1. Social Media Tips, Success Stories &
Strategy for the Automotive Industry
Hosted by:
Korenne Richardson & Liz Presson
2. Overview
Wednesday, February 2, 2011
What
about me?!
This webinar only discusses social media,
not the GOSO platform.
Feel free to email liz@goso.com to schedule a live demo.
A platform tour is also available on www.goso.com
3. Overview
Wednesday, February 2, 2011
1. Introduction
2. Industry Stats
3. Industry News
4. Industry Events
5. Success Stories
6. Tips and Tricks
4. Industry Stats
Social will be like air Wednesday, February 2, 2011
Who’s where?
Source: http://www.socialtimes.com/2011/01/redditors-are-mostly-male-facebookers-are-mostly-female-linkediners-are-rich-infographic/
5. Industry Stats
Social will be like air Wednesday, February 2, 2011
Public trusts social media more than
traditional media
“Everybody learned from the Obama campaign in 2008 that social media can be an effective tool to
contact and galvanize voters.”
- Lee Rainie, lead researcher and director of the Pew Internet & American Life Project
53% of voters said they used social networking sites like Twitter and Facebook to follow politics
because they felt the information was more reliable than what they received through traditional news
media.
Pew found 21% of adult Internet users said they used social networking sites, from Facebook to
Twitter and MySpace to find out who their friends were voting for, get candidate information, post
comments, ‘friend’ candidates and campaigns, and take part in group causes.
Source: :http://www.pewinternet.org/Reports/2011/Politics-and-social-media.aspx
6. Industry News
Social will be like air Wednesday, February 2, 2011
Netflix goes social
Netflix announced that they will be making
“an extensive Facebook integration.”
Integrating with Facebook would not only allow each
individual user to create their own instant queue, but
would also allow users to suggest movies to their
Facebook friends as well as share their movie
watching history in their Facebook news feed.
The new features will also include the ability for two
people under the same account to watch one movie
on their iPad on the go, while the other person will
be able to watch a different movie on the home
television.
Source: http://www.socialtimes.com/2011/01/netflix-plans-facebook-integration/
7. Industry News
Social will be like air Wednesday, February 2, 2011
LinkedIn increases social advertising options
LinkedIn, has released new features, that allows
advertisers on the professionally focused social network
to target users based on their job title, age group, the
company that they work for, and the LinkedIn group to
which they belong. This would allow marketers to target
users more accurately.
Facebook already has a huge lead in banner
advertisement over other social networks, partly because
it was the first to allow advertisers to target users based
on their interests, gender, location, relationship status, and
likes etc.
According to comScore, these features have enabled
Facebook to gain a massive foothold in display
advertising, with one out of every four display ads on
Internet being served by Facebook in Q3 of 2010.
Source: http://www.socialtimes.com/2011/01/linkedin-allows-advertisers-to-target-by-job-title-age-group/
8. Industry News
Social will be like air Wednesday, February 2, 2011
Taco Bell uses Youtube to face critics
"Our number one priority is to inform and
reassure our customers and employees.
So we are defending the reputation of the
brand in the same way you'd defend your
own reputation if someone made false
accusations about you.
We are telling our customers the truth
using only the facts about our food."
- David Ovens, Taco Bell's chief
marketing officer
"This approach would indicate that the
company is extremely confident in the facts
and knows it will be vindicated...Taco Bell is
publicly trying its case."
- Gene Grabowski,
Levick Strategic Communications
Source: http://adage.com/article?article_id=148552
9. Industry News
Social will be like air Wednesday, February 2, 2011
Bud Light asks fans to
Unlock The Spot
Bud Light is running a contest to see
if fans can guess what their Super
Bowl commercials will be about —
promising to unlock yet another
commercial if fans guess correctly.
Source: http://www.facebook.com/BudLight
10. Industry News
Social will be like air Wednesday, February 2, 2011
Mercedes-Benz
tweets to the finishline
Four two-person teams will embark on Feb. 2, 2011,
from one of four cities — New York, L.A., Chicago or
Tampa — in specially outfitted Mercedes-Benz
vehicles.
They'll need to beat out three other teams headed
to Dallas. They'll need to complete a series of
challenges along the way. They will be assigned
Twitter-savvy Team Coaches.
And they'll need gallons of Tweets from Twitter
followers to fuel them to victory.
Source: http://www.facebook.com/mercedesbenzusa
11. Industry News
Social will be like air Wednesday, February 2, 2011
Are you a part of the Safe Breath Alliance?
Dentyne’s Safe Breath Alliance campaign is
part of a television-Facebook campaign
featuring celebrity Marlon Wayans.
Part of the campaign is a game, Pop N’Play,
that revolves around a virtual pack of
Dentyne gum.
In order to play the game users must
enter their name, address, phone number
and email to register, then they choose a
piece of gum in a virtual Dentyne pack, and
if they choose a winning piece, may win a
prize.
This is an interesting tactic because it
allows for continued engagement during
the two months the game runs.
Source: http://www.facebook.com/Dentyne
12. Industry News
Social will be like air Wednesday, February 2, 2011
Beer enthusiasts & dog
lovers unite!
Users click on the app, install it and
upload a photo of their dog, adding a
caption, publishing it to their stream
and inviting friends if they choose, for
the chance to win dog-related prizes
like Frisbees, dog collars and
subscriptions to Outside Magazine.
For every participant the companies
will donate $1 (up to $10,000) to the
Humane Society of the U.S. So, the app
is a philanthropic effort to attract dog/
nature lovers who like beer.
Source: http://www.facebook.com/newbelgium
13. Industry News
Social will be like air Wednesday, February 2, 2011
Porsche teams up with Foursquare
Porsche will host a real-time online photo
gallery of snapshots of Porsche vehicles
wherever people see them in Dallas during
Super Bowl weekend.
The idea is for people to check-in, take a
picture of a Porsche vehicle wherever they
see it and upload it.
Porsche will select the photos for a gallery
on the Big Game tab on Porsche's
Facebook page.
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143957&nid=123235
14. Industry News
Social will be like air Wednesday, February 2, 2011
Ready for Saab Stories?
"The Story of Saab," aims to relaunch
the brand in the U.S. with an historical
take on the brand's legacy. The TV,
magazine, newspaper, and online effort
includes a social media vector aimed at
Saab's fan base.
Saab previewed the television
commercial on its Facebook page.
In addition, Facebook fans will be asked
to write ads for the company, one or
more of which will be used in future
online advertising.
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143970&nid=123235
15. Industry News
Social will be like air Wednesday, February 2, 2011
Foursquare announces university badges
Foursquare has just announced that its “Foursquare for Universities” program is now
available at every college and university around the world.
That means the new-to-many-campuses university badges can be unlocked by any
relevant checkins at any college or university campus around the globe.
Also, all students are encouraged to sign up for the startup’s ambassador program,
which will give participants free Foursquare gear and tools for spreading the word
about the location app.
Source: http://mashable.com/2011/01/31/foursquare-colleges-universities/
16. Industry News
Social will be like air Wednesday, February 2, 2011
HarperCollins crowdsources to
publish teen novel
A young writer submitted her novel to Inkpop, a Kickstarter-
like site for teen authors. Her novel was voted Top Five on the
webiste which qualified her for review by an actual
HarperCollins editor. Her book was chosen for print &
expected for release in fall 2011.
“The opinions of our readers matter to us. Inkpop is HarperCollins
Children’s Books’ first site (and not the last) to really put the users’
voice and ideas in the forefront.
Social media is incredibly empowering if used correctly, and
HarperCollins recognizes this and is gearing up to make social media
the cornerstone of all of its digital endeavors.”
- Susan Katz, president and publisher of HarperCollins Children’s
Books
Source: http://mashable.com/2011/01/31/inkpop/
17. Industry News
Social will be like air Wednesday, February 2, 2011
DealerRater enhances brand reputation
DealerRater encourages associates to promote their presence by showcasing their
achievements with customer satisfaction.
This showcases proactive measures to improve online brand reputation.
If you have questions regarding this, contact:
Matt Lamourex
Business Development, DealerRater
matt@dealerrater.com 800-266-9455 ext. 709
Source: http://www.dealerrater.com/
18. Industry Events
Wednesday, February 2, 2011
NADA is coming
Who’s going this year?
Source: http://www.nada.org/
19. Industry Events
Wednesday, February 2, 2011
What’s Happening in the
Auto Industry?
20. Success Stories
Social will be like air Wednesday, February 2, 2011
Managing follower expectations
Source: http://www.facebook.com/ConAgraFoods
21. Success Stories
Wednesday, February 2, 2011
Lacta’s Chocolate
Campaign
The Greek chocolate brand Lacta created a
Facebook campaign which created huge engagement
and boosted their Likes by 300%.
Users were asked to tag themselves in an app that
reproduced a virtual chocolate bar with the name of
their loved one written on it. The messages were
shared to the wall with the photo as well as
appearing in their photo albums with the person’s
name tagged.
The impressive thing about this campaign was not
just the fact that it increased Likes and had huge user
participation but also the fact that the photos live on
forever as virtual adverts in user’s photo albums as
well as many users adding them to their profile
pictures.
Source: http://thenextweb.com/socialmedia/2011/01/25/lactas-tasty-facebook-campaign-boosts-their-likes-by-300/
22. Tips & Tricks
Wednesday, February 2, 2011
Create a Youtube Schedule
At Tubefilter’s ‘Secrets of YouTube
Superstars’ panel at CES earlier this month
YouTube Partners discussed their success &
the importance of scheduling their uploads.
“It’s really important to stick to a schedule because sometimes
YouTube messes up there subscription box and people who are
subscribed to you don’t get your videos, or whatever.
So if people are coming back every Tuesday, every Thursday or
every day then you get that real audience.”
- Joe Penna (aka MysteryGuitarMan)
Source: http://www.socialtimes.com/2011/01/scheduling-youtube/
23. Tips & Tricks
Wednesday, February 2, 2011
Set goals for social media response times
Source: http://mashable.com/2011/01/31/facebook-engagement-policy/