This document provides a 4-step process for making money on mobile: 1) Get an audience through ad networks and targeted campaigns, 2) Create users through single-click signups using phone numbers to reduce barriers, 3) Make money by charging users small amounts through their phone bills which are collected and paid out after 45 days, and 4) An example of generating over £100 in 24 hours and £3,000 per month through a "Win an iPad" promotional campaign using this process.

1. How to make
money on mobile

2. 4 Steps

7. Mobile is just like the real world
Advert Decision Payment
not
Advert Payment

8. An Idea

9. Win an iPad2

10. Advertising

11. Get an audience
 Ad networks like AdMob, AdModa, Adfonic
 Highly targeted campaigns
 £20-£40 per 1,000 people

12. In app
banner ad

13. Mobile web
banner ad

14. Text
link ad

15. Win an iPad2
 Text link displayed 987,336 times
 1,800 click in 24hrs (1.82% CTR)
 2p/click = £36 spent
 UK, mobile data traffic only

16. Creating Users

17. The ‘Sign up now!’ barrier
 Tedious, boring & difficult
 Big drop in visits to sign ups
 People don’t like forms

18. Single Click Signup
Impulse Signup

19.  Number passed from operator
 Alias used to protect from spam
 Username texted to login with
 10 marketing messages
 From 45p

21. Win an iPad2
 35% sign up rate – 630 people
 Incentivized signup 60%-80%

22. Making Money

24. All UK
mobiles
90% people
complete
50% increase
on Paypal

25. Charge between Auto charge every
50p and £30 day, week, month
Payment taken from phone You get paid after
bill or PAYG credit 45 days

26. What will be paid?
75%
Including VAT
- or - 70%
VAT Exempt
No setup or monthly fees

27. Win an iPad2
 £100 in 24 hours
 £3,000 per month + iPad2 cost

28. Keep in touch
Chris Newell
www.ImpulsePay.com
Chris@ImpulsePay.com
0207 099 2450
@cn_uk