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Welcome to
‘The New Enterprise’
#MuleSoft
Who am I?

richard.donovan@ricston.com
Three Themes

Enterprise evolving (rapidly)
Big Data
Api Economy
The Traditional Enterprise
Sitting comfortable behind the firewall
The ‘New’ Enterprise Landscape
Point to Point Integration Spaghetti

The Traditional
Integration
approach ?

Is this your
enterprise?
Point to Point in the New Enterprise Landscape

Will it Scale?
On Premise - Hybrid - In the Cloud

Mule is there!
On premise
Cloud deploy,
EC2 etc.
One click
cloudhub
deploy
publish api
The Open Source ESB

What is Mule?
Mule open source lightweight enterprise service bus (ESB) and integration
framework.
- born in Rabo Bank
- open source
- out of the box spring enabled application server
- fully supported eclipse based development environment
- enterprise ready clusterable, logging, management
- great community, commercial support
Vast array of open source connectors

Constantly being added to ..
by companies ..
by the community..

http://www.mulesoft.org/connectors
https://github.com/mulesoft
Big Data

and traditional
data sources ..

Leverage don’t Liquidate
Big Data Integrated - Data Mapper

Big Data can be a Big problem without an
integration strategy
APIs are Skyrocketing
"APIs have jumped out of the petri dish of the enterprise,”
Kin Lane

. "We can call 2013 a watershed year for Internet APIs," says
Forrester Research analyst John Rymer.

"The most important and underreported trend
we've seen around APIs is how enterprise
adoption for internal private APIs is skyrocketing,
spurred on by mobile app requirements," says
John Sheehan, CEO of Runscope
API Revenue Stream
MVNO UK
Mobile
Virtual
Network
Operators

Tele2 - 2nd largest operator in Sweden through
Telenor Mobile
UK - 12% of the active UK subscribers > 10
Million Users
Germany 25% of active users are MVNO
MVNO - a new business with a light touch

MVNO - New business out of virtual nothing ..
MVNO - Applied to your industry?

Virtual Business (and API Mashup) already appearing
in
- Banking
- Gaming
- Broadcasting and Media
- Health
- Tourism

- your industry?
How to Build your Api empire ..

The Old Way?
The Agile Way?
- Long meeting sessions
- Large document specifications
- Complex standards - Soap 2.x
- XML, XSD, XSLT etc

- Design for the Users
- Iterate quickly
- Engage
- simple web standards
- Rest, Json
One approach - Introducing Raml

Restful Api Modelling Language
- Open Specification
- Open Api Designer (web/ApiHub)
- Mocking Services (web/ApiHub)
- Cross Language Server
Framework, Java, NodeJs etc.
- Testing Framework - SoupUi
Raml
- Cloud ready

http://raml.org/
RAML Workgroup

Mulesoft
AngularJs
Box
Intuit
PayPal
DoVA
Programmable Web
Mule Support
Api’s in Action

Mq series
HTTP

soap
http/rss

Get/Post/mime
Mule Deployments Globally

3,500+ on-premise enterprise deployments
25,000+ cloud deployments
35% of the Global 500
-innovation
-strategy
-increase revenue -customer experience

Bendik Løvås
BL@mobstep.no
On the fence of doing something great?

What are the hinders?
●
●
●

Lack of multi-diciplinary knowledge
Complexity vs. Benefit
Waiting too long = missing out
● Understand the importance - Make a scenario

Get going!

UX
ESB
API
BPM
The future of business

Awesomeness = New customers
Make existing services better or create new offerings
•Omni-channel is huge
•Optimize services not processes
-Focus on the experience
•Make sure all flows of customer involvment are
seamless and customized
Maximize the benefit of your project
•Challenge existing beliefs
•Involve and inspire stakeholders
•Involve your customers at an early stage – ask what
they need and want
•Make sure the cost / benefit is well defined
•Be clear about how to measure success
-User adoption
-Increased sales
-Happier clients
Create a DREAM scenario
If integration, people and technology were NOT a hinder
How would your company look like in a perfect futuristic world?
•Service experience
•Purchase and delivery flow
•Self service
•Customer support
•Notifications

