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Nick Smith
nick@geckoboard.com
@nickwsmith

The scary bit

#
Growth Hacker
thnx state farm http://www.flickr.com/photos/40567541@N08/8476682346

nick@geckoboard.com | @nickwsmith
#
Bruce

OR

Probe?

thnx http://www.joearrigo.com/2013/02/20/asteroids-of-extinction/

Explosions,
one shot, no backup

Low-power engine,
small nudges = big win, time to adapt

nick@geckoboard.com | @nickwsmith
#
Growth Hacking = nudging your product away from a
fiery death (early on at least)

nick@geckoboard.com | @nickwsmith
#
Growth Hacking = nudging your product away from a
fiery death (early on at least)
Systematically experimenting with:
user flows
value propositions

design
process

marketing channels

UX

partnerships
psychology
copy

SEO

sales/onboarding

Goals:
Find nudges that can move you closer to objectives
Understand the systems that help your customers unlock value
Distribution
nick@geckoboard.com | @nickwsmith
#
Understand the
systems that help
your customers
unlock value

Find nudges that can
move you closer to
objectives

Data

Test

Distribution

Hustle

nick@geckoboard.com | @nickwsmith
#
Understand the
systems that help
your customers
unlock value

Find nudges that can
move you closer to
objectives

Data

Test

Distribution

Hustle

nick@geckoboard.com | @nickwsmith
#
Understand the
systems that help
your
unlock value

Find nudges that can
move you closer to
objectives

Data

Test

Distribution

Hustle

nick@geckoboard.com | @nickwsmith
#
Understand the
systems that help
your
unlock value

Find nudges that can
move you closer to
objectives

Data

Test

IOU

Distribution

Hustle

???

nick@geckoboard.com | @nickwsmith
#
Focus!
Find key customer activity

follow signup payment

Measure everything, monitor what you can change
Make decisions
Beware: vanity metrics
nick@geckoboard.com | @nickwsmith
#
Mission: first 100 customers

MVP Identify key Identify
user action channels

Test

Evaluate,
Learn, Act
nick@geckoboard.com | @nickwsmith
#
Resources
The Definitive Guide to Growth Hacking
Growhack: Places to find your first 1000 users
Quora: Growth Hacking
What is a Growth Hacker?
Segment.io Academy

nick@geckoboard.com | @nickwsmith
#
Good luck!
25% off any plan with
coupon code hh2013
www.geckoboard.com

nick@geckoboard.com | @nickwsmith
#

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Hack Humanity December 2013

  • 3. thnx state farm http://www.flickr.com/photos/40567541@N08/8476682346 nick@geckoboard.com | @nickwsmith #
  • 4. Bruce OR Probe? thnx http://www.joearrigo.com/2013/02/20/asteroids-of-extinction/ Explosions, one shot, no backup Low-power engine, small nudges = big win, time to adapt nick@geckoboard.com | @nickwsmith #
  • 5. Growth Hacking = nudging your product away from a fiery death (early on at least) nick@geckoboard.com | @nickwsmith #
  • 6. Growth Hacking = nudging your product away from a fiery death (early on at least) Systematically experimenting with: user flows value propositions design process marketing channels UX partnerships psychology copy SEO sales/onboarding Goals: Find nudges that can move you closer to objectives Understand the systems that help your customers unlock value Distribution nick@geckoboard.com | @nickwsmith #
  • 7. Understand the systems that help your customers unlock value Find nudges that can move you closer to objectives Data Test Distribution Hustle nick@geckoboard.com | @nickwsmith #
  • 8. Understand the systems that help your customers unlock value Find nudges that can move you closer to objectives Data Test Distribution Hustle nick@geckoboard.com | @nickwsmith #
  • 9. Understand the systems that help your unlock value Find nudges that can move you closer to objectives Data Test Distribution Hustle nick@geckoboard.com | @nickwsmith #
  • 10. Understand the systems that help your unlock value Find nudges that can move you closer to objectives Data Test IOU Distribution Hustle ??? nick@geckoboard.com | @nickwsmith #
  • 11. Focus! Find key customer activity follow signup payment Measure everything, monitor what you can change Make decisions Beware: vanity metrics nick@geckoboard.com | @nickwsmith #
  • 12. Mission: first 100 customers MVP Identify key Identify user action channels Test Evaluate, Learn, Act nick@geckoboard.com | @nickwsmith #
  • 13. Resources The Definitive Guide to Growth Hacking Growhack: Places to find your first 1000 users Quora: Growth Hacking What is a Growth Hacker? Segment.io Academy nick@geckoboard.com | @nickwsmith #
  • 14. Good luck! 25% off any plan with coupon code hh2013 www.geckoboard.com nick@geckoboard.com | @nickwsmith #