This presentation explains eMedia\'s capabilities and hopes to educate on the benefits of e-mail Branding and Lead Generation/Nurturing

1. 2009 mEDIA kIT
THE PULL YOU NEED
TO GET THE QUALITY LEADS YOU WANT
accelerated lead generation for b2b markets

2. Since 1998, emedia has been recognized
as a premier B2B lead generation provider.
Companies such as Cisco, United Healthcare,
microsoft, Ford, IBm, Verizon, AT&T and many
younger, innovative companies have enjoyed
expanded revenues with emedia’s unique lead
gen vehicles and world-class service.
How can emedia help you?
emedia generates high-quality B2B leads quickly
and proactively via permission-based email bulletins.
Millions of decision makers and influencers across
North American business regularly receive emedia’s
bulletins to source white papers, guides, product
trials, webinars, training and other offers.
accelerated lead generation — on demand

3. Attract Better Quality Leads
Your needs, your offers
and our capabilities
determine a lead
volume guarantee —
and we guarantee
to hit it for you.
How can i generate To add further value, emedia surveys. For richer prospect
new business leads? offers lead nurturing through its profiles, emedia runs surveys with
Unique rapidrequest ReTouch program (see next page). your collateral as the reward for
technology. Present your offers Because of these special features completion. Custom surveys can
(collateral) to our bulletin subscribers, and the caliber of our subscribers, be created for you, you can select
in a format with enticing copy and emedia leads are marked with the from our library of available
potent calls to action. quality your team expects. surveys, or we can use a survey
you’ve created. Your sales team
emedia pre-populates response cost-per-lead (cPl) will thank you for the wealth of
forms, making it simple and guarantees. most of emedia’s prospect information you’re able
quick for prospects to take action. clients eliminate campaign risk to give them.
In addition, readers receive by purchasing on a Cost-per-Lead
collateral within a few seconds, Guarantee basis. Your needs, your
helping to drive higher conversion. offers and our capabilities determine
RapidRequest also offers custom a lead volume guarantee — and we
questions, enabling leads to be guarantee to hit it for you. emedia
profiled to your specifications. can fulfill CPL Guarantees on both
Your quality is ensured. white paper leads and surveys.
accelerated lead generation for b2b markets

4. I just want to say how
pleased I have been with
our pilot program with
emedia, and how it has
performed thus far.
In addition, our rep has
provided great service to
me, a new emedia client.
Good customer service is
rare and I like to recognize
it when it is great!
Jennifer randall, Product
marketing manager, 3m
Do you need to Drive Web Site Traffic? for nurturing Your leads:
banner inserts. Ideal for promoting a specific online retouch: ReTouch allows you to reinforce your original
property, success is measured by the number and quality message or put forth a follow-up call to action to prior
of click-throughs to your website, landing page or respondents (RapidRequest, CPL, Survey). ReTouch lets
microsite. In contrast to search engines, emedia starts you further prepare the lead for sales contact or otherwise
with a highly qualified audience of permission-based develop a solid prospect relationship.
viewers for generating traffic. Clients find this to be a
huge advantage when determining campaign ROI. emedia’s subscribers
emedia’s email bulletins enjoy a readership of over
for maximum exposure Within two million decision makers across several dozen B2B
emedia’s bulletins: niche audiences. Our bulletins are delivered to
bulletin sponsorship. This gives your RapidRequest, permission-based recipients on a regular basis — and
Survey or Banner Insert the highest-profile position become an anticipated information source for these busy,
within a bulletin. For just one insert per bulletin, demanding professionals. What does this translate to?
Sponsorship can deliver a dominant brand message, Responsiveness that keeps our clients returning.
as well as generate leads.
I’ve been really pleased with emedia’s customer surveys. Not only are they a great lead gen tool,
but have also shown to be a good PR resource for my company. emedia really excels in their expertise
and customer service. I would highly recommend them to any of my collegues.
Paula alvarez, channel marketing director, loglogic
accelerated lead generation — on demand

5. For audience sizes and bulletin frequency, please request audience data sheets.
nortH IT Security Email Security & Compliance Manufacturing Tech
IT Storage Enterprise IT Strategy Mobile Technology
american Software Developer Supply Chain Technology Network Management
it Pro Virtualization CRM Professional Development
aUdiences VM SME Technology IT HelpDesk & Support
Windows Server 2003 Plant Technology SOA
Windows Server 2008 Procurement Technology Data Center Solutions
(1,700,000) Windows Desktop Project Management Exchange
IT Compliance Federal Technology Tech Webinars
Applications Management VoIP Printing Tech
Business Intelligence Wireless Technology People Management
Data Management Construction Technology Cloud Computing
I have been happy with the lead quality, timeliness
and customer interaction that emedia offers.
Once again, they came in above and beyond our
expectations with this last CPL campaign. I would
have no problem recommending emedia to anyone
that is looking for high quality leads, at a great CPL!
melinda smith, marketing manager, ca
accelerated lead generation for b2b markets

