<html> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <title> Case Study: How a Startup Overhauled their Marketing Strategy with LeadShare </title> <style type="text/css" media="screen"> body { margin: 0; padding: 0; background-color: #f6f6f6; } a { font-family: Arial; font-weight: normal; } p { font-family: Arial; font-size: 11px; font-weight: normal; color: #333333; } h3 { font-family: Arial; font-size: 16px; font-weight: normal; color: #1a1a1a; text-transform: uppercase; margin: 0 0 12px 0; padding: 0 0 12px 0; border-bottom: 1px solid #eee; } table.back { background-color: #fff; } table.main { background-color: #fff; } td.permission a { font-family: Arial; font-size: 11px; font-weight: normal; } td.header h1 { font-family: 'Times New Roman'; font-size: 38px; font-weight: bold; color: #ce0316; text-transform: uppercase; display: inline; } td.sidebar ul { margin: 0; /* changed from 0 0 0 24px */ padding: 0; list-style: none; } td.sidebar ul a { background:url("http://marketer.slideshare.com/admin/temp/newsletters/60/bullet_style.png") no-repeat scroll 0 4px transparent; display:block; margin-bottom:6px; padding-left:14px; text-decoration:underline; } td.sidebar p { font-family: Arial; font-size: 13px; font-weight: normal; color: #4c4c4c; margin: 10px 0 0 0; padding: 0; } td.mainbar h2 { font-family: Arial; font-size: 22px; font-weight: normal; color: #000000; margin: 0; padding: 0; } td.mainbar h2 a { font-family: Arial; font-size: 22px; font-weight: normal; color: #000000; text-decoration: none; } td.mainbar p { font-family: Arial; font-size: 13px; font-weight: normal; color: #4c4c4c; margin: 10px 0 0 0; padding: 0; } td.mainbar p.top a { font-size: 10px; } </style> </head> <body> <br/><br/> <table width="100%" border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td align="center"> <table class="back" width="600" border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td align="center"> <table class="main" width="580" border="0" cellpadding="0" cellspacing="10"> <tbody> <tr> <td class="permission" align="center"> </td> </tr> <tr> <td class="header" align="left"> <table width="100%" border="0" cellpadding="0" cellspacing="0" height="90"> <tbody> <tr> <td> <a href="http://slideshare.net"> <img title="" style="border: 0pt none ;" src="http://marketer.slideshare.com/admin/temp/newsletters/60/slideshare_logo.png" alt="" width="200" align="" border="0" height="60"/></a> </td> </tr> </tbody> </table> </td> </tr> <tr> <td> <table width="100%" border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="mainbar" valign="top" width="330" align="left"> <h2>Case Study: How a Startup Overhauled their Marketing Strategy with LeadShare<br/></h2><p style="font-style: italic; font-size: 11px;">This is the story of how our new business service, LeadShare changed a startup's sales strategy. If you have a story to share, <a href="http://www.slideshare.net/business/feedback">get in touch</a>!<br/></p><p><a href="http://personalmedicineinternational.com/">Personal Medicine</a> is a startup with sights set on bringing back the lost art of the house call. <br/></p><p>The futurists at Personal Medicine believe there's a way to bring it back, but their challenge has been enlisting both doctors and patients.Their initial marketing efforts involved traditional avenues such as trade shows and banner ads. LeadShare changed that.<br/></p><p>"Leadshare, combined with the viral sales capacity of Slideshare has resulted in a complete turnaround of our go to market strategy." says Dr. Natalie Hodge, co-founder of Personal Medicine. "We are exclusively selling now through Leadshare."</p><p><span style="text-decoration: underline;"></span>Personal Medicine had been planning to pursue more funding. But with a 100% close rate on leads from LeadShare, the company expects to bootstrap its way through 2010 without additional funding.</p><p>Dr. Hodge comments, "This shows the power of inbound marketing and being ready to sell when the prospect is ready to buy!  Our prospects are coming to us and my partner and I can't sign them up fast enough!"</p><p>Personal Medicine puts their lead forms on SlideShare on the last slide. They don't block content - this set up reduces the number of leads collected, but gives them more qualified leads.<br/> </p><p> </p><p>"The old days of hiring a sales team in health care service industry that 'pushes' out to sell to physicians is over," says Dr. Hodge.<br/></p><p>Are you interested in using LeadShare to market your product / services? Read onto our next story.<br/></p><p><br/></p><h2>Free Money to Start Your Own LeadShare Campaign</h2> <p>We're offering a <span style="font-weight: bold;">$15 coupon code</span> so you can <a href="http://www.slideshare.net/business/lead_campaigns/quick_new">start your own LeadShare campaign</a>. This coupon expires on Feb 25th. So use it soon!<br/></p><p>When adding money to your LeadShare campaign, enter the code: <span style="font-weight: bold;">LeadShare15</span></p><p>You'll need to spend at least $1 to redeem this coupon code and it is only valid until Feb 25th.</p><p><br/></p><h2>Unofficial SXSW channel</h2> <p>SWSW is round the corner. Every year, SXSW presenters upload their content to SlideShare. This year, we have a <a href="http://www.slideshare.net/sxsw2010">channel just for them</a>! <br/></p><p>If you are presenting at SXSW, then tag them "SXSW 2010". We will be featuring SWSX on the SlideShare homepage all through SXSW, and your presentation might just show up there!</p><p>If you can't make it to SXSW, but want to know whats going on, then subscribe to the <a href="http://www.slideshare.net/sxsw2010">channel</a>.</p><p><br/></p></td> <td width="30">  </td> <td class="sidebar" style="font-family: Arial; font-size: 13px; font-weight: normal;" valign="top" width="192" align="left"> <h3><a href="http://slidesha.re/aj3MKg">Tweet This Newsletter</a><br/></h3><h3>Popular Presentations<br/></h3> <ul> <li><a href="http://www.slideshare.net/shivsingh/social-influence-marketing-trends"><span style="font-weight: bold;">Social Influence Marketing Trends</span> by Shiv Singh</a><a href="http://www.slideshare.net/zappos/zappos-tony-robbins-business-mastery-011610"> <span style="font-weight: bold;">Tony Robbins - Business Mastery</span> by Zappos<br/></a></li><li><a href="http://www.slideshare.net/missrogue/yes-i-do-mind-the-gap"><span style="font-weight: bold;">Yes I DO Mind the Gap</span> by Tara Hunt</a><br/></li> </ul> <table width="100%" border="0" cellpadding="0" cellspacing="5"> <tbody> <tr> <td align="center"> <br/></td> </tr> </tbody> </table> <table width="100%" border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="border-bottom: 1px solid rgb(238, 238, 238); margin: 12px 0pt; display: block; padding-bottom: 12px;" width="33"> <img title="" src="http://marketer.slideshare.com/admin/temp/newsletters/60/forward.png" alt="" vspace="0" width="25" align="" border="0" height="21" hspace="0"/></td> <td> <h3 style="padding-top: 17px;">Send to a friend<br/></h3></td> </tr> </tbody> </table> <p>Think you know someone that will enjoy this newsletter? Why not send it to a friend? <br/></p><p>Here's the <a href="http://slideshare.net/newsletter/2010/feb1">online version</a> for tweeting and posting on Facebook<unsubscribe></unsubscribe></p><p><br/></p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </body> </html>