Web 2.0 - principles and implications

Slideshow Transcript

1. Slide 1: Principles and definitions of Web 2.0 Martin Weller & Patrick McAndrew
2. Slide 2: Outline • Some web 2.0 definitions • Web 2.0 transitions • Web 2.0 examples • Implications • VLE 2.0 • Web 2.0 and openlearn
3. Slide 3: What is Web 2.0 Users must be treated as co-developers, … The open • Both an approach and a set of technologies source dictum, “release early and release often” in This time, though, the clash isn't • Web as platform fact has morphed into an between a platform and an even more radical position, application, but between two • Harnessing collective intelligence “the perpetual beta,” in platforms, each with a radically which the product is different business model: On the one • Evolutionary development developed in the open, with side, a single software provider, new features slipstreamed whose massive installed base and • Lightweight programming models in on a monthly, weekly, or tightly integrated operating system even daily basis…. and APIs give control over the programming paradigm; on the other, a system without an owner, tied together by a set of protocols, open “users add value and the standards and agreements for technology or site needs to be set cooperation up so that it encourages participation”
4. Slide 4: What is Web 2.0? • The transition of websites from isolated information silos to sources of content and functionality, thus becoming computing platforms serving web applications to end users • A social phenomenon referring to an approach to creating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation" • A more organized and categorized content, with a far more developed deeplinking web architecture • A shift in economic value of the web, possibly surpassing that of the dot com boom of the late 1990s • A marketing term to differentiate new web businesses from those of the dot com boom, which due to the bust now seem discredited • The resurgence of excitement around the possibilities of innovative web applications and services that gained a lot of momentum around mid 2005 • Wikipedia
5. Slide 5: Some Web 2.0 transformations Web 2.0 Web 1.0 Flickr Ofoto Napster mp3.com Wikipedia Britannica Online Blogging personal websites Participation Publishing wikis content management systems tagging ("folksonomy”) directories (taxonomy) syndication Stickiness
6. Slide 6: It’s a mash-up • Mixing two or more different services together to create a new type of service • http://www.housingmaps.com/ • Gmap-pedometer
7. Slide 7: Some web 2.0 examples • Netvibes • Flickr • Wikipedia • Del.icio.us • 43Things • YouTube
8. Slide 8: Implications • Students as co-creators • Sites set up for participation • Personalised content and tools • User Control over content • Greater use of feeds and external content • Less distinction between content and tools • Automatically updating courses
9. Slide 9: VLE 2.0 Reusable content and components Based around Lightweight services programming Social VLE 2.0 software Students as co-creators Harnessing collective Continual intelligence updating Personalised Open architecture
10. Slide 10: Analysing Web 2.0 characteristics 1. The Long Tail 2. Data is the Next Intel Inside 3. Users Add Value 4. Network Effects by Default 5. Some Rights Reserved 6. The Perpetual Beta 7. Cooperate, Don't Control 8. Software Above the Level of a Single Device Tim O’Reilly (2005) What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
11. Slide 11: Activity analysis Tools Careful crafting Specify devices object subject (Learner/Educator) (Work with Open content) rules division of labour community Copyright preserved Custom solution Work with individuals Everything planned Closed data Target markets
12. Slide 12: Activity analysis Tools Perpetual beta Across devices object subject (Learner/Educator) (Work with Open content) rules division of labour community Release rights Users add value Network effects Cooperate don’t control Data driven Long Tail
13. Slide 13: Web 2.0 and OpenLearn No. O’Reilly’s advice Impact on OpenLearn 1 The Long Tail: Offer specialist subjects and consider everyone as a potential user 2 Data is the Next Intel Inside Build on the quality assured content that we have. 3 Users Add Value Allow users to contribute to increase the value of existing content by participation in forums and journal, and by providing new content in the LabSpace. 4 Network Effects by Default Let users rank content easily and use highlight active areas to identify what is working and where users are going. 5 Some Rights Reserved Adopt Creative Commons and make clear that reuse is permitted and encouraged. 6 The Perpetual Beta Release new tools in the LabSpace while monitoring use and getting feedback from users 7 Cooperate, Don't Control Separate availability of sensemaking tools and look for new tools to come in from the users. 8 Software Above the Level Use XML as the basis for our material and work on conversion to of a Single Device accessible formats such as DAISY and to be viewable as print and mobile.
14. Slide 14: Web 2.0 is old hat… Phillip Lenssen, Jan 2006, Think Web 4.0: http://blog.outer-court.com/archive/2006-01-17-n79.html
15. Slide 15: Some questions for IET • Can we understand our student needs if we don’t understand web 2.0? • What impact will it have on how we design and run courses? • Are we ready to let go? • Is it here to stay? • What are the exciting things we can do? • What tools should we be looking at? • What research should we be doing?