21. Opportunities/Next
• Leverage impulse giving and mobile convenience
• Users LOOOOVE public media
• Simplifying the process (duh - no but really)
• Experimenting with in-context giving
• Implementing tracking: A/B testing, track form completion
And...
22. The current pledge journey
http://www.flickr.com/photos/62223880@N00/2692420732/
More and more, financial transactions are taking place on the web & mobile\n\nTwenty years, still innovating on modes of interaction socially and economically\n\nIntersection of these where pubmedia stands to gain\n\nMobile fits into people's lives in a uniquely personal way, and are growing to fill our lives in a way that traditional computers, even with the web, never really did.\n\nLook at innovations in online economic transactions\n\n-> Ladder of engagement: guide from small to large actions of support\nBuilding social and economic ties\n
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Big red button\n\n\n
Big red button\n\n\n
Big red button\n\n\n
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Tiered reward levels\n\nspecific, atomic goals: Ze Frank will visit your town\n\nproject shaped and changed by the nature of the funds it receives\n