11. 12 are clear market leaders 9 improved economics of a process 12built better products/features 7 built better communications 9 built a large, growing community 50 example outcomes from Mass Collaboration
12. Growth through Mass Collaboration April 2009: 1,250,000,000 Blog pages viewed on Wordpress.com May 2006: 0
31. The best tool is one that Craig Newmark founder Craigslist.org people want to use people will use is simple involves honest dialogue changes in response to that dialog
38. Open source for business, fun and profit Full time: 36 people Founded: Wordpress 2003, Automattic Inc. 2005 Community Size: Over 200,000,000 readers Clients include: Almost 7,000,000 bloggers
43. Engineer happiness Raanan Bar-Cohen Automattic We have no marketing and no product people, we invest in Happiness Engineers
44. Why should I care? Outcomes People Tools OPTO 10 What’s next? Organizing
45. Begin with alignment Jake McKee Community Guy formerly of Lego The organization gets what they want and the community gets what they want. Everyone goes home happy.
46. Embrace letting go Jeff Jarvis Buzzmachine You win when you lose control.
51. Why should I care? Outcomes People Tools Organization What’s next? OPTO 10
52. Evaluate People Understand what your stakeholders want What types of tasks can they contribute? (remember 1-9-90) Create non-economic currencies
53. Evaluate Tools Understand what your stakeholders want What types of tasks can they contribute? (remember 1-9-90) Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows
54. Evaluate Organization Understand what your stakeholders want Design tasks around1-9-90 contribution model Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows Align community & organizational interests Embrace letting go Decide how to decide Don’t feed the trolls
55. Why should I care? Outcomes People Tools Organization OPTO 10 What’s next?
56. Who owns the Outcome? VS Open Source Some Rights Reserved Patents All Rights Reserved
http://en.wikipedia.org/wiki/Google How many people work for Google? About 10k officially but its many many more. Each time we create a link or click on an add, we make Google better, because Google has found ways to use this information to make the service better, while we don’t even feel like we are working
http://www.uie.com/articles/magicbehindamazon/2.7b questions because it impacts 20% of sales
http://www.aaronsw.com/weblog/whowriteswikipedia
Solving
14 year old – with pieces and instructionsDownload the instrusctionsBuy the pieces (1431)
