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HOWTO BOOTSTRAPYOUR
IDEA
when you are a developer
Toulouse JUG - 16/05/2013
WHO ARE WE
Nicolas Deverge
@ndeverge
Working @ ekito as Software
Developer & Agile Facilitator
Micro-entrepreneur at night
Sylvain Wallez
@bluxte
Freelance Software Developer
& Architect
Compulsive startuper
THE PROBLEM
As a developer, I have a kickass idea and I don't know how to
start*
* apart from coding the whole project with the coolest frameworks
VALIDATETHE IDEA
"If I had asked people what they wanted, they would have said faster
horses."
Henry Ford
LEANSTARTUPTOTHE RESCUE
"We must learn what customers really want, not what they say they
want or what we think they should want"
@ericries
LET'STESTTHE IDEA
Build a first MinimumViable Product to collect feedback
THE LANDING PAGE
THE ARCHITECTURE
AREYOU KIDDING ?
AREYOU KIDDING ?
TeamMood
A Playframework 2 app
containing static HTML pages
and storing emails in a Google
Form.
Actoboard
Not even Play! Just static HTML
+ Google Form
AREYOU KIDDING ?
TeamMood
A Playframework 2 app
containing static HTML pages
and storing emails in a Google
Form.
Actoboard
Not even Play! Just static HTML
+ Google Form
Could have been Rails / Django or whatever geeky technology*
* Nope, JPA + EJB + JSF are not the best technologies for building a landing page
SERIOUSLY, GOOGLE FORM ?
Yeah, you did read right !
No database (NoNoSQL)
SERIOUSLY, GOOGLE FORM ?
Yeah, you did read right !
No database (NoNoSQL)
New trendy concept !!
HOSTING
★ Free cloud based hosting
★ Heroku
★ Cloudbees
★ OpenShift
★ And many more
★ For static websites
★ Amazon S3
★ Github
★ Cheap hosting
★ OVH (kimsufi)
HEROKU EXAMPLE
First deploy in 15mn top !
1. Create an account on heroku.com : 5mn
2. Download and install the HerokuToolbelt tool : 5mn
3. Then :
Done !
$> cd /path_to_your_project
$> heroku create
$> git push heroku master
THE LANDING PAGE - COSTS
A theme on http://wrapbootstrap.com 6$
A domain name 10$
Hosting on Heroku free
Some passionate time to build it priceless !!
THE LANDING PAGE - COSTS
You're up and ready for 16$
Equivalent to
THE LANDING PAGE - COSTS
You're up and ready for 16$
Equivalent to
Tough choice...
TOOLSYOU MAY NEED FOR UI
Twitter Bootstrap
Foundation
Themes
Bootswatch (free)
Wrapbootstrap (not free)
ThemeForest (not free)
TOOLSYOU MAY NEED FOR UI
Color scheme
kuler - 1pxdeep
Some icons
Font-Awesome
IcoMoon
Nice fonts
Google WebFonts
TOOLSYOU MAY NEED FOR UI
ANNOUNCE
In 24 hours
★ About 400 unique visitors
★ About 70 registrations
MEASURE
Google Analytics
KissMetrics
MixPanel
THE BESTTOOL EVER
Don't forget to put a notebook on your nightstand !
Warning: may prevent sleeping...
THE BESTTOOL EVER
Don't forget to put a notebook on your nightstand !
Warning: may prevent sleeping...
Or in the shower
THE BEST
COMMUNICATIONTOOL
Email !
Users generally do not consider your messages as spam
Tools to build awesome emails, manage lists (un/subscribe),
analytics about a campaign
FAST ROUND-TRIP
TECHNOLOGIES
Playframework
• Simple full stack framework
Angular JS + JAX-RS
• REST server
• One-page HTML+JS front-end
BOOKS
YESYOU CAN!
Got idea and a bit of free time? Start now!
You will:
• learn new things
• enjoy doing your stuff
• meet new people
The riskiest thing: success!

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How to bootstrap your idea when you are a developer