2. Winning the Business Case
Elle Waters :: @Nethermind :: elle@simplyaccessible.com
September 25th, 2013
3. The first 10 questions you should ask yourself
1. What kind of organization are we? What are my organization’s values?
2. What project or innovation would my leaders consider game changing? What are my organization’s primary compliance
risks, and how do those get prioritized? How does the budget work? Who are the deciders?
3. How good are my relationships with others? What are their key measures of success for job performance?
4. What’s my endgame vision?
5. How do I fit into all of this?
5. What kind of organization are we?
Align your methods for winning the business case to successful
paradigms within your organization.
6. What are my organization’s values?
Loyalty
Guidance
Corporate responsibility
Empowerment
7. What project or innovation would my leaders
consider game changing?
Mobile
Job portal
Plain language
Cost efficiency
Agile development
8. What are my organizations primary
compliance risks, and how do these get
prioritized?
Highest
Risk
Lowest
Risk
VISIBILITY
REGULATORYOVERSIGHT
9. How does the budget work?
Process
Key dates
Meetings
Dependencies
Stakeholders
10. How does the budget work?
Accessibility Agency - Accessibility Testing Analyst:
•@ $150/hour x 2080 hours = $312,000
Accessibility Agency - Accessibility Design Lead:
•@ $200/hour x 2080 hours = $416,000
Accessibility Agency - Accessibility Coordinator:
•@ $250/hour x 2080 hours = $520,000
________________________________________
Total Cost to Outsource 3 FTEs to Accessibility Agency for one year: $1,248,000
Note: These costs do not include other outsourced expenses (ex. manual audits, remediation,
embedded developer support for IT teams, etc.)
12. How good are my relationships with others?
When people at your
organization think about you...
Are you that person?
or that person?
13. What are their key measures of success?
What does this person get evaluated on in his/her annual
performance review?
What challenges does this person have in meeting those
performance goals?
How can accessibility be the solution to their problem, the
facilitator of their success?
Is there one favor, unrelated to accessibility, that you can do to
make their lives a little easier?
14. What’s my endgame vision?
2014
2015
2016
2017
•Remediation of highest
priority web sites
•Remediation of
secondary web sites
•Remediation of
remaining web sites
•Flying cars
•Development of
organizational
standards, policy, and
style guide
•Initiation of Accessible
PDF Creation Process
• Mature Accessible PDF
Creation Process
•Digital Governance
Foundation
•Mature Digital
Governance Model
•Enterprise Accessibility
Testing Foundation
•Enterprise Accessibility
Testing Process
•Enterprise Training
Platform Foundation
•Integration into
Organization’s SDLC
•Enterprise
Procurement Process
•Mature SDLC model
•All new development
moves through SDLC
•Mature Training and
Onboarding Process
•Everyone has an
accessibility champion in
each department.
•Mature Testing Process
•Mature Procurement
Process
Special project
18. The 6 questions you should ask about training
1. What are the training needs/goals?
2. How do they fit into the bigger picture?
3. Who needs training…and what skills?
4. What internal resources are available?
5. What free resources are reliable?
6. What are low cost options can fill the gaps?
19. What are the training needs?
•
•
Think about training in the box, out of the box, around
the box
Related to what kind of organization you are
20. How do training goals fit into the bigger
organizational picture?
22. What internal resources are available?
• Show up to all planning and goal setting meetings or groups – talk
about accessibility
• Use every opportunity to integrate accessibility considerations into
professional development, budgeting, purchasing, redesign cycles etc
• Brown bag lunches, happy hours, AT demos, use videos of PWD
• Games: competitions between departments, colleges, business units
23. What free resources are reliable?
Start with W3C’s Web Accessibility Initiative:
http://www.w3.org/WAI/
24. What low cost options can fill the gaps?
• Open Accessibility Internet Rally (#OpenAIR)
• Accessible web design contest. Trade volunteer time for awesome training
• AccessU – every May in Austin Texas
• A11y Camps – free but may require travel
27. The last 4 questions you will ever need...?
1. Who do we need to involve to create a sustainable initiative?
2. What will the initiative look like?
3. How do we set our organizational goals?
4. How does an organization make it happen?
28. Assemble your team
Team functions
• Policy and standards
• Implementation planning
• Timeline, approach
• Implementation
• Stakeholders are mostly identified
through winning the business case
•
29. Get the right folks
•
Identify other functional areas vital to accessibility efforts
•
Leadership
•
Technical
•
Content authors/managers
•
Policy process gurus
•
Legal
•
Procurement/purchasing
•
Human Relations
•
Keep an open mind…
30. Process, or...
How to Stop Worrying and Love Red Tape
Create core team and working groups, and
add to them as you go
• Make process educational
• Create advocates and champions
• Identify policy goals
• Separate policy and implementation plan
• Look for existing policy(-ies)
• Sometimes, let the conversation go
• Make it practical
•
31. Make it so... Implementation planning
The cart and the horse
• Integration is key
• Bake it in, don’t bolt it on
• Work with what you already have
• This is going to get detailed
•
32. For example
Work with what you already have
• Requirements, wireframing
• Prototyping and development
• QA and testing
• Design templates, code libraries
• Existing trainings, style guides, standards documents
• Accessibility can present a chance to make changes
•
33. A top down accessibility model
(how to stay up late every night for work and miss every family vacation)
40. Resources for Winning the Business Case
• http://www.w3.org/WAI/bcase/
• http://askearn.org/refdesk/Inclusive_Workplaces/Business_Case
• http://www.cio.com.au/article/433382/how_make_winning_business_case/
41. Resource for Policy Making
Building a public facing accessibility information page
Common features:
• organizational commitment
• standards and policy
• features
• feedback
Some examples:
• http://www.bbc.co.uk/accessibility/
• http://architecture.hhsc.state.tx.us/myweb/accessibility/index.asp
• http://www.ontario.ca/government/accessibility
•http://www.calstate.edu/accessibility/
• http://www.starbucks.com/about-us/company-information/online-policies/web-accessibility
42. Free Resources for Training
Basic Coding Skills/Checklists
•WebAIM articles http://webaim.org/articles/
•WAI Training Resource Suite http://www.w3.org/WAI/training/Overview.html
Design
•Infographic from WebAIM http://webaim.org/blog/accessibility-for-designers/
Quick Checks/Testing
•WebAIM 508 Checklist http://webaim.org/standards/508/checklist/
•WAI Easy Checks http://www.w3.org/WAI/eval/preliminary
•Before and After Demo http://www.w3.org/WAI/demos/bad/
Procurement
•Purchase Accessible Learning Materials PALM Initiative from CAST http://aim.cast.org/learn/practice/palm
•Procurement sample language includes RFP and contract with accessibility milestones http://wiki.knowbility.org/
procurement-resources/
43. Low Cost Resources for Training
•
•
•
•
•
BOOK: Strategic Accessibility by Jeff Kline http://www.strategicaccessibility.com/
A11y Camps – free attendance, may need to travel. High level information and networks.
http://www.accessibilitycamp.org/
Accessibility Internet Rally (Open AIR) web competition provides training, mentoring in exchange for volunteer
time
http://www.knowbility.org/v/open-air
http://air-rallies.org
Simply Accessible topic-specific webinars http://www.simplyaccessible.com/training
AccessU : Curated annual training conference in Austin in May. Send core staff, have them return and train others
http://www.knowbility.org/v/john-slatin-accessu/
Not quite as low cost
•
WebAIM Trainings twice a year, one basic one advanced technical focus http://webaim.org/training/
•
Customized training sessions from Knowbility, Simply Accessible, or other accessibility agencies
44. Resources for Process and Implementation
• http://www.w3.org/community/wai-engage/wiki/Accessibility_Responsibility_Breakdown
• Implementation tips
• Webaim, http://webaim.org/articles/implementation/
• W3C, http://www.w3.org/WAI/impl/
• Purchasing
• Knowbility, http://wiki.knowbility.org/2010/03/02/procuring-accessible-information-technology/
• Examples of language from NCDAE, http://wiki.knowbility.org/2010/0
3/02/procuring-accessible-information-technology/
• NCDAE, http://wiki.knowbility.org/2010/03/02/procuring-accessible-information-technology/
• Project Civic Access, http://www.ada.gov/civicac.htm
45. Resources for Design and Development
• Simply Accessible Examples Site: http://examples.simplyaccessible.com
• WebAIM: http://www.webaim.org
•Web Experience Toolkit: http://wet-boew.github.io/wet-boew/index-en.html
• UI Design Patterns: http://ui-patterns.com/patterns
46. Resources for Testing
• WAVE Tools
• Website at http://wave.webaim.org, toolbar at http://wave.webaim.org/toolbar/
• Jim Thatcher’s Favelets, http://jimthatcher.com/favelets/
• The Paciello Group Colour Contrast Analyser, http://www.paciellogroup.com/resources/contrastAnalyser
• Non-Visual Desktop Access (NVDA) open source screen reader, http://www.nvaccess.org/
• VoiceOver, native screen reader on the Mac (OSX and iOS), http://www.apple.com/accessibility/osx/voiceover/
47. General Resources: Sites to Bookmark
•http://knowbility.org
•http://simplyaccessible.com
• http://ncdae.org
•http://lflegal.com/
•http://www.webaim.com
