24%in price and terms
of payment. we can conclude that mostly people like product quality in Pantaloons,
Guwahati.
3) How frequently do you shop at Pantaloons?
A) Every week ( ) B) once in two week ( )
C) Once in three week ( ) D) once in a month ( )
Every weak 24
once in two week 28
Once in three week 12
once in a month 36
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22. Sales
24%
36%
Every weak
once in two week
Once in three week
28%
12% once in a month
Inference: from the pie chart depicted above, the frequency of shopping of
respondent is evident of the 100 respondent who answered questionnaires,
24%respondent indicated that they shopped every weak which is favorable for the
business.28%respondent would like to shop once in two weak and where as 36%
respondent likes to shop once in the month. The lowest percent is 12% which is once in
the three weak. We can Conclusion that most people of Guwahati would like to shop
once in the month.
4) What comes to your mind when you mean about Pantaloons?
A) Discount and offers ( ) B) Assortment
C) Quality ( ) D) others ( )
Discount and offers 60
Assortment 12
Quality 20
others 8
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23. Sales
8%
20%
Discount and offers
60% Assortment
12%
Quality
others
Inference: when we say come to the mind discount and offers comes first. In Pantaloons
family centre most of the respondent like discount and offers about 60% of respondent perceived
discount and offer is the main attraction that pulls them to come into the store.20% respondent
liked quality in the Pantaloons. Thus we can conclude that discount and offers play a vital role in
retailing.
5) Brands and products availability in Pantaloons is?
A) Excellent ( ) B) Good ( )
C) Average ( ) D) Bad ( )
Excellent 36
Good 48
Average 16
Bad 0
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24. Sales
0%
16%
36%
Excellent
Good
Average
48% Bad
Inference: from the above pie chart it is clear that brand and product available in
Pantaloons is up to the mark. Out of 100 respondent 36 respondent liked excellent option
where as 48 respondent view good options. It means that brand and product in Pantaloons
is qualitative and doing fine job.
6) Through which promotional source you come to know about
Pantaloons?
A) Print media ( ) B) Electronic media ( )
C) Word of mouth ( ) D) Magazine ( )
Print media 32
Electronic media 20
Word of mouth 44
Magazine 04
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25. Sales
4%
32%
Print media
44%
Electronic media
Word of mouth
20% Magazine
Inference: from the above data we can conclude that most of customer comes to know
about Pantaloons by word of mouth 44% and print media 32%.electronic media also doing
fine job .people come to know about Pantaloons by 20% through electronic media. Only
few people come to know about Pantaloons by magazine. Thus it is clear that word of
mouth is one of the effective tools of informing the customer about Pantaloons.
7) Which company you think is competitor of Pantaloons?
A) Hub ( ) B) Sohum Emporio ( )
C) Reliance Trends ( ) D) Westside ( )
Hub 55
Sohum Emporio 46
Reliance Trends 35
Westside 25
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26. Sales
15%
34%
Hub
Sohum Emporio
22% Reliance Trends
Westside
29%
Inference: It is evident from the findings that most of the outlets regard Hub as its
closest competitor of Pantaloons.
8) Product display and signage in the store is –
A) Excellent ( ) B) Good ( )
C) Average ( ) D) Bad ( )
Excellent 44
Good 40
Average 16
Bad 0
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27. Sales
0
16%
44%
Excellent
Good
44% Average
Bad
Inference: we can conclude that product display and signage are nearly 90% excellent
and good of total respondent. Out of 100 respondent 44% believed that product display
and signage are excellent in nature and 44% is in good .thus we can conclude that display
and signage is up to the mark.
9) Does the cost of product affect your purchasing choices?
Yes No
Respondents whose purchasing choice is affected and not affected by the price of the product
Table VI:
RESPONDENT Percentage(%)
Male Female
YES 34 17 51%
NO 33 16 49%
Total 67 33 100%
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28. 40
34 33
35
30
25
20 17 male respondents
16
15 female respondents
10
5
0
yes no
Inference: We find those 34% males and 17% female respondent’s purchasing
choice is affected by the price of the product. And 33% male’s and 16% female’s
purchasing choice is not affected by the price of the product.
10) In which section do you spend more time while shopping?
A) Food bazaar ( ) B) Apparels ( )
C) Household utensils ( ) D) other section ( )
Food bazaar 48
Apparels 16
Household utensils 12
Other section 24
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29. Sales
24%
48%
Food bazaar
12% Apparels
Household utensils
16% Other section
Inferences: Most of the customer who visit to Pantaloons family centre would like to
visit food bazaar first which means customer preference towards food bazaar followed by
apparels and utensil section .as they find more product varieties and offers in these
sections. We can easily conclude that 48% respondent liked to visit in food bazaar compare
to other section.
