If your are doing business on the web you need to see this presentation. Dont turn your career passion into a job. Let us focus on the internet marketing and you focus on the things you like. For more information on how to get started please call 213-249-1425 for more information.
2. What is our primary objective here @ LAD
FIRST PAGE PLACEMENT FOR ALL SEARCH ENGINES
1 Can Internet Marketing Help You?
2 Do you know what your competition is doing on the web?
✓ 3 How do you increase traffic to a site without a per click fee?
4 Reasons why you should work with LAD Solutions?
5 Who are some of our clients and what are their results?
6 Is it price, trust, or long term commitment?
7 How much will our services cost?
4. Important Questions:
Internet Marketing 101
How do I
rank in my
Niche
Market?
Is it time to
update or
re-design my Don’t Waste Time!
website?
Organic
listings vs. Pay
per Click?
Where is the
savings?
5. Do you have time for SEO?
Let the Experts handle these responsibilities:
Don’t Waste Time!
Website Website Website
Re-Design Optimization Maintenance
6. Do you have time for SEO?
Let the Experts handle these responsibilities:
Don’t Waste Time!
Niche Press Articles/Blogs Media
Releases RSS Feeds Distribution
7. Do you have time for SEO?
Let the Experts handle these responsibilities:
Don’t Waste Time!
Media Keyword
Backlinks
Reporting Analysis
8. Do you have time for SEO?
Let the Experts handle these responsibilities Every Month!
Don’t Waste Time!
Budget Report Real
Adwords Analytics Results
9. The “key” to 1st Page Placement
In-Site SEO (CONFORMING SEO GUIDELINES) Off-Site SEO (INCREASES SITE POPULARITY)
1 2
• Title Tags Optimization • Directory Submissions
• Meta Tag Optimization • Press Releases
• Description Tag Optimization • Blogs & Article Directory Submissions
• H-1 Tags Optimiaztion • RSS Feed
• Keyword Density Content Optimization • Social Bookmarking
• Strategic Link Aquisition
10. CONSUMER BEHAVIOR STATS
Don’t Waste Time!
PDA’s We want reliable information fast
Every month over 80% of US Adults
go Online (Source : The Harris Poll)
Tablets 75% perform On-line searches first
when researching their interests.
(Source : comscore networds)
Almost 95% of all US based searches
are performed on Google, Yahoo, & Bing
with Google commanding over 66% of
Laptops
all searches. (Source : Hitwise)
90% - 95% of ALL Online users
virtually never look past the 1st Page.
(Source : ComScore Networds)
11. PAY PER CLICK Vs. ORGANIC
FIRST PAGE REAL ESTATE….WHERE DO YOU WANT
YOUR BUSINESS TO LIVE
Don’t Waste Time!
.
12. PPC Cost Per Conversion
Does a click on your ad equal a sale?
$7000
$6000
6 Don’t Waste Time!
$5000 PPC is great for testing keywords!
$4000
CAUTION:
$3000 The more people that click on your 3
ad the more you spend!
$2000
2
$1000
1 1 1
$0
CPC Budget 1000 1000 1000 2000 3500 6000
CPM
Avg cpc $ 1.00
13. Organic Listings
Lock in your budget while increasing traffic.
No matter how much
traffic we bring to a
website organically, your
costs will stay fixed at the
agreed package price! 40,000 Don’t Waste Time!
10,000 visits
visits
2000 The average budget for SEO services
is: $2500 per month!
visits
SEO FLAT FEE
$$$$$$$$$$$$
15. Pay Per Click Vs. Organic
Finding The Perfect Mix
Short term: PPC
- PPC is better for short term and testing
purposes. It will help you find out which
keywords work the best, which type of
customers convert the most, etc.
Long term: ORGANICS
- SEO is better long term due to increased
free organic traffic every month, which in
turn, yields a higher ROI than PPC.
16. How Long Will This Take?
Time table for achieving First Page Results varies primarily on 3 Factors:
Don’t Waste Time!
Keyword Current Domain
competition Rankings Age
Usual Time Frame to optimize
keywords is 3 to 6 months
17. Pay Per Click Vs. Organic
Traffic: 72% of searches engine users only click on organic listings!
Relevance: 72% feel that listings are more relevant than ads!
Trust: 66% of search engine users distrust paid ads
Conversion: More sales originate from organics than paid advertising
Click Fraud: Close to ½ Billion dollars is lost each year to click fraud!
ROI: 57% of adwords users feel keywords are too expensive!
22. G UA R A N T E E
If You Are Not Satisfied And At Least One Of Your
Keywords Has Not Received First Page Google
Ranking After 6 Months, You Will Receive FREE
SEO Until One Of Your Keywords is Ranked On
The First Page Of Google
(Up To Six Months Free).
23. What’s Included In Our Services…
FREE 1st Month Adwords Consultation: $1500 Value
FREE Monthly Basic Web Design Services $299/MTH Value
FREE Conversion Optimization Consultation: $250 Value
Unlimited Keyword Ranking Tracking: Priceless
*Total Dollar Value = $2049
Information Value = Priceless
24. SEO Cycle Process
Detailed Overview of SEO Monthly Work Load
Week I: Initial Set-up
Questionnaires
Keyword analysis and targeting
Initialize accounts in Google Analytics and Conversion Tracking set-up (If needed)
Establish short-term and long-term marketing goals
Initiate Conversion Measurements Analysis
Initiate Site Analysis report
Week II: Website Analysis
Start on-page optimization
Identify Source Code issues (Meta-data, Images, Links, Content…etc.)
Start on-site content optimization
URL Structure (Internal Landing Pages)
HTML code clean-up
25. SEO Cycle Process
Detailed Overview of SEO Monthly Work Load
Week III: Keyword Implementation & Off-site Optimization
15th days ranking report – delivered
Client portal walkthrough
Off-site optimization – continued
Keyword Map
Category level pages
New landing pages
Web profile creations (Social Networking, Bookmarking, etc.)
Social bookmarking profile
Directory accounts
Directory submissions
Week IV: Monthly Progress Reports
Content optimization- continued
On-site and Off-site optimization – continued
Article submission initiated
Reports – 30 day ranking report, traffic report
26. SEO Cycle Process
Detailed Overview of SEO Monthly Work Load
Month 2
Monthly maintenance report
On-page optimization – continued
On-page content optimization – continued
Off-site content submissions (after approval)
Analytic traffic report
15th day bi-weekly ranking report
Article submissions
Web 2.0 profiles reports
Off-site and On-site content for following month- continued
Month 3-6
Monthly maintenance report
On-page optimization – continued
On-page content optimization – continued
Off-site content submissions (after approval)
Analytic traffic report
15 day bi-weekly ranking report
Article submissions
Web 2.0 profiles reports
Off-site and On-site content for following month- continued
27. The Quintessential Hi-Tech Hybrid
Delivering Expertise and Economies of Scale to Our Clients
Los Angeles:
• Founders have multiple degrees from top India:
Universities • Unmatched Hours spent on Account
• SEO Strategy • Highest Level of Production to Price
• Account Management • Two Shift Operations
• Client Relations • 10X more productivivity