6. emedia’s CFO campaign delivered on all fronts. Lead quality,
high response rates and great customer service made for a
stellar campaign. We also saw a bump in lead generation
activity from increased site traffic as a result of the exposure
in the email bulletin, a pleasant bonus to a great program.
kristin keyes, marketing director, expensewatch
nortH Hr management HR
Talent Management Update
american aUdience
Employee Benefits
bUsiness Professional Development
(370,000)
execUtive People Management
Recruitment and Retention
aUdiences
financial execUtive Business Intelligence
aUdience CFO Update
Company Compliance
(350,000) Company Finance
logistics/ Logistics & Distribution
sUPPlY cHain Supply Chain Technology
Manufacturing Tech
aUdience Plant Technology
Procurement Technology
(525,000) Project Management
accelerated lead generation — on demand

7. emedia helped me pick out the best audience to increase our effectiveness.
They were happy to walk through the process and make sure I was crystal
clear on our campaign before jumping in. They did a great job, and I look
forward to many more campaigns with them.
claudia Hoeffner, marketing manager, eloqua
nortH marketing/sales Marketing
Sales
american execUtive aUdience CRM
bUsiness
(210,000)
execUtive
aUdiences
occUPational HealtH Health & Safety
Environment
management aUdience Health & Safety in Hospitality
Health & Safety in Construction
(100,000) Health & Safety in Manufacturing
small bUsiness Small Business
SME (Small & Medium Enterprises)
aUdience SME Technology
(200,000)
emedia bulletin’s have given our lead generation programs a
real shot in the arm. In short, we get quality leads. Not only
do we get a return on our spend, we can pinpoint our vertical
markets using their diverse universe of e-bulletins. Lastly, they
make it real easy to implement our program.
John toraason, director of marketing, b&b electronics
accelerated lead generation for b2b markets

8. At first I was skeptical of emedia’s services but have to say
I am very pleased with the results. The leads were generated
faster than I expected and are exactly what we seek.
In the construction industry we usually don’t see this type
of advertising work, but emedia did it.
Wendy Hunt, marketing manager, carnie cap inc.
indUstrY electronics Aerospace Electronics
Automotive Electronics
verticals (230,000) Electronics Engineers
Electronics Events
Electronics Testing & Measurement
Electronics Development
Embedded Electronics
Medical Electronics
Printed Circuits
Power Management
constrUction Architects
Building Equipment
(480,000) Commercial Construction Management
Construction Technology
Green Construction
Health & Safety in Construction
Residential Construction Management
Packaging Converting Tech
Packaging Labeling
(90,000) Packaging Materials
Packaging Sustainability
Packaging Technology
manUfactUring Printing Tech
Converting Tech
(500,000) Manufacturing Tech
Product Design
accelerated lead generation — on demand

9. creative examples
Email Bulletin Example
The RapidRequest
response generated
by our Sponsorship
inclusions in emediaUSA’s
Windows Server bulletins
more than exceeded
our expectations,
both in terms of quality
and quantity.
Jacqui galow, marketing
manager, neverfail
accelerated lead generation for b2b markets

10. rates Per RapidRequest Banner Bulletin Customized Cost-per-Lead
bUlletin Insert Insert Sponsorship Survey Programs
insert $2995 $2495 $3995 Call for Pricing Call for pricing
creative Title: Maximum of 68 characters (including spaces). Please note the subject bar of the
bulletin is decided by the editor.
sPecs
Body Copy: Guideline of 70 words of text.
Image & Banner Sizes: Maximum file size of 20k.
Images: 150 pixels (W) x 150 pixels (H) recommended.
Standard Banner: 468 pixels (W) x 60 pixels (H)
Tower Banner: Up to 120 pixels (W) x up to 600 pixels (H)
Response Mechanism: Web URL or Third Party Tag
Hosted files: Max file size 250kb
Copy Deadline: Copy and images should ideally be sent 48 hours in advance. The sooner
we receive the material, the more chance we have to offer our guidance and help you get
maximum response.
Toll-free Phone: 800-782-6167
contact Us
Phone: 630-288-8480
Fax: 303-265-2915
inquiries@emediausa.com
2000 Clearwater Drive • Oak Brook, IL 60523 USA
If you need to target audiences in the UK, visit www.emedia.co.uk for details of the range of titles
available.
emediausa.com
accelerated lead generation — on demand