This document discusses how businesses can leverage social media for real estate purposes. It notes that traditional marketing alone will not be sufficient and that social media provides opportunities to develop web presence, grow networks, and better maintain relationships at little to no increased cost. The document then discusses major social media channels like blogs, Facebook, Twitter, LinkedIn, and YouTube and how they can be used for geographic, sphere, niche, and referral marketing. It emphasizes starting with assessing current efforts and then choosing one new channel to try.
11. Why Social Media for Real Estate? Develop your Web presence Grow your network Better maintain relationships w/your sphere Market your listings & your brand more effectively Little or no cost increase to your existing budget Traditional marketing alone will not get the job done!
12. Social Media is people. Social Media is NOT sites, tools, and technology.