11) Location cleanliness and hygiene maintained in Pantaloons of city is-
A) Excellent ( ) B) Good ( )
C) Average ( ) D) Bad ( )
Excellent 56
Good 40
Average 4
Bad 0
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30. Sales
0
4%
40% Excellent
56% Good
Average
Bad
Inference: It is clear from the pie chart is that cleanliness and hygiene maintain in
Pantaloons is superb. More than 90% respondent marks it excellent and good .out of
56%respondant feels it excellent and 40%respondanet mark it good. So we can conclude
that cleanliness and hygiene is awesome in Pantaloons family centre.
12) Do you like fashion Fridays offer?
Yes No
Yes 95
No 5
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31. Sales
5%
Yes
No
95%
Inference: Most of the customer liked to fashion Fridays offer, we can easily conclude
that 95% respondent liked to fashion Fridays offer or 5% respondent not liked to fashion
Fridays offer.
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32. Conclusions and recommendation
Observation and findings
 Store is performing well in attracting the customers
 People usually visit the store once in a weak
 They have different verity of product in food bazaar and
utensil section
 The main dissatisfaction for the customer is the paid
carry bags.
 Discount and offers are doing well in the stores
 The promotional activities like lucky drawn, free gifts etc
really attract the customer in the store.
 Inside store employee interaction is very less with the
customer
 Location of Pantaloons is outstanding
 The store has sufficient space for shopping.
 Most of customer belongs to high society and middle
class
 Cleanliness and hygiene maintain in the store is superb
 Pantaloons provide value added services like, home
delivery; alteration giftwrapping.etc is up to the mark.
 Best Loyalty Program in India, like payback green card
option.
 Customer are really attract of fashion Friday offer.
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33. Conclusions
Pantaloons offers a wide verity of product of
different prices and different qualities
satisfying most of its customers
Prices and offers in Pantaloons have been one
of the main attractions and reason for its
popularity
Heavy rush on weakened and Sunday makes
customer dissatisfy while doing billing.
The customer gets all kind of product in
Pantaloons under one roof.
Hub is the main competitor of Pantaloons.
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34. Recommendation
1. Quick services for logistics for customer
2. There should be more billing counters on Friday
and Sunday as customer has to stand in a queue
3. The gift wrapping paper is low quality paper
should be standardize according to the business.
4. Proper signage should be there so that customer
can locate the product easily.
5. Value added services have to be improved so that
most of customer will avail those services
6. Offer and Discount should be there so that
customer attract to buying .
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35. Dear Sir/madam,
I am a student of master school of management, conducting a study on
the competitor analysis in retail outlet in pantaloons retail (India)
Limited, Guwahati. Please fill in the following questionnaires to help me
in my survey.
On behalf of our organization and institute I thank you for sparing your
valuable time.
QUESTIONNAIRE
NAME:
GENDER: Male Female
AGE GROUP: 10-20 20-30 30-40 40-above
OCCUPATION: Service business others
1) You prefer to shop from –
A) Hypermarket ( ) B) small retailers ( )
C) Brand specific outlets ( ) D) others ( )
2) What influenced you to shop in Pantaloons?
A) Product quality ( ) B) Store appearance and atmosphere
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36. C) Promotions and offers ( ) D) price & terms of payment
3) How frequently do you shop at Pantaloons?
A) Every week ( ) B) once in two week ( )
C) Once in three week ( ) D) once in a month ( )
4) What comes to your mind when you mean about Pantaloons?
A) Discount and offers ( ) B) Assortment
C) Quality ( ) D) others ( )
5) Brands and products availability in Pantaloons is?
A) Excellent ( ) B) Good ( )
C) Average ( ) D) Bad ( )
6) Through which promotional source you come to know about Pantaloons?
A) Print media ( ) B) Electronic media ( )
C) Word of mouth ( ) D) Magazine ( )
7) Which company you think is competitor of pantaloons?
A) Hub ( ) B) Sohum Emporio ( )
C) Reliance Trends ( ) D) Westside ( )
8) Location cleanliness and hygiene maintained in Pantaloons of city is-
A) Excellent ( ) B) Good ( )
C) Average ( ) D) Bad ( )
9) Does the cost of product affect your purchasing choices?
Yes No
10) In which section do you spend more time while shopping?
A) Food bazaar ( ) B) Apparels ( )
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37. C) Household utensils ( ) D) other section ( )
11) Location cleanliness and hygiene maintained in Pantaloons of city is-
A) Excellent ( ) B) Good ( )
C) Average ( ) D) Bad ( )
12) Do you like fashion Fridays offer?
Yes No
13) Any suggestions …………………………………………………
…………………………………………………
…………………..
Signature:
Date:
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38. BIBLIOGRAPHY
Web References
 www.futuregroup.com
 www.pantloons.com
 fashion@bigbazaar.com
 www.lgindia.com
 www.google.com
 www.wikipedia.com
 Business world
Business today
 Economics Times
 Times of India
THANK YOU
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