The document discusses the benefits of blogging for real estate businesses. It notes that 63% of bloggers are between 35-64 years old and that most blog to share expertise or attract new clients. It then covers how to start a blog, including choosing a domain name and platform like WordPress.com or WordPress.org. The main sections explore blog features like listings, content ideas, scheduling posts, and promotion strategies across social media and other channels. Key recommendations include making a content plan, writing valuable content regularly, and monitoring analytics.
3. State of the Blogosphere
•63% of bloggers are between the ages of 35-64
•75% - Blog to share their expertise!
•72% - Blog to attract new clients for their business
•1 in 10 REALTORS has a blog (via NAR 2010 Member Profile)
5. How is a blog different from other Websites?
•Frequently updated
“publishing hub”
•Search Engine Optimized
“SEO”
•Flexible Interface
•Promotes interaction
(blogger/readers)
18. On the road to blogging…
(1) Choose a domain name that reflects branding, market area,
niche. EX: WomenHomeowners.com, 680Homes.com,
SaratogaVoice.com, TheWhiteOaksBlog.com, SilliconValley365.com
(2) Choose a platform: WordPress.com vs. WordPress.org
30. Blogging with WordPress.org
(1) Purchase a domain & hosting
(2) Sign up for & install WordPress.org
(3) Choose a theme OR go w/ a custom design
(4) Get your blog on!
62. Don’ts
(1) Be something you’re not!
(2) Plagiarize other blog content
(3) Write every post about yourself
(4) Clutter your blog!
(5) Ignore comments
63. Do’s
(1) Understand blogging basics
(2) Be the BEST possible YOU!
(3) Be professional…review company standards
(4) Disclose your DRE#, Company, & affiliates
(5) Make a blog content plan
(6) Use spell check & read aloud
(7) Cite original sources / link love
(8) Comment back timely
(9) Share valuable & relevant content
(10) Monitor & Measure
Increase traffic to your Website!
Reach a larger audience & grow your network!
Get found on search engines! SEO!
More exposure for your brand, business, & listings.
Gives you credibility! Showcase your expertise and niche.
Create community with friends, clients, colleagues! YEO!
LEAD capture…built in “calls to action”!
Raise the bar!
ALL bloggers’ #1 use of Twitter is to promote their blogs