The most interesting thing about Twitter is that it entertaining, informative, connective, distracting, and (potentially) destructive – all at the same time. As with all this to keep in mind, what are the key things you need to know and understand about Twitter to use it effectively for your organization? Join us as we take you through our 10 essential Twitter tips!
2. reminders
You can hear us, but we can’t hear you
Slides will be available on www.mycharityconnects.org
For the best webinar experience, close all other
applications
Turn up your computer’s volume
Have questions? Type questions in the Questions Log
3. What is CanadaHelps?
A public charitable foundation that provides accessible and affordable
online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
MyCharityConnects is a initiative of CanadaHelps.
10. ADAPT Your Content:
• Share the same
information but
frame it to suit the
network
Reuse Existing Content
11. Remember…
Timing is everything: determine
when your key constituents are
online
Tweet ~5-6 times a day
Consider time zones
Don’t be complacent: repeat
ideas; change wording
Don’t go overboard
Consistency is key
17. • Listening is GOOD
• Lurking is a great way
to learn
But…
• Find your voice
• Add value
Don’t just lurk
18. #SocEnt #charity #MobileTech
#Fundraising #Volunteering
#SM4SG
#event #Nonprofit #NPTech
#SocialMedia #FollowFriday
#sm4np
#slacktivism
#donation #Philanthropy
• #: a means of categorizing tweets (usually by topic)
• Make your tweets ‘searchable’
• Add relevance to your tweets
• Potentially generate or participate in ‘trending topics’
• Increases chances of being retweeted
• Target your audience & grow your follower base
3. #Use #Hashtags!
19. 4. Listen & Learn
1. Keep up-to-date on
what’s happening in
the world
2. Know how people
feel about your
organization
Learn from others’
successes and failures:
#rogers1number
#mcdstories
20.
21. Source: Beth Kanter, bethkanter.org
5. Know Your Community
Source: Beth Kanter, bethkanter.org
22. 6. Become an Instigator
• Start conversations • Use ‘learning loops’ to
• Host tweetchats determine what content
• Ask thought-provoking questions interests your online community
25. 9. Measure, measure, measure
• Followers/Unfollowers
• Retweets
• Mentions
• Bit.ly and other link
trackers
• Hootsuite Analytics
• Klout
• PeerIndex
• Twerpscan
• MentionMap
• Google Analytics
• Twitter Alerts
26. THE BENEFITS:
• Time Management
• Productivity
• Brand Management
• Effectiveness of Tweets
• Grow Your Follower
Base
• Collaboration
10. Use a SM Dashboard
29. MyCharityConnects Conference 2012
JUNE 12 – 13 | Allstream Centre, Toronto
Collaborate to build a stronger sector.
Innovate to solve complex problems.
Celebrate our work and the difference we’re making.
• Join non-profits from across Canada and social media
experts for the premier social media and online
fundraising learning opportunity of the year.
• Early-bird Deadline: April 30, 2012
www.mycharityconnects.org/conference
30. 2012 MyCharityConnects Webinars
www.mycharityconnects.org/webinars
Join us for these FREE online information sessions that cover topics relating to
online technology, social media and fundraising. Registration is open to
employees, volunteers, and board members of Canadian charities and nonprofits.
May 9 - Preparing for a Website Redesign
May 23 - Editorial Calendar Essentials: Organize &
Plan Your Online Communications
June 27 - Elements of a Great YouTube Video
31. 2012 MyCharityConnects Workshops
www.mycharityconnects.org/workshops
CanadaHelps often conducts workshops on the topics of online fundraising and social
media in communities across Canada. Registration is open to employees, volunteers, and
board members of Canadian charities and nonprofits.
Back to Basics: Developing a Social Media Strategy for Your Organization
• April 26 – Barrie, ON (presented in collaboration with Barrie Public
Library)