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SOCIAL MEDIA
IN 30 MINUTES
HOW TO GET STARTED,
AND ACTUALLY KEEP GOING…
QUESTIONS

        Who’s out there?
        What to talk about?
        What’s working?
        What’s my 30 minutes look like?
        How does it all fit together?
DEFINITIONS
COMMUNITY
SOCIAL MEDIA
DATA
DIY
WHO’S OUT THERE?
COMMUNITY MAPPING
STEP 1: GROUPS

    Questions to ask:
    Do different programs or departments connect
      with different groups?
    Do services or products target different groups?
    How would you describe your community or
      audience to someone unfamiliar with your work,
      and if it is relevant to them?
STEP 2: GOALS

    Questions to ask:
    Why does the community continuing needing your
      services, programs or work?
    What is in it for others to participate?
                              -----
    What do you need help with or involvement from
      the community to do?
    How can your work improve with engagement?
STEP 3: TOOLS

    Questions to ask:
    Where does this group already talk or engage
      online?
    Which tools are most appropriate to the kind of
     message or content?
    What kind of engagement is required to match the
     goals?
COMMUNITY MAPPING TEMPLATE




Get this template! http://bit.ly/DIYcommunity
WHAT TO TALK ABOUT?
CONTENT PLANNING
STEP 1: CONTENT

    Examples:
    Program or service updates/changes
    Staff announcements
    Jobs
    Volunteer opportunities
    Fundraisers
    Events
STEP 2: GOALS

    Examples:
    Increase visibility of the organization
    Increase participation
    Raise funds
    Build leadership
    Find sponsors or partners
    Recruit volunteers
    Build community
STEP 3: OUTLETS

    Examples:
    Newsletter or mailing
    Email newsletter
    Twitter
    Facebook
    LinkedIn
    Website
    Blog
CONTENT PLANNING TEMPLATE




Get this template! http://bit.ly/DIYtemplate
WHAT’S WORKING?
METRICS
GOOGLE ANALYTICS
ALERTS
METRICS TRACKING TEMPLATE




Get this template! http://bit.ly/DIYmetrics
REPORTING

   Internal reporting:
   • Weekly metrics for various platforms

   • Add metrics as you go

   • Look at long term, not just short term changes

   • Monthly reporting of trends and insights



   External reporting:
   • Share when there is something worth sharing

   • Reporting context, not just numbers

   • Ask for input and feedback
WHAT’S MY 30 MIN LOOK LIKE?
LISTENING
LISTENING WITH RSS
LISTENING WITH RSS
LISTENING WITH ALERTS
LISTENING WITH TWITTER
LISTENING DASHBOARD
LISTENING DASHBOARD
JOINING
JOINING WITH COMMENTS
JOINING WITH COMMENTS
JOINING WITH SIGNPOSTS
CREATING
CREATING PROFILES
CREATING REAL PROFILES
CREATING ENGAGING PROFILES
CREATING VALUABLE PROFILES
CREATING CONTENT
HOW TO PUT IT ALL TOGETHER?
GAME
            Playing the Social by Social game for
              Community-Driven Social Impact




                   1.   Circle up in groups
                        2.4-part grid
       3.     Lots of questions and conversation
             4.   Sharing with the whole room
Who's your community?
What is the sweet spot?
Which tools could help?
What roles are needed?
RESOURCES
   Templates:
   Community Map Template: http://bit.ly/DIYcommunity
   Content Map Template: http://bit.ly/DIYtemplate
   Metrics Template: http://bit.ly/DIYmetrics


   Books & Collections:
   We Are Media:
   Social by Social:
   Social media tweet:
RESOURCES
   http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-
       your-organization/
   http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-
       energize-your-base/
   http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/
   http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/
   http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html
   http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-
       systems-smms/
   http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/
   http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-
       whats-the-difference-and-the-opportunity/
   http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-
       change/
   http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-
       sustainable-community-building/
   http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-
       landscaping/
PHOTO CREDITS
   Slide 6: http://flickr.com/photos/efleming/237379252/
   Slide 7: http://www.flickr.com/photos/ivanwalsh/3677282034/
   Slide 8: http://www.flickr.com/photos/grapecity/4237886048
   Slide 10: http://xkcd.com/256/
   Slide 16: http://www.flickr.com/photos/7819129@N07/
   Slide 22: http://www.flickr.com/photos/49333515@N03/5244045076/
   Slide 28: http://www.flickr.com/photos/doctabu/443262049/
   Slide 35: http://www.flickr.com/photos/billiejoesentourage/3730330633/
   Slide 39: http://www.flickr.com/photos/tripletri/3395716436/
   Slide 40: http://www.flickr.com/photos/ivanwalsh/3677282034/
   Slide 41: http://www.flickr.com/photos/foxtongue/687861111/
   Slide 42: http://www.flickr.com/photos/aadplus/3036857920/
   Slide 43: http://www.flickr.com/photos/tsmall/3673567823/
   Slide 44: http://www.flickr.com/photos/jagwired/3091227429/
    Slide 44: http://www.flickr.com/photos/jagwired/3092068214/
    Slide 44: http://www.flickr.com/photos/jagwired/3091227573/
QUESTIONS?

        Email: amy@nten.org
        Twitter: @amyrsward
        Web: http://nten.org
        Blog: http://amysampleward.org

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Amy Sample Ward - Social Media Success in 30 Minutes Per Day

  • 2. HOW TO GET STARTED, AND ACTUALLY KEEP GOING…
  • 3. QUESTIONS  Who’s out there?  What to talk about?  What’s working?  What’s my 30 minutes look like?  How does it all fit together?
  • 8. DIY
  • 11. STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
  • 12. STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?
  • 13. STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?
  • 14. COMMUNITY MAPPING TEMPLATE Get this template! http://bit.ly/DIYcommunity
  • 15. WHAT TO TALK ABOUT?
  • 17. STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  • 18. STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  • 19. STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  • 20. CONTENT PLANNING TEMPLATE Get this template! http://bit.ly/DIYtemplate
  • 25. METRICS TRACKING TEMPLATE Get this template! http://bit.ly/DIYmetrics
  • 26. REPORTING Internal reporting: • Weekly metrics for various platforms • Add metrics as you go • Look at long term, not just short term changes • Monthly reporting of trends and insights External reporting: • Share when there is something worth sharing • Reporting context, not just numbers • Ask for input and feedback
  • 27. WHAT’S MY 30 MIN LOOK LIKE?
  • 45. HOW TO PUT IT ALL TOGETHER?
  • 46. GAME Playing the Social by Social game for Community-Driven Social Impact 1. Circle up in groups 2.4-part grid 3. Lots of questions and conversation 4. Sharing with the whole room
  • 48. What is the sweet spot?
  • 50. What roles are needed?
  • 51. RESOURCES Templates: Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics Books & Collections: We Are Media: Social by Social: Social media tweet:
  • 52. RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for- your-organization/ http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to- energize-your-base/ http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing- whats-the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/
  • 53. PHOTO CREDITS Slide 6: http://flickr.com/photos/efleming/237379252/ Slide 7: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 8: http://www.flickr.com/photos/grapecity/4237886048 Slide 10: http://xkcd.com/256/ Slide 16: http://www.flickr.com/photos/7819129@N07/ Slide 22: http://www.flickr.com/photos/49333515@N03/5244045076/ Slide 28: http://www.flickr.com/photos/doctabu/443262049/ Slide 35: http://www.flickr.com/photos/billiejoesentourage/3730330633/ Slide 39: http://www.flickr.com/photos/tripletri/3395716436/ Slide 40: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 41: http://www.flickr.com/photos/foxtongue/687861111/ Slide 42: http://www.flickr.com/photos/aadplus/3036857920/ Slide 43: http://www.flickr.com/photos/tsmall/3673567823/ Slide 44: http://www.flickr.com/photos/jagwired/3091227429/ Slide 44: http://www.flickr.com/photos/jagwired/3092068214/ Slide 44: http://www.flickr.com/photos/jagwired/3091227573/
  • 54. QUESTIONS?  Email: amy@nten.org  Twitter: @amyrsward  Web: http://nten.org  Blog: http://amysampleward.org