Make a detailed scenario!
richard.donovan@ricston.com

Bendik Løvås
BL@mobstep.no

Tweet your Mule Picture #MuleSoft

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The new enterprise integration days - Gothenburg 2014

  • 1. Welcome to ‘The New Enterprise’ #MuleSoft
  • 3. Three Themes Enterprise evolving (rapidly) Big Data Api Economy
  • 4. The Traditional Enterprise Sitting comfortable behind the firewall
  • 6. Point to Point Integration Spaghetti The Traditional Integration approach ? Is this your enterprise?
  • 7. Point to Point in the New Enterprise Landscape Will it Scale?
  • 8. On Premise - Hybrid - In the Cloud Mule is there! On premise Cloud deploy, EC2 etc. One click cloudhub deploy publish api
  • 9. The Open Source ESB What is Mule? Mule open source lightweight enterprise service bus (ESB) and integration framework. - born in Rabo Bank - open source - out of the box spring enabled application server - fully supported eclipse based development environment - enterprise ready clusterable, logging, management - great community, commercial support
  • 10. Vast array of open source connectors Constantly being added to .. by companies .. by the community.. http://www.mulesoft.org/connectors https://github.com/mulesoft
  • 11. Big Data and traditional data sources .. Leverage don’t Liquidate
  • 12. Big Data Integrated - Data Mapper Big Data can be a Big problem without an integration strategy
  • 13. APIs are Skyrocketing "APIs have jumped out of the petri dish of the enterprise,” Kin Lane . "We can call 2013 a watershed year for Internet APIs," says Forrester Research analyst John Rymer. "The most important and underreported trend we've seen around APIs is how enterprise adoption for internal private APIs is skyrocketing, spurred on by mobile app requirements," says John Sheehan, CEO of Runscope
  • 14. API Revenue Stream MVNO UK Mobile Virtual Network Operators Tele2 - 2nd largest operator in Sweden through Telenor Mobile UK - 12% of the active UK subscribers > 10 Million Users Germany 25% of active users are MVNO
  • 15. MVNO - a new business with a light touch MVNO - New business out of virtual nothing ..
  • 16. MVNO - Applied to your industry? Virtual Business (and API Mashup) already appearing in - Banking - Gaming - Broadcasting and Media - Health - Tourism - your industry?
  • 17. How to Build your Api empire .. The Old Way? The Agile Way? - Long meeting sessions - Large document specifications - Complex standards - Soap 2.x - XML, XSD, XSLT etc - Design for the Users - Iterate quickly - Engage - simple web standards - Rest, Json
  • 18. One approach - Introducing Raml Restful Api Modelling Language - Open Specification - Open Api Designer (web/ApiHub) - Mocking Services (web/ApiHub) - Cross Language Server Framework, Java, NodeJs etc. - Testing Framework - SoupUi Raml - Cloud ready http://raml.org/
  • 21. Api’s in Action Mq series HTTP soap http/rss Get/Post/mime
  • 22. Mule Deployments Globally 3,500+ on-premise enterprise deployments 25,000+ cloud deployments 35% of the Global 500
  • 23.
  • 24. -innovation -strategy -increase revenue -customer experience Bendik Løvås BL@mobstep.no
  • 25. On the fence of doing something great? What are the hinders? ● ● ● Lack of multi-diciplinary knowledge Complexity vs. Benefit Waiting too long = missing out ● Understand the importance - Make a scenario Get going! UX ESB API BPM
  • 26. The future of business Awesomeness = New customers Make existing services better or create new offerings •Omni-channel is huge •Optimize services not processes -Focus on the experience •Make sure all flows of customer involvment are seamless and customized
  • 27. Maximize the benefit of your project •Challenge existing beliefs •Involve and inspire stakeholders •Involve your customers at an early stage – ask what they need and want •Make sure the cost / benefit is well defined •Be clear about how to measure success -User adoption -Increased sales -Happier clients
  • 28. Create a DREAM scenario If integration, people and technology were NOT a hinder How would your company look like in a perfect futuristic world? •Service experience •Purchase and delivery flow •Self service •Customer support •Notifications Make a detailed scenario!