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An intro to Facebook and Twitter for nonprofits

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Nathan Wright
Nathan Wright

A quick intro for nonprofit organizations looking to explore Facebook and Twitter further for fund raising, volunteer recruiting, marketing, branding and event coordination. I gave this presentation to the INFPA (Iowa Not-for-Profit Alliance) Conference in February 2009.

Technology
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HOW NONPROFITS CAN USE FACEBOOK AND TWITTER Nathan T. Wright / Lava Row
What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
SOCIAL MEDIA is… “ Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.” ,[object Object],[object Object],[object Object]
 
Source: Gapingvoid.com
Facebook: A quick summary 140 million+ active users Half of users are out of college; 25+ is fastest growing demographic. Advocacy and causes are popular on Facebook.
Using Facebook’s Causes Application Anyone with a Facebook account can create a Cause. Donations to Causes can benefit over 1 million 501(c)(3) nonprofits and presidential campaigns. Individuals can leverage their network of friends (social graph) to initiate grassroots change. “ Equal opportunity activism.”
Susan G. Komen for the Cure Facebook Cause 318,336 members and $12,330 donated as of February 2009. Incredible stories being shared on “The Wall.”
Use Facebook to organize and promote your events
Create a branded page for your nonprofit Use as a central hub for all your social media & web efforts. Hook in your blog posts via RSS feed. Build & communicate with your community. Recruit volunteers.
What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).
An example of the 140-character limit:
Twitter Explained: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started on Twitter: ,[object Object],[object Object],[object Object],[object Object]
Twitter + Memes = Twemes!
Twitter: Frivolous or Powerful? How frozen peas started a movement Thousands of Twitter users incorporated frozen peas into their avatars to show support for blogger and cancer patient Susan Reynolds. A Frozen Pea Fund was created, inspired by Susan Reynolds.
Global Twestival in 100+ cities for Charity: Water 100% volunteer-driven. Goal: Raise $1 million dollars. Micro-donations taken via TipJoy and then tweeted. Bloggers created their own badges and videos .
Some resources for nonprofits: ,[object Object],[object Object],[object Object],[object Object],[object Object]
twitter: @nathantwright 515-554-0502 [email_address] www.lavarow.com http://www.slideshare.net/nathantwright

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An intro to Facebook and Twitter for nonprofits

  • 1. HOW NONPROFITS CAN USE FACEBOOK AND TWITTER Nathan T. Wright / Lava Row
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  • 7. Facebook: A quick summary 140 million+ active users Half of users are out of college; 25+ is fastest growing demographic. Advocacy and causes are popular on Facebook.
  • 8. Using Facebook’s Causes Application Anyone with a Facebook account can create a Cause. Donations to Causes can benefit over 1 million 501(c)(3) nonprofits and presidential campaigns. Individuals can leverage their network of friends (social graph) to initiate grassroots change. “ Equal opportunity activism.”
  • 9. Susan G. Komen for the Cure Facebook Cause 318,336 members and $12,330 donated as of February 2009. Incredible stories being shared on “The Wall.”
  • 10. Use Facebook to organize and promote your events
  • 11. Create a branded page for your nonprofit Use as a central hub for all your social media & web efforts. Hook in your blog posts via RSS feed. Build & communicate with your community. Recruit volunteers.
  • 12. What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).
  • 13. An example of the 140-character limit:
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  • 16. Twitter + Memes = Twemes!
  • 17. Twitter: Frivolous or Powerful? How frozen peas started a movement Thousands of Twitter users incorporated frozen peas into their avatars to show support for blogger and cancer patient Susan Reynolds. A Frozen Pea Fund was created, inspired by Susan Reynolds.
  • 18. Global Twestival in 100+ cities for Charity: Water 100% volunteer-driven. Goal: Raise $1 million dollars. Micro-donations taken via TipJoy and then tweeted. Bloggers created their own badges and videos .
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  • 20. twitter: @nathantwright 515-554-0502 [email_address] www.lavarow.com http://www.slideshare.net/nathantwright