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Internet Marketing Analysis
            Presented by: Myke Andrews
            Phone: 213-249-1425
            myke@ladsolutions.com
What is our primary objective here @ LAD
        FIRST PAGE PLACEMENT FOR ALL SEARCH ENGINES


    1   Can Internet Marketing Help You?


    2   Do you know what your competition is doing on the web?


✓   3   How do you increase traffic to a site without a per click fee?


    4   Reasons why you should work with LAD Solutions?


    5   Who are some of our clients and what are their results?


    6   Is it price, trust, or long term commitment?


    7   How much will our services cost?
Lad Solutions SEO Presentation
Important Questions:
Internet Marketing 101

       How do I
      rank in my
        Niche
       Market?

      Is it time to
       update or
     re-design my        Don’t Waste Time!
        website?

          Organic
     listings vs. Pay
        per Click?
      Where is the
         savings?
Do you have time for SEO?
Let the Experts handle these responsibilities:




                                                           Don’t Waste Time!


               Website           Website          Website
              Re-Design         Optimization     Maintenance
Do you have time for SEO?
Let the Experts handle these responsibilities:




                                                                Don’t Waste Time!



             Niche Press       Articles/Blogs      Media
              Releases          RSS Feeds        Distribution
Do you have time for SEO?
Let the Experts handle these responsibilities:




                                                            Don’t Waste Time!



                                  Media          Keyword
              Backlinks
                                 Reporting       Analysis
Do you have time for SEO?
Let the Experts handle these responsibilities Every Month!




                                                             Don’t Waste Time!



               Budget             Report           Real
              Adwords            Analytics        Results
The “key” to 1st Page Placement
In-Site SEO (CONFORMING SEO GUIDELINES)          Off-Site SEO (INCREASES SITE POPULARITY)


 1                                                2




      •   Title Tags Optimization                      •   Directory Submissions
      •   Meta Tag Optimization                        •   Press Releases
      •   Description Tag Optimization                 •   Blogs & Article Directory Submissions
      •   H-1 Tags Optimiaztion                        •   RSS Feed
      •   Keyword Density Content Optimization         •   Social Bookmarking
                                                       •   Strategic Link Aquisition
CONSUMER BEHAVIOR STATS
                                                     Don’t Waste Time!
      PDA’s       We want reliable information fast

                 Every month over 80% of US Adults
                 go Online (Source : The Harris Poll)

      Tablets    75% perform On-line searches first
                 when researching their interests.
                 (Source : comscore networds)

                 Almost 95% of all US based searches
                 are performed on Google, Yahoo, & Bing
                 with Google commanding over 66% of
      Laptops
                 all searches. (Source : Hitwise)

                  90% - 95% of ALL Online users
                 virtually never look past the 1st Page.
                 (Source : ComScore Networds)
PAY PER CLICK Vs. ORGANIC
FIRST PAGE REAL ESTATE….WHERE DO YOU WANT
           YOUR BUSINESS TO LIVE




                                        Don’t Waste Time!




               .
PPC Cost Per Conversion
  Does a click on your ad equal a sale?



          $7000

          $6000
                                                                           6      Don’t Waste Time!
          $5000         PPC is great for testing keywords!

          $4000
                        CAUTION:
          $3000         The more people that click on your          3
                        ad the more you spend!
          $2000
                                                             2
          $1000
                       1           1            1
          $0
          CPC Budget   1000         1000        1000         2000   3500   6000
                       CPM
Avg cpc $ 1.00
Organic Listings
Lock in your budget while increasing traffic.


  No matter how much
  traffic we bring to a
  website organically, your
  costs will stay fixed at the
  agreed package price!                           40,000           Don’t Waste Time!


                                    10,000        visits
                                    visits
                           2000        The average budget for SEO services
                                       is: $2500 per month!
                           visits
     SEO FLAT FEE
     $$$$$$$$$$$$
YOUR CURRENT ORGANIC RANKINGS
 WE CAN HELP YOU DOMINATE THE FIRST PAGE!




