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Social Media Tips, Success Stories &
Strategy for the Automotive Industry

                    Hosted by:
         Korenne Richardson & Liz Presson
Overview
                                                  Wednesday, February 2, 2011




                                                What
                                              about me?!




              This webinar only discusses social media,
                     not the GOSO platform.
     Feel free to email liz@goso.com to schedule a live demo.
        A platform tour is also available on www.goso.com
Overview
                      Wednesday, February 2, 2011




 1. Introduction

 2. Industry Stats

 3. Industry News

 4. Industry Events

 5. Success Stories

 6. Tips and Tricks
Industry Stats
  Social will be like air                                                                                     Wednesday, February 2, 2011

                      Who’s where?




                            Source: http://www.socialtimes.com/2011/01/redditors-are-mostly-male-facebookers-are-mostly-female-linkediners-are-rich-infographic/
Industry Stats
   Social will be like air                                                                      Wednesday, February 2, 2011



          Public trusts social media more than
                    traditional media




   “Everybody learned from the Obama campaign in 2008 that social media can be an effective tool to
                                    contact and galvanize voters.”
      - Lee Rainie, lead researcher and director of the Pew Internet & American Life Project
  53% of voters said they used social networking sites like Twitter and Facebook to follow politics
because they felt the information was more reliable than what they received through traditional news
                                               media.
  Pew found 21% of adult Internet users said they used social networking sites, from Facebook to
 Twitter and MySpace to find out who their friends were voting for, get candidate information, post
            comments, ‘friend’ candidates and campaigns, and take part in group causes.
                                                                   Source: :http://www.pewinternet.org/Reports/2011/Politics-and-social-media.aspx
Industry News
 Social will be like air                                                     Wednesday, February 2, 2011




                   Netflix goes social

                                Netflix announced that they will be making
                                  “an extensive Facebook integration.”

                           Integrating with Facebook would not only allow each
                           individual user to create their own instant queue, but
                             would also allow users to suggest movies to their
                               Facebook friends as well as share their movie
                               watching history in their Facebook news feed.

                           The new features will also include the ability for two
                           people under the same account to watch one movie
                           on their iPad on the go, while the other person will
                             be able to watch a different movie on the home
                                                television.



                                               Source: http://www.socialtimes.com/2011/01/netflix-plans-facebook-integration/
Industry News
 Social will be like air                                                                    Wednesday, February 2, 2011



LinkedIn increases social advertising options
                                LinkedIn, has released new features, that allows
                           advertisers on the professionally focused social network
                             to target users based on their job title, age group, the
                            company that they work for, and the LinkedIn group to
                           which they belong. This would allow marketers to target
                                             users more accurately.
                              Facebook already has a huge lead in banner
                       advertisement over other social networks, partly because
                       it was the first to allow advertisers to target users based
                       on their interests, gender, location, relationship status, and
                                                likes etc.
                            According to comScore, these features have enabled
                               Facebook to gain a massive foothold in display
                            advertising, with one out of every four display ads on
                             Internet being served by Facebook in Q3 of 2010.


                                        Source: http://www.socialtimes.com/2011/01/linkedin-allows-advertisers-to-target-by-job-title-age-group/
Industry News
 Social will be like air                           Wednesday, February 2, 2011


       Taco Bell uses Youtube to face critics
                              "Our number one priority is to inform and
                               reassure our customers and employees.
                              So we are defending the reputation of the
                              brand in the same way you'd defend your
                                own reputation if someone made false
                                        accusations about you.
                               We are telling our customers the truth
                                 using only the facts about our food."
                                        - David Ovens, Taco Bell's chief
                                                       marketing officer

                                "This approach would indicate that the
                              company is extremely confident in the facts
                              and knows it will be vindicated...Taco Bell is
                                        publicly trying its case."
                                                       - Gene Grabowski,
                                      Levick Strategic Communications



                                              Source: http://adage.com/article?article_id=148552
Industry News
 Social will be like air                        Wednesday, February 2, 2011



                            Bud Light asks fans to
                              Unlock The Spot


                           Bud Light is running a contest to see
                             if fans can guess what their Super
                            Bowl commercials will be about —
                              promising to unlock yet another
                            commercial if fans guess correctly.




