5. Growth Hacking = nudging your product away from a
fiery death (early on at least)
nick@geckoboard.com | @nickwsmith
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6. Growth Hacking = nudging your product away from a
fiery death (early on at least)
Systematically experimenting with:
user flows
value propositions
design
process
marketing channels
UX
partnerships
psychology
copy
SEO
sales/onboarding
Goals:
Find nudges that can move you closer to objectives
Understand the systems that help your customers unlock value
Distribution
nick@geckoboard.com | @nickwsmith
#
7. Understand the
systems that help
your customers
unlock value
Find nudges that can
move you closer to
objectives
Data
Test
Distribution
Hustle
nick@geckoboard.com | @nickwsmith
#
8. Understand the
systems that help
your customers
unlock value
Find nudges that can
move you closer to
objectives
Data
Test
Distribution
Hustle
nick@geckoboard.com | @nickwsmith
#
9. Understand the
systems that help
your
unlock value
Find nudges that can
move you closer to
objectives
Data
Test
Distribution
Hustle
nick@geckoboard.com | @nickwsmith
#
10. Understand the
systems that help
your
unlock value
Find nudges that can
move you closer to
objectives
Data
Test
IOU
Distribution
Hustle
???
nick@geckoboard.com | @nickwsmith
#
11. Focus!
Find key customer activity
follow signup payment
Measure everything, monitor what you can change
Make decisions
Beware: vanity metrics
nick@geckoboard.com | @nickwsmith
#
12. Mission: first 100 customers
MVP Identify key Identify
user action channels
Test
Evaluate,
Learn, Act
nick@geckoboard.com | @nickwsmith
#
13. Resources
The Definitive Guide to Growth Hacking
Growhack: Places to find your first 1000 users
Quora: Growth Hacking
What is a Growth Hacker?
Segment.io Academy
nick@geckoboard.com | @nickwsmith
#
14. Good luck!
25% off any plan with
coupon code hh2013
www.geckoboard.com
nick@geckoboard.com | @nickwsmith
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