                .
Pay Per Click Vs. Organic
Finding The Perfect Mix

                Short term: PPC

                      - PPC is better for short term and testing
                      purposes. It will help you find out which
                      keywords work the best, which type of
                      customers convert the most, etc.



                Long term: ORGANICS

                      - SEO is better long term due to increased
                      free organic traffic every month, which in
                      turn, yields a higher ROI than PPC.
How Long Will This Take?
Time table for achieving First Page Results varies primarily on 3 Factors:




                                                                               Don’t Waste Time!



                 Keyword                    Current                   Domain
                competition                Rankings                    Age



      Usual Time Frame to optimize
       keywords is 3 to 6 months
Pay Per Click Vs. Organic

       Traffic: 72% of searches engine users only click on organic listings!

       Relevance: 72% feel that listings are more relevant than ads!


       Trust: 66% of search engine users distrust paid ads

       Conversion: More sales originate from organics than paid advertising


       Click Fraud: Close to ½ Billion dollars is lost each year to click fraud!

       ROI: 57% of adwords users feel keywords are too expensive!
Case Study 1:
CareGiverPartnership.com
Case Study 2:
Client: StealDeal.com
Case Study 3:
Client: OmniLegalGroup.com
Case Study 4:
Client: BadAssJewelry.com
G UA R A N T E E

If You Are Not Satisfied And At Least One Of Your
  Keywords Has Not Received First Page Google
 Ranking After 6 Months, You Will Receive FREE
  SEO Until One Of Your Keywords is Ranked On
             The First Page Of Google
            (Up To Six Months Free).
What’s Included In Our Services…




       FREE 1st Month Adwords Consultation:         $1500 Value
       FREE Monthly Basic Web Design Services       $299/MTH Value
       FREE Conversion Optimization Consultation:   $250 Value
       Unlimited Keyword Ranking Tracking:          Priceless

                   *Total Dollar Value = $2049
                  Information Value = Priceless
SEO Cycle Process
Detailed Overview of SEO Monthly Work Load

Week I: Initial Set-up

Questionnaires
Keyword analysis and targeting
Initialize accounts in Google Analytics and Conversion Tracking set-up (If needed)
Establish short-term and long-term marketing goals
Initiate Conversion Measurements Analysis
Initiate Site Analysis report

Week II: Website Analysis

Start on-page optimization
Identify Source Code issues (Meta-data, Images, Links, Content…etc.)
Start on-site content optimization
URL Structure (Internal Landing Pages)
HTML code clean-up
SEO Cycle Process
Detailed Overview of SEO Monthly Work Load

Week III: Keyword Implementation & Off-site Optimization
15th days ranking report – delivered
Client portal walkthrough
Off-site optimization – continued
Keyword Map
Category level pages
New landing pages
Web profile creations (Social Networking, Bookmarking, etc.)
Social bookmarking profile
Directory accounts
Directory submissions

Week IV: Monthly Progress Reports
Content optimization- continued
On-site and Off-site optimization – continued
Article submission initiated
Reports – 30 day ranking report, traffic report
SEO Cycle Process
Detailed Overview of SEO Monthly Work Load
Month 2
Monthly maintenance report
On-page optimization – continued
On-page content optimization – continued
Off-site content submissions (after approval)
Analytic traffic report
15th day bi-weekly ranking report
Article submissions
Web 2.0 profiles reports
Off-site and On-site content for following month- continued

Month 3-6
Monthly maintenance report
On-page optimization – continued
On-page content optimization – continued
Off-site content submissions (after approval)
Analytic traffic report
15 day bi-weekly ranking report
Article submissions
Web 2.0 profiles reports
Off-site and On-site content for following month- continued
The Quintessential Hi-Tech Hybrid
  Delivering Expertise and Economies of Scale to Our Clients




Los Angeles:
• Founders have multiple degrees from top           India:
  Universities                                      • Unmatched Hours spent on Account
• SEO Strategy                                      • Highest Level of Production to Price
• Account Management                                • Two Shift Operations
• Client Relations                                  • 10X more productivivity
THANK YOU!

    Presented by: Myke Andrews
    Phone: 213-249-1425
    myke@ladsolutions.com

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Lad Solutions SEO Presentation

  • 1. Internet Marketing Analysis Presented by: Myke Andrews Phone: 213-249-1425 myke@ladsolutions.com
  • 2. What is our primary objective here @ LAD FIRST PAGE PLACEMENT FOR ALL SEARCH ENGINES 1 Can Internet Marketing Help You? 2 Do you know what your competition is doing on the web? ✓ 3 How do you increase traffic to a site without a per click fee? 4 Reasons why you should work with LAD Solutions? 5 Who are some of our clients and what are their results? 6 Is it price, trust, or long term commitment? 7 How much will our services cost?
  • 4. Important Questions: Internet Marketing 101 How do I rank in my Niche Market? Is it time to update or re-design my Don’t Waste Time! website? Organic listings vs. Pay per Click? Where is the savings?
  • 5. Do you have time for SEO? Let the Experts handle these responsibilities: Don’t Waste Time! Website Website Website Re-Design Optimization Maintenance
  • 6. Do you have time for SEO? Let the Experts handle these responsibilities: Don’t Waste Time! Niche Press Articles/Blogs Media Releases RSS Feeds Distribution
  • 7. Do you have time for SEO? Let the Experts handle these responsibilities: Don’t Waste Time! Media Keyword Backlinks Reporting Analysis
  • 8. Do you have time for SEO? Let the Experts handle these responsibilities Every Month! Don’t Waste Time! Budget Report Real Adwords Analytics Results
  • 9. The “key” to 1st Page Placement In-Site SEO (CONFORMING SEO GUIDELINES) Off-Site SEO (INCREASES SITE POPULARITY) 1 2 • Title Tags Optimization • Directory Submissions • Meta Tag Optimization • Press Releases • Description Tag Optimization • Blogs & Article Directory Submissions • H-1 Tags Optimiaztion • RSS Feed • Keyword Density Content Optimization • Social Bookmarking • Strategic Link Aquisition
  • 10. CONSUMER BEHAVIOR STATS Don’t Waste Time! PDA’s We want reliable information fast Every month over 80% of US Adults go Online (Source : The Harris Poll) Tablets 75% perform On-line searches first when researching their interests. (Source : comscore networds) Almost 95% of all US based searches are performed on Google, Yahoo, & Bing with Google commanding over 66% of Laptops all searches. (Source : Hitwise)  90% - 95% of ALL Online users virtually never look past the 1st Page. (Source : ComScore Networds)
  • 11. PAY PER CLICK Vs. ORGANIC FIRST PAGE REAL ESTATE….WHERE DO YOU WANT YOUR BUSINESS TO LIVE Don’t Waste Time! .
  • 12. PPC Cost Per Conversion Does a click on your ad equal a sale? $7000 $6000 6 Don’t Waste Time! $5000 PPC is great for testing keywords! $4000 CAUTION: $3000 The more people that click on your 3 ad the more you spend! $2000 2 $1000 1 1 1 $0 CPC Budget 1000 1000 1000 2000 3500 6000 CPM Avg cpc $ 1.00
  • 13. Organic Listings Lock in your budget while increasing traffic. No matter how much traffic we bring to a website organically, your costs will stay fixed at the agreed package price! 40,000 Don’t Waste Time! 10,000 visits visits 2000 The average budget for SEO services is: $2500 per month! visits SEO FLAT FEE $$$$$$$$$$$$
  • 14. YOUR CURRENT ORGANIC RANKINGS WE CAN HELP YOU DOMINATE THE FIRST PAGE! .
  • 15. Pay Per Click Vs. Organic Finding The Perfect Mix Short term: PPC - PPC is better for short term and testing purposes. It will help you find out which keywords work the best, which type of customers convert the most, etc. Long term: ORGANICS - SEO is better long term due to increased free organic traffic every month, which in turn, yields a higher ROI than PPC.