                                                   Source: http://www.facebook.com/BudLight
Industry News
 Social will be like air                                   Wednesday, February 2, 2011




                               Mercedes-Benz
                            tweets to the finishline

                            Four two-person teams will embark on Feb. 2, 2011,
                           from one of four cities — New York, L.A., Chicago or
                              Tampa — in specially outfitted Mercedes-Benz
                                                  vehicles.
                            They'll need to beat out three other teams headed
                              to Dallas. They'll need to complete a series of
                              challenges along the way. They will be assigned
                                       Twitter-savvy Team Coaches.
                              And they'll need gallons of Tweets from Twitter
                                    followers to fuel them to victory.




                                                        Source: http://www.facebook.com/mercedesbenzusa
Industry News
 Social will be like air                         Wednesday, February 2, 2011



  Are you a part of the Safe Breath Alliance?
                           Dentyne’s Safe Breath Alliance campaign is
                            part of a television-Facebook campaign
                               featuring celebrity Marlon Wayans.
                           Part of the campaign is a game, Pop N’Play,
                             that revolves around a virtual pack of
                                          Dentyne gum.

                               In order to play the game users must
                            enter their name, address, phone number
                            and email to register, then they choose a
                           piece of gum in a virtual Dentyne pack, and
                            if they choose a winning piece, may win a
                                               prize.

                              This is an interesting tactic because it
                            allows for continued engagement during
                                the two months the game runs.



                                                    Source: http://www.facebook.com/Dentyne
Industry News
 Social will be like air                          Wednesday, February 2, 2011




                           Beer enthusiasts & dog
                                lovers unite!
                             Users click on the app, install it and
                            upload a photo of their dog, adding a
                             caption, publishing it to their stream
                            and inviting friends if they choose, for
                            the chance to win dog-related prizes
                                 like Frisbees, dog collars and
                              subscriptions to Outside Magazine.
                             For every participant the companies
                            will donate $1 (up to $10,000) to the
                           Humane Society of the U.S. So, the app
                           is a philanthropic effort to attract dog/
                                  nature lovers who like beer.

                                                    Source: http://www.facebook.com/newbelgium
Industry News
 Social will be like air                                                   Wednesday, February 2, 2011



          Porsche teams up with Foursquare

                           Porsche will host a real-time online photo
                            gallery of snapshots of Porsche vehicles
                           wherever people see them in Dallas during
                                      Super Bowl weekend.

                            The idea is for people to check-in, take a
                           picture of a Porsche vehicle wherever they
                                       see it and upload it.

                           Porsche will select the photos for a gallery
                               on the Big Game tab on Porsche's
                                         Facebook page.




                           Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143957&nid=123235
Industry News
 Social will be like air                                                     Wednesday, February 2, 2011


                Ready for Saab Stories?

                                      "The Story of Saab," aims to relaunch
                                     the brand in the U.S. with an historical
                                        take on the brand's legacy. The TV,
                                     magazine, newspaper, and online effort
                                    includes a social media vector aimed at
                                                 Saab's fan base.

                                         Saab previewed the television
                                       commercial on its Facebook page.
                                    In addition, Facebook fans will be asked
                                     to write ads for the company, one or
                                      more of which will be used in future
                                               online advertising.




                            Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143970&nid=123235
Industry News
 Social will be like air                                                         Wednesday, February 2, 2011




   Foursquare announces university badges




  Foursquare has just announced that its “Foursquare for Universities” program is now
              available at every college and university around the world.
    That means the new-to-many-campuses university badges can be unlocked by any
         relevant checkins at any college or university campus around the globe.
   Also, all students are encouraged to sign up for the startup’s ambassador program,
   which will give participants free Foursquare gear and tools for spreading the word
                                  about the location app.



                                                           Source: http://mashable.com/2011/01/31/foursquare-colleges-universities/
Industry News
 Social will be like air                                               Wednesday, February 2, 2011


            HarperCollins crowdsources to
                 publish teen novel
                      A young writer submitted her novel to Inkpop, a Kickstarter-
                     like site for teen authors. Her novel was voted Top Five on the
                            webiste which qualified her for review by an actual
                         HarperCollins editor. Her book was chosen for print &
                                      expected for release in fall 2011.

