Recording: http://www.vimeo.com/27547694 Research for Good partners with nonprofit organizations to offer your donors, volunteers, contacts, employees and friends the opportunity to donate their time by answering market research surveys in exchange for a monetary donation to your organization. By offering their opinions and participating in online surveys, respondents turn their time into money for a cause that is close to their heart. In this webinar you will learn to: - Activate your supporters to trade their time for donations - Utilize a simple polling tool to gain insights about your supporters - Engage supporters for your cause on an ongoing basis The Research for Good program is free to join and easy to use and you can get started in 15 minutes or less. Presentation by: Sean Case, researchforgood.com

1. Turn Supporters’ Time into Money through
Polling and Surveys with Research for Good
August 10, 2011

2. reminders
 You can hear us, but we can’t hear you
 Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
 For the best webinar experience, close all other applications
 Turn up your computer’s volume
 Have questions? Type questions in the Questions Log

3. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.

4. Today’s Presenter
Sean Case
Research for Good

5. Turn Volunteer Time
into Money via
SURVEYS!
Image c/o: Flickr

6. On the Agenda
1. The Research for Good story
1. Market research 101
1. How to get started
1. Tips & tricks for success
Image c/o: Flickr

7. Our Story is about
PURPOSE
&
=
Image c/o: Tumblr

8. Market Research 101
Compan
y has a
question
Impleme Design
nt research
strategy plan
Data
Present collectio
findings n
Analysis
Image c/o: Flickr

9. Market Research 101
Understand changing attitudes and
behaviors of consumers.
Image c/o: Flickr

10. The Money: Where does it come from?
$20 Billion spent on Market Research annually
$10 Billion in ONLINE research spend
$1 Billion budgeted for respondent incentives

11. When the economy is BOOMING…
how do we sell more product?
The Industry: Recession Proof
When the economy is TANKING…
how do we sell more product?

12. Surveys
Everyone has an opinion to give
Image c/o: Flickr

13. The Money: How much can we make?
Nonprofit A Nonprofit B Nonprofit C
Taps into their network of 1,000 Twitter Emails their database of 10,000 Encourages donors, volunteers,
followers supporters supporters and friends to join their
Research for Good Survey Team across
all promotions channels
100 people from their network join 500 people join the Research for Good 2,000 people join Nonprofit C’s
their Research for Good Survey Team Survey Team in support of Nonprofit B Research for Good Survey Team
Average 4 completed Average 2 completed Average 2 completed
surveys/month/person surveys/month/person surveys/month/person
Research for Good makes $2,400 Research for Good makes $6,000 Research for Good makes $24,000
quarterly donation quarterly donation quarterly donation

14. How to Become a Partner
www.researchforgood.com/canadahelps.html
Image c/o: Flickr

15. Your Getting Started
Package
Unique recruitment page:
www.researchforgood.com/YourNonprofitName.html
Examples:
• researchforgood.com/panthera.html
• researchforgood.com/chris-elliott-fund.html
• researchforgood.com/worldvisionacts.html
Image c/o: Flickr

16. Formula for
Success:
10 in 30 + 24 in 12

18. Tips & Tricks
• Make it personal & tangible
• Each survey earns a vaccination for a child!
• Highlight as an opportunity to give time - instead of
asking for money, again
• Include alongside current communications strategy
when you need another reason to stay top of mind
• Thanks to your opinions, RFG donated $1000 to our cause,
helping us buy 100 Malaria nets!
Image c/o: Flickr

19. Questions?
Contact Us:
Sean Case | sean@researchforgood.com | Ph: 425-681-9378
Web: www.researchforgood.com
Twitter: @ResearchforGood | Facebook: ResearchforGood
Join: www.researchforgood.com/canadahelps.html
Image c/o: Flickr

20. 46%
43%
66%
38%
Polling
Image c/o: Behance

21. ABOUT MYCHARITYCONNECTS

22. www.mycharityconnects.org
free online resources
 Information about technology
 Video demonstrations
 More webinars
 Past webinar recordings & slides
 Learning opportunities
 Events across the country

23. Upcoming Webinars
www.mycharityconnects.org/webinars
• August 17th – Orientation for Newly Registered
Charities with CanadaHelps
• September 14th – Stay Connected: LinkedIn for
Nonprofits
• September 28th – Content Is Good ... Putting it into
Context – that’s how you win (guest: Josh
Muirhead, Socialmark Media)
• October 12th – #FAIL: Biggest Online Mistakes and
How to Avoid Them (guest: Lee Rose, HR Council for
the Nonprofit Sector)
• October 26th – Social Media Strategy for Beginners
• November 9th – Making Twitter Your Best Friend:
Twitter Strategies Exposed (guest: Heather
Morrison, Sequentia Environics)

24. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps