A personalised newsletter is an essential tool to engage subscribers, increase open ratio and increase CTR. With Basedriver it is possible to create thousands of different variants of an e-mail newsletter. Every subscriber receives their best possible newsletter in a fully automated process with Basedriver.

1. Personalised newsletters
Increase engagement, open ratio’s and traffic from e-
mail marketing by sending every subscriber their
personal best possible newsletter.

2. What is Basedriver
Basedriver is an e-mail marketing Platform that improves the productivity of the
marketing team.
With Basedriver, marketers are able to create relevant campaigns and personalised
newsletters in a secure environment and based on reliable data.
With Basedriver you will generate more traffic, and therefore more revenue from
e-mail marketing.

3. The advantages of Basedriver for e-mail marketing
User friendly workflow:
Everybody in the organisation is able to create content and campaigns, without
technical knowledge, in a workflow that fits your marketing process.
Automated content personalisation:
Automatically import content from feeds and create different e-mail versions,
based on user data.
Built for multiple brands and returning customers:
Create multibrand campaigns and share content between brands, in a GDPR proof
environment.

5. Connect to business systems in a future proof marketing architecture.

6. The customer journey starts with excellent email templates for all brands.

7. With a user friendly interface, that prevents mistakes and saves time.

8. Follow-up on behaviour to increase engagement

9. Create multiple versions of content and add the target audience for
content.

10. Basedriver automatically calculates and sends the different versions
of your message.

11. Use split-run for A/B testing to improve results.

12. Machine learning insights are readily available in your campaign editor.

13. Connect online behaviour with newsletter content by connecting your
DMP

14. How it works in Basedriver
Additional features
Within Basedriver, an additional feature
group is created for the DMP.
Personalize content
It is possible to create content or content
groups, based on these features.

16. www.basedriver.com | info@basedriver.com