                       “The opinions of our readers matter to us. Inkpop is HarperCollins
                       Children’s Books’ first site (and not the last) to really put the users’
                                         voice and ideas in the forefront.
                         Social media is incredibly empowering if used correctly, and
                     HarperCollins recognizes this and is gearing up to make social media
                                the cornerstone of all of its digital endeavors.”
                     - Susan Katz, president and publisher of HarperCollins Children’s
                                                  Books



                                                                        Source: http://mashable.com/2011/01/31/inkpop/
Industry News
 Social will be like air                                                Wednesday, February 2, 2011



     DealerRater enhances brand reputation




     DealerRater encourages associates to promote their presence by showcasing their
                        achievements with customer satisfaction.
          This showcases proactive measures to improve online brand reputation.
                       If you have questions regarding this, contact:
                                      Matt Lamourex
                            Business Development, DealerRater
                      matt@dealerrater.com 800-266-9455 ext. 709
                                                                                Source: http://www.dealerrater.com/
Industry Events
                                           Wednesday, February 2, 2011




                  NADA is coming




                  Who’s going this year?




                                                       Source: http://www.nada.org/
Industry Events
                                            Wednesday, February 2, 2011



                  What’s Happening in the
                     Auto Industry?
Success Stories
  Social will be like air            Wednesday, February 2, 2011



          Managing follower expectations




                                     Source: http://www.facebook.com/ConAgraFoods
Success Stories
                                                                            Wednesday, February 2, 2011




                             Lacta’s Chocolate
                                Campaign
                      The Greek chocolate brand Lacta created a
                  Facebook campaign which created huge engagement
                          and boosted their Likes by 300%.
                   Users were asked to tag themselves in an app that
                  reproduced a virtual chocolate bar with the name of
                    their loved one written on it. The messages were
                      shared to the wall with the photo as well as
                   appearing in their photo albums with the person’s
                                      name tagged.
                     The impressive thing about this campaign was not
                  just the fact that it increased Likes and had huge user
                  participation but also the fact that the photos live on
                    forever as virtual adverts in user’s photo albums as
                      well as many users adding them to their profile
                                           pictures.

                    Source: http://thenextweb.com/socialmedia/2011/01/25/lactas-tasty-facebook-campaign-boosts-their-likes-by-300/
Tips & Tricks
                                                                   Wednesday, February 2, 2011



                Create a Youtube Schedule


                                       At Tubefilter’s ‘Secrets of YouTube
                                  Superstars’ panel at CES earlier this month
                                  YouTube Partners discussed their success &
                                  the importance of scheduling their uploads.



    “It’s really important to stick to a schedule because sometimes
    YouTube messes up there subscription box and people who are
           subscribed to you don’t get your videos, or whatever.
    So if people are coming back every Tuesday, every Thursday or
                every day then you get that real audience.”
                               - Joe Penna (aka MysteryGuitarMan)
                                                 Source: http://www.socialtimes.com/2011/01/scheduling-youtube/
Tips & Tricks
                                              Wednesday, February 2, 2011




   Set goals for social media response times




                                Source: http://mashable.com/2011/01/31/facebook-engagement-policy/
Any Questions? Open Discussion