  • 16. How Long Will This Take? Time table for achieving First Page Results varies primarily on 3 Factors: Don’t Waste Time! Keyword Current Domain competition Rankings Age Usual Time Frame to optimize keywords is 3 to 6 months
  • 17. Pay Per Click Vs. Organic Traffic: 72% of searches engine users only click on organic listings! Relevance: 72% feel that listings are more relevant than ads! Trust: 66% of search engine users distrust paid ads Conversion: More sales originate from organics than paid advertising Click Fraud: Close to ½ Billion dollars is lost each year to click fraud! ROI: 57% of adwords users feel keywords are too expensive!
  • 19. Case Study 2: Client: StealDeal.com
  • 20. Case Study 3: Client: OmniLegalGroup.com
  • 21. Case Study 4: Client: BadAssJewelry.com
  • 22. G UA R A N T E E If You Are Not Satisfied And At Least One Of Your Keywords Has Not Received First Page Google Ranking After 6 Months, You Will Receive FREE SEO Until One Of Your Keywords is Ranked On The First Page Of Google (Up To Six Months Free).
  • 23. What’s Included In Our Services…  FREE 1st Month Adwords Consultation: $1500 Value  FREE Monthly Basic Web Design Services $299/MTH Value  FREE Conversion Optimization Consultation: $250 Value  Unlimited Keyword Ranking Tracking: Priceless *Total Dollar Value = $2049 Information Value = Priceless
  • 24. SEO Cycle Process Detailed Overview of SEO Monthly Work Load Week I: Initial Set-up Questionnaires Keyword analysis and targeting Initialize accounts in Google Analytics and Conversion Tracking set-up (If needed) Establish short-term and long-term marketing goals Initiate Conversion Measurements Analysis Initiate Site Analysis report Week II: Website Analysis Start on-page optimization Identify Source Code issues (Meta-data, Images, Links, Content…etc.) Start on-site content optimization URL Structure (Internal Landing Pages) HTML code clean-up
  • 25. SEO Cycle Process Detailed Overview of SEO Monthly Work Load Week III: Keyword Implementation & Off-site Optimization 15th days ranking report – delivered Client portal walkthrough Off-site optimization – continued Keyword Map Category level pages New landing pages Web profile creations (Social Networking, Bookmarking, etc.) Social bookmarking profile Directory accounts Directory submissions Week IV: Monthly Progress Reports Content optimization- continued On-site and Off-site optimization – continued Article submission initiated Reports – 30 day ranking report, traffic report
  • 26. SEO Cycle Process Detailed Overview of SEO Monthly Work Load Month 2 Monthly maintenance report On-page optimization – continued On-page content optimization – continued Off-site content submissions (after approval) Analytic traffic report 15th day bi-weekly ranking report Article submissions Web 2.0 profiles reports Off-site and On-site content for following month- continued Month 3-6 Monthly maintenance report On-page optimization – continued On-page content optimization – continued Off-site content submissions (after approval) Analytic traffic report 15 day bi-weekly ranking report Article submissions Web 2.0 profiles reports Off-site and On-site content for following month- continued
  • 27. The Quintessential Hi-Tech Hybrid Delivering Expertise and Economies of Scale to Our Clients Los Angeles: • Founders have multiple degrees from top India: Universities • Unmatched Hours spent on Account • SEO Strategy • Highest Level of Production to Price • Account Management • Two Shift Operations • Client Relations • 10X more productivivity
  • 28. THANK YOU! Presented by: Myke Andrews Phone: 213-249-1425 myke@ladsolutions.com