Presentación realizada en Virginia Tech. Para el Global Student Business Concept Challenge en representación de Ecuador.

1. Amazon essence
Lucely Tigse
Nanki Saant
August 21th, 2014

2. Shuar Nation
170,000
inhabitants

3. Secha (beatiful)
My mother
First earrings I made

5. Necklace
Local seeds:
etse, jaboncillo
Sterling silver
chain
All hand made

6. Earrings
Sterling silver piece
Old shaman crown
feathers. toucan
All handmade

7. Ring
Sterling silver ring
Natural seeds:
Etse, avoid evil eye
or atracting good
luck
All handmade

8. Bracelet
Sterling silver
chain
Natural seeds
All hand made

9. Last designs
Sterling silver
pieces
Old shaman
crown feathers,
toucan

10. GLOBAL FAIR TRADE MARKET
2004 2012
22% expected growth
$1.1
billions
$6.4
billions

11. COMPETITIVE ADVANTAGE
Key partnerships
Local suppliers
High-end
materials
Family
techniques
Able to translate

12. Supplier
Designing,
adding value
Marketing Manufacturing
Selling
Customer

13. • Quality control
Supplying
Designing,
adding value • Quality Control
• Permanent reinvention
• Innovation
• Design registration
• Storys and extras
• social responsibility
• Packing
Manufacturing
Local
suppliers

14. • Advertising
•Mailing
• Social Networks
Marketing
Selling • Feedback
•Website
• Shows & events
• Retail
•Wholesale
Trough
Social
networks
Customer
Retailers
Retailers

15. SECHA’S TEAM
• Nanki Saant, General
manager & designer
• Lucely tigse, Designer
• Marlene Isama
Marketing
• Marybel Santellán
Financial issues
To join us:
• Trained indigenous
women

16. MARKET RESPONSE

17. 3 months 1204 Visitors

18. INVESTMENT
Jewelry Lab $12,000
Materials $ 6,000
Training $ 8,000
Marketing $ 5,000
TOTAL $31,000

19. $ 1,600,000
$ 1,400,000
$ 1,200,000
$ 1,000,000
$ 800,000
$ 600,000
$ 400,000
$ 200,000
$ -
ANNUAL PROJECTIONS
2014 2015 2016 2017
Revenues $ 49,650 $ 265,100 $ 762,500 $ 1,410,000
Gross Profit $ 44,010 $ 238,590 $ 686,250 $ 1,269,000
Net Profit $ 7,285 $ 214,010 $ 635,611 $ 1,183,364
Sold Units 514 2651 7625 14100
Average Price:
$ 100.00

20. YUMINSAJRUME!!!
THANK YOU!!!

21. sechajewelry
@sechajewelry
www.sechajewelry.com

22. Timeline
Q2-2014
• Social Networks
•Web Site
• First sales
Q3-2014
• Investment
• Jewelry Lab, Supplies
• Start Training
• First Women join us
Q3-2015
• Start EU
Q2-2015
• Start USA

23. GOOGLE ANALYTICS

26. $ 400,000
$ 350,000
$ 300,000
$ 250,000
$ 200,000
$ 150,000
$ 100,000
$ 50,000
$ -
$ (50,000)
Q2
2014
Q3
2014
Q4
2014
Q1
2015
QUARTER PROJECTIONS
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
Q2
2017
Q3
2017
Q4
2017
Axis Title
Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017
Revenues $ 3,250 $ 18,400 $ 28,000 $ 21,000 $ 37,600 $ 85,500 $ 121,00 $ 147,50 $ 182,50 $ 195,00 $ 237,50 $ 330,00 $ 370,00 $ 345,00 $ 365,00
Gross Profit $ 2,250 $ 16,560 $ 25,200 $ 18,900 $ 33,840 $ 76,950 $ 108,90 $ 132,75 $ 164,25 $ 175,50 $ 213,75 $ 297,00 $ 333,00 $ 310,50 $ 328,50
Net Profit $ 950 $ (14,94 $ 21,275 $ 14,929 $ 28,621 $ 70,481 $ 99,979 $ 122,57 $ 151,62 $ 162,81 $ 198,60 $ 278,19 $ 314,12 $ 288,55 $ 303,48

27. Q2
2014
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
Q2
2017
Q3
2017
Q4
2017
$ 400,000
$ 350,000
$ 300,000
$ 250,000
$ 200,000
$ 150,000
$ 100,000
$ 50,000
$ -
$ (50,000)
Revenues $ 3,2 $ 18, $ 28, $ 21, $ 37, $ 85, $ 121 $ 147 $ 182 $ 195 $ 237 $ 330 $ 370 $ 345 $ 365
Gross Profit $ 2,2 $ 16, $ 25, $ 18, $ 33, $ 76, $ 108 $ 132 $ 164 $ 175 $ 213 $ 297 $ 333 $ 310 $ 328
Net Profit $ 950 $ (14 $ 21, $ 14, $ 28, $ 70, $ 99, $ 122 $ 151 $ 162 $ 198 $ 278 $ 314 $ 288 $ 303
AXIS TITLE
Quarters growth behavior