        Wednesday, February 2, 2011

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Bootcamp feb 2

  • 1. Social Media Tips, Success Stories & Strategy for the Automotive Industry Hosted by: Korenne Richardson & Liz Presson
  • 2. Overview Wednesday, February 2, 2011 What about me?! This webinar only discusses social media, not the GOSO platform. Feel free to email liz@goso.com to schedule a live demo. A platform tour is also available on www.goso.com
  • 3. Overview Wednesday, February 2, 2011 1. Introduction 2. Industry Stats 3. Industry News 4. Industry Events 5. Success Stories 6. Tips and Tricks
  • 4. Industry Stats Social will be like air Wednesday, February 2, 2011 Who’s where? Source: http://www.socialtimes.com/2011/01/redditors-are-mostly-male-facebookers-are-mostly-female-linkediners-are-rich-infographic/
  • 5. Industry Stats Social will be like air Wednesday, February 2, 2011 Public trusts social media more than traditional media “Everybody learned from the Obama campaign in 2008 that social media can be an effective tool to contact and galvanize voters.” - Lee Rainie, lead researcher and director of the Pew Internet & American Life Project 53% of voters said they used social networking sites like Twitter and Facebook to follow politics because they felt the information was more reliable than what they received through traditional news media. Pew found 21% of adult Internet users said they used social networking sites, from Facebook to Twitter and MySpace to find out who their friends were voting for, get candidate information, post comments, ‘friend’ candidates and campaigns, and take part in group causes. Source: :http://www.pewinternet.org/Reports/2011/Politics-and-social-media.aspx
  • 6. Industry News Social will be like air Wednesday, February 2, 2011 Netflix goes social Netflix announced that they will be making “an extensive Facebook integration.” Integrating with Facebook would not only allow each individual user to create their own instant queue, but would also allow users to suggest movies to their Facebook friends as well as share their movie watching history in their Facebook news feed. The new features will also include the ability for two people under the same account to watch one movie on their iPad on the go, while the other person will be able to watch a different movie on the home television. Source: http://www.socialtimes.com/2011/01/netflix-plans-facebook-integration/
  • 7. Industry News Social will be like air Wednesday, February 2, 2011 LinkedIn increases social advertising options LinkedIn, has released new features, that allows advertisers on the professionally focused social network to target users based on their job title, age group, the company that they work for, and the LinkedIn group to which they belong. This would allow marketers to target users more accurately. Facebook already has a huge lead in banner advertisement over other social networks, partly because it was the first to allow advertisers to target users based on their interests, gender, location, relationship status, and likes etc. According to comScore, these features have enabled Facebook to gain a massive foothold in display advertising, with one out of every four display ads on Internet being served by Facebook in Q3 of 2010. Source: http://www.socialtimes.com/2011/01/linkedin-allows-advertisers-to-target-by-job-title-age-group/
  • 8. Industry News Social will be like air Wednesday, February 2, 2011 Taco Bell uses Youtube to face critics "Our number one priority is to inform and reassure our customers and employees. So we are defending the reputation of the brand in the same way you'd defend your own reputation if someone made false accusations about you. We are telling our customers the truth using only the facts about our food." - David Ovens, Taco Bell's chief marketing officer "This approach would indicate that the company is extremely confident in the facts and knows it will be vindicated...Taco Bell is publicly trying its case." - Gene Grabowski, Levick Strategic Communications Source: http://adage.com/article?article_id=148552
  • 9. Industry News Social will be like air Wednesday, February 2, 2011 Bud Light asks fans to Unlock The Spot Bud Light is running a contest to see if fans can guess what their Super Bowl commercials will be about — promising to unlock yet another commercial if fans guess correctly. Source: http://www.facebook.com/BudLight
  • 10. Industry News Social will be like air Wednesday, February 2, 2011 Mercedes-Benz tweets to the finishline Four two-person teams will embark on Feb. 2, 2011, from one of four cities — New York, L.A., Chicago or Tampa — in specially outfitted Mercedes-Benz vehicles. They'll need to beat out three other teams headed to Dallas. They'll need to complete a series of challenges along the way. They will be assigned Twitter-savvy Team Coaches. And they'll need gallons of Tweets from Twitter followers to fuel them to victory. Source: http://www.facebook.com/mercedesbenzusa
  • 11. Industry News Social will be like air Wednesday, February 2, 2011 Are you a part of the Safe Breath Alliance? Dentyne’s Safe Breath Alliance campaign is part of a television-Facebook campaign featuring celebrity Marlon Wayans. Part of the campaign is a game, Pop N’Play, that revolves around a virtual pack of Dentyne gum. In order to play the game users must enter their name, address, phone number and email to register, then they choose a piece of gum in a virtual Dentyne pack, and if they choose a winning piece, may win a prize. This is an interesting tactic because it allows for continued engagement during the two months the game runs. Source: http://www.facebook.com/Dentyne
  • 12. Industry News Social will be like air Wednesday, February 2, 2011 Beer enthusiasts & dog lovers unite! Users click on the app, install it and upload a photo of their dog, adding a caption, publishing it to their stream and inviting friends if they choose, for the chance to win dog-related prizes like Frisbees, dog collars and subscriptions to Outside Magazine. For every participant the companies will donate $1 (up to $10,000) to the Humane Society of the U.S. So, the app is a philanthropic effort to attract dog/ nature lovers who like beer. Source: http://www.facebook.com/newbelgium
  • 13. Industry News Social will be like air Wednesday, February 2, 2011 Porsche teams up with Foursquare Porsche will host a real-time online photo gallery of snapshots of Porsche vehicles wherever people see them in Dallas during Super Bowl weekend. The idea is for people to check-in, take a picture of a Porsche vehicle wherever they see it and upload it. Porsche will select the photos for a gallery on the Big Game tab on Porsche's Facebook page. Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143957&nid=123235
  • 14. Industry News Social will be like air Wednesday, February 2, 2011 Ready for Saab Stories? "The Story of Saab," aims to relaunch the brand in the U.S. with an historical take on the brand's legacy. The TV, magazine, newspaper, and online effort includes a social media vector aimed at Saab's fan base. Saab previewed the television commercial on its Facebook page. In addition, Facebook fans will be asked to write ads for the company, one or more of which will be used in future online advertising. Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143970&nid=123235
  • 15. Industry News Social will be like air Wednesday, February 2, 2011 Foursquare announces university badges Foursquare has just announced that its “Foursquare for Universities” program is now available at every college and university around the world. That means the new-to-many-campuses university badges can be unlocked by any relevant checkins at any college or university campus around the globe. Also, all students are encouraged to sign up for the startup’s ambassador program, which will give participants free Foursquare gear and tools for spreading the word about the location app. Source: http://mashable.com/2011/01/31/foursquare-colleges-universities/
  • 16. Industry News Social will be like air Wednesday, February 2, 2011 HarperCollins crowdsources to publish teen novel A young writer submitted her novel to Inkpop, a Kickstarter- like site for teen authors. Her novel was voted Top Five on the webiste which qualified her for review by an actual HarperCollins editor. Her book was chosen for print & expected for release in fall 2011. “The opinions of our readers matter to us. Inkpop is HarperCollins Children’s Books’ first site (and not the last) to really put the users’ voice and ideas in the forefront. Social media is incredibly empowering if used correctly, and HarperCollins recognizes this and is gearing up to make social media the cornerstone of all of its digital endeavors.” - Susan Katz, president and publisher of HarperCollins Children’s Books Source: http://mashable.com/2011/01/31/inkpop/
  • 17. Industry News Social will be like air Wednesday, February 2, 2011 DealerRater enhances brand reputation DealerRater encourages associates to promote their presence by showcasing their achievements with customer satisfaction. This showcases proactive measures to improve online brand reputation. If you have questions regarding this, contact: Matt Lamourex Business Development, DealerRater matt@dealerrater.com 800-266-9455 ext. 709 Source: http://www.dealerrater.com/
  • 18. Industry Events Wednesday, February 2, 2011 NADA is coming Who’s going this year? Source: http://www.nada.org/
  • 19. Industry Events Wednesday, February 2, 2011 What’s Happening in the Auto Industry?
  • 20. Success Stories Social will be like air Wednesday, February 2, 2011 Managing follower expectations Source: http://www.facebook.com/ConAgraFoods
  • 21. Success Stories Wednesday, February 2, 2011 Lacta’s Chocolate Campaign The Greek chocolate brand Lacta created a Facebook campaign which created huge engagement and boosted their Likes by 300%. Users were asked to tag themselves in an app that reproduced a virtual chocolate bar with the name of their loved one written on it. The messages were shared to the wall with the photo as well as appearing in their photo albums with the person’s name tagged. The impressive thing about this campaign was not just the fact that it increased Likes and had huge user participation but also the fact that the photos live on forever as virtual adverts in user’s photo albums as well as many users adding them to their profile pictures. Source: http://thenextweb.com/socialmedia/2011/01/25/lactas-tasty-facebook-campaign-boosts-their-likes-by-300/
  • 22. Tips & Tricks Wednesday, February 2, 2011 Create a Youtube Schedule At Tubefilter’s ‘Secrets of YouTube Superstars’ panel at CES earlier this month YouTube Partners discussed their success & the importance of scheduling their uploads. “It’s really important to stick to a schedule because sometimes YouTube messes up there subscription box and people who are subscribed to you don’t get your videos, or whatever. So if people are coming back every Tuesday, every Thursday or every day then you get that real audience.” - Joe Penna (aka MysteryGuitarMan) Source: http://www.socialtimes.com/2011/01/scheduling-youtube/
  • 23. Tips & Tricks Wednesday, February 2, 2011 Set goals for social media response times Source: http://mashable.com/2011/01/31/facebook-engagement-policy/
  • 24. Any Questions? Open Discussion Wednesday, February 2, 2011