LBS Open Day Undergraduate Marketing 1920
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...welcome to the undergraduate marketing courses here at Leeds Business School
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LBS Open Day Undergraduate Marketing 1920
- 1. Studying Marketing, Advertising and Retail @LeedsBeckett BA (Hons) Marketing Management BA (Hons) Marketing with Advertising Management Neil Kelley Course Director BA (Hons) Marketing with Retail Management
- 2. Marketing… Consumer Behaviour Segmentation and Targeting Market Research Arts and Celebrity Marketing Mix Strategy Brand Management Sales Management Retail B2B, B2C, C2B, C2C, B2G, G2B, B2B2C Public Relations Planning Digital
- 3. Advertising… integrating communications how advertising is thought to work media planning and buying agency and client relationshipscreative tactics campaign planningadvertising strategy
- 4. Retail… Consumer Behaviour Channel Management Market Research Visual Merchandising Sales Management ScommerceEcommerce Retail Marketing Management
- 5. An exciting, dynamic and creative area Uses a multitude of skills: writing, IT, research, people management, numeracy A growing career area and a recognised profession Relies on good interpersonal skills: communication, team working, networking, negotiation Why work in marketing? Salaries and working conditions vary but are generally good
- 6. But… It’s not all glamorous!! In advertising, the vast majority of jobs DON’T involve coming up with ideas for campaigns! You don’t need to be creative in the artistic or literary sense You don’t have to be a fast-talking extrovert! The most interesting and challenging jobs involve working on brands and for companies you don’t know about yet
- 7. Career areas… Direct Marketing Digital Marketing Product Management Sales Promotion Key Account Management Brand Management Sales Management Advertising Agency Account Management Media Planning, Buying and Selling Advertising Production Media Advertising Sales Business Development Retail Manager Supply Chain Manager Channel Manager
- 9. Why Leeds Beckett? University of applied learning Emphasis on employability Graduates highly rated by employers Placement year opportunity Study abroad opportunity Purpose-built buildings State-of-the-art learning facilities Taught by people with industry experience
- 10. Where will you study? …here!
- 11. Where is the Rose Bowl? In the centre of Leeds City Campus Great location for studying Student accommodation nearby
- 12. Accommodation Job Shop and Careers Advice Disability Support Counselling Student services… Financial Advice Students’ Union Excellent sports facilities
- 13. Marketing degrees… BA (Hons) Marketing Management BA (Hons) Marketing with Advertising Management CIM Graduate Gateway/Dual Award status
- 14. Optional Placement Year Can undertake a placement year between years 2 and 3 Support is provided via the Placements Office Placements include product management, branding, marketing communications and advertising Receive a salary and no university fees Students who have done a placement generally perform better at final year and find better graduate employment
- 15. A key feature… Graduate Attributes Employers look for certain attributes when recruiting graduates……. We embed these in modules throughout the course with the development of skills for enterprise, digital literacy and global outlook This will enable our students to gain the necessary skills for personal and professional development and, in particular, employability.
- 16. What you’ll study… 1. Marketing Environment 2. Information for Marketing 3. Introduction to Digital Marketing 4. Practical Marketing 5. Marketing Essentials 6. Introduction to Marketing Communications 1. Integrated Marketing Communications 1. Sales Management (BMKRM) 2. Marketing Research 3. Managing Marketing Projects 4. Consumer Insight 5. Marketing Planning (BAMKM) 5. Principles of Advertising (BMKAM) 5. Multi-Channel Marketing (BMKRM) 6. Option module of your choice First Year… Second Year…
- 17. What you’ll study… Third Year BMKAM… 1. Advertising Strategy 2. Media Planning Project 3. Creativity and Innovation 4. Strategic Marketing 5/6. Optional modules: Marketing Dissertation Retail Marketing Arts Marketing Consumer Culture Digital Strategy Celebrity and the Media Contemporary Brand Management Marketing Placement Third Year BAMKM… 1. Digital Strategy 2. Marketing Consultancy Project 3. Creativity and Innovation 4. Strategic Marketing 5/6. Optional modules: Marketing Dissertation Retail Marketing Arts Marketing Consumer Culture Contemporary Brand Management Celebrity and the Media Marketing Placement Third Year BAMRM… 1. Digital Strategy (Retail) 2. Retail Marketing Consultancy Project 3. Creativity and Innovation 4. Strategic Marketing (Retail) 5. Retail Marketing Management 6. Optional modules: Arts Marketing Consumer Culture Contemporary Brand Management Celebrity and the Media Retail Marketing Placement
- 18. Modules are designed to intellectually stimulate and challenge you… All modules are inter-related (building blocks) allowing you to explore how everything you learn works to together to build your understanding of how marketing works Weekly lectures, tutorials and seminars There are regular guest lectures [from practitioners] Support from Module and Year Tutors, Course Leader, Student Liaison Officer, Students’ Union
- 19. MyBeckett…
- 20. taster…
- 21. DRIP… • …to differentiate • …to remind (or reassure) • …to inform • …to persuade Chris Fill, 2016 D R I P
- 23. Experiential…
- 24. Wider Opportunities… Volunteering locally and overseas Student Representatives Student Marketing Society Part-time work opportunities Work-based projects and competitions Google Digital Garage IDM Student Challenge Study abroad for a semester: USA, Australia, Europe, Asia
- 25. The Pitch…
- 26. The Pitch…
- 28. Guest lectures…
- 30. Student Life in Leeds… Leeds is home to a lot of students! Plenty of student accommodation Nightlife, shopping, sports, entertainment for students Good part time work opportunities Good public transport Talk to the Student Ambassadors Cheap and friendly city in which to live
- 31. Thank you… …any questions? Please keep in touch… n.kelley@leedsbeckett.ac.uk @neilkelley