22. Reducing the "cognitive load" of worrying
what others might think of the photos.
See: Nir Eyal’s “Hooked: How to Build Habit-Forming Products”
37. Not only that,
Snapchat has geo-filters, which,
with one swipe,
customize the image based on
your location.
38. There is something
novel, uncertain, creative, and surprising
about taking and altering snaps.
See: Nir Eyal’s book “Hooked: How to Build Habit-Forming Products”