Mobile devices are changing our lives in significant ways. [1] 3G subscriptions now outnumber older 2G subscriptions and are projected to make up 70% of all mobile subscribers by 2014. [2] 3G smartphone growth has increased dramatically, with Android and Apple device sales rising nearly 90% year-over-year. [3] As mobile devices become more integrated and powerful, they are enabling enhanced functionality, richer user experiences, and new applications in areas like healthcare, augmented reality, and more remote control of our digital lives.

1. How Mobile is
Changing our Lives
Joe Barrett
1

2. WIRELESS SUBSCRIBERS
Source: Wireless Intelligence, July 2010
2

3. 3G SUBSCRIPTIONS NOW
Source: Wireless Intelligence, July 2010
3

4. 3G SUBSCRIPTIONS BY 2014
Source: Wireless Intelligence, July 2010
4

5. 3G SUBSCRIBERS WILL
OUTNUMBER GSM
~70% OF SUBSCRIBERS
WILL BE 3G
Source: Wireless Intelligence, July 2010
5

6. Year on Year
3G Smartphone
Growth Mobile Internet
Users Engagement
Year on Year
Growth
+763 +94% Apple
Android
%
HSPA +89%
Subs !"#$%
Android
Data
+65% Plans
+79% Apple
+50%
3G +27%
Subs
Symbian Symbian
+17%
-8% Non
3G
Subs Source: mMetrics, Wireless Intelligence, Gfk

7. DRIVING DEVICE CHOICE AND GROWTH
INTEGRATION MULTIMEDIA PROCESSING MULTIMODE FOOTPRINT
LOW-COST 3G SUPPORT FOR 1.5GHz
HANDSETS FOR MULTIPLE POPULAR MOBILE
EMERGING MARKETS OPERATING SYSTEMS PROCESSORS
7

8. INTEGRATION IS KEY TO DRIVING
ADVANCED FUNCTIONALITY
WWAN CPU MULTIMEDIA GPU GPS
8

9. OPTIMIZATION LEADS TO ENHANCED
USER EXPERIENCE
LONGER BETTER VIDEO FASTER WEB
BATERY LIFE PERFORMANCE BROWSING
RICHER 3D NEW SMARTER
GRAPHICS CAPABILITIES CONNECTIVITY
9

10. ECG, SMART
BANDAGES
BLOOD PRESSURE,
PULSE,
GLUCOMETER
SMART PILLS OR
INTERNAL
SENSORS
PEDOMETER
10

11. REAL WORLD VIEW
LIVE CAMERA VIEW
VIRTUAL CONTENT
VISION-BASED AR RECOGNIZES OBJECTS IN
FIELD OF VIEW AND ALIGNS GRAPHICS
TIGHTLY TO TARGET OBJECTS
VISION-BASED
AUGMENTED REALITY
EXPERIENCE
ENABLES A MORE IMMERSIVE AND
INTERACTIVE EXPERIENCE
11

14. QUALCOMM AUGMENTED REALITY PLATFORM
Android SDK launching Fall 2010
Freely available
Developer Challenge with up to
$200K in total prizes
For more information:
developer.qualcomm.com/ar
14

15. REMOTE CONTROL FOR YOUR LIFE
15

16. Joe Barrett
jbarrett@qualcomm.com
16