Osservatorio Multicanalità 2015 - Simply Marketing Trends 2015 - Connexia, Paolo d'Ammassa

1. SIMPLY MARKETING TRENDS 2015
Paolo d’Ammassa
ceo @connexia
@paolo567
#OM15
#MULTICANALITA

4. Have a look at yours... 
http://bit.do/jobautomation

5. MARKETING
AUTOMATION

6. Automating what?
Marketing automation platforms enable marketing departments
to automate repetitive tasks — making sense of customer data
(CRM, web, mobile, email, sensors, etc.) and translating it into
something actionable for marketers.
This process involves lot of data
and is really challenging to get right, but the goal is to
drive leads and sales through better, more contextual,
real-time engagement.

7. • Gestione della complessità
Marketing automation
• Data Driven
• Deep learning
• All’aumentare del fatturato, aumenta l’adozione

8. MARKETING
AUTOMATION

9. MMA

10. MIXED
MARTIAL
ARTS

11. MOBILE
MARKETING
AUTOMATION

12. Aumenta l’accesso a Internet
tramite Mobile
Fonte: OM, 2015
Trend audience giornaliera PC e Mobile (Smartphone/tablet)
Audience giornaliera PC Audience giornaliera MOBILE
Mar-14 Mar-15
13,3
14,5
12,5
17,4
-6%
+20%

13. LOCATION
ENGAGEMENT
SEGMENTATION
BASED ON APP
USAGE
REAL-TIME
ENGAGEMENT
PUSH
NOTIFICATION

14. Evolution of Marketing automation
Broadcast CRM Social CRM Real Time Multichannel Engagement
Marketing Automation Platforms
Internet of Things
Mobile Telemetry

15. CONTENT
MARKETING

16. Videostorytelling
Evolution
Evidence
+
Experiment

17. Facebook, principale fonte di scoperta video
>3B 90% >65%
Views video
al giorno
Crescita video
postati per utente
nel 2014 in Italia
Delle views
da mobile
Fonte: Facebook, 2015
In 2 anni, il 90% del traffico Internet sarà VIDEO
Videostorytelling evidence

18. Intel and Toshiba’s
The beauty inside
2013
https://youtu.be/qyMQIMeSCVY

19. HoMedics
Tess Masazza - melodramachic.com
2015
http://on.fb.me/1B4qVAz

20. VIEWS 70.000.000 3.250.000
LIKES 97.000 45.000
SHARES NA 43.000
BUDGET € X00.000 to 1.000.000 >1X.000
FORMAT 6EPx5min +26UGCx5min 1x3min
2013 2015
MAIN PLATFORM
CHARACTERS ACTORS INFLUENCER
Videostorytelling Evolution

21. AUGMENTED REALITY
VIRTUAL REALITY

22. Acquisizioni e investimenti
$2.000.000.000

23. Accessibilità dei device
Samsung GearVR e Google Cardboard
Samsung GearVR
199€
Google Cardboard
19.95$

24. Opportunità sales&mktg
Nel 2015 vedremo utilizzi sempre più creativi di AR e VR per
risolvere reali esigenze di business:
• Big data collection & analysis
• Inventory reduction
• Experiential communication

25. ANALYTICS
(R)EVOLUTION

26. La navigazione è
CROSS DEVICE

27. Proprio adesso che è stato regolamentato...
Why not to tweet this?
il cookie è morto!
#OM15 #MULTICANALITA @PAOLO567
in a cross-device world
USER-ID is the answer

28. Why not to tweet this?
#OM15 #MULTICANALITA @PAOLO567
Analytics (r)Evolution:
Profili anonimi persone vere
PEOPLE
BASED
MEASUREMENT

29. No SDK, no party
THE USER-ID
WAR IS ON
Universal Analytics
Cross Device Reports
Acquisition Device Reports
Why not to tweet this?
#OM15 #MULTICANALITA @PAOLO567

30. QUANTIFIED SELF

31. MARKETING
AUTOMATION
ANALYTICS
(R)EVOLUTION
MMA
CONTENT
MARKETING
AUGMENTED REALITY
VIRTUAL REALITY

33. paolo.dammassa@connexia.com
@paolo567