Recording: http://www.youtube.com/watch?v=JYrT73TamGc A Networked Nonprofit is a simple, agile and transparent organization that lets outsiders in and insiders out. Large or small, they work more like a network than a single organization. In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-author Beth Kanter shows how social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach. What you'll learn: - How to understand social networks through social network analysis - How to do more with less by leveraging your network - How to create a social culture at your nonprofit - How and why you must value relationships as well as transaction

1. The Networked Nonprofit
Using Social Media To Do More
With Less
October 13, 2010
For audio, turn on your speakers,
or Call 1-416-900-1162; Code 446-698-044

2. Reminders
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For audio, turn on your speakers,
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3. CanadaHelps.org
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For audio, turn on your speakers,
or Call 1-416-900-1162; Code 446-698-044

4. Beth Kanter
http://www.bethkanter.org

5. Topics
Networked Nonprofit: Definition
Simplicity: Do more with less
Understand networks through social
network analysis
How to create a social culture
How and why you must value
relationships as well as transactions
#NETNON

6. @kanter @afine
http://bit.ly/networkednp
Why a book?

7. What is a Networked Nonprofit?

8. Why become a Networked Nonprofit?

9. Complex social problems that outpace the capacity of
any single nonprofit organization
Photo by uncultured

10. In a networked world, nonprofits need to work less like this
Source: David Armano
The Micro-Sociology of Networks

11. And more like this ….
With apologies to David Armano for hacking his visual!
Source: The Micro-Sociology of Networks

12. Some nonprofits are born
networked nonprofits, it is in
their DNA ….

13. Social Culture: Not Afraid of Letting Go Control

14. Simplicity: Focus on what they do best, network the rest

15. Other nonprofits make that
transition more slowly

16. The Networked Nonprofit
BE DO
Understand Networks Work with Free Agents
Create Social Culture Work with Crowds
Listen, Engage, and Build Learning Loops
Relationships
Trust Through Transparency Friending or Funding
Simplicity Govern through Networks

17. Type into the chat:
What resonated?
What have you thought about
before?

18. THemes
How to create a social culture
Simplicity: Do more with less
Understand networks through
social network analysis
How and why you must value
relationships as well as transactions

19. Theme: Social Culture
Uses social media to engage
people inside and outside the
organization to improve
programs, services, or reach
communications goals.

21. Loss of control over their branding
and marketing messages
Dealing with negative comments
Addressing personality versus
organizational voice (trusting
employees)
Make mistakes
Make senior staff too accessible
Perception of wasted of time and
resources
Suffering from information overload
already, this will cause more

22. The Black Smoke Monster on LOST

24. Leaders Experience Personal Use

25. Describe results versus tools

26. Making Social A Cultural Norm ….

27. Joyful funerals

29. Closed Work Style

30. More Open
Work Style
Sponges

32. Do we have to share everything?
Flickr by uncorneredmarket

34. Codifying A Social Culture: Policy
• Encouragement and support • Best practices
• Tone
• Why policy is needed • Expertise
• Cases when it will be used, • Respect
distributed • Quality
• Oversight, notifications, and
legal implications • Additional resources
• Training
• Guidelines • Operational Guidelines
• Identity and transparency • Escalation
• Responsibility
• Confidentiality • Policy examples available at
• Judgment and common wiki.altimetergroup.com
sense
Source: Charlene Li, Altimeter Group

38. Be professional, kind, discreet,
authentic. Represent us well.
Remember that you can’t control it
once you hit “update.”

39. Testing the policies: Refining, Educating

40. Operational guidelines need to be specific
and include examples

41. Social Culture
Treats skepticism as a conversation starter, not
stopper
Leaders understand the power behind the tools
Leaders are open to reverse mentoring if needed
Describe results
Social is the cultural norm
Try it and fix it approach
Values learning
Transparency is not viewed as black and white
Social media policy is not just a piece of paper

42. How social is your
organization’s culture?

43. You want me
to start
Tweeting too?
From scarcity to abundance …

44. You have too much to do because you do too much

45. Simplify: Leverage your networks ..

47. A quick scan of your social media ant
trails …

53. What could your
organization do less of?

54. How and why you must value
relationships as well as
transactions

55. Are your tweets about your organization or asking for something?
Do you just stream your web site content on Facebook?

56. Build Your Network Before You Need It

58. Exploring the Relationship
Are you even listening to me?
How well do I really know you?
Do we have anything in common?
Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)

62. Who is going to do the work?
Free Integrated Staff
• Intern • Tasks in • Full-Time
• Volunteer Job • Part-Time
• Fans

63. Don’t do this to your intern ….

65. The perfect intern might be already be in your network

67. How many are hands-on with social media?
How many think it is a time suck?
ADOLAS

68. Oh Look, A Squirrel!

69. 9:00 • Monitor RSS
9:30 • Twitter
10:00 • Content Creation
11:00 • Social Networking

70. Photo by Craig Newmark

71. Thank you!
http://www.bethkanter.org
Where to buy the book
http://bit.ly/networkednp

72. ABOUT MYCHARITYCONNECTS

73. www.mycharityconnects.org
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74. Question and Answer
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For audio, turn on your speakers,
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75. Thank you for attending!
Webinar slides and recording will be up on:
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Check out www.mycharityconnects.org for resources!
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