User base age profiles for popular virtual worlds.

1. Age Profiles
For Virtual World User Bases

2. About KZero
Consulting, Analytics, Insight

3. KZero services
Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented
reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development, user
analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy
For VC’s/Investors: Deal-flow, investment analysis, market sizing

4. Clients

5. Media References

6. Moshi Monsters: 50m registered users
16%
14%
12%
10%
8%
6%
4%
2%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

7. Moshi Monsters: 50m registered users
100%
90%
80%
70%
2010 2011
60%
50%
40%
30%
20%
10%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

8. Moshi Monsters: Top 8 Countries
35%
32%
31%
30%
30%
28%
2010 2011
25%
20%
15% 14%
11%
10%
6%
5%
5% 3% 4%
3% 3%
2% 2%
1% 1%
0%
UK US Australia New Zealand Canada Phillipines Ireland Singapore

9. Bin Weevils: 6m registered users
25%
20%
15%
10%
5%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

10. Bin Weevils: 6m registered users
100%
80%
60%
40%
20%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

11. Poptropica, Chimpoo and Stardoll
20%
Chimpoo Poptropica Stardoll
16%
12%
8%
4%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

12. Moshi Monsters vs Bin Weevils
25%
Bin Weevils Moshi Monsters
20%
15%
10%
5%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

13. Chimpoo: 4m registered users
20%
16%
12%
8%
4%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

14. Chimpoo: registered users
100%
80%
60%
40%
20%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

15. Stardoll: 116m registered users
10%
8%
6%
4%
2%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

16. Poptropica: registered users
16%
14%
12%
10%
2010 2011
8%
6%
4%
2%
6 7 8 9 10 11 12 13 14
Age

17. Habbo: 220m registered users
30%
24%
18%
12%
6%
0%
12 and under 13 14 15 16 17 and ove
Age

18. SmallWorlds: 6m registered users
30%
24%
18%
12%
6%
0%
13 14 15 16 17
Age

19. Stardoll, Habbo, SmallWorlds
20%
Stardoll SmallWorlds Habbo
16%
12%
8%
4%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

20. All Worlds
25%
Bin Weevils Chimpoo Poptropica Stardoll Moshi Monsters Habbo SmallWorlds
20%
15%
10%
5%
0%
5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18
Age

21. kzero.co.uk