When you're ready to make the move to the cloud, where do you start? How are other companies approaching the cloud? What factors do you need to take into consideration when choosing the right cloud provider? 2nd Watch will provide an in depth look at these questions and get you started on the right foot in your Cloud endeavors.

1. Taking the first step to the Cloud
Kris Bliesner
CEO and Co-Founder
2nd Watch

2. Confidential. Property of 2nd Watch, Inc. 2
1) Largest Systems Integrator for AWS
2) Over 200 projects in 2012 on AWS
3) Top Reseller for AWS
4) Software focused on Enterprise

3. AWS Provides
Raw Goods
Strategy
Governance
Migration
Support w/ SLAs
Cost Analysis Security &
Compliance
Monitoring
2nd Watch
Provides
Solutions
Services Support
Cost Allocation
Usage Analysis
Mgmt Tools
Migration Tool
Software

4. Source: Gartner
Source: The 451 Group
Cloud IaaS Marketshare

5. 67% 66% 66% 67% 66% 63%
13% 14% 15% 14% 14% 16%
20% 20% 19% 19% 20% 21%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2007 2008 2009 2010 2011 2012
Run IT Transform Grow
Run IT
Transform
Grow
Source: Gartner 2011 IT Key Metrics

6.  No capital expenditure
 Pay as you go and pay only for what you use
 True elastic capacity; Scale up and down
 Improves time to market
 You get to focus your engineering resources on
what differentiates you vs. managing the
undifferentiated infrastructure resources

7. Drivers of Cloud Adoption
• Mobility
• Innovation
• Lower costs
• Need for agility
• Business Continuity
• Core competencies

8.  By the hour cost model changes
everything
 Batch Processing
 Backup/Recovery
 Elastic Capacity
 “By the hour” + Elasticity =
Unlimited Infrastructure
(When I need it)

9. ComputeUnits
Time
Wasted Capacity
Maintaining
on-premise
infrastructure
for peak
demand is
expensive

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Cloud enables
companies to
match resources to
demand ComputeUnits
Time

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WHERE TO START

12. 1) Production Websites
2) Business Continuity/Disaster Recovery
3) Development and Test environments

13.  Website infrastructure
demands are typically
cyclical or elastic
 The largest websites in
the world live on AWS
including Amazon.com
(8th largest website in the
world, 5th largest in the
US traffic wise)
 More web startups use
the Cloud than any other
technology for hosting

14. http://aws.amazon.com/tco-
calculator
2nd Watch customers save an
average 60-70% of annual IT costs
when moving to AWS

15.  No Public entry points to servers
– 80 & 443 via Elastic Load Balancers
 Can be connected to existing
datacenter(s) via VPN for
transactions, monitoring or
backhaul traffic
 Scalable at every tier
 60-70% less expensive than on
premises with no limit to traffic
upside

16.  No need for scale testing
– You should do webpage performance testing
 Batch processing can be scheduled for a fraction of the
cost
– Log processing
– Backups
– Batch Jobs (pricing updates, content deployments, etc.)
 Configure a baseline and use autoscaling to
reduce/eliminate costs of spikes/valleys

17.  Average fully managed costs of DR > $1 per GB of
protected data
 Recovering from backups can take days
 Backup tapes add risk and time to recovery
 Businesses spend over 60% of their IT budget on
keeping the lights on – if you have an outage will
it be a disaster?

18.  Move long term backups to Glacier
 Use S3 for hot storage – file and database
backups – offsite storage!
 Implement a backup datacenter (Pilot Light)

19. What is a Pilot Light?

20. Advantages of a Pilot Light DR Scenario
 Warm standby for the price of cold storage
 Or Less!
 Super fast recovery time
 Entire recovery process could be 1-3 hours
 Data replication can keep critical systems in sync
 Tip: include full domain controller to ensure all accounts
are replicated and can be used at time of event for
definitive source.

21. Dev Dev - Integration Test Staging Pre-Production/Hotfix

22.  Keeping environments in sync
 Allocating resources to environments
– And reclaiming those resources!
 Application dependencies force build
dependencies

23. Automation Elasticity
Maximum
Productivity

24.  Use only what you need when you
need it
 Schedule your servers!
 Hint: Our backup server costs < $1 per
month
 Hint: Our developers don’t work 24x7
 Change your instance size
 Installs, busy days, etc.

25.  Make a Template for your Application(s)
 Manage your Templates in a Source Code Repository
 Track Changes!
 Deploy/Destroy 100’s or 1000’s of servers and infrastructure
with one click

26.  R&D – Proof of Concept
 Backup – Pilot Light or just storage
 Development and Test Environments
 Website Hosting

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Q & A

28. Thank you for your time
Keep in Touch
Kris Bliesner | kris@2ndwatch.com | www.2ndwatch.com
info@2ndwatch.com | 1-888-317-7920