The world of social media expands every day, supporting all those arguments and doubts about whether it’s worth the time and energy to get started when it seems there’s so much to learn first. But, just like all of the other areas of our work, and even life, we just need the tools to help us be deliberate and strategic! This session will review some of the primary components of social media strategy building, online engagement, and even how do get started with just 30 minutes per day.
Takeaways:
- Simple process for designing social engagement initiatives
- Templates and process for measuring social media use
- Understanding of the key best practices for community building
11. STEP 1: GROUPS
Questions to ask:
Do different programs or departments connect
with different groups?
Do services or products target different groups?
How would you describe your community or
audience to someone unfamiliar with your work,
and if it is relevant to them?
12. STEP 2: GOALS
Questions to ask:
Why does the community continuing needing your
services, programs or work?
What is in it for others to participate?
-----
What do you need help with or involvement from
the community to do?
How can your work improve with engagement?
13. STEP 3: TOOLS
Questions to ask:
Where does this group already talk or engage
online?
Which tools are most appropriate to the kind of
message or content?
What kind of engagement is required to match the
goals?
26. REPORTING
Internal reporting:
• Weekly metrics for various platforms
• Add metrics as you go
• Look at long term, not just short term changes
• Monthly reporting of trends and insights
External reporting:
• Share when there is something worth sharing
• Reporting context, not just numbers
• Ask for input and feedback
46. GAME
Playing the Social by Social game for
Community-Driven Social Impact
1. Circle up in groups
2.4-part grid
3. Lots of questions and conversation
4. Sharing with the whole room
51. RESOURCES
Templates:
Community Map Template: http://bit.ly/DIYcommunity
Content Map Template: http://bit.ly/DIYtemplate
Metrics Template: http://bit.ly/DIYmetrics
Books & Collections:
We Are Media:
Social by Social:
Social media tweet: