Video is a powerful way to communicate your organization’s message, impact and needs. With the help of YouTube, your charity can deliver your message to the world's largest online video community. YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. YouTube provides content and community, providing nonprofits with both a media outlet and a social networking site. Join us for this webinar and learn the fundamentals of video storytelling! Topics we’ll cover: - Video storytelling basics - Tools to help you create compelling videos - Tips for success - Examples from the sector Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps The 2011 MyCharityConnects webinar series is generously supported by Direct Energy. Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.

1. YouTube’s NonProfit Program & The
Fundamentals of Video Storytelling
July 20, 2011
The 2011 MyCharityConnects
Webinar Series is generously
supported by Direct Energy.

2. Today’s Presenter
Amy Huynh
Marketing & Communications Coordinator

3. reminders
 You can hear us, but we can’t hear you
 Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
 For the best webinar experience, close all other applications
 Turn up your computer’s volume
 Have questions? Type questions in the Questions Log

4. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.

5. Agenda
Why YouTube?
YouTube’s Nonprofit Program
What To Do Next
Video Storytelling Fundamentals
About MyCharityConnects
Q&A

6. Why YouTube?
• Enormous network: 2 billion views per day worldwide
• Spread your message in a new way
• Establish authenticity and loyalty
• Increase referability

7. 21 million
Canadians
visit YouTube
each month
Canadians watch
an average of
147 videos
each month
18 – 24 year
olds watch an
average of 244
videos monthly
(~18.25 hours) Source: comScore, 2010

8. YOUTUBE’S NONPROFIT PROGRAM

9. • www.youtube.com/nonprofits
• Make sure you choose Canada in the top-right corner
• Read through the program requirements and
benefits first to make sure you qualify
• Click Apply to begin the application process

10. Program Benefits
• Premium branding capabilities and increased
uploading capacity
• Listing on the Nonprofit channels and the Nonprofit
videos pages
• Ability to add a Call-to-action overlay on your
videos to drive campaigns

11. WHAT TO DO NEXT

12. CUSTOMIZE
• Fill out all your details and upload an user pic
• Upload a banner to your YouTube Channel
• Experiment with the colour scheme (there are pre-set
colour themes available)
• Play around with the layout – select modules to display

16. http://addicted2webdesign.com/2010/07/image-map-
code-for-youtube-partners/

17. UPLOAD EXISTING ASSETS
• Populate your YouTube channel with assets you already
have: PSAs, campaign videos, intro videos, video contest
entries, interviews, press coverage, event videos, etc.
• Explore creating Playlists for your videos – a way to
categorize/group videos on your channel

20. FAVOURITE SOME VIDEOS
• Search YouTube and “favourite” some videos that are
relevant to your organization
• Favourite videos that other users have made about your org
• Great way to show what videos you find compelling and
inspirational
• Easy way to add content to your channel

22. EXPLORE YOUTUBE FEATURES
• Make your videos more interactive and social
• Call-to-Action overlay
• Linkable annotations

23. STILLERSTRONG

24. Choose A Different Ending
by Drop the Weapons

25. http://youtu.be/UxnopxbOdic

26. SHARE & INTEGRATE
• When you’re ready, spread the word about your YouTube
channel in your e-communications
• Add a link to your website, email signature, other social
media channels

30. VIDEO STORYTELLING
FUNDAMENTALS

31. plan for success
• Determine your video’s
goals & target
audience
• Create storyboards
• Write a script – use
plain language and
short sentences

32. equipment list
• Camera
• External microphone
• Editing software (iMovie,
Sony Vegas, Corel
VideoStudio, Adobe
Premiere
Express/Elements)
• Tripod
• Extra battery

33. editor’s notes
• Add titles and overlay text to add context and info
• Fonts should be big and bold – use a simple typeface
• Build in interactivity
• Use transitions to blend clips together
• Use royalty free music

34. tips & ideas
• Create a series of stories or “webisodes” to
keep viewers coming back for more
• Respond to current events
• Don’t be afraid to reuse content and follow
the leader

35. ABOUT MYCHARITYCONNECTS

36. www.mycharityconnects.org
free online resources
 Information about technology
 Video demonstrations
 More webinars
 Past webinar recordings & slides
 Learning opportunities
 Events across the country

37. Upcoming Webinars
www.mycharityconnects.org/webinars
• August 10th – Turn Supporters’ Time into Money
through Polling and Surveys with Research for Good
(guest: Sean Case, Peanut Labs, Inc.)
• August 17th – Orientation for Newly Registered
Charities with CanadaHelps
• September 14th – Stay Connected: LinkedIn for
Nonprofits
• September 28th – Content Is Good ... Putting it into
Context – that’s how you win (guest: Josh
Muirhead, Socialmark Media)
• October 12th – #FAIL: Biggest Online Mistakes and
How to Avoid Them (guest: Lee Rose, HR Council for
the Nonprofit Sector)
• October 26th – Social Media Strategy for Beginners

38. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps