internet consulting persuasion conversion multiplica

1. Your strategic partner in persuadability, user experience
and advanced web analytics.

2. What we do

3. What we do
We specialize in post-click. We are obsessed with conversion.
We create sites that persuade With proven results
1 We ensure the achievement of your 2 We measure, we test and our
objectives by creating and improving Metriplica division is officially certified
your online presence and persuadability, in web analytics solutions such as
thanks to the proven methodology, Google Analytics or Google Website
talent, and capabilities of a great Optimizer.
experienced team.

4. How can we help you?
Creating a commercially
intelligent presence.
Continuous optimization of conversion
ratios and online results.
Improving an online presence from a user
experience perspective .
Conceptualization, creation, and design of
interfaces that are useful and persuasive.
Research and Advanced Measuring: know your competition,
your users, and their expectations.

5. How can we help you?
An expert opinion Create or rethink your Get more out of
about online presence your site
• Your online strategy • Understand how users behave • Improve conversion ratios
• Improving your online presence • Understand the opinion of our • Correct implementation of GA
• Rethinking critical pages users • Improve or create landing
• How to convert more • Improve our site top-down pages
• Appliying best practices • Create and develop a new online • Multivariable tests
• How better measure presence • Continuous improvements
The commitment and dedication of Multiplica allowed me to learn new The value in Multiplica was in
Multiplica to understand our and improved ways to resolve being able to redesign key
problems and the characteristics specific issues in our Customer processes from an outside
of our clients, allowed us to reach Service Systems from a user perspective of the business.
a user experience centered experience perspective. They Multiplica has confirmed in certain
solution. They’ve interpreted well were able to decrease the amount aspects things we suspected
our concerns and elaborated a of clicks to resolve client issues. internally and has provided a
system that will allow scalability. (from 6 clicks to 2 or 3 in some of breath of fresh air with new ideas
the processes). that we hadn’t thought about.
Eduardo Ortega Mercedes Gutierrez Julian Diago
Channel Chief in Self Services Customer Services Process, Project Manager of
of Banco Estado. Interactive MGR of EntelPCS. Iberia.com

6. Our positioning
Results
Value
Attract users Convert users to clients
Web intelligence
Web Optimization
Persuadability
User Experience
SEM agencies Usability studies
Online advertising agencies
Communication
Interactive agencies
Design Design Studios
Development companies
Development
Develop online campaigns Define and develop online presence

7. How can we help you? SEM
PR Agency
Media Agency
Communication Agency
Interactive Agency
IT
SALES
CLIENT
MARKETING ACCOUNTABILITY
Development Company
STRATEGY SEO
R& D

8. Our recipe

9. DIGITAL STRATEGIES that make sense.
PERSUADABILITY that help multiply your results, seduce your
clients, and create easy to use interfaces with a design and
experience that will amaze them.
Focus
value proposition
Specialization consumer psychology
we use an integrated discipline
Team +
marketing strategy
that aims to balance user
Methodology _______________
user experience
experience with business and
sales objectives.
Analytics
persuadability
Studies
Experience
ADVANCED METRICS as the only google certified partner on 3
continents, dashboards and web mining online.

10. IN POST- CLICK. In conversion
Commercially intelligent
sites
Focus
Specialization Relevance and
Team Proactivity
Methodology
Analytics
Studies
Experience Usable Web
Persuasive sites
Persuadability
IN SECTORS WHERE CONVERSION IS KEY.
Banking and insurance, retail and ecommerce, tourism and
travel, or service and utility industries.

11. INTERNET IS IN OUR DNA
Focus
· Over 52 consultants with international experience.
Specialization
Team · Specific industry know with a transactional focus.
Methodology
· More than 10 years experience in Internet projects.
Analytics
Studies · Madly passionate about what we do.
Experience
· We are Internet NATIVES

12. WITH OUR OWN METHODOLOGY.
10 years of experience and hundreds of projects.
Focus
Specialization
Team
Methodology
Analytics
Studies
Experience

13. METRIPLICA.
Our web analytics & web mining division,
official partner of top solutions.
Online Survey
Web Tracking
Focus User behaviour
analyis
Specialization People Analyis Know & understand
Arquetipe studies
Team user behaviour
Methodology
Analytics
Studies
Experience Focus groups
Group Chat Group moderated
User Tests interviews
i.e. eye-tracking

14. DOZENS OF PUBLICATIONS AND WHITE PAPERS.
Obsessed to learn and to keep our edge.
Persuasive Banking
Focus
Specialization
Team
Methodology
Analytics Analysis of Persuasive retailers
Studies
Experience
“Increasing Internet sales. Persuadability or the
art to convert users into clients”
Book published on January 2009

15. Focus
Specialization
Team
Methodology
Analytics
Studies
Experience

16. Our Work

25. Proven Results

26. 01
Iberia.com improved its consultation and reservation process, landing pages and newsletter
A 28% increase in sales in users who receive the
newsletter.
Reduced the sales process from 5 to 3 steps.

27. 02
Racc improved online services for its clients
We increased flight sales threefold.
A more direct search experience.

28. 03
Sanitas gets a complete reconceptualization of their online presence and landing pages
Increased medical insurance lead generation by 144% .
1215% increase in health services leads.

29. 04
Mybestplay strategic definition and new value proposal
Multiplied by 5 the number of registered users
Over 100.000 registered users, a world reference.

30. 05
Construmática gets a better results on its internal search queries
Increased use of internal search queries by 680%
Lower bounce rates for google originated traffic.

31. 06
EntelPCS improves its call center application
From 7 to 3 clicks to service customers.
Better service and customer satisfaction and a
substantial cost reduction.

32. 07
NH Hoteles improves its home page
We reduced by 35% the bounce rate of the home.
Users are less volatile and more interested .

33. 08
Openbravo improves its ERP sales pitch
Increased conversion rates x4
A better presented solution and a better understanding
of its value.

34. 09
Servihabitat reconceptialization of the real estate portal
Leads for viewings increased by 217%
More leads for viewings generated increased sales

35. 10
Msn improves the subscription and artist profile for its latin music portal Cyloop.
Improved conversion rates by 264%
More subscriptions and a more participative and “sticky”
artist profile.

36. Thank You!
How would you like to continue?
MEXICO DF
SANTIAGO DE CHILE BARCELONA SAO PAULO MIAMI MADRID BUENOS AIRES
González de Camarena,
San Pio X, 2460 Of. 1302 PI. Tirant lo Blanc 7 Av. Paulista, 726, Conj 1704 333 NE 59th Terrace C/ San Agustín, 12 -2º piso Moreno 850 Piso 21 Of. A
1450 6C
Providencia 08005 Barcelona Sao Paulo 01310-910 Miami,FL 33137 28014 Madrid Buenos Aires C1091AAR
Col. Santa Fe, México DF
(+56) 02 657 2517 (+34) 93 224 0484 (+55) 11 3254 7632 877 698 9977 (+34) 91 429 98 68 (+54) 11 5252 0845
(+52) 55 5257 5981
santiago@multiplica.com barcelona@multiplica.com saopaulo@multiplica.com miami@multiplica.com madrid@multiplica.com buenosaires@multiplica.com
mexicodf@